scholarly journals Effectiveness of the Advertisement through Television

The Batuk ◽  
2020 ◽  
Vol 6 (2) ◽  
pp. 7-15
Author(s):  
Krishna Shahu
Keyword(s):  
Social Media ◽  
Random Sampling ◽  
Online Survey ◽  
Sampling Method ◽  
Selection Process ◽  
Television Advertisement ◽  
The People ◽  
Use Of Internet ◽  
Modern Era ◽  
Structured Questionnaire

Television advertisement has become a permanent means of delivering product and service messages to all upper and middle class households. The study aims at examining effectiveness of TV advertisement. Online survey with structured questionnaire was conducted through the various social media. Sample sizes of 150 people are selected for the study by using random sampling method to collect the data to avoid biasness in the selection process. The study found that the people are more attracted toward the use of internet. Most people tend to spend less time watching television and more time on internet and other activities. It is concluded that there is lack of effectiveness of television advertisements in modern era.

Digital Activism: An Analysis of #challengeaccepted Hashtag Activism Developed for Violence against Women

2021 ◽  
Vol 6 (1) ◽  
pp. 35-62
Author(s):  
Didem ÖZŞENLER
Keyword(s):  
Social Media ◽  
Violence Against Women ◽  
Random Sampling ◽  
Sampling Method ◽  
Media Campaign ◽  
Digital Activism ◽  
The People ◽  
Raising Awareness ◽  
The Social ◽  
The World

This study includes an analysis conducted in the context of “hashtag activism”, which is one of the digital activism forms. The research was performed on the #challengeaccepted hashtag activist movement that is conducted on Instagram and aims for raising awareness for violence against women. Posts shared by 51 local and foreign women for the #challengeaccepted hashtag activism were selected with the random sampling method. These sampling which is post shared by 51 local and foreign women was chosen by written #challengeaccepted hashtag activism developed for violence against women to the google research motor. The first two news links was chosen and the people who shared these hashtag was chosen and looked their personal instagram pages and added messages. Other hashtags, words, and mottos additional to the #challengeaccepted hashtag were categorized, interpreted, and inferences were made regarding the digital activism by reflecting the details of findings on the conclusion part. These posts that were grouped under specific themes were subjected to both descriptive and content analysis. These themes were created independent of each other and within the context of additional hashtags, date of the post, local-foreign women, support, courage, motivation, power, energy, leadership status. In this study, the concept of digital activism is scrutinized and tried to be analyzed through the social media campaign supported by celebrities in Turkey and around the world with the #challengeaccepted hashtag against violence against women within the concept of social responsibility.

scholarly journals MARKETING ON POLITICS AND PUBLIC LEADERSHIP

2018 ◽  
Vol 20 (1) ◽  
pp. 53
Author(s):  
Purwanto Purwanto ◽  
Eddy Madiono Sutanto ◽  
Asmara Indahingwati
Keyword(s):  
Significant Influence ◽  
Indirect Effect ◽  
Random Sampling ◽  
Sampling Method ◽  
Individual Performance ◽  
Political Marketing ◽  
Political Will ◽  
Bootstrap Test ◽  
Public Leadership ◽  
The People

This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public le­a­dership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.

scholarly journals Understanding the Distribution, Conservation and Threats to Pangolin (Manis spp.)

2019 ◽  
Vol 2 (1-2) ◽  
pp. 37-44
Author(s):  
Uchita Lamichhane ◽  
Basudev Pokhrel
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Animal Species ◽  
Simple Random Sampling ◽  
Community Forest ◽  
Community Based ◽  
Rapid Urbanization ◽  
Faecal Material ◽  
Community Based Conservation ◽  
The People

This article is based on the study carried out in Rani Community Forest (CF) of Makwanpur district of Nepal to assess the distribution of and key threats to pangolin along with its conservation efforts at the community level. The methodology includes searching the direct and indirect signs of pangolin (burrows, footprints, faecal material). Simple random sampling method was applied for the collection of social information related to pangolin. 130 burrows (44 new and 86 old) were recorded during the survey. Distribution of burrows was clumped type and not uniform throughout all elevations. Most of the burrows were found in the elevation range of 500-600m. Most of the people had awareness about pangolin while only few respondents had seen it directly inside the community forest. It indicates that there was occurrence of pangolin in the community forest. Key threats to Pangolin were construction activities, drying water resource, rapid urbanization, habitat loss, lack of food, overgrazing, mining, deforestation, poaching, predation of associated animal species, and forest fire. Among them the construction activities were considered as biggest threat to pangolin. Various community-based conservation programs were initiated by authorities of Rani Community Forest; however, these programs were still not effective for the conservation of pangolin.

