scholarly journals The Role of Anonymity in the Flaming Activity on YouTube in Malaysia

2019 ◽  
Vol 11 (1A) ◽  
pp. 111
Author(s):  
Revathy Amadera Lingam ◽  
Dr. Norizah Aripin

<p><em>The term flaming refers to offensive language such as swearing, insults and hating comments. Anonymity renders an environment that encourages irresponsible acts by people to display offensive behaviors. The aim of this study is to examine the role of anonymity in the flaming activity in Malaysia. The Uses and gratification Theory was proposed in order to explain flaming and its relation to anonymity. In-depth interview was conducted with 10 flamers of YouTube and the data was analyzed thematically. The results concludes that most of the flamers kept their identity anonymous due privacy concerns and for the freedom of speech. The rest of the flamers used their real name as a form of publicity, identity defining and to boost their self-confidence. This study contributes practically in the enrichment of the data on flaming for the concerning parties such as Malaysian Communications and Multimedia Commission, and Cyber Security Malaysia.</em></p>

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.


2022 ◽  
pp. 392-408
Author(s):  
Ree Chan Ho

Customers are switching to mobile wallets in making online purchases these days as the result of the convenience of this payment mode. This chapter aims to understand customer attitude towards the gratification sought from mobile payment and further investigate its influence on promoting customer engagement. Uses and gratification theory offered the underpinning theoretical explanation in the development of the conceptual framework for this study. This chapter provided a theoretical explanation in discoursing the role of the mobile wallet for promoting customer engagement. The linkage to the customer engagement for the mobile wallet operators was missing in the literature. In addition, the conceptual development of mobile wallets based on the uses and gratification perspective was critical in providing the foundation needed for mobile payment literature.


2019 ◽  
Vol 38 (1) ◽  
pp. 32-48
Author(s):  
Addie Martindale ◽  
Ellen McKinney

Garment sewing is undergoing a resurgence in participation, with a growing number of women choosing to sew their clothing instead of buying readily available fast fashion. The purpose of this qualitative study was to understand the current motivations of an ethnically diverse sample of women who sew garments for themselves. The in-depth interview data from 15 interviews revealed personal fulfillment to be the overarching reason for participation. Personal fulfillment was achieved through main emergent themes of investment, control, and empowerment with 10 subthemes. Theoretical perspectives of prosumerism, craft and do-it-yourself consumption, and uses and gratification theory were applied to the emergent themes to interpret the motivations of these women to sew garments for themselves. A model of sewing motivations for female garment sewing was developed to illustrate the connection between the emergent themes’ contribution to the women’s personal fulfillment and recurring cycle that takes place each time the women create a new garment for themselves.


2021 ◽  
Vol 5 (2) ◽  
pp. 114-127
Author(s):  
Filza Alifah Hasny ◽  
Shavira Hanza Renadia ◽  
Irwansyah Irwansyah

This qualitative study focuses on self-exploration of TikTok users in finding and creating educational content with fellow social network users. Researchers see the role of human needs psychologically and socially, which raises certain expectations from using TikTok and leads to fulfillment of needs. Researchers also saw the comparison of Gratification Sought (GS) with Gratification Obtained (GO) as the fulfillment of the needs sought to achieve the satisfaction desired by individuals in using TikTok. Researchers found that there were internal and external factors in self-exploration that influenced the fulfillment of the needs of using TikTok.


2021 ◽  
Vol VI (I) ◽  
pp. 117-132
Author(s):  
Sumera Batool ◽  
Saba Sultana ◽  
Sana Tariq

The issues of religious, ethnic and racial minorities are one of the major problems in modern democratic states where the majority governs. The article finds out the role of religious Facebook groups in highlighting the issues of the Christian minority. The objectives were to observe the reasons of participation, level of dependence and the nature of effects of online discussions of Facebook groups on the Christian community. Uses and gratification theory was applied to understand that how new technologies in media are used to gratify the needs of marginalized communities in a pluralist society. Data was collected through a survey method from the Christian minority, which was Facebook users and members of Facebook religion. The findings of the study revealed that usage of Facebook Groups is motivating the Christian community towards the solution of their problems; there is an association between usage of Facebook groups and awareness level regarding social issues among the Christian community.


