scholarly journals Social Media and Youth: Uses, Problems, and Prospects in Southern Punjab (Pakistan)

2019 ◽  
Vol IV (I) ◽  
pp. 138-146
Author(s):  
Muhammad Bilal Nawaz ◽  
Abdul Wajid Khan
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Sampling Technique ◽  
Demographic Characteristics ◽  
Data Collection Tool ◽  
Media Usage ◽  
Uses And Gratification ◽  
The Social ◽  
Significant Difference ◽  
Usage Patterns

The current study aimed to explore and investigate the social media uses and gratifications among the youth of Southern Punjab with regard to problems and prospects. The researcher aimed to investigate the social media usage behavior, preferences, gratification,and motives of the youth aged between 17-25 years to measure the prospects and problems of social media usage patterns. It was also measured that the level of impact of social media on social interactions, on religious information and level of trust and reliability over the information provided by social media websites. A survey research design has been utilized as a data collection tool. A total of 1200 respondents were selected by purposive sampling technique from the three selected districts. The results supported both theories Uses and Gratification and Social Learning as there was significant difference in usage patterns among youth belonging to different socio-demographic characteristics.

scholarly journals The Effects of Social Media on Reading Habits

2019 ◽  
Vol 21 ◽  
pp. 46-65
Author(s):  
Muhammad Rafiq ◽  
Andleeb Asim ◽  
Muhammad Tufail Khan ◽  
Muhammad Arif
Keyword(s):  
Social Media ◽  
Reading Habits ◽  
Media Usage ◽  
Positive Effects ◽  
The Social ◽  
Significant Difference ◽  
Difference Of Opinion ◽  
Usage Patterns ◽  
Data Collection Instrument ◽  
Structured Questionnaire

The study aimed to conduct a quantitative inquiry to understand the effects of social media on the reading habits of the students. The study explored the social media usage patterns and statistically analyzed the effects of social media on reading habits by applying descriptive and inferential statistics. A structured questionnaire was developed by analyzing the related literature and reliability test (Cronbach alpha) testifies that data collection instrument was stable enough to measure the phenomenon. Data collected from a sample of 430 students. The findings of the study revealed the positive effects of social media on reading habits. However, distraction during the time of the study noted as the adverse effect. There was a significant difference of opinion among males and females opinion in terms of certain effects. The study mentioned that Facebook, Whatsapp, Google+ and YouTube were used daily by students. Most of the students were using social media through cell phone. The study has theoretical implications for researchers and practical implications for academia, teachers, policy institutions, and higher education institutions.

Evaluating the Social Media Usage Pattern Among the Hearing Impaired and Visually Impaired Students at University of Tabuk.

2020 ◽  
Vol 7 (03) ◽  
pp. 5840-5851
Author(s):  
SAHAR ZAIEN
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Visually Impaired ◽  
Hearing Impaired ◽  
Usage Pattern ◽  
Media Usage ◽  
Visually Impaired People ◽  
The Social ◽  
Visually Impaired Students ◽  
Use Of Social Media

Social media is a modern innovation for effective communication. Researchers are investigating a useful framework to integrate social media in an educational setting of deaf and blind students. Deaf or hearing impaired and visually impaired people have poor communication skills that cause lowered social interactions and make them feel isolated. The current study aimed at evaluating the social media usage pattern among the deaf or hard of hearing and visually impaired students. The findings revealed that the majority of the students used Whatsapp for communication purposes. Furthermore, the use of social media bolstered communication among the deaf or hearing impaired and visually impaired students with ordinary people. The study revealed that the primary motivation behind social media usage was social interaction. The social media usage pattern was found to be statistically significant with the motivation behind usage. The social media usage pattern was also statistically significant with the experienced benefits of increased communication. Moreover, the study also revealed that students had learned something from social media usage. These associations were found to be statistically significant at P≤0.05.

scholarly journals Usage of Social Media for 2019 Electoral Peace Campaign by Non-Governmental Organizations in Kwara State, Nigeria

2020 ◽  
Vol 22 (1) ◽  
pp. 33-49
Author(s):  
Kehinde Kadijat Kadiri ◽  
Adetola Kehinde ◽  
Adeyinka Tella ◽  
Raji Khalid
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Access To Information ◽  
Media Usage ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
The Social ◽  
Social Media Platforms ◽  
General Elections ◽  
Multistage Sampling

