scholarly journals FEATURES OF THE USE OF ADVERTISING CAMPAIGNS IN THE TOURISM SECTOR

2020 ◽  
pp. 134-142
Author(s):  
Olga V. Nazarenko ◽  
◽  
Natalia S. Martynova ◽  
Keyword(s):  
Continuous Improvement ◽  
Tourism Industry ◽  
Potential Client ◽  
Tourism Sector ◽  
Personal Services ◽  
Key Sectors ◽  
Tourism Enterprises ◽  
High Level ◽  
Almost All

In recent decades, the development of the tourism industry has been a worldwide trend. The interest shown in the development of the tourism sector is associated not only with the fact that the industry is developing dynamically but also with the fact that the development of tourism affects almost all key sectors of the economy. The task of the activities of tourist enterprises is the organization of comprehensive services for tourists. Services in tourism are varied ‒ transportation, accommodation, meals, excursions, entertainment, and personal services etc.The tourism sector is characterized by such characteristics as rapid growth rates, continuous improvement of the industry, and a high level of competition. That is why the success of enterprises in this area largely depends on carefully implemented advertising campaigns as one of the main elements of the communication complex and marketing strategy.Advertising campaigns in the tourism sector have their own characteristics and play an essential role in the lives of consumers when choosing travel products and services. The popularity of a travel product is largely due to how well the potential client is aware of it. And this is one of the main functions of advertising campaigns in the tourism industry. Advertising campaigns, like any other type of marketing communications, play an important role in implementing the strategy of tourism enterprises. With the help of advertising, they are developing new markets, and as a means of competition, advertising campaigns exacerbate it, helping to improve the quality of tourist services.The purpose of the article is to explore and analyze the features of the use of advertising campaigns in the tourism industry, to identify the positive and negative aspects, as well as prospects in this area.The relevance of the topic of the article is significant, because tourism is one of the largest and most dynamic sectors of the economy. High rates of its development, large volumes of foreign exchange earnings actively affect various sectors of the economy and contribute to the formation of a full-fledged tourism industry.

scholarly journals Tourism and Security in Nepal

2018 ◽  
Vol 1 (1) ◽  
pp. 32-47
Author(s):  
Rup Kumar Chhetri
Keyword(s):  
Business Education ◽  
Leisure Activity ◽  
Research Process ◽  
Tourism Industry ◽  
Security Sector ◽  
Cognitive Improvement ◽  
Tourism Sector ◽  
Research Questions ◽  
Tourism Enterprises ◽  
Education Culture

This paper discusses the concept of tourism and security in Nepal and focuses on the association in between tourism and security aspects. Tourism is important for leisure, business, education, culture and recreation. Tourism industry is a fast developing sector for the economy worldwide and becoming a popular global leisure activity. As a fast growing industry in the today’s world, tourism industry events are getting more attraction for study and appropriate intervention. The key question this paper raises is whether there is association between tourism and security in Nepal. It answers rationally to its prime research questions like; what are the dimensions of tourism and security in Nepal? What is the association in between tourism and security in Nepal? In order to look for the answers of these questions, Thamel area was chosen for study site as it is popular among people and the major tourism hub in Nepal. The findings of the study show varied association in between tourism sector and tourism security sector on the specifics such as tourism, hospitality, events and security in Nepal. Although tourism enterprises increasingly realize the aspects of tourism, hospitality, events management and relevant security parameters, but the extent to which they are strategically used varies. The assessment revealed the impacts of tourism on security aspects and vice versa. So, the impacts of security situation on tourism sector have a certain and intermingled association. Even the findings aligned with above said statement which reflects the limitations and gap in between the tourism sector and tourism security sector in term of setups, coordination and execution. That is why, it roves and looking for the rational, empirical and cognitive improvement and development on those identified aspects which are keenly observed during the research process.

