scholarly journals PENYULUHAN UMKM DI ERA NEW NORMAL DENGAN MEMPRIORITASKAN EKONOMI DIGITAL MARKETING

2020 ◽  
Vol 4 (1) ◽  
pp. 620
Author(s):  
Febri Indra Farizki ◽  
Robiatus Salamah ◽  
Tengku Suripah Rani Mutiah ◽  
Widya Kusuma Wardhani ◽  
Purnama Siddi
Keyword(s):  
Social Media ◽  
Economic Impact ◽  
Digital Marketing ◽  
New Normal ◽  
Economic Problems ◽  
Entrepreneurial Spirit ◽  
The Government

ABSTRAKDi era new normal merupakan tahapan bagi pemerintah maupun masyarakat untuk menyelesaikan masalah ekonomi yang terjadi di segala lapisan masyarakat. Maka dengan memanfaatkan keadaan new normal ini, maka kami kelompok KKN Tematik Universitas Islam Batik Surakarta membuat kegiatan penyuluhan UMKM yang bertujuan untuk membangkitkan kembali dan meningkatkan semangat berwirausaha dengan memanfaatkan media sosial sebagai salah satu strategi dari digital marketing  di Desa Jambeyan. Penyuluhan ini diikuti oleh 15 warga pemilik UMKM Dukuh Ngrejeng, Dusun Gamping, Desa Jambeyan, Kecamatan Sambirejo, Kabupaten Sragen. Dengan melaksanakan penyuluhan UMKM maka kami segenap kelompok KKN Tematik Universitas Islam Batik Surakarta menyimpulkan bahwa penyuluhan UMKM yang kami berikan kepada para pemilik UMKM di Dukuh Ngrejeng, Dusun Gamping, Desa Jambeyan, Kecamatan Sambirejo, Kabupaten Sragen memperoleh dampak perekonomian pelaku UMKM meningkat sehingga mereka mampu untuk mempertahankan kehidupannya. Kata kunci: penyuluhan UMKM; digital marketing; new normal. ABSTRACTIn the new normal era, it is a stage for the government and society to solve economic problems that occur at all levels of society. So by taking advantage of this new normal situation, we, the Thematic KKN Group of the Islamic Batik Surakarta University, made a UMKM counseling activity that aims to revive and increase the entrepreneurial spirit by utilizing social media as one of the strategies of digital marketing in Jambeyan Village. This counseling was attended by 15 residents of the owner of UMKM Dukuh Ngrejeng, Gamping Hamlet, Jambeyan Village, Sambirejo District, Sragen Regency. By carrying out the UMKM counseling, the entire Thematic KKN Group of the Islamic Batik Surakarta University concluded that the UMKM counseling we gave to UMKM owners in Dukuh Ngrejeng, Dusun Gamping, Jambeyan Village, Sambirejo District, Sragen Regency had an increased economic impact so that they were able to maintain its life. Keywords: UMKM counseling; digital marketing; new normal.

scholarly journals DIGITAL MARKETING CALENDER UNTUK BISNIS KULINER : PENDAMPINGAN SOCIAL MEDIA INSTAGRAM @IniDapurMakwaw UNTUK KEBERLANGSUNGAN DI ERA NEW NORMAL

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
David Gunarso B. S ◽  
Fero Natanael ◽  
Inocensius Jason Enrico ◽  
Lestari Maliki ◽  
Thomas Valentino
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
New Normal

Dengan adanya pandemi COVID-19, sektor ekonomi Indonesia, terutama UMKM, mengalami kesulitan untuk bersaing dalam mempertahankan bisnisnya. Perilaku Konsumen yang skeptis, terutama di bidang makanan dan minuman, menjadi sebuah tantangan yang besar dalam mengembangkan bisnis tersebut. Di satu sisi, penggunaan internet di Indonesia memiliki salah satu angka terbesar. Media sosial Instagram telah menjadi tempat terbaik dalam menjual produk makanan dan minuman. Instagram memiliki banyak fitur yang dapat digunakan dalam memasarkan produk. Penjadwalan kalender digital marketing dapat menjawab dan membantu UMKM dalam sektor makanan dan minuman. Salah satu cara menyusun penjadwalan konten media sosial adalah dengan kerangka kerja SOSTAC dan SCAMPER untuk menciptakan kalender digital marketing.

scholarly journals DIGITAL MARKETING STRATEGIES TO BOOST TOURISM ECONOMY: A CASE STUDY OF ATLANTIS LAND SURABAYA

2019 ◽  
Vol 7 (5) ◽  
pp. 468-473 ◽  
Author(s):  
Slamet Riyadi ◽  
Daniel Susilo ◽  
Siska Armawati Sufa ◽  
Teguh Dwi Putranto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Face To Face ◽  
The Government ◽  
Surrounding Areas ◽  
Tourism Economy ◽  
Tourism Services

