Pengaruh Reputasi Universitas Terhadap Keputusan Mahasiswa Memilih Studi di Universitas Islam Sumatera Utara
This study aims to analyze the influence of the university's reputation on the decision of students to choose a study at the faculty of economics of the Universitas Islam Sumatera Utara (UISU) Medan. This research uses quantitative approach with explanatory research type. The sample of the study amounted to 177 respondents and processed statistically with simple linear regression method. The results showed that the positive university reputation variable significantly influenced the decision of the students to choose the study. The findings indicate that the reputation, integrity and credibility of a good college will encourage the interest of prospective students to choose a study at a university as well as in the UISU economics faculty.