scholarly journals Use of Internet among Youth and its Effect on Library Attendance

2015 ◽  
Vol 16 ◽  
pp. 29-37
Author(s):  
Sadia Nawaz ◽  
Rabia Ali ◽  
Saira Batool ◽  
Zara Alaudeen
Keyword(s):  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Female Students ◽  
Quantitative Interpretation ◽  
The World ◽  
Use Of Internet ◽  
The Relationship ◽  
Online Sources ◽  
Structured Questionnaire

Internet in the last few decades has revolutionized the world and this revolution has also influenced university students. This study was conducted to explore the relationship between use of online sources and library attendance. By using simple random sampling technique 72 female students from the Department of Sociology, International Islamic university Islamabad were selected as respondents for this study. The data was collected through structured questionnaire. Findings were coded and given quantitative interpretation. The findings indicate that the usage of library has decreased due to the availability of internet facility. Students reported to prefer online sources due to the fact that they are conveniently available without the need to visit the library. Constraints in using the library were also reported. Nevertheless the respondents acknowledged the importance of library and the fact that it gives more authentic knowledge compared to online sources.

scholarly journals Role of Social Media in Shaping Local Youth Tourists' Behaviour Across the Sri Lankan Tourism Industry

2020 ◽  
pp. 15-22
Author(s):  
H. Shamini
Keyword(s):  
Social Media ◽  
Sri Lanka ◽  
Online Survey ◽  
New Technologies ◽  
Online Reviews ◽  
Tourism Industry ◽  
Sri Lankan ◽  
The People ◽  
Social Media Platforms ◽  
The Mind

The integration of social networking and new technologies has changed the way of communication and information sharing among the people, especially of young people is a fact. As well as, the development of Social Media (SM) has conveyed important changes in the behavioural pattern of tourists. Therefore, it is very essential to understand this new influential trending among the youth tourists, in order to accelerate the tourists’ arrival and contribute to the development of Sri Lanka tourism. Therefore, this research aims at providing an insight to the Tourism Industry in Sri Lanka with regards to how social media platforms influence youth tourists’ behavior. A sample of 103 youth tourists’ response attained through online. The data obtained from the online survey were analyzed with descriptive, reliability test, mean and regression analysis. Results from the survey have identified that Social Media does influence in the youth tourists’ behaviour.  In detail, eWOM and Online reviews/comments significantly influence in the behavior of youth tourists.  And also the study confirmed that in order to attract tourists to a destination mainly revolves in the ability to convey the information to create positive images in the mind of youth tourists via social media. Thereby this study has recommended many suggestions for the Tourism and authorities. Including tourist authority should make its social media pages more interesting, appealing, informative and interactive so the customers can enjoy their social media experiences and they could spread eWOM and online reviews. And also they need to focus on how to create a positive and satisfactory image to their social media users in many other ways.

scholarly journals Household levels of deprivation to WaSH and residential conditions in slum settlements of Lagos, Nigeria

2020 ◽  
Author(s):  
Isaiah Sewanu Akoteyon ◽  
Ibrahim Rotimi Aliu ◽  
Olayemi Soladoye
Keyword(s):  
Waste Disposal ◽  
Physical Environment ◽  
Random Sampling ◽  
Sampling Method ◽  
Descriptive Statistics ◽  
Resources Allocation ◽  
Stagnant Water ◽  
Sanitation And Hygiene ◽  
Structured Questionnaire ◽  
Slum Settlements