There is a growing interest in the ways non-governmental organisations (NGOs) can ensure that electorates have access to information that could improve comprehension of the electoral process and reinforce tranquil relations between the electorates and political stakeholders. This study examined the usage of social media for 2019 electoral peace campaign by NGOs in Kwara State, Nigeria. The study adopted a qualitative research method and multistage sampling technique was adopted as sampling technique. The study focused mainly on four LGAs i.e. Asa, Ilorin South, Ilorin West and Ilorin East Local Government Areas. In these four LGAs, 15 NGOs with vested interest in electoral peace campaigns were purposively selected. Unstructured interview was used to collect data from the social media handlers of theses NGOs. The data collected were recorded and transcribed. The gathered data were arranged in themes following the approach of manual thematic analysis. Findings from this study showed that NGOs in Kwara State used social media for electoral peace campaign during 2019 general elections. Facebook, WhatsApp, Twitter, Instagram and LinkedIn were the most used social media platforms among NGOs in Kwara State during 2019 general elections; however, there level of usage is average. The motivation for social media usage among NGOs in Kwara State during 2019 general elections can be attributed to the wider coverage and reach of social media. Lastly, during 2019 general elections, NGOs in Kwara State embarked on peace campaigns before elections, some do it during and few do it post electoral peace campaign. Among several recommendations, the study recommended that the electoral umpire in Nigeria, Independent National Electoral Commission should include training of officers in their electoral briefings on the viability of social media use during elections by officers.

Identifying the factors of social currency for social media marketing strategy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yog Mishra ◽  
Anurag Singh
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Estimation Model ◽  
Efficient Manner ◽  
Continuous Growth ◽  
Content Type ◽  
Media Usage ◽  
The Social ◽  
Social Currency

PurposeDynamism has been the key to the success and popularity of social media, and users always try to adapt to the available new changes. Continuous growth in the access and reach of social media in the past decade has enabled the users to make a calculative assessment of their social media usage. Social currency is a phenomenon that helps the customer in their evaluation of social media usage. However, this concept is still in its infancy phase, and there have been hitherto no studies to understand the influence of social currency dimensions on Indian users. This paper aims to study the dimensions of social currency for a better insight into social media usage of Indian customers.Design/methodology/approachData were collected from 384 respondents from the biggest residential university in Varanasi through a structured questionnaire using the snowball sampling technique. Responses were taken on a seven-point Likert scale. Responses were analyzed by the factor analysis method using the maximum likelihood estimation model.FindingsThe result of this study empirically demonstrated that six dimensions, i.e. conversation, information, utility, affiliation, advocacy and identity, constitute the social currency of the user while browsing social media sites. It was also found that among the factors described above, advocacy emerged as the most influential dimension of social currency for Indian users, followed by identity and affiliation.Practical implicationsThe findings have various managerial implications for the firms that want to have a significant social media presence. These findings can help marketers to design a tailored social media campaign for Indian users in an efficient manner by successfully incorporating the aforesaid social currency dimensions in their strategy.Social implicationsThis study also reflects the societal impact of the dimensions of social currency on Indian users, as any change in the usage of social media can have a long-lasting effect on the mood of the people. The influence of the social currency dimension differs significantly in the context of Indian users compared to the existing literature, as they give more value to the behavioural aspect of the social currency (advocacy, identity and affiliation), strengthening the sense of belongings among the members.Originality/valueThis paper highlights, for the first time, the level of influence social currency dimensions have on Indian users, as there have been hitherto no studies to understand the influence of social currency dimensions on Indian users. Another significant contribution of this research is the empirical validation of the social currency determinants. Thus, this study may contribute to the social media strategy of the firm for Indian users by incorporating the social currency dimension, as discussed in the study.

scholarly journals MEDIA LITERACY AND SOCIAL MEDIA USAGE ANALYSIS IN COMMUNICATION AND NON-COMMUNICATION STUDENTS OF UNIVERSITY OF AMIKOM YOGYAKARTA

INFORMASI ◽  
2018 ◽  
Vol 48 (2) ◽  
pp. 229-242
Author(s):  
Dendy Suseno Adhiarso ◽  
Mohammad Suyanto
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Sampling Technique ◽  
Chi Square ◽  
Probability Sampling ◽  
Media Usage ◽  
Usage Patterns ◽  
Convenience Sampling ◽  
Usage Analysis ◽  
High Level

