scholarly journals Use of the European experience of supporting the development of small enterprises of rural green tourism in Ukraine

2020 ◽  
pp. 28-35
Author(s):  
Yaroslav Plevako
Keyword(s):  
Rural Areas ◽  
Local Governments ◽  
Theory And Practice ◽  
European Countries ◽  
Significant Feature ◽  
Practical Implementation ◽  
European Experience ◽  
Theoretical Generalization ◽  
Green Tourism ◽  
Tourism Enterprises

The subject of this research is theoretical, methodological and practical aspects of the functioning of rural green tourism enterprises in European countries and in Ukraine. The purpose of the work to analyze the European experience in supporting and identifying the features of the functioning of rural green tourism enterprises in the context of leading European countries to optimize their activities and increase the number in Ukraine. The methodological basis of the article was the methods of scientific knowledge: monographic – for theoretical generalization and identification of the features of the formation of rural green tourism in European countries; system-structural analysis and synthesis, groupings – for the interpretation of the results; problem-target – for the practical implementation of the European experience in the operation of rural green tourism enterprises. Results of the article. The article reveals the features of the implementation of rural green tourism in European countries and grouping of countries by the identity of tools and support mechanisms. The possibilities of their implementation in Ukraine in terms of practice, institutions of support, local support not only as a type of activity, but as a resource for the storage and reproduction of rural areas are substantiated. The field of application of results.The materials, results and conclusions of the article can be used in the activities of rural territorial communities, local governments, enterprises and agro-estates, higher educational institutions of the corresponding specialization and faculties of economics and management of tourism and hotel and restaurant business. Conclusions. It has been determined that the most significant feature of the theory and practice of the operation of rural green tourism enterprises in European countries is the expansion of their functions from purely business to more socially necessary and significant ones – as tools for the preservation and reproduction of rural areas, incl. depressive. This ensures their great support at the level of local communities, state authorities, it is advisable to use them in every possible way. It is also advisable to use proven mechanisms and forms of tourism in the countryside.

scholarly journals Involvement of system management to achieve global goals of sustainable development in Ukraine

2021 ◽  
pp. 159-163
Author(s):  
Tatiana Velychko
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Regional Economics ◽  
Methodological Approach ◽  
Theory And Practice ◽  
Nature Management ◽  
Significant Feature ◽  
System Management ◽  
Priority Areas ◽  
Tourism Enterprises

The subject of research is the theoretical and methodological aspects of involving system management to achieve the goals of sustainable development and practical areas of its implementation in Ukraine. The purpose of the article is the further development of areas and components of system management to achieve global goals of sustainable development in Ukraine, taking into account the principles of social responsibility and processes and opportunities for digitalization of the population. The methodological basis of the article were the theoretical and methodological provisions of economics of nature management, regional economy, demography, ecology; international and national normative-legislative acts, norms, initiatives on sustainable development. As a fundamental methodological approach, the article uses system-structural analysis and synthesis, as well as historical, monographic, statistical-economic, problem-target methods. The results of the article. The article highlights the concepts and ideas of sustainable development, identifies the features of system management for their achievement and priority areas for development for Ukraine, taking into account the country's ratings in the world community and their dynamics. Features of system management for the purposes of sustainable development are defined; identified its priority areas in Ukraine, taking into account its ratings in the global dimension. Field of application of results. In higher education institutions in the teaching of environmental economics, regional economics and sustainable development, in schools, environmental governmental and non-governmental organizations. Conclusions. It is determined that the most significant feature of the theory and practice of rural green tourism enterprises in European countries is the expansion of their functions from purely business to more socially necessary and significant - as tools for preservation and reproduction of rural areas, including depressed. This provides greater support at the level of local communities, government, which is appropriate for all uses. It is also advisable to use proven mechanisms and forms of tourism in the countryside.

scholarly journals State support for the development of rural green tourism at the regional level

2020 ◽  
pp. 13-17
Author(s):  
Mykola Butko
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Local Governments ◽  
State Regulation ◽  
Entrepreneurial Activity ◽  
State Support ◽  
Green Tourism ◽  
The Subject ◽  
Tourism Enterprises ◽  
Further Development

The subject of research is the theoretical and practical principles of organization and development of rural green tourism enterprises, its regulation and support as a form of entrepreneurial activity in rural areas. The purpose of the work is to develop theoretical principles and practical proposals for the implementation of state support for rural green tourism enterprises and its improvement. The methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists. Results of work. The paper identifies the conditions and resources, features and institutions of organization and development of rural green tourism enterprises. The importance and sources of its spread and growth as a form of entrepreneurial activity in the countryside are substantiated. The forms of statistical reporting for the account are offered. The directions of improvement of the state regulation of the further development of its subjects are developed, including with the involvement of regional and local authorities, united territorial communities. Field of application of results. The conclusions of the article can be used in the educational and scientific process of higher education institutions, the work of rural communities, local governments, fiscal services. Conclusions. In the future, to ensure the development of rural green tourism in Ukraine and its effective management is considered appropriate: to improve the regulatory framework of rural tourism activities at both state and regional levels; constantly monitor indicators and study the needs of the market of its products and services; create an infrastructure of state financial and credit support for rural green tourism entities.

scholarly journals Models of Implementation of Enterprises in Agricultural Green Tourism in European Countries and Assessment of their Efficiency

2019 ◽  
Vol 8 (12) ◽  
pp. 337-340
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
European Countries ◽  
Educational Institutions ◽  
Economic Interests ◽  
Tourist Destinations ◽  
European Experience ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
General Scientific

The subject of the study is theoretical and practical aspects of the justification of the models of entrepreneurship in rural green tourism in European countries and the evaluation of their effectiveness. The aim of the work is to identify features of entrepreneurship models in rural green tourism and to develop practical recommendations for assessing their effectiveness. Methodological basis of the article became general scientific and special methods of scientific knowledge. Were used methods: dialectical, monographic, historical, system-structural analysis and synthesis, problem and program-target approaches. The article reveals peculiarities of entrepreneurship models in rural green tourism. Features of development and support of rural green tourism in different countries as one of the perspective types of tourism business are considered. Grounded trends and prospects of development of rural green tourism in Ukraine. Conclusions and results of the article can be used in the educational-scientific process of the economic faculties of higher educational institutions. It is expedient to transfer them for practical use in the management of tourism activities at the level of enterprises, in the activities of public organizations, rural communities. Comprehensive study and implementation of the European experience of small business in rural green tourism in Ukraine is aimed at achieving its strategic goal – creation of a competitive national and European and world markets for a national tourist product that can meet the needs of both compatriots and foreigners as much as possible. It is also an expansion of the internal and constant growth of volumes of inbound tourism in the countryside, ensuring the integrated development of rural areas and their tourist destinations, taking into account the socio-economic interests of the entire population of the country as a whole

scholarly journals Innovative sources of increasing the competitiveness of rural green tourism enterprises

2020 ◽  
pp. 38-45
Author(s):  
Oleksandr Adamchуk
Keyword(s):  
Rural Communities ◽  
Knowledge Economy ◽  
Strategic Alliances ◽  
Social Life ◽  
Local Governments ◽  
High Speed ◽  
Business Economics ◽  
Modern Business ◽  
Green Tourism ◽  
Tourism Enterprises

The subject of research is the theoretical and practical aspects of the definition and implementation of innovations, forms and directions of innovation in order to increase the competitiveness of rural green tourism enterprises. The aim of the work is to identify innovative sources of increasing the competitiveness of rural green tourism enterprises and substantiate the factors, components and tools for innovation in a knowledge economy, digital technologies, non-cash payments, high-speed Internet. The methodological basis of the article were the theoretical and methodological provisions of modern business economics, historical and monographic methods of scientific knowledge, as well as system-structural analysis and synthesis of the study of phenomena and processes, problem-based approach in justifying types, forms and directions of innovation. Results of work. The sources and offered components, directions and tools of introduction of innovations in work of the enterprises of rural green tourism, including in the form of organizational and administrative, marketing, product groups of them are revealed; in the form of IT startups, touring and digital systems and backup networks; timesharing, clustering, strategic alliances and clubs; smart Internet projects, software organization and management of the actual agro-villages and tourist enterprises in the countryside to increase their competitiveness. Field of application of results. Conclusions and results can be used in the work of rural green tourism enterprises, rural communities, public organizations, local governments; in the educational and scientific process of economic faculties of universities, colleges of tourist specialization, other institutions of higher education. Conclusions. Innovative activity in the system of strategic goals, priorities and guidelines for increasing the competitiveness of rural green tourism enterprises in the era of knowledge economy and digitalization will take a leading place. The realization of their important socio-economic functions, as well as other subjects of social life is becoming increasingly associated with an innovative type of development. In turn, it is based on a continuous and purposeful process of finding, preparing and implementing innovations. The possibility and motivation to obtain higher incomes and the need to increase the efficiency of financial and investment resources forces the participants of the tourism business in the countryside to purposefully create new tastes, interests and needs, introduce fundamentally new products, products, services and technologies. All this is also connected with the acceleration of innovation processes.

scholarly journals Rural development limitations at the transitional terms

2003 ◽  
Vol 44 (159) ◽  
pp. 159-171 ◽  
Author(s):  
Marija Nikolic ◽  
Marija Maksin-Micic
Keyword(s):  
Rural Development ◽  
Rural Areas ◽  
Leisure Activities ◽  
National Level ◽  
Social Changes ◽  
Rural Settlements ◽  
Mountain Areas ◽  
Integrated Rural Development ◽  
European Experience ◽  
Green Tourism

European countries have been reaffirtmating the role and the significance of agricultural multifunctionality for rural areas development. The transition countries have to make the assessment of their weaknesses and opportunities before facing the necessary significant investments in agriculture, rural settlements and deprived rural areas. Overall economic development should provide for further agriculture employment reduction, along with taking measures for the agriculture farms modernization and changes in the structure of agriculture production, within the process of integrated rural development. Declining population at mountain areas might be a prerequisite for intensified farm restructuring, namely through development reorientation, achieving more balanced agriculture economy, along with rediscovering comparative advantages in the development of new activities linked to social changes and changes in lifestyle - green tourism, leisure activities, health care, as well as to forestry, traditional crafts etc. Subsequent to European experience in maintenance of the necessary level of spatial development in sparsely populated and neglected rural areas, the development of priority mountain areas in Serbia should be defined at national level, and the new system of support should facilitate the preparation and the implementation of different projects for integrated rural development of this priority areas.

scholarly journals Improving the structure of the labor market of agricultural territories by developing agricultural green tourism enterprises

2018 ◽  
pp. 70-77
Author(s):  
Larysa Marmul’ ◽  
Iryna Romaniuk
Keyword(s):  
Labor Market ◽  
Rural Areas ◽  
Rural Population ◽  
Rural Economy ◽  
Professional Training ◽  
Scientific Methods ◽  
Green Tourism ◽  
Tourism Enterprises ◽  
Definition Of ◽  
High Level

The subject of the research is the structure of the labor market of rural areas through the development of enterprises of rural green tourism. The purpose of the work is to identify problems and trends of employment of rural population and to substantiate the organization of alternative types of employment in rural areas through the development of rural green tourism enterprises. Methodological basis of the article became general scientific methods of cognition, generalization, method of comparative analysis, statistical and other methods of research. Results of work The labor market in the countryside is characterized by the curtailment of job offers through the holding of agrarian production, its modernization. There is an increase in labor productivity, the release of large masses of the rural population, a decrease in the levels of its income and life. This leads to the search for and justification of alternative types of employment in the countryside. One of them is the definition of rural green tourism and its enterprises. Moreover, the organization of small tourist enterprises and agro-villages in the village does not require significant investments and special professional training of workers. They are based on the use of material resources of farmers, personal peasant and households, as well as the traditions of hospitality and the rural way of life of Ukrainians. The field of application of results. The results of the study can be used by the state executive authorities in improving the structure of the labor market of rural areas. Conclusions With the purpose of developing the rural economy and expanding the labor market for rural residents, we proposed the development of rural green tourism enterprises. The organization of new types of economic activity in rural areas is intended to increase the incomes of rural population. With the active development of unique and competitive destinations for rural green tourism, for which rural areas are used as an advantage, rather than treated as a disadvantage, it is possible to reach a sufficiently high level of profitability. This will give impetus to the further development of the countryside and the emergence of adjacent or serving businesses.

scholarly journals Directions of introduction of innovation-investment and marketing strategies for effective development of rural green tourism enterprises

2020 ◽  
pp. 35-40
Author(s):  
Iryna Romaniuk
Keyword(s):  
Rural Areas ◽  
Marketing Strategies ◽  
Low Incomes ◽  
Green Tourism ◽  
The Subject ◽  
Tourism Enterprises ◽  
Virtual Sales ◽  
The One ◽  
Main Components ◽  
Effective Development

 The subject of the research is the theoretical and practical aspects of defining and implementing innovation, investment and marketing strategies to increase the competitiveness of rural green tourism enterprises and the reproduction of rural areas. The purpose of the work is to substantiate the main components and directions of implementation of innovation, investment and marketing strategies to ensure the effective development of rural green tourism enterprises, taking into account others, including problematic factors of their locations. Methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists in economics, marketing and management of tourism enterprises. Results of work. The importance of using innovation-investment and marketing strategies for the effective development of rural green tourism enterprises is substantiated in the work. Their main components and directions are determined. The main problems were identified and the forecast of the expected results of involvement was made. The field of application of results. The results can be used by rural green tourism enterprises, united territorial communities, regional and state authorities. Conclusions. Innovations are of paramount importance in increasing the efficiency of rural green tourism enterprises in the knowledge economy. Therefore, it is important to group them by areas of implementation. Investing in the development of rural green tourism enterprises is recognized as one of the main problems hindering their spread due to the low incomes of the vast majority of the rural population on the one hand and housing and other conditions that need improvement on the other. Therefore, determining their sources and reserves is of paramount importance. Marketing strategies are of paramount importance for the development of rural green tourism enterprises. Their main tools are brands and trademarks; virtual sales; advertising and PR-technologies, detailed by enterprises and agro-villages; tourist goods, unique and inherent in certain rural areas (food, cosmetics, crafts); attractions and services.

scholarly journals Methodological problems of reforming the agrarian sphere

2018 ◽  
Vol 20 (91) ◽  
pp. 62-65
Author(s):  
V. Mahas ◽  
О. Нrymak ◽  
V. Chemerys
Keyword(s):  
Economic Development ◽  
Land Tenure ◽  
Rural Areas ◽  
Social Order ◽  
Social Engineering ◽  
Theory And Practice ◽  
Evolutionary Development ◽  
Practical Implementation ◽  
Amount Of Knowledge ◽  
The Right

The article shows that market reforms in Ukraine are based on methodology inappropriate for these purposes. After all, it was this methodology that defined the logic of the construction and operation of the command-administrative system in the past. This is indicated by the fact that the theory and practice of reforms is based on the collectivist system of values of equality and justice, as well as by the directive nature of reforms, in which the pace, scale and forms of changes in the system of economic relations are defined centrally. The teleological vision of social order nature and the interpretation of them as the result of purposeful human activity are at the heart of this methodology. In this case reforms are carried out on the principles of “social engineering”. “Social engineering” cannot be called a scientific method, since it is practically impossible to formulate objective criteria for choosing goals or assessing ways to achieve them. That is, their effects and effectiveness cannot be predicted or substantiated theoretically. Within this approach only those who have an influence on the process of forming decisions, or who owns the right of their practical implementation, has a crucial role. The result of the teleological thinking dominance in the practice of Ukraine's market transformation is that trends and forms of economic development are determined by the ideas and knowledge of a narrow circle of politicians, officials and scholars. According to the theory of dispersed knowledge, market and competition of Friedrich von Hayek, no scholar or official, any collegial body from among them, in fact, is not able to acquire the required amount of knowledge that would allow to determine the optimal ways of development and solving of local and global economic problems. This is only possible if the space is released to realize the knowledge and initiative of millions of people. This requires a change in the paradigm of reforms from teleological to evolutionary. That is, the essence of the reforms is not to be limited to the definition of specific areas and forms of economic development, but to the creation of prerequisites for evolutionary development on the basis of the freedom to realize individual interest and competition. The article offers the main directions of implementation of an alternative evolutionary approach: restriction and decentralization of state power, ensuring freedom of entrepreneurship, demonopolization of the economy and reduction of the level ownership concentration. In particular, it is emphasized that for the development of rural areas, it is especially important to take effective preventive measures to avoid concentration of land tenure.

scholarly journals Formation of agricultural enterprises’ competitiveness on the basis of financial and economic sustainability and security

2021 ◽  
pp. 33-39
Author(s):  
Larisa Marmul ◽  
Liudmyla Levaieva ◽  
Vitaliy Pospolit
Keyword(s):  
Rural Areas ◽  
Economic Security ◽  
Market Mechanism ◽  
Educational Process ◽  
Theory And Practice ◽  
Significant Feature ◽  
Economic Sustainability ◽  
Agricultural Enterprises ◽  
The Future ◽  
Food Market

The subject of the research is theoretical-methodical and practical aspects of formation and ensuring the agricultural enterprises’ competitiveness taking into account the levels, dynamics, and other features of their financial and economic sustainability and economic security. The purpose of the article is to substantiate the theoretical and methodological principles and practical ways of increasing agricultural enterprises’ competitiveness based on their financial and economic sustainability and security. The methodological bases of the article are general methodological approaches, namely: dialectical, historical, monographic, system-structural analysis, and synthesis to the study of economic phenomena and processes. Legislative and normative-legal regulations for development and formation of agricultural enterprises’ competitiveness, their financial and economic sustainability and security; scientific works of leading domestic and foreign scientists on the theory and practice of competitiveness as one of the main categories of market mechanism and management in agriculture; analytical and statistical materials of the State Statistics Service are used in the work. In the work the methods of economic researches are used: abstract and logical – for substantiation of theoretical and methodical bases of agricultural enterprises’ competitiveness formation in the conditions of their financial and economic sustainability and security; in the formation of theoretical generalizations, factors and principles of competitiveness management, critical analysis of other authors’ research; statistical and economic – in determining the competitiveness of agricultural enterprises; marketing –when researching the food market and assessing market conditions for the future; comparative – when comparing indicators of enterprises’ competitiveness of the given region and agro sphere industry with the other ones; graphic – to determine structural changes in the food market; system-structural – to analyze the resource potential of agricultural enterprises’ competitiveness; analytical forecasting – to determine the system of measures of organizational and economic mechanism for its provision; economic and mathematical modelling – to substantiate the increasing of agricultural enterprises’ competitiveness, taking into account the levels of their financial and economic sustainability and security. The results of the article. It is determined that the leading importance in ensuring the agricultural enterprises’ competitiveness belongs to the competitive advantages, as well as their financial and economic sustainability and economic security. The factors and components of providing the latter are determined. A set of measures to increase financial and economic sustainability, ensure economic security as a basis for stable competitiveness, and assurance of its growth in the future is proposed. Field of application of results. The results can be used in the management of agricultural enterprises, in the educational process of higher education institutions, in training the specialists in economics and management. Conclusions. It is determined that the most significant feature of the theory and practice of rural green tourism enterprises in European countries is the expansion of their functions from purely business to more socially necessary and significant – as tools for preservation and reproduction of rural areas, including depressed ones. This provides for their greater support at the level of local communities and government, which is appropriate for all uses. It also makes sense to use the well-tested mechanisms and forms of tourism in the countryside.

scholarly journals MODELING OF FORMS OF GREEN TOURISM DEVELOPMENT UKRAINE

2020 ◽  
Author(s):  
Vasyl Zbarsky ◽  
◽  
Diana Hrybova ◽  
Keyword(s):  
Rural Areas ◽  
Economic Activity ◽  
Main Idea ◽  
Entrepreneurial Activity ◽  
Winter Period ◽  
Practical Implementation ◽  
Wide Range ◽  
Green Tourism ◽  
Further Development ◽  
Peasant Economy

The article analyzes the ways to increase the efficiency of small forms of tourism in rural areas. The importance of tourism business as a factor in promoting socio-economic development of regions is noted. The necessity of development of practical recommendations on increase of efficiency of economic activity of small forms of tourist business is substantiated. The importance of green tourism as a component of the national tourism business is pointed out. The model of the organization of tourist activity in the form of a green estate on the basis of a peasant economy is developed. The purpose of the project is the organization of maintenance of effective functioning of a green estate of a basic category as a basis for the further development. It is planned to use 0.3 hectares of land for this form of economic activity. It is also planned to involve the available material, technical and labor resources of a peasant family for the organization of this area of entrepreneurial activity. The main idea of the project is to implement on a regular basis a wide range of cultural and entertainment activities for client groups of 40 to 60 people. In particular, it is assumed that the amount of current costs in general will not change, only in the autumn-winter period will increase slightly utility bills. Alternative models of organization of economic activity of green estates are developed. The first option involves the presence of 1 working person who performs all production and economic, maintenance, accounting and management and other functions, receiving 20,000 hryvnias each month. In this case, the employee must have a wide range of professional competencies, which in some way negatively affects their practical implementation. The comparative analysis of efficiency of functioning of a peasant economy in the field of green tourism and other kinds of activity is carried out. The greater attractiveness of green tourism for the peasant economy as a use of available resource potential has been proved. It is noted that the proposed models should be considered as a starting project for the further development of this form of rural family business.

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