Abstract Household levels of deprivation to water, sanitation, and hygiene (WaSH) and residential conditions in slum settlements of Lagos, Nigeria were assessed and mapped using slum deprivation index (SDI). A structured questionnaire was administered to 1,398 households in 16 settlements using a random sampling method. Descriptive statistics and SDI were employed to analyze the data while ArcMap was used to map the patterns of SDI. The results show that households live in poor dwelling conditions with limited access to WaSH facilities. The SDI indicates that 18.7% of the slums are highly deprived. Based on WaSH and dwelling and physical environment (DPE) components, 18.75 and 31.25% of the slums are highly deprived. Water, sanitation, and hygiene indicators show that 37.5, 12.5, and 56.25% of the slums are highly deprived respectively. About 50, 37.5, 43.75, and 31.25% of the slum are highly deprived based on dwelling, waste disposal, waste pile, and stagnant water respectively. The study concluded that six settlements live in deplorable WaSH and DPE conditions. The study recommends urgent intervention for planning and resources allocation, and sustained urban renewal programs at Oko-Baba, Ilaje, Oko-Agbon, Abule-Nla, and Badia for improved WaSH and living conditions for sustainable service delivery and healthy slum settlements.

scholarly journals Relationship between Social Media Marketing and Consumer Buying Behavior

2019 ◽  
Vol 4 (2) ◽  
pp. 193-202
Author(s):  
Syed Muhammad Ather ◽  
Naimat Ullah Khan ◽  
Faizan Ur Rehman ◽  
Lubna Nazneen
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Relationship ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
The Social ◽  
Research Findings ◽  
Marketing Tool ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship between social media marketing and consumer buying behavior exist if their existence affected each other in any significant way. For this purpose an online survey was conducted and 100 people responded who were active users of social media in the region of Peshawar an unstructured/ structured questionnaire was designed to collect information from the respondents. The research findings and results confirms that there is a positive relationship between social media marketing and consumer buying behavior as well as that social media can be used as an effective marketing tool in region of Peshawar.

scholarly journals Unsustainable monitoring of environmental pollutants, post UNEP report: The effects of leachates on Niger Delta Eco-zones, Nigeria

2020 ◽  
Vol 211 ◽  
pp. 03010
Author(s):  
Okpara Donatus Anayo
Keyword(s):  
Niger Delta ◽  
Online Survey ◽  
Oil Spills ◽  
Environmental Pollutants ◽  
Online Questionnaire ◽  
The People ◽  
The Government ◽  
E Mail ◽  
Survey Approach ◽  
Structured Questionnaire

This expository study revealed the continuum impact of unsustainable monitoring of environmental pollutants (oil-spills and leachates) nearly a decade after UNEP impact assessment report on Ogoniland and Niger Delta eco-zones. The background is focused on pollutants that have continued threats to the environment and ecologically sensitive areas in the region. It infers the dimensions and dynamics of management failures and poor attitude towards environmental policy implementations. A structured questionnaire was adopted using an online survey approach. The target audience includes academicians, undergraduates, and postgraduates. The majority are from Niger Delta, the region where this research was carried out. An online questionnaire was sent across to 30 respondents through e-mail and others, due to Covid-19 restrictions. Their feedback was processed, analysed, and presented in graphics. We found pollution contributions to the mangrove forest to be 47%, oil exploration 77%. The effects were more on soil, water, and air quality. The water bodies are constantly losing the variety of its resources caused by the release of untreated leachates, industrial waste, and petrochemicals. A rather deteriorating fate lies ahead of the people as population increases, and environmental policies and monitoring seem ineffective. The study will be beneficial to the government, policymakers, waste agencies, researchers, etc.

scholarly journals Assessment of Psychological Stress Associated with COVID-19 Lockdown in the Urban Adult Population of India

2021 ◽  
Vol 14 (4) ◽  
pp. 2063-2072
Author(s):  
Kayalvizhi Kumaravel ◽  
Praveen Kumar Ratavaru Sathyam ◽  
Rejili Grace Joy Manickaraj ◽  
Poonguzhali Sivagananam ◽  
Divya Ravikumar ◽  
...  
Keyword(s):  
Psychological Stress ◽  
Online Survey ◽  
Adult Population ◽  
Psychological Problems ◽  
Snowball Sampling ◽  
Cognitive Changes ◽  
Cross Sectional ◽  
The People ◽  
Wide Range ◽  
Structured Questionnaire