 Media literacy is the ability to understand, analyze, and deconstruct media images. The ability to do it is intended that the public as a media consumer becomes aware of how the media are built and accessed. The aims of this study are (1) to study the level of media literacy and social media usage patterns in communication and non-communication students. (2) to know the correlation between media literacy and social media usage patterns in communication and non-communication students. (3) comparing media literacy and social media usage patterns in communication and non-communication students. The population in this study were students of communication and non-communication at the University of AMIKOM Yogyakarta which amounted to 656. The sample selected in this study 87 respondents who conducted with probability sampling technique with convenience sampling. Data obtained through the survey to respondents by spreading the questionnaire at the early of September 2017. Data processing and analysis is done by descriptive study, crosstab, spearman correlation and chi-square. The result of the research shows that (1) the level of media literacy of both communication and non-communication students is at the intermediate level, while social media usage patterns for communication and non-communication students is at a high level. (2) there is the significant correlation between media literacy and social media usage patterns in communication and non-communication students. (3) there is a difference between media literacy and social media usage patterns in communication and non-communication students.ANALISIS PENGGUNAAN LITERASI MEDIA DAN MEDIA SOSIAL DI MAHASISWA KOMUNIKASI DAN NON-MAHASISWA KOMUNIKASI UNIVERSITAS AMIKOM YOGYAKARTALiterasi media adalah kemampuan untuk memahami, menganalisis, dan mendekonstruksi citra media. Kemampuan untuk melakukannya dimaksudkan agar publik sebagai konsumen media menjadi sadar bagaimana media dibangun dan diakses. Tujuan dari penelitian ini adalah (1) untuk mempelajari tingkat literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (2) untuk mengetahui hubungan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (3) membandingkan literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. Populasi dalam penelitian ini adalah mahasiswa komunikasi dan non-komunikasi di Universitas AMIKOM Yogyakarta yang berjumlah 656. Sampel yang dipilih dalam penelitian ini adalah 87 responden yang dilakukan dengan teknik probability sampling dengan convenience sampling. Data diperoleh melalui survei kepada responden dengan menyebarkan kuesioner pada awal September 2017. Pengolahan dan analisis data dilakukan dengan studi deskriptif, crosstab, korelasi spearman dan chi-square. Hasil penelitian menunjukkan bahwa (1) tingkat literasi media mahasiswa komunikasi dan non-komunikasi berada pada tingkat sedang, sedangkan pola penggunaan media sosial untuk mahasiswa komunikasi dan non-komunikasi berada pada tingkat yang tinggi. (2) ada hubungan yang signifikan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi. (3) ada perbedaan antara literasi media dan pola penggunaan media sosial pada mahasiswa komunikasi dan non-komunikasi.

scholarly journals Social Media and Citizen Journalism Practices of Students in Pakistan: An Alternative Approach to Uses and Gratification

2019 ◽  
Vol IV (IV) ◽  
pp. 405-412
Author(s):  
Azam Jan ◽  
Malik Adnan ◽  
Sadaf Naz
Keyword(s):  
Social Media ◽  
Active Participation ◽  
Information Gathering ◽  
Citizen Journalism ◽  
Online Information ◽  
Human Communication ◽  
Media Usage ◽  
Uses And Gratification ◽  
Alternative Approach ◽  
The Social

The rise of social media led to changes in the behavior of human communication. The social media users are easy to enjoy the contents of their choice and to share the same with others too. This astonishing transformation turned the once passive users of conventional media into social media activists. This study explored the patterns of social media usage with citizen journalistic activities and the gratification needs of the students in Pakistan. A total of 673 students participated in the survey for this study. The study concluded that most of the respondents satisfied information, entertainment, and companionship needs through social media and needs gratification are achieved through active participation in the process of online information gathering, processing, and transmitting

Social Media Usage During Disasters: Exploring the Impact of Location and Distance on Online Engagement

2019 ◽  
Vol 14 (2) ◽  
pp. 183-191
Author(s):  
Qing Deng ◽  
Yi Liu ◽  
Xiaodong Liu ◽  
Hui Zhang ◽  
Xiaolong Deng
Keyword(s):  
Social Media ◽  
Situation Awareness ◽  
Psychological Distance ◽  
Three Dimensions ◽  
Media Usage ◽  
Online Engagement ◽  
The Social ◽  
Usage Patterns ◽  
The Impact ◽  
The Relationship

ABSTRACTSocial media play an important role in emergency management. The location of citizens and distance from a disaster influence the social media usage patterns. Using the Tianjin Port Explosion, we apply the correlation analysis and regression analysis to explore the relationship between online engagement and location. Citizens’ online engagement is estimated by social media. Three dimensions of the psychological distance – spatial, temporal, and social distances – are applied to measure the effects of location and distance. Online engagement is negatively correlated to such 3 kinds of the distance, which indicates that citizens may pay less attention to a disaster that happens at a far away location and at an area of less interaction or at a relatively long period of time. Furthermore, a linear model is proposed to measure the psychological distance. The quantification relationship between online engagement and psychological distance is discussed. The result enhances our understanding of social media usage patterns related to location and distance. The study gives a new insight on situation awareness, decision-making during disasters.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

The effects of social media usage on loneliness and well-being: analysing friendship connections of Facebook, Twitter and Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaoyu Ye ◽  
Kevin K.W. Ho ◽  
Andre Zerbe
Keyword(s):  
Social Media ◽  
University Students ◽  
Design Methodology ◽  
Well Being ◽  
Self Report ◽  
Access Time ◽  
Content Type ◽  
Media Usage ◽  
Usage Patterns ◽  
Social Media Platforms

Purpose This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan. Design/methodology/approach Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed. Findings No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being. Originality/value The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.

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