INSTITUTIONAL MECHANISMS OF DEVELOPMENT REGULATION LOGISTICS OF THE FRUIT AND BERRY MARKET OF UKRAINE
Topicality. A favorable institutional environment is an important condition for the formation and functioning of the logistics chain of the fruit and berry market of Ukraine. Mechanisms for regulating the logistics development of this market are an integral part of the mechanisms for regulating the agricultural sector of Ukraine's economy. Therefore, to determine the components and features of the mechanisms of logistics development of the market of fruit and berry products (FNP) it is necessary to conduct a study of the institutional environment of the agrosphere of Ukraine in the context of forming an effective logistics chain of the FF market. Aim and tasks. The purpose of the article is to analyze the components of institutional mechanisms for regulating the development of logistics of the fruit and berry market of Ukraine, identify problems of the main components of market institutions and institutions and justify measures to overcome them. Research results. In the process of research the institutional environment of development of the market of fruit and berry products of Ukraine is analyzed, problematic aspects of functioning are defined and offers for effective development of this market are given. Conclusion. Based on the analysis, a generalized idea of the components of institutional mechanisms for regulating the development of logistics of the fruit and berry market of Ukraine, identified the main problems of the main institutions and market institutions and proposed measures to overcome them, namely: creating an effective system of state support for agri-food markets. -berry market, improving the legislative and regulatory framework to support agriculture, increasing funding for government support programs, creating a mechanism for fair pricing of agricultural products, strengthening the relationship of SNF producers with wholesale buyers. This necessitates the priority development and implementation of relevant laws and regulations on the interaction of raw materials, processing and consumer units, which will increase the effectiveness of the fruit and berry market of Ukraine.