scholarly journals ANALYSIS OF TOKOPEDIA’S ADVERTISING CREATIVITY “WAKTU INDONESIA BELANJA”

2021 ◽  
Vol 13 (2) ◽  
pp. 116
Author(s):  
Jamiati KN ◽  
Naila Waliya Hamima ◽  
Velda Ardia

Companies must have innovative ways of communicating messages to compete with other companies because of the many new companies that have sprung up. One of them is by using television media. However, with the increasing number of companies placing advertisements, the number of TV stations in Indonesia is now around 1027 television stations. The public's tendency to switch channels has made advertising conditions worse so that creative advertising is needed. Using a qualitative descriptive method focuses on describing, analyzing, and interpreting Tokopedia advertisements from television media. The data collection techniques used were observation, literature study, and documentation. The results showed that the Tokopedia WIB "Waktu Indonesia Belanja" advertisement was always on television. The advert is inspiring and easy to remember. This advertising has creativity as seen from the indicators of connectedness, suitability, and novelty.

2019 ◽  
Vol 7 (2) ◽  
pp. 52
Author(s):  
Putri Kusuma ◽  
Dilinar Adlin

ABSTRACT This study discusses the meaning of the text meudikee anggok seen from the concept bildung and sensus communis gadamer. Aims to describe the meaning of meudikee anggoktext of wisdom seen from the concept of bildung and sensus communis according to gadamer. Theories used are text theory and hermeneutics. Hermeneutics is a theory used to interpret. Seen from the concept of bildung is the form and sensus communis namely the true feeling and common good in society as the owner of the ritual.  The time of the research was conducted in july until the mont of september 2017. Place of research in infant village, sub district wide area of nort Aceh regency. Population of artists, public figures and children dzikir which amounted to 180. The research sample is a child dzikir 20 people. Leadershipand tengku amounted to 2 people and geuchik baby village so that the sample amounted to 23 people. Data collection techniques include observation, interview, literature study, documentation and then analyzed by qualitative descriptive method. Based on reasearch that has been done meaning meudikee text seen from the concept of bildung and sensus communis. On the concept of bildung in the form of motion, chanting dzikir and clothing. On the sensus communis concept of community agreement the meaning contained in the motion of whether to surrender, plead, salute, appreciate, sincere, passion, agree, protect, tought ad ask. The meaning contained in chanting dzikir is honor, glorify, pray, begged, apologize, sacrifice, struggle, love, loyalty, ask for blessings and hope. The meaning contained in clothing is clean, holy, strength, death, firmness, decency, cover of aurat. Where the text contained in the concept of the sensus communis can be seen from the deliberation in planning the implementation of activities that contain the meaning of cooperation, cohesivenees and respect. People work together to prepare meunasah and food to be brought to the meunasah. As for its meaning is sincare, give each other, mutual cooperation, happy, spirit and joy. Keyword : Meudikee Anggok, Village baby, Bildung, Sensus Communis.


LOKABASA ◽  
2016 ◽  
Vol 7 (1) ◽  
pp. 62
Author(s):  
RISNAWATI RISNAWATI

 AbstrakPenelitian ini membahas tentang struktur dan simbol budaya Sunda dalam dongeng “Sakadang Kuya jeung Monyét”, untuk menelusuri waktu lahirnya dongéng tersebut dan pengaruh latar belakang budaya penulis terhadap penggunaan simbol-simbol budayanya.  Penelitian ini menggunakan metode deskriptif kualitatip yaitu metode yang memecahkan masalah yang aktual, bukan untuk menguji hipotesis. Untuk menafsirkan makna simbol-simbol budaya yang terdapat dalam dongéng, menggunakan metode hermeneutik. Pengumpulan data menggunakan teknik studi pustaka dan studi dokumentasi. Simbol yang ditemukan diklasifikasikan dalam tiga wujud kebudayaan, yaitu wujud konsep/gagasan, wujud aktifitas/tindakan, dan wujud benda. Dari seluruh data penelitian terdapat 198 kata yang menjadi simbol budaya. Dalam wujud konsep/gagasan terdapat 18 kata (9,09%), dalam wujud aktivitas/tindakan terdapat 24 kata (12,12%), dan dalam wujud benda terdapat 156 kata (78,78%).  AbstractThis study discusses the structure and symbol of Sundanese culture in the fairytale Monyet Jeung Sakadang Kuya to search for the fable birth time and the influence of the cultural background of author to the use of cultural symbols. This study used qualitative descriptive method that solves real problems, not to test the hypothesis. To interpret the meaning of cultural symbols contained in the fairytale, the study employed hermeneutic method. The data collection employed the techniques of literature study and documentation. The symbols found are classified in three states of culture: concept/idea, activities/actions, and matter. From the research data, 198 words become cultural symbols. In the form of concept/idea, there are 18 words (9.09%). In the form of activities/actions, there are 24 words (12.12%). Lastly, in the form of matter, there are 156 words (78,78%).


2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Kheliana Kheliana

Tor -tor dance IlahMardidong is growing and developing in Simalungun . Tor- tordance is a tradition that has been rearranged forms of the movement in 1985 by aman named Lina Br Damanik . The purpose of this study is to discuss the tor-torIlahMardidong viewed from the standpoint of choreographic form.The theory used in this research is the theory of Forms choreography Sudarsonowhich contains about : motion , theme , design floors , top design, fashion andmusic . This theory became a reference for peeling the existing problems in thetor- tor god mardidong .When the study to discuss IlahMardidong dance performed during 3 months ,iefrom the beginning of October 2015 through December 2015. The study in thevillage of Huta III Glare Malela . Glare SubdistrictMalela . The population is threepersons namely speakers , traditional leaders , and artists who know about theculture Simalungun . samples in this study were of three persons namely speakers, traditional leaders and artists in Simalungun . Data collection techniquesincluding observation , interviews , literature study and documentation , which isthen analyzed by qualitative descriptive method .Based on research done that tor-tor IlahMardidong have a soft form of motion,tortorIlahMardidong wear internal musical accompaniment is music that is bornout of the human body . Clothing used in this Tortor is yeast pane ,surisuri andheaddress silappei . The themes contained in this dance is the hope of a mother forher child , and the top design contained in this dance is the design in the design,low design and asymmetrical design .


2018 ◽  
Vol 7 (1) ◽  
pp. 6
Author(s):  
Sari Mega Florensia Simanungkalit ◽  
Nurwani Nurwani ◽  
Iskandar Muda

Abstract−This study examines the semiotics contained in diharsitarlak in Simalungun society. The goal is to explore the meaning contained in the sararar and interpretation of meaning seen through the theory of semiotics. Sitarlak is a martial arts that comes from Simalungun who became the performing arts for the community that is as a welcome dance for accompanied by music and using a special outfit. The theory used relates to the research topic of Suzanna K. Langer theory which discusses the motion and the theory of semiotic de Saurrsure to express the meaning. The research time used to discuss the semiotics was held in Simalungun society was done for 2 months ie end of August until October 2017. The research place was SanggarTortor Elak-elak in Kelurahan Sirpang Dalig Raya, Raya Subdistrict, Simalungun Regency. Population in this research is artist as well as adat character, sambual (pemusik), pandihar (people who bersilat) who understand about diharsitarlak. Data collection techniques include literature study, observation, interview and documentation, and then analysis with qualitative descriptive method. Based on the research conducted, the form of diharsitarlak is a series of silat movements consisting of 7 main motifs yaitu sombah, throw boxing worship, marsimbur, mangindo (top level), mangindo (lower level), lakkasitolu-tolu and cover worship. Clothing that is used in the sitarlakdihar is long shirt and trousers (black, red, and mixture of black, white, red), yeast pane, suri-suri, and gotong salalu. The accompaniment of music on the sitarlakdihar gondrang haro-day, parahot, and gual porang. As for the semiotics contained in the scarred sitarlak poured through the sign (sign) seen from the form of motion in the series of presentation, marker (signifier) is a form of motion as the main motive in the diharsitarlak, and signified (signified) is the meaning contained in diharsitarlak. So it can be interpreted the overall meaning in the absolute sarar is the actualization of life of the people of Simalungun in various conditions, such as giving thanks to God, facing temptation, being polite and humble, respecting and appreciating others. Keywords: semiotics, signs, signifer, signified, diharsitarlak


2021 ◽  
Vol 6 (1) ◽  
pp. 1-7
Author(s):  
Dodik Wahyono

This study aims to determine regional investment according to modernization theory. Qualitative descriptive method is the method used in this research with literature study as the data collection. The results of the study are that: 1) it is hoped that the policy can encourage local governments to make regulations that accommodate investors, 2) investment is a concept of modernization theory, which is very relevant when used to view or analyze the existence of regional bond policies or policies for so investors. foreign or domestic investors, and 3) inter-regional cooperation is needed to reduce inter-regional and regional potentials.


Author(s):  
Resdianto Permata Raharjo ◽  
Maranita Anjarsari

This study aims to describe 1) the form of cohesion contained in the news Watching Sakinah Movies, UIN Yogyakarta Give Praise Students and 2) describing the forms of coherence contained in the news Watching Sakinah Film, Students of UIN Yogyakarta Give Praise. The subjects used in this study were news of watching Sakinah film, UIN Yogyakarta students giving praise, and the objects used were sentences containing grammatical cohesion, a form of lexical cohesion. The approach used in this study is a qualitative descriptive approach. The data in this study are sentences in the news of Watching Sakinah Movies, This student is a method of literature study. While the method of data analysis in this study is descriptive method analysis method, the method used to analyze and describe cohesion markers and analyze markers of coherence. Test The results of the study show that in the news of watching Sakinah films, UIN Yogyakarta Beri Pujian students have varied markers of cohesion and coherence in the Tebuireng Online news discourse. Cohesion markers were found to reference (3), substitution (1), ellipsis (2), conjunction (3), collocation (1), and markers of coherence found cause-effect relationships (2), relationship coherence suggestions — goals (1), coherence temporal relations (1), and coherence of causal relationships (1).