Purpose: This research has a purpose to know how PT. Granting Jaya implementing a digital marketing strategy to promote the Atlantis Land Surabaya theme park in the field of one of the tourism services located in Surabaya city. The Mayor of Surabaya has established the Atlantis Land area as an integrated marine tourism area since 2017. Ria Kenjeran Beach (Kenjeran Park) previously managed by the Government of Surabaya. Methodology: This study uses a qualitative approach and interview techniques for collecting material that is done with the question and answers verbally unilaterally face to face. Main Finding: The results of the study found that PT. Granting Jaya prefers to use Social Media as a Digital Marketing Strategy is a way to promote a new brand, build preference, and increase the visitors of Atlantis Land Surabaya through Instagram Strategic Marketing. Implications/ Applications: This research can have implications for the selection and use of promotions more precisely through social media. Because the novelty in this study can be applied to attracting the number of visitors in the world of tourism, especially in Surabaya and surrounding areas.

scholarly journals PENDAMPINGAN STRATEGI PEMASARAN DIGITAL PRODUK MAKANAN DALAM MENJALANKAN BISNIS DI ERA NEW NORMAL DI KOTA BANDUNG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 49-57
Author(s):  
Arief Rahmana ◽  
Muchammad Fauzi ◽  
Annisa Maharani Suyono
Keyword(s):  
Community Service ◽  
Digital Technology ◽  
Field Survey ◽  
Normal Phase ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
New Normal ◽  
Product Marketing ◽  
The Government

AbstrakKondisi perekonomian Indonesia saat ini terdampak oleh situasi pandemi Covid-19 akibatnya banyak pelaku usaha pada UMKM yang mengalami keterpurukan. Sementara itu, pemerintah berupaya untuk memulihkan perekonomian Indonesia melalui fase new normal. Dengan demikian, pelaku usaha harus bisa beradaptasi dengan berbagai perubahan tersebut. Diantaranya dengan mengembangkan usahanya melalui pemasaran digital yang mendukung agar produk yang dihasilkan bisa di akses dari rumah. Penyuluhan dan pendampingan perlu dilakukan bagi masyarakat sebagai pelaku usaha yang berada di Kelurahan Margasari Kecamatan Buah Batu Kota Bandung dalam menjalankan bisnisnya di era new normal saat ini. Kegiatan Pengabdian kepada Masyarakat (PkM) ini diawali dengan survey lapangan oleh mahasiswa pada hari Rabu tanggal 10 Maret 2021 ke-6 UMKM. Pada tanggal 15 dan 16 Maret 2021 dilaksanakan penyuluhan Strategi Pemasaran Berbasis Digital untuk UMKM di Masa Pandemi Covid-19 dan pada tanggal 17 Maret 2021 dilaksanakan pendampingan langsung ke rumah warga yang menjalankan UMKM. Hasil dari kegiatan PkM 86,67% menurut UMKM terbantu dengan adanya kegiatan PkM melalui; 86,67% menurut UMKM mendapatkan pencerahan untuk mengembangkan usaha di masa Pandemi Covid-19; 80% menurut UMKM paham tentang pemasaran produk dengan bantuan teknologi digital. 73,33% menurut UMKM terbantu dengan pemanfaatan teknologi digital dalam mengembangakan UMKM.  AbstractThe current condition of the Indonesian economy is affected by the Covid-19 pandemic situation as a result of which many business actors at MSMEs are experiencing a downturn. Meanwhile, the government is trying to restore Indonesia's economy through a new normal phase. Thus, business actors must be able to adapt to these various changes. Among them by developing their business through digital marketing that supports the products produced can be accessed from home. Counseling and assistance need to be done for the community as business actors who are in Margasari Village, Buah Batu District, Bandung City in carrying out their business in the current new normal era. This Community Service (PkM) activity begins with a field survey by students on Wednesday, March 10, 2021, the 6th UMKM. On March 15 and 16, 2021, there was counseling on Digital-Based Marketing Strategies for MSMEs during the Covid-19 Pandemic and on March 17, 2021, direct assistance was carried out to the homes of residents who run MSMEs. The results of PkM activities are 86.67% according to MSMEs being helped by PkM activities through; 86.67% according to MSMEs got enlightenment to develop businesses during the Covid-19 Pandemic; 80% according to MSMEs understand product marketing with the help of digital technology. 73.33% according to MSMEs it was helped by the use of digital technology in developing MSMEs.

