MARKETING ON POLITICS AND PUBLIC LEADERSHIP
Keyword(s):
This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public leadership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.
2019 ◽
Vol 2
(1-2)
◽
pp. 37-44
2018 ◽
pp. 615
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2020 ◽
Vol 1
(5)
◽
pp. 747-761
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Keyword(s):
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