MEDIAKITA ◽  
2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Dian Marhaeni Kurdaningsih, Urip Mulyadi

Young voters are very close to online life. Advertising as part of online media products should be able to provide knowledge and change attitudes to the audience. Likewise, peer groups or playing groups. The behavior of young voters will be greatly influenced by their peer group. And as peer group students can point to groups of friends to discuss, friends who can communicate with each other and understand each other among its members. How advertisements in online media and the role of peer groups influence the decisions of young voters.This research intends to prove the uses and gratification theory that audiences will seek and select media content to fulfill their interests in seeking presidential candidacy information. The theory is also supported by social conversation theory. The research methodology uses the Kendall analysis in which this analysis requires a significant and positive relationship to the variables. The analysis shows that there is a positive and significant relationship with sufficient results obtained between advertisements in online media on voting behavior and peer groups on the knowledge of voting for young voters. The conclusion of this research is that online mass media is very much a reference for young voters in gaining knowledge about candidates. The role of peer groups in studentsin the Semarang community is still strong. The idea recognition model will be more effective utilizing this peer group. This research is still far from perfect, the accuracy of the data because the selected variables are very limited so the relationship between variables needs to be supported by accurate supporting variables. This deficiency can be added to further research by adding or proving separately the groupthink theory and the muted theory.Keywords: online media, president, advertisement president, peer group


2020 ◽  
Vol V (IV) ◽  
pp. 161-171
Author(s):  
Shazia Ismail Toor ◽  
Savera Shami ◽  
Yasir Chughtai

In this era of advancement and digitalization, active use of social media and online services has become an integral part of life. Today, educated working women of Pakistan use Facebook, Twitter, WhatsApp, YouTube, Uber, Daraz, Foodpanda, Tinder and many other applications and online services without any social hurdle. Online socialization has opened up some new financial and social opportunities for working women in Pakistan, making them more confident and independent than in the past. This study is an effort to examine the changes brought by the digital revolution in the lives of working women of Pakistan and to highlight its impact. Under the umbrella of uses and gratification theory and using in-depth interview method, findings indicate that using different digital platforms has become the personal and professional need of working women in Pakistan, and this digitalization has entirely changed their everyday routine.


2020 ◽  
Vol 3 (SI1) ◽  
pp. 65-71
Author(s):  
Noor Aziah Abdullah ◽  
Nur Diyanaa Abu Kasim ◽  
Rohana Mijan

The study of obsession with beauty  from the perspective of Media Dependence Theory is to look at the role and influence of the media on the issue of obsession especially on beauty which carries various negative rather than positive implications. The obsession with beauty refers to individual thinking too much about perfection in terms of his or her beauty. Therefore, the objective of the study is to identify the factors that drive an individual's obsession with beauty. While the second factor is to explore the role of the media itself on the tendency of individual obsession with beauty by applying the Theory of Media Dependence. The in-depth interview technique was conducted to explore the experience and comprehend the views of informants to obtain research results. Interviews were conducted with 5 informants. There are the  entertainment personalities who had underwent beauty procedures, aesthetic  expert,  psychologists expert,  and the public. The results of the study indicated that factors of lack of self-confidence, media influence, and environmental factors lead to individual obsession with beauty leading to decision-making to choose to undergo beauty procedures. This study is expected to give public awareness of the effects and impact of obsession on beauty. Keywords: Obsession, Beauty, Health, Media Dependency Theory


Author(s):  
Zahra Hosseini ◽  
◽  
Sirkku Kotilainen

Recently many studies have remarked migration issues. Thus, in countries such as Finland, having a governmental strategy for increasing the number of migrants, especially educated immigrants or encouraging international students to stay, is highly important. While Finland is recognized as the happiest country, it would be arguable why it is not included in the list of top destination countries for immigration. The literature shows communication is one of the most issues for immigrants and international students, particularly those from Asian countries. Therefore, this study aims to understand how technology-based communication such as the use of social media influences international students' decision to immigrate. Respectively, 23 Iranian tertiary-level students were interviewed as the case of the study. Uses and Gratification theory was employed to investigate the role of media usage among the participants. The findings showed that although there is high desire among the participants to immigrate to Finland, the difficulty and unpopularity of the Finnish language and culture of distance in Finland reduces the motivation to emigrate and made the participants feel being the outsider in the university and society. The use of communication media has facilitated university admissions and communication with family, friends, compatriots and other international students, but has not been able to connect them to Finnish society. While educated immigrants in every country are human resources, the results of this study draw our attention to explore different aspects of communication, identifying motivating factors and reducing frustration among international students for immigration. These results emphasize on the development of strategies and tools for harnessing the potential of media and technology to connect international students as future educated immigrants in the host community.


2020 ◽  
Vol 14 (1) ◽  
pp. 125-144
Author(s):  
Ace Toyib Bahtiar ◽  
Bahri Ghazali ◽  
Yunan Yusuf Nasution ◽  
Shonhaji Shonhaji ◽  
Fitri Yanti

The problems that occur to Muslims in the world including Indonesia are somewhat complex. Muslims are still in a circle of poverty. At the same time there is a gap between the lives of elite, Muslim leaders and the fate of most Muslims. This research was conducted to find out how important the role of dakwah bil hal (preaching by action) compared to oral preaching by preachers, preachers in Indonesia. This study uses descriptive qualitative methods that collect data by observation, in-depth interviews and focus group discussions (FGD). From the research conducted, it was found that dakwah bil hal must be done in a balanced manner and in tandem with oral preaching, does not need to be dichotomized between the two. Both methods of da'wah must go hand in hand. Dakwah bil hal the case especially in the economic field increases the ability and independence of Muslims. Henceforth will increase the human resources of Muslims, away from backwardness. This has relevance to the theory of uses and gratification theory proposed by Elihu Katz, Jay G. Blumler and Michael Gurevitch. More serious and systematic efforts are needed by Muslim leaders, Muslim organizations in carrying out preaching activities. So that there is no gap between the lives of Muslim leaders, administrators of Islamic organizations and Muslims generallyPersoalan yang terjadi pada kaum muslim di dunia termasuk Indonesia terbilang komplek. Kaum muslim masih berada di dalam lingkaran kemiskinan. Pada saat yang sama ada jarak antara kehidupan elit, tokoh muslim dengan nasib sebagian besar kaum muslim. Penelitian ini dilakukan untuk mengetahui seberapa penting peran dakwah bil hal dibandingkan dengan dakwah bil lisan oleh para dai, pelaku dakwah di Indonesia. Penelitian ini menggunakan metode kualitatif deskriptif yang mengumpulkan data dengan observasi, wawancara mendalam dan focus group discussion (FGD). Dari penelitian yang dilakukan, ditemukan bahwa dakwah bil hal harus dilakukan secara seimbang dan beriringan dengan dakwah bil lisan, tidak perlu didikotomikan antara keduanya. Kedua metode dakwah tersebut harus seiring sejalan. Dakwah bil hal khususnya di bidang ekonomi meningkatkan kemampuan dan kemandirian kaum muslim. Untuk selanjutnya akan meningkatkan sumber daya manusia kaum muslim, menjauh dari ketertinggalan. Hal ini memiliki relevansi dengan teori penggunaan dan kepuasan (uses and gratification theory) yang dikemukakan oleh Elihu Katz, Jay G. Blumler dan Michael Gurevitch. Diperlukan upaya lebih serius dan sistematis yang dilakukan oleh tokoh muslim, organisasi muslim di dalam melakukan kegiatan dakwah bil hal. Sehingga tidak ada jurang (gap) antara kehidupan tokoh muslim, pengurus organisasi Islam dengan kaum muslim secara umum.


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