Background: COVID-19, the unprecedented deadly pandemic has turned the world topsy-turvy. It has affected all the people like poor and rich, young and old, educated and uneducated, male and female with detrimental consequences. People who are in quarantine and/or lockdown are likely to develop a wide range of symptoms like psychological stress, irritability, anxiety, depression etc. Hence, this study was undertaken to assess the psychological effects of COVID-19 lockdown among adult population residing in Chennai, India. This study is a cross sectional descriptive study carried out in Chennai, India. A structured questionnaire was developed containing 25 questions related to the emotional disturbance, depression, self-concept, physical problems, cognitive changes and role performance and 7 questions related to the demographics. An online survey was conducted using a structured questionnaire using a non-probability snowball sampling technique. A total of 579 responses were received. The findings of the present study revealed that, among 579 respondents, more than half of the respondents 320(56.3%)were under severe psychological stress, 192(33.2%) respondents that is one third of the people had moderate psychological stress and remaining were having mild psychological stress. The study also revealed that there was a statistically significant association of psychological problems associated with demographic variables. Our Study revealed that people living in Chennai had severe psychological problem due to theCOVID-19 lockdown. This highlights the importance and immediate need for the development special intervention programmes for the people with psychological problems due to the COVID-19 lockdown.

scholarly journals GAMBARAN TINGKAT PENGETAHUAN DAN SIKAP MASYARAKAT TENTANG PENCABUTAN GIGI DI DESA MOLOMPAR UTARA KABUPATEN MINAHASA TENGGARA

e-GIGI ◽  
2014 ◽  
Vol 2 (1) ◽  
Author(s):  
Bayu R. E. Warouw
Keyword(s):  
Random Sampling ◽  
Tooth Extraction ◽  
Sampling Method ◽  
Descriptive Study ◽  
Dental Practice ◽  
Knowledge Level ◽  
Cross Sectional ◽  
The People ◽  
Knowledge And Attitude ◽  
Cross Sectional Design

Abstract: Tooth extraction is a mostly performed treatment in dental practice because most patients come with bad tooth condition that cannot be taken care anymore. The obstacle of tooth extraction is the society’s knowledge. Lack of knowledge causes doubt about going to the dentist. This study aimed to determine the overview of the knowledge and attitude levels of the people in North Molompar Village, South East Minahasa about tooth extraction. This was a descriptive study with a cross sectional design. There were 87 samples obtained by using the Slovin formula with random sampling method. Data presented in the form of a diagram based at the frequency distribution. The results showed that the knowledge level of tooth extraction in North Molompar was 55% good, obtained from scoring result of 481, and the attitude level of tooth extraction was 69% good, obtained from scoring result of 604. Conclusion: Levels of knowledge and attitude of the people in North Molompar Village, South East Minahasa, about tooth extraction were categorized as good. Keywords: tooth extraction, knowledge, attitude.     Abstrak: Pencabutan gigi merupakan tindakan yang sering dilakukan dalam praktek kedokteran gigi karena kebanyakan pasien datang dengan keadaan gigi yang sudah tidak  bisa dirawat lagi. Hambatan yang dialami dalam upaya pencabutan gigi ialah pengetahuan masyarakat mengenai hal-hal yang menyangkut pencabutan gigi. Pengetahuan yang kurang memadai membuat masyarakat ragu untuk berobat ke dokter gigi. Penelitian ini bertujuan untuk mengetahui gambaran tingkat pengetahuan dan sikap masyarakat tentang pencabutan gigi di Desa Molompar Utara Kabupaten Minahasa Tenggara. Penelitian ini bersifat deskriptif dengan desain potong lintang. Jumlah sampel sebanyak 87 responden diperoleh dengan menggunakan rumus Slovin dan penarikan sampel berupa acak sederhana. Data disajikan dalam bentuk diagram berdasarkan distribusi frekuensi. Hasil penelitian menunjukkan tingkat pengetahuan masyarakat tentang pencabutan gigi di Desa Molompar Utara yaitu 55% dapat dikatakan baik (hasil skoring 481) dan sikap masyarakat tentang pencabutan gigi di yaitu 69% dapat dikatakan baik (hasil skoring 604). Simpulan: Tingkat pengetahuan dan sikap masyarakat di Desa Molompar Utara terhadap pencabutan gigi tergolong baik. Kata kunci: pencabutan gigi, pengetahuan, sikap.

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