scholarly journals Towards A Digitalized Collaborative Zakat Management System for Accelerating Good Governance Practices in the New Normal

2021 ◽  
pp. 30-39
Author(s):  
Roshayani Arshad ◽  
Ruhaini Muda ◽  
Ramesh Nair
Keyword(s):  
Economic Impact ◽  
Good Governance ◽  
Significant Shift ◽  
Final Decision ◽  
New Normal ◽  
Risk Management Process ◽  
Starting Point ◽  
The World ◽  
Governance Practices ◽  
The Government

Many countries around the world are slowly beginning to move from managing the COVID-19 crisis to recovery and reopening of economies. In Malaysia, the government has launched various initiatives with the main aim to empower people, propel business and stimulate the economy. However, the socio-economic shock brought by COVID-19 pandemic is of the magnitude that the world has not experienced in decades. Hence, government alone cannot address the enormous challenge without collaborating with the diverse and inclusive stakeholders. As one of the collaborators, zakat institution is well positioned to play a significant role in this transformation. However, in meeting the demand for this role, zakat institutions need to adapt to the major shifts in many aspects of the pre pandemic way of doing things. One significant shift started at the beginning of the pandemic in Malaysia where many industries experience sharp increase in the adoption of digital channels. This is expected to accelerate and moving forward the government is providing help in moving towards more comprehensive adoption of digitalization. Given the current scenario, this paper proposes a model based on digitalization of collaborative zakat management for Pusat Pungutan Zakat, Wilayah Persekutuan (PPZ-MAIWP). The model provides a starting point in understanding the capability required to move towards more comprehensive digitalization of services provided by PPZ-MAIWP. The digitalization model is based on a collaborative effort between PPZ-MAIWP and other organisations in distributing zakat for empowerment initiatives. Using a developed impact assessment prototype system, this paper will provide a simulation results where PPZ-MAWIP will be able to short list organisations based on accumulated highest score received for the following components: governance structures, capability to deliver initiatives effectively and clarity of targeted socio-economic impact. Once the organisations are short listed, PPZ will then call for an online meeting with the selected organisations before making the final decision. The use of the digital model allows PPZ-MAIWP to make decisions faster, more objective and adapt to remote workplace. In addition, the selection criteria can also be used subsequently by PPZ-MAIWP to monitor the progress of the initiatives and also for the selected organisations to report on their progress. This forms part of the risk management process and in turn enhances effective delivery of sustainable empowerment initiatives funded by zakat fund. It is also an important mechanism to facilitate timely reporting on the social economic impact delivered that is crucial in enhancing stakeholders’ engagement and trust. Hence, this system accelerates good governance practices throughout the zakat distribution ecosystem. The model and the simulation presented can also act as a starting point in operationalisation of more comprehensive digitalization by PPZ in the new normal. Overall, the new normal provides substantial opportunities for PPZ to accelerate adoption of digitalization and good governance practices throughout the zakat ecosystem.  

scholarly journals Pendampingan Tata Kelola Badan Usaha Milik Desa (BUMDes) Katon Margo Sembada Berbasis Teknologi Informasi dan Komunikasi

2021 ◽  
Vol 4 (1) ◽  
pp. 112
Author(s):  
Sakir Sakir ◽  
Laras Astuti ◽  
Muhammad Muttaqien ◽  
Dyah Mutiarin
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Community Empowerment ◽  
Digital Marketing ◽  
Initial Assessment ◽  
Business Units ◽  
Information And Communication ◽  
The Government ◽  
And Training

The BUMDes of Katon Margo Sembada is one of the BUMDes affected during the covid-19 pandemic. This impact can be seen from the decrease in income by 30%. This happens because so far BUMDES Katon Margo Sembada, still uses conventional methods in marketing. There is no website or social media related to the BUMDES business unit of Katon Margo Sembada, making this BUMDES undeveloped and unknown to many people. In addition, BUMDES Katon Margo Sembada also lacks human resources who can manage BUMDES well through the marketplace and digital marketing. Furthermore, this community service aims to aid BUMDES Katon Margo Sembada based on technology, information, and communication so that the managed business units can be known by the wider community. Through the community empowerment approach, this service is expected to change the existence of the community to be more independent, productive, and prosperous. Based on the results of the initial assessment of the problem, the team has aided in website creation, social media, mentoring and training in media, digital marketing, and marketplace. In addition, the team also initiated by establishing strategic collaboration between BUMDES Katon Margo Sembada and the Government Science Laboratory, University of Muhammadiyah Yogyakarta in the implementation of Information and Communication Technology-Based Management and Assistance.

scholarly journals World’s Emotional Response to Pandemic: Sentiment Analysis of Twitter Data During the COVID-19 Pandemic

2021 ◽  
Author(s):  
Mahdi Abolfazli Esfahani ◽  
Messiah Abolfazli Esfahani ◽  
Han Wang
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Emotional Response ◽  
Emotional Responses ◽  
Extended Period ◽  
Disease Spread ◽  
Significant Drop ◽  
New Normal ◽  
Normal Life ◽  
The Government

Abstract The 2019 novel coronavirus disease, shortly named COVID-19, has dramatically changed people’s daily life and a new type of life has been forced on people, called new normal life. While the new normal life helped get COVID-19 growth under control, the side effects are still preserved in the societies, such as stress and fear. The existence of anxiety for an extended period results in various illnesses such as trigeminal neuralgia, and if the period gets much longer, it will increase the suicide rate. Once the number of COVID-19 cases spikes in a country, the government imposes strict policies such as complete luck down and quarantine orders, which helps control the disease’s spread significantly. However, it substantially increases people’s stress and fear. Hence, understanding the people’s emotional response to pandemics over time is essential and needs to be considered for analyzing the possibility of increasing restrictions and being alarmed once easing restrictions is required. Artificial Intelligence can help countries analyze people’s emotional responses in different states and recommend governments on the appropriate level of measurement control rules to prevent disease spread and keep people well psychologically. This paper aims to study people’s emotional responses to the COVID-19 pandemic by performing a sentiment analysis on social media. Twitter, which is a popular social media, is considered in this research to perform analysis. The results show a significant drop in people’s positiveness during 2020, in which COVID-19 spiked, compared to 2019.

scholarly journals Adaptasi Pekerja Seni Musik Dangdut di Masa Pandemi COVID-19

2021 ◽  
Vol 17 (1) ◽  
pp. 35-46
Author(s):  
Nurul Fatimah ◽  
Ela Hikmah Hayati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Government Policies ◽  
City Center ◽  
Activity Restriction ◽  
New Normal ◽  
Community Activity ◽  
The Government

ENGLISHOne of the government policies on management of COVID-19 pandemic is community activity restriction, includes dangdut music show. The study aims to describe the efforts of dangdut artists adapting to COVID-19 pandemic. It was qualitative research using phenomenology approach. This study was conducted in Pati Regency. Data were obtained through interviews and observation. The interviews were carried out with five instrument players and two singers. Meanwhile, the observations were made on dangdut music shows, which held offline and virtual on social media. The data were analyzed descriptively. This study found that the community activity restriction caused dangdut artists couldn’t conduct music shows and lead to income reduction. Then, those dangdut artists adapted to this situation. First, on Thursday, Juli 8 2020, some artists held a peaceful action and praying together in Pati’s city center. This action aimed the dangdut artists were allowed to perform music shows. Second, the dangdut artists transformed dangdut shows following the new normal rules. Third, conducting virtual dangdut shows through various social media, such as Youtube, Facebook, and Instagram INDONESIASalah satu kebijakan pemerintah dalam penanganan penyebaran COVID-19 adalah pembatasan kegatan masyarakat, termasuk pementasan musik dangdut. Penelitian bertujuan untuk menggambarkan upaya adaptasi yang dilakukan para pekerja seni musik dangdut di tengah pandemi COVID-19. Metode yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Penelitian dilakukan di Kabupaten Pati. Pengumpulan data dilakukan dengan wawancara dan observasi. Wawancara dilakukan dengan lima orang pemain alat musik dan dua orang penyanyi. Adapun observasi dilakukan terhadap kegiatan seni musik dangdut yang digelar secara luring maupun daring di me-dia sosial. Data dianalisis secara deskriptif. Penelitian ini menghasilkan temuan bahwa kebijakan pembatasan kegiatan masyarakat menyebabkan pekerja seni musik dangdut tidak dapat mengadakan pertunjukan. Sebagai akibatnya, pendapatan para pekerja seni musik dangdut mengalami penurunan. Para pekerja seni musik dangdut melakukan beberapa upaya agar dapat terus eksis dan bertahan hidup di tengah pandemi. Pertama, melakukan kegiatan aksi damai dan doa bersama di alun-alun Kabupaten Pati pada Kamis, 8 Juli 2020, agar diberikan izin pertunjukan. Kedua, mengadakan pertunjukan musik sesuai aturan kebiasan pola baru. Ketiga, menggelar konser musik virtual melalui berbagai media sosial seperti Youtube, Facebook, dan Instagram.

scholarly journals INDUSTRI KREATIