scholarly journals Social Media and Religious Minorities: Analyzing the Usage of Facebook Groups among Christian Minority to Highlight their Issues in Pakistan

2021 ◽  
Vol VI (I) ◽  
pp. 117-132
Author(s):  
Sumera Batool ◽  
Saba Sultana ◽  
Sana Tariq
Keyword(s):  
New Technologies ◽  
Social Issues ◽  
Online Discussions ◽  
Survey Method ◽  
Christian Community ◽  
Marginalized Communities ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Participation Level

The issues of religious, ethnic and racial minorities are one of the major problems in modern democratic states where the majority governs. The article finds out the role of religious Facebook groups in highlighting the issues of the Christian minority. The objectives were to observe the reasons of participation, level of dependence and the nature of effects of online discussions of Facebook groups on the Christian community. Uses and gratification theory was applied to understand that how new technologies in media are used to gratify the needs of marginalized communities in a pluralist society. Data was collected through a survey method from the Christian minority, which was Facebook users and members of Facebook religion. The findings of the study revealed that usage of Facebook Groups is motivating the Christian community towards the solution of their problems; there is an association between usage of Facebook groups and awareness level regarding social issues among the Christian community.

scholarly journals THE ROLE OF SOCIAL MEDIA IN ENHANCING ENTREPRENEURSHIP SKILLS AMONG NIGERIAN YOUTHS: COVID-19 TOTAL LOCKDOWN AND POST ERA

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Category Theory ◽  
Service Providers ◽  
Internet Service ◽  
Internet Connectivity ◽  
Anambra State ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.

Unearthing Customer Engagement in Mobile Wallet Usage

2022 ◽  
pp. 392-408
Author(s):  
Ree Chan Ho
Keyword(s):  
Conceptual Framework ◽  
Conceptual Development ◽  
Theoretical Explanation ◽  
Customer Engagement ◽  
Mobile Payment ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Online Purchases ◽  
Customer Attitude

Customers are switching to mobile wallets in making online purchases these days as the result of the convenience of this payment mode. This chapter aims to understand customer attitude towards the gratification sought from mobile payment and further investigate its influence on promoting customer engagement. Uses and gratification theory offered the underpinning theoretical explanation in the development of the conceptual framework for this study. This chapter provided a theoretical explanation in discoursing the role of the mobile wallet for promoting customer engagement. The linkage to the customer engagement for the mobile wallet operators was missing in the literature. In addition, the conceptual development of mobile wallets based on the uses and gratification perspective was critical in providing the foundation needed for mobile payment literature.

scholarly journals The role of management accounting systems in sustainable and development strategies

2019 ◽  
Vol 13 (1) ◽  
pp. 313-325
Author(s):  
Hassan Nassereddine ◽  
Amar Sayed Ahmad
Keyword(s):  
Environmental Management ◽  
Social Issues ◽  
Environmental Control ◽  
Management Accounting ◽  
Social Performance ◽  
Survey Method ◽  
Accounting Systems ◽  
Environmental Management Accounting ◽  
Overall Performance

Abstract The cycle of corporate measures in line with consideration of apprehensions related to supportable progress and communal and environmental accountability broadens the constraint of routine measurement to take into justification social and environmental gauges. The role of management accounting, historically orientated toward the dimension of economic and financial performance, is consequently questioned in its capacity to evolve towards an integration of these standards into the dimension, management and performance reporting fashions. Environmental control Accounting may be understood as an extension of outmoded management accounting (Anthony 1988, Simons 1995) toward environmental control (Boiral 2007, Renaud 2009). Conversely, several pieces of research tend to indicate that, some distance from integration, we’d rather witness phenomena of loose coupling among monetary, environmental and social performance systems. Management accounting could then be refocused on management and reporting of economic and economic overall performance, even as different functions of the enterprise might be in charge of the social and environmental dimensions of overall performance. This can be seen as an instance of Brunsson’s (1989) thesis on organizational hypocrisy. The purpose of this paper is to look at the position of management accounting structures in sustainable and development techniques. Specifically, it is a concern of interrogating closely the speculation of a decoupling that would bring about the focusing of control accounting systems on the sole scope of financial and economic measures and reporting. The study will use a survey method of quantitative research to examine the impacts of the inclusion of environmental and social dimensions to the management accounting basic functions. It will engage workers of entities working in Lebanon. A survey will examine management accountants’ perceptions about the Environmental Management Accounting. The results will show the possibilities of actions of the environmental management accounting and the arbitration between financial priorities, environmental and social issues and will propose different configurations of environmental management accounting.

scholarly journals Eksplorasi Konsep Diri para Pengguna TikTok dalam Memenuhi Social Needs pada Uses and Gratification Theory

2021 ◽  
Vol 5 (2) ◽  
pp. 114-127
Author(s):  
Filza Alifah Hasny ◽  
Shavira Hanza Renadia ◽  
Irwansyah Irwansyah
Keyword(s):  
Social Network ◽  
Qualitative Study ◽  
Social Needs ◽  
External Factors ◽  
Educational Content ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Human Needs ◽  
Internal And External Factors

This qualitative study focuses on self-exploration of TikTok users in finding and creating educational content with fellow social network users. Researchers see the role of human needs psychologically and socially, which raises certain expectations from using TikTok and leads to fulfillment of needs. Researchers also saw the comparison of Gratification Sought (GS) with Gratification Obtained (GO) as the fulfillment of the needs sought to achieve the satisfaction desired by individuals in using TikTok. Researchers found that there were internal and external factors in self-exploration that influenced the fulfillment of the needs of using TikTok.

scholarly journals The Role of Anonymity in the Flaming Activity on YouTube in Malaysia

2019 ◽  
Vol 11 (1A) ◽  
pp. 111
Author(s):  
Revathy Amadera Lingam ◽  
Dr. Norizah Aripin
Keyword(s):  
Cyber Security ◽  
Freedom Of Speech ◽  
Privacy Concerns ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Self Confidence ◽  
Depth Interview ◽  
Offensive Language

<p><em>The term flaming refers to offensive language such as swearing, insults and hating comments. Anonymity renders an environment that encourages irresponsible acts by people to display offensive behaviors. The aim of this study is to examine the role of anonymity in the flaming activity in Malaysia. The Uses and gratification Theory was proposed in order to explain flaming and its relation to anonymity. In-depth interview was conducted with 10 flamers of YouTube and the data was analyzed thematically. The results concludes that most of the flamers kept their identity anonymous due privacy concerns and for the freedom of speech. The rest of the flamers used their real name as a form of publicity, identity defining and to boost their self-confidence. This study contributes practically in the enrichment of the data on flaming for the concerning parties such as Malaysian Communications and Multimedia Commission, and Cyber Security Malaysia.</em></p>

scholarly journals THE ROLE OF COMMUNICATION AS THE DRIVE FOR IMMIGRATION: A CASE STUDY IN FINLAND

2021 ◽  
Author(s):  
Zahra Hosseini ◽  
◽  
Sirkku Kotilainen
Keyword(s):  
International Students ◽  
Host Community ◽  
University Admissions ◽  
Language And Culture ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Use Of Social Media ◽  
Media And Technology ◽  
The University

Recently many studies have remarked migration issues. Thus, in countries such as Finland, having a governmental strategy for increasing the number of migrants, especially educated immigrants or encouraging international students to stay, is highly important. While Finland is recognized as the happiest country, it would be arguable why it is not included in the list of top destination countries for immigration. The literature shows communication is one of the most issues for immigrants and international students, particularly those from Asian countries. Therefore, this study aims to understand how technology-based communication such as the use of social media influences international students' decision to immigrate. Respectively, 23 Iranian tertiary-level students were interviewed as the case of the study. Uses and Gratification theory was employed to investigate the role of media usage among the participants. The findings showed that although there is high desire among the participants to immigrate to Finland, the difficulty and unpopularity of the Finnish language and culture of distance in Finland reduces the motivation to emigrate and made the participants feel being the outsider in the university and society. The use of communication media has facilitated university admissions and communication with family, friends, compatriots and other international students, but has not been able to connect them to Finnish society. While educated immigrants in every country are human resources, the results of this study draw our attention to explore different aspects of communication, identifying motivating factors and reducing frustration among international students for immigration. These results emphasize on the development of strategies and tools for harnessing the potential of media and technology to connect international students as future educated immigrants in the host community.

scholarly journals IKLAN POLITIK DI MEDIA ONLINE DAN PEER GROUP TERHADAP KEPUTUSAN MEMILIH PARA PEMILIH MUDA PADA PEMILIHAN PRESIDEN 2019

MEDIAKITA ◽  
2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Dian Marhaeni Kurdaningsih, Urip Mulyadi
Keyword(s):  
Voting Behavior ◽  
Peer Group ◽  
Peer Groups ◽  
Online Media ◽  
Young Voters ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Conversation Theory ◽  
The Relationship

Young voters are very close to online life. Advertising as part of online media products should be able to provide knowledge and change attitudes to the audience. Likewise, peer groups or playing groups. The behavior of young voters will be greatly influenced by their peer group. And as peer group students can point to groups of friends to discuss, friends who can communicate with each other and understand each other among its members. How advertisements in online media and the role of peer groups influence the decisions of young voters.This research intends to prove the uses and gratification theory that audiences will seek and select media content to fulfill their interests in seeking presidential candidacy information. The theory is also supported by social conversation theory. The research methodology uses the Kendall analysis in which this analysis requires a significant and positive relationship to the variables. The analysis shows that there is a positive and significant relationship with sufficient results obtained between advertisements in online media on voting behavior and peer groups on the knowledge of voting for young voters. The conclusion of this research is that online mass media is very much a reference for young voters in gaining knowledge about candidates. The role of peer groups in studentsin the Semarang community is still strong. The idea recognition model will be more effective utilizing this peer group. This research is still far from perfect, the accuracy of the data because the selected variables are very limited so the relationship between variables needs to be supported by accurate supporting variables. This deficiency can be added to further research by adding or proving separately the groupthink theory and the muted theory.Keywords: online media, president, advertisement president, peer group

scholarly journals Online Newspapers and the Comment Sections: Perception and Use

2021 ◽  
pp. 1-11
Author(s):  
I. Ejepu Chidimma
Keyword(s):  
News Media ◽  
Online Survey ◽  
Online Communication ◽  
Survey Method ◽  
Online Newspapers ◽  
News Content ◽  
Uses And Gratification ◽  
News Stories ◽  
Uses And Gratification Theory ◽  
Online Newspaper

Development in online communication within the last decade which coincided with the advent of web2.0 technologies has enabled user generated content online. This development saw the evolve of print newspapers to it online version. The comment platform is the space attached beneath an online newspaper where readers register their views on the news content. This place of deliberation which serves to gauge public opinion on the affairs of the nation can be muddled with users view of the content of new stories, the news media and its comment section. Research has shown that readers of online newspapers use the comment section for various purposes. This work focused on online Nigerian newspaper and its readers, Thus, it examined users’ perception of Nigerian news sites and its online comment section as well as investigating the various uses of the comment section by Nigerian online media users. It hinged on the Uses and Gratification theory. Online survey method was adopted to distribute five hundred copies of online questionnaires with a return rate of 406 copies. Data was collected and analysed using the Statistical Package for Social Sciences (SPSS). The findings revealed that most readers of Nigerian news sites perceive news content as biased and that affiliation of news site to a particular zone affects readers view of the news stories. In addition, it discovered that the comment section of online Nigerian news site is used mostly for sharing ideas

Motives And User Satisfaction Level Of IGTV @Temanbumil During The Pandemic

2021 ◽  
Vol 5 (2) ◽  
pp. 124
Author(s):  
Bella Shania Ardilla ◽  
Santi Delliana
Keyword(s):  
Pregnant Women ◽  
Personal Identity ◽  
User Satisfaction ◽  
Sampling Technique ◽  
Survey Method ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Level Of Satisfaction ◽  
Exploratory Survey

<strong>Abstrak</strong><p>Pesan kesehatan kini bisa ditemukan di berbagai media, termasuk media sosial. Tujuan dari penelitian ini adalah untuk mengetahui alasan dan tingkat kepuasan yang dicapai oleh pengguna media (followers) ibu hamil @Temanbumil. 10 konten IGTV @Temanbumil yang memiliki viewer, like dan komen atau respon yang cukup banyak dari para followers @Temanbumil. Beberapa IGTV @Temanbumil tersebut memiliki 30.000–70.000 Viewers, 1.000–3.200 likes, beberapa komentar positif dan respon dari para followers @Temanbumil (pada tanggal 4/4/2020). Penelitian ini menggunakan teori <em>uses and gratification</em>. Penelitian ini menggunakan pendekatan kuantitatif, metode survey eksplanatif. Teknik sampling yang digunakan yaitu <em>purposive sampling</em>. Hasil penelitian menunjukkan bahwa motif di balik pengguna media IGTV @Temanbumil adalah kepuasan informasi dan bahwa pengguna media ibu hamil mendapat tingkat kepuasan tertinggi. IGTV @Temanbumil bisa memuaskan pengguna media ibu hamil. Informasi, identitas pribadi, integrasi sosial dan keterlibatan, dan hiburan adalah empat kategori. Kemudian untuk motif penelitian yaitu pengetahuan 3,55, identitas pribadi 3,31, kenikmatan 3,18, dan motif integrasi dan interaksi sosial 2,98 diperoleh hasil urutan. Motivasi informasi merupakan variabel yang paling kuat dan bernilai paling tinggi dalam variabel motif. Dalam situasi ini, informasi mendesak ibu hamil untuk mengikuti akun Instagram yang berfokus pada kehamilan IGTV @Temanbumil. Kesimpulannya bahwa motif dan kepuasan pengguna media berhubungan dengan IGTV @Temanbumil yang membahas tentang kesehatan kehamilan kategori tinggi.</p><p><em><br /></em></p><p><em><em><strong>Abstract</strong><br /></em></em></p><p><em><em>Health messages can now be found in various media, including social media. This study aimed to find out the reasons and the level of satisfaction achieved by media users (followers) pregnant women @Temanbumil. Ten @Temanbumil IGTV content with many views, likes, comments, or responses from @Temanbumil followers. Some of @Temanbumil's IGTVs have 30,000–70,000 Viewers, 1,000–3,200 likes, some positive comments and responses from @Temanbumil followers (on 4/4/2020). This study uses the uses and gratification theory. The paradigm used is positivistic with a quantitative approach. The method used is the explanatory exploratory survey method with the purposive sampling technique. The results showed that the motive behind @Temanbumil's IGTV media users was information satisfaction and that pregnant women media users got the highest level of satisfaction. Therefore, IGTV @Temanbumil can satisfy media users for pregnant women. Information, personal identity, social integration and engagement, and entertainment are the four categories. Then, the results obtained are sequences for the research motives, namely knowledge 3.55, personal identity 3.31, enjoyment 3.18, and the motive for integration and social interaction 2.98. Information motivation is the most potent variable and has the highest value in the motive variable. In this situation, information urges pregnant women to follow the Instagram account that focuses on pregnancy IGTV @Temanbumil. The conclusion is that the motives and satisfaction of media users are related to IGTV @Temanbumil, which discusses the high category of pregnancy health</em></em></p>

scholarly journals Dakwah Bil Hal: Empowering Muslim Economy in Garut

2020 ◽  
Vol 14 (1) ◽  
pp. 125-144
Author(s):  
Ace Toyib Bahtiar ◽  
Bahri Ghazali ◽  
Yunan Yusuf Nasution ◽  
Shonhaji Shonhaji ◽  
Fitri Yanti
Keyword(s):  
Focus Group ◽  
Human Resources ◽  
Group Discussion ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The World ◽  
Depth Interviews

The problems that occur to Muslims in the world including Indonesia are somewhat complex. Muslims are still in a circle of poverty. At the same time there is a gap between the lives of elite, Muslim leaders and the fate of most Muslims. This research was conducted to find out how important the role of dakwah bil hal (preaching by action) compared to oral preaching by preachers, preachers in Indonesia. This study uses descriptive qualitative methods that collect data by observation, in-depth interviews and focus group discussions (FGD). From the research conducted, it was found that dakwah bil hal must be done in a balanced manner and in tandem with oral preaching, does not need to be dichotomized between the two. Both methods of da'wah must go hand in hand. Dakwah bil hal the case especially in the economic field increases the ability and independence of Muslims. Henceforth will increase the human resources of Muslims, away from backwardness. This has relevance to the theory of uses and gratification theory proposed by Elihu Katz, Jay G. Blumler and Michael Gurevitch. More serious and systematic efforts are needed by Muslim leaders, Muslim organizations in carrying out preaching activities. So that there is no gap between the lives of Muslim leaders, administrators of Islamic organizations and Muslims generallyPersoalan yang terjadi pada kaum muslim di dunia termasuk Indonesia terbilang komplek. Kaum muslim masih berada di dalam lingkaran kemiskinan. Pada saat yang sama ada jarak antara kehidupan elit, tokoh muslim dengan nasib sebagian besar kaum muslim. Penelitian ini dilakukan untuk mengetahui seberapa penting peran dakwah bil hal dibandingkan dengan dakwah bil lisan oleh para dai, pelaku dakwah di Indonesia. Penelitian ini menggunakan metode kualitatif deskriptif yang mengumpulkan data dengan observasi, wawancara mendalam dan focus group discussion (FGD). Dari penelitian yang dilakukan, ditemukan bahwa dakwah bil hal harus dilakukan secara seimbang dan beriringan dengan dakwah bil lisan, tidak perlu didikotomikan antara keduanya. Kedua metode dakwah tersebut harus seiring sejalan. Dakwah bil hal khususnya di bidang ekonomi meningkatkan kemampuan dan kemandirian kaum muslim. Untuk selanjutnya akan meningkatkan sumber daya manusia kaum muslim, menjauh dari ketertinggalan. Hal ini memiliki relevansi dengan teori penggunaan dan kepuasan (uses and gratification theory) yang dikemukakan oleh Elihu Katz, Jay G. Blumler dan Michael Gurevitch. Diperlukan upaya lebih serius dan sistematis yang dilakukan oleh tokoh muslim, organisasi muslim di dalam melakukan kegiatan dakwah bil hal. Sehingga tidak ada jurang (gap) antara kehidupan tokoh muslim, pengurus organisasi Islam dengan kaum muslim secara umum.

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