2019 ◽  
Vol 3 (1) ◽  
pp. 49-61
Author(s):  
Fitriani Dwi Ratna Sari ◽  
Amin Suryana

Research that the author did aim to know how to design inventory system on Planet Phone.The method used is quantitative descriptive method. Data collection techniques used are literature study, observation, and interviews. From the research conducted found that there is a problem on inventory data processing. The process of inventory data processing only by writing using a general ledger. So this causes inaccuracies and delays in reports. Therefore the authors make the information system by using PHP and MySQL database. This system consists of inputting inventory data, inventory reports, sales reports and income reports. As for some suggestions given to tackle the problem is by connecting the system with internet connection, for employees more quickly and effectively in penginputan inventory data and owner can also know the sales reports and income reports more quickly without having to come directly to the store.


2021 ◽  
Vol 3 (2) ◽  
pp. 358-375
Author(s):  
Desi Karlina

Globalization has resulted in a shift in human morals, marked by the many cases of moral deviations that are rife in various parts of Indonesia so that the application of spiritual attitudes has not been maximized. The attitude of dishonesty is shown by the number of students who cheat on the test, and the attitude of indiscipline is shown by the number of students who are late so that the application of social attitudes does not seem to be visible. The role of PAI teachers is considered quite important for the development of these two attitudes. At SMPN 1 Darussalam, PAI teachers have played a role in fostering spiritual and social attitudes. Big. This research was conducted with a field study using a qualitative descriptive method. Data collection techniques were carried out through interviews and documentation. The results showed the role of PAI teachers in fostering spiritual attitudes by praying before and after lessons, praying in congregation, doing charity activities every Friday, and religious activities. The role of PAI teachers in fostering social attitudes is carried out through social service activities, visiting the Disabled Foundation and nursing homes, getting used to the 3S (smile, greeting, greeting), reporting to the teacher what items are found, punishing students who are late. Factors supporting the role of Islamic Education teachers in fostering spiritual and social attitudes are seen from adequate school facilities in the form of female/male prayer rooms, learning media such as LCD, the use of active methods. While the inhibiting factors include the lack of adequate facilities, especially LCDs, the lack of interest in teachers and knowledge, and the lack of interest in students to improve themselves.


2020 ◽  
Vol 1 (4) ◽  
pp. 159-165
Author(s):  
Dian Setiawan

Describe the implementation of the fingerprint electronic absence policy on the discipline and performance of civil servants as well as the impact it has on implementing the fingerprint electronic absence policy. Qualitative descriptive method describes various conditions and situations as the object of research. The data collection techniques used were observation, documentation and interviews. After the implementation of fingerprint electronic attendance, discipline increases and obligations as employees have been carried out in accordance with applicable regulations. The application of sanctions in the regional government of seluma regency is in accordance with the regulations of civil servants and the provision of rewards for employees who excel has been carried out properly, to inspire other employees, so that they can work better.  


2018 ◽  
Vol 7 (1) ◽  
pp. 18
Author(s):  
Suciati Simah Bengi ◽  
Yusnizar Heniwaty ◽  
Dilinar Adlin

Abstract-This study discusses Guel dance learning media created in the form of postcards. Aims to be able to direct students in identifying, appreciating, and expressing dances of the Gayo area, especially Guel dance. Theories used in the research of packaging theory according to Cahyorini and Rusfian (2011: 28), theory of learning media according to Heinich in Susilana (2016: 06), and graphic media theory according to Susilana and Riyana (2016: 14) Packaging is a theory used for graphic design, in terms of producing the product, and the image media in the form of postcards used to make Guel dance material as a learning medium. The time of the study was conducted from August to October 2017. The research site was at Sanggar Renggali Jalan Merah Mege Hakim Bale Bujang Laut Tawar, Central Aceh District. The population of several artists Gayo and all members of Sanggar Renggali because learning Guel dance is a dance learning materials in schools in Takengon and Samples are 2 people Gayo artists and 2 dancers dance Guel. Data collection techniques include observation, interview, literature study, and documentation, and then analyzed by qualitative descriptive method. Based on research that has been done Guel dance is a tradition dance Gayo community that has been used as learning materials in the schools of Middle Secondary in Central Aceh district. Guel dance which is packed in the form of postcards as a medium of learning with menggunkana first step of planning is preparing the material, determining the location, selection of dancers, and prepare the facilities and infrastructure. The second step of implementation is taking photos, editing process, then the last step is the completion of postcards and final writing. And produces packaging of learning media of Guel dance that is in the form of postcard.  Keywords: Packaging, Guel Dance, Postcard Media


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