Tourism Impact and Stakeholders’ Quality of Life

2016 ◽  
Vol 42 (2) ◽  
pp. 260-286 ◽  
Author(s):  
Eunju Woo ◽  
Muzaffer Uysal ◽  
M. Joseph Sirgy
Keyword(s):  
Quality Of Life ◽  
United States ◽  
Life Satisfaction ◽  
The United States ◽  
Tourism Industry ◽  
Tourism Impact ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Community Residents

This article reports a study testing the hypothesis that, compared with community residents who are not affiliated with the tourism industry, residents affiliated with tourism are likely to perceive tourism impact more positively, and the more positive their perceptions of tourism development, the more likely they feel satisfied with their lives. The study involved a survey of community residents of four tourist destinations in the United States. A total of 407 responses were used for data analysis. The results provided support for the notion that the influence of community residents’ perceptions of tourism impact and their life satisfaction is dependent on whether the residents are affiliated or not affiliated with the tourism sector.

scholarly journals Development of domestic tourism in the context of a pandemic

2021 ◽  
Vol 128 ◽  
pp. 01004
Author(s):  
E.G. Efimova ◽  
N.A. Levochkina ◽  
B.E. Khabibullina
Keyword(s):  
Quality Of Life ◽  
Life Expectancy ◽  
State Level ◽  
Well Being ◽  
Tourism Industry ◽  
The State ◽  
Important Indicator ◽  
Domestic Tourism ◽  
High Level

Preserving the health of the population occupies a special place at the legislative level, in the socio-economic strategies for the development of regions and the country as a whole. The preservation of human health depends not only on one’s own desire to preserve it, including the current state of the state and the development of the country’s tourism industry. Recreation and recreation for modern people, who mainly live in cities and megacities characterized by a high level of pollution due to the intensity of economic activity, are of particular importance for maintaining health and life expectancy. An increase in people’s life expectancy is considered at the state level as an important indicator of people’s well-being, improving the level and quality of life. Russia has created unique conditions and opportunities for the development of domestic tourism, which, with reasonable organization, investments, including the creation of public-private partnerships, and improving the efficiency of services provided, allow us to carry out our activities in the field of preserving and maintaining public health, increasing the duration and quality of life. Domestic Russian tourism can be considered as the basis for the socio-economic development of territories at any level, as well as as an industry whose contribution to the country’s GDP can be significant.

scholarly journals STUDY OF RISKS IN THE INTERNATIONAL MARKET OF TOURIST SERVICES CAUSED BY THE PANDEMIC AND PLANNING OF MEASURES TO OVERCOME THE CRISIS BY INCREASING THE LEVEL OF PROFESSIONAL MOTIVATION OF STAFF

2021 ◽  
Author(s):  
Оlena Voskresenska ◽  
Anastasiia Hlynska ◽  
Viktoria Shuklina
Keyword(s):  
International Market ◽  
Tourism Industry ◽  
International Tourism ◽  
Effective Work ◽  
Economic Methods ◽  
Tourism Sector ◽  
Analysis Of Dynamics ◽  
Personalized Approach ◽  
High Level ◽  
The Impact

The article considers the risks of the international market of tourist services in a pandemic and measures to overcome the crisis by increasing the level of professional motivation of staff. Study of losses of the tourism sector in the EU in April-May 2020. Decrease in EU revenues in June 2020. The impact of risks on the development of the international tourism industry from the implementation of anti-epidemic measures with COVID-19. Uncertainty and the predominant risks and duration of pandemic constraints are key to determining losses in this sector. The reasons for job losses in the tourism industry during the study period are investigated. The analysis of dynamics of outbound tourism for the period of introduction of quarantine restrictions is carried out. The reasons for the decline in demand for domestic tourism have been identified. The negative dynamics in the labor market of the tourism industry and its cause are determined. The expediency of Ukraine’s participation in international tourism relations has been proved. The tourism industry of Ukraine has been studied and the priority directions of its development that have developed under the current conditions have been revealed. The level of employment during the implementation of measures caused by the pandemic was studied. It is determined that an important problem is the high level of informal employment in the tourism industry. It was found that in the current situation in Ukraine at the current stage of its development, the problem of raising the level of professional motivation of staff has become important, because solving the challenges facing society is possible only if you create an appropriate motivational framework that can motivate employees to effective work. It is proved that in modern conditions in Ukraine at the present stage of its development the problem of increasing the level of professional motivation of staff has become important, because solving problems facing society is possible only if you create an appropriate motivational base that can motivate employees to work effectively. The efficiency of economic and non-economic methods of motivation of tourism workers is compared. The expediency of using a personalized approach to the choice of methods of professional motivation of employees is determined. Ways out of the crisis by increasing the level of professional motivation of staff are proposed.

scholarly journals Menimbang Daya Saing Pariwisata Indonesia (Dibandingkan Singapura, Malaysia, Dan Thailand)

2015 ◽  
Vol 2 (3) ◽  
pp. 422-442
Author(s):  
Vonny Setianda ◽  
Roos Kities Andadari
Keyword(s):  
Economic Growth ◽  
Tourism Development ◽  
Secondary Data ◽  
Development Strategies ◽  
Tourism Industry ◽  
Tourism Sector ◽  
Asean Countries

Experience from many countries shows that tourism contributes greatly to the economic growth that can improve the welfare and quality of citizens’ lives. To enhance the role of the tourism sector to improve the economy, increasing the competitiveness of this sector is the key. For Indonesia, which has great potential in the tourism sector, tourism development strategies are needed to improve the competitiveness of the tourism industry. The purpose of this study is to determine the position of competitiveness in Indonesia’s tourism sector, especially compared to some major ASEAN countries, and propose appropriate tourism development strategies. After mapping the condition of Indonesia’s tourism competitiveness compared to some other major ASEAN countries, this study uses STP (segmenting, targeting, and positioning) to find appropriate tourism development strategies. This research utilizes secondary data. The results show that compared to some other major ASEAN countries (Singapore, Malaysia and Thailand), Indonesia's tourism competitiveness in some aspects is low, although this condition has improved in recent years. However, given the demands of the dynamic tourism market, the competitiveness needs to be improved continuously. This necessitates special strategies, so that the efforts match with the target. Keywords: Indonesian tourism, competitiveness of the tourism industry, tourism development strategies

scholarly journals Risk factors for failure in newly established small, micro and medium-sized enterprises in the tourism sector of Gauteng Province, South Africa

2015 ◽  
Vol 5 (4) ◽  
pp. 8-18
Author(s):  
Zeleke Worku
Keyword(s):  
South Africa ◽  
South African ◽  
Geographical Location ◽  
Tourism Industry ◽  
The South ◽  
Gauteng Province ◽  
Entrepreneurial Skills ◽  
Tourism Sector ◽  
Networking Ability ◽  
Tourism Enterprises

The annual report issued for the financial year 2013/2014 by the South African Chamber of Commerce and Industry (2015) shows that the business confidence index of South Africa was equal to 89.3% in January 2015. According to the South African National Department of Tourism (2015), the tourism sector contributed 93 Billion Rand (3%) to the South African GDP in the year 2012. The contribution of the tourism sector was equal to 189.4 Billion Rand in the year 2009. This figure is projected to grow to 499 Billion Rand by the year 2020. According to the South African Small Enterprise Development Agency (2015), newly established and emerging business enterprises conducting business in the tourism sector of Gauteng Province are less viable and efficient in comparison with well-established tourism enterprises. The objective of this study was to identify and quantify risk factors for underperformance and bankruptcy in the tourism sector of Gauteng Province in South Africa. The study was based on data collected from a stratified random sample of size 311 tourism enterprises that operate in Gauteng Province, South Africa. Data was collected on a large number of socio-economic factors that adversely affect entrepreneurial activities in the tourism sector of Gauteng Province. A combination of quantitative and qualitative methods of data collection and analyses was used in the study. Examples of variables on which data was gathered was level of entrepreneurial skills, level of formal education, location of business, duration of experience, amount of capital, number of employees, ability to network with other tourist operators, degree of competition from rival operators, geographical location, category of business, category of entrepreneurial skills, average number of visitors per month, net profit, size of business, market share, access to finance, and degree of support from Government agencies. Results obtained from the study showed that the long-term survival and viability of African entrepreneurs in the tourism industry of Gauteng Province was significantly and adversely affected by the degree of competition from rival operators, poor networking ability, lack of entrepreneurial skills, low capital, and geographical location. The study found that African entrepreneurs in the tourism industry of Gauteng Province lagged behind their white counterparts significantly in terms of networking ability, capital and entrepreneurial skills. In addition, 82% of the 311 African entrepreneurs who participated in the study lacked suitable skills due to their poor and irrelevant academic and vocational background, and that 59% of entrepreneurs had received little or no assistance in terms of mentoring or training opportunities from South African Government agencies.

scholarly journals CUSTOMER PERCEPTION ON SERVICE QUALITY TOWARDS TOURISM CUSTOMER SATISFACTION IN MALAYSIAN MARINE TOURISM SECTOR

2021 ◽  
Vol 37 (3) ◽  
pp. 792-799
Author(s):  
Mohammad Arije ULFY ◽  
◽  
Md Suliman HOSSIN ◽  
Md Wasiul KARIM ◽  
Fatin Husna Binti SUIB ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Model ◽  
Measurement Model ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Least Square ◽  
Marine Tourism ◽  
Tourism Sector

Marine based tourism has emerged as a subject of concern in the area of ocean and coastal management. Today, demand for marine tourism has increased dramatically and is highlighted as one of the new horizons and fastest-growing sectors in the world’s tourism industry. Malaysia is indeed one of the countries with the most beautiful and diversified marine life. The fundamental purpose of this study is to examine the satisfaction of tourists towards the service quality of marine tourism in Malaysia. The development of the research framework is based on the SERVQUAL model. A total of 300 responses were received from the Klang Valley area of Malaysia. For the purpose of processing and analyzing the data, Partial Least Square (PLS-SEM) method was employed. By applying a two-step approach, the study assesses the measurement model and the structural model. Findings from the survey reveal that assurance, tangibility, empathy, reliability, and responsiveness have a significant positive relationship with customer satisfaction thus these factors describe the customer satisfaction adequately. This study would enable policymakers and tourism companies to develop policies to improve customer satisfaction by increasing the quality of service.

scholarly journals Priority Directions for Tourism Development in Uzbekistan

2020 ◽  
Vol 8 ◽  
Author(s):  
Hamid Turaev ◽  
Ian Patterson
Keyword(s):  
State Government ◽  
Legal Aspects ◽  
Tourism Industry ◽  
Economic Potential ◽  
Economic Issues ◽  
Tourism Sector ◽  
World Markets ◽  
The Republic ◽  
New Jobs

The tourism sector is becoming one of the most important strategic sectors of Uzbekistan. Presently, reforms are underway to develop strategies to solve many of the important social and economic issues such as job creation, expand the economy and hasten the development of the regional areas, as well as increasing earnings and quality of life of the country’s population. The main priorities of the state government policy in the field of tourism includes supporting its status as a strategic sector of the economy, and as a powerful tool for sustainable development. Between 2018-2019 this strategy is a logical continuation of state policy. This has been pursued by the country’s management and is aimed at maximizing the creation of an environment that includes economic, administrative and legal aspects which will contribute to the accelerated development of the tourism industry in Uzbekistan. Furthermore, this also includes expanding the economic potential of the regions and their revenue base, creating new jobs, increasing the number of tourists arriving in the republic, as well as actively promoting the national tourist product to world markets

Developing Capability for a Continuous Improvement Culture in Petroleum Development Oman PDO

2021 ◽  
Author(s):  
Wayne Bryant ◽  
Zaaima Ghafri ◽  
Ahmed Salmi ◽  
Zeyana Yazeedi ◽  
Christopher Bell
Keyword(s):  
Continuous Improvement ◽  
Deliberate Practice ◽  
Development Program ◽  
Step Change ◽  
Full Time ◽  
Business Sector ◽  
High Potentials ◽  
High Level ◽  
Petroleum Development

Abstract Objectives/Scope To highlight at a high level the successful method of building Continuous Improvement (CI) competence Pan Petroleum Development Oman (PDO) and the different pathways used to engage everyone at every level of the organization circa. 10,000 people as part of PDO transformation to a Continuous Improvement organization Methods, Procedures, Process PDO is developing a CI culture through 2 pathways, CI Professional & CI Generalist. CI Professionals, limited to 50 high potentials, spend 3 years full time developing CI competence to a level they can coach autonomously in the business. CI Generalists build CI skills though training and deliberate practice becoming Lean Practitioners, Lean Managers and Practical Problem Solving (PPS) practitioners & facilitators. Results, Observations, Conclusions A CI function has been created to own the development of staff, standards, and deployment. Having quarterly competence development reviews for CI Professionals, to discuss and monitor progress and establish goals for the next quarter have resulted in a step change in speed and quality of development. We have had 100+ CI Coaches through the development program as of July 2021, either returning to the business to germinate CI in their new teams or developing further to become a career CI specialist. Developing the CI competences for CI Generalist has seen an explosion in ideas circa 10,000 with 500 teams practicing CI Fundamentals, 200+ qualified PPS facilitators & 250+ Lean managers coaching in the business. Benefits to date include circa 150K M3 production gain and many millions saved from the budget. Observation is we are developing autonomous teams able to solve problems for themselves resulting in an engaged workforce:- Improving today for a better tomorrow. Sponsorship from the top is the imperative ingredient for success. Engagement of the workforce from the bottom up, staff doing the work, creates the momentum required to make a CI transformation successful. Novel, Additive Information Holistically the approach used can be transferred to any other business and although tailored for PDO is business/sector is agnostic. The coaches who have graduated through our internal certification can and are applying Continuous Improvement in our business and externally in other organizations. Looking to the future we can partner with universities to have Continuous Improvement as part of the curriculum either as modules or a whole syllabus.

scholarly journals A Preliminary Study of Novel Coronavirus Disease (COVID-19) Outbreak: A Pandemic Leading Crisis in Tourism Industry of Nepal

2020 ◽  
Vol 10 ◽  
pp. 108-131 ◽  
Author(s):  
Nimesh Ulak
Keyword(s):  
Health Sector ◽  
Tourism Industry ◽  
World Health ◽  
Tourism Sector ◽  
World Tourism Organization ◽  
Novel Coronavirus ◽  
Health Organization ◽  
Almost All ◽  
Tourism Organization ◽  
United Nation

The aim of this paper is to explore and illuminate the preliminary impacts of novel coronavirus disease (COVID- 19) in tourism industry of Nepal. The spillover impact of pandemic has been seen in almost every sector globally. Many scholars and practitioners have already started rethinking and researching in different disciplines based on issues regarding COVID-19. Some of the disciplines are International tourism, health sector, international economy, global politics, human civilization, sustainability and so on. The United Nation World Tourism Organization (UNWTO) and World Health Organization (WHO) are closely cooperating for understanding the severe impact of escalation of coronavirus on the human health and damage in the world economy as well as tourism sector (UNWTO, 2020). There are uncountable job losses recorded in tourism industry due to stranded traveller’s mobility after many nations including Nepal declared lockdown as a strategy to control the spread of virus Therefore, devastating Airlines, shuttered borders, halt of transportation means and cancellation of rooms in hotels have a vigorous impact on tourism industry than the COVID-19 outbreak itself. It is obvious to experience changes in tourism industry; tourist’s behavior and their reluctance to travel for few years. However, travel of humans for any motives will provide spectrum to tourism mobility. The epidemic has drastically turned into pandemic as the virus has transferred to almost all the nations of the globe without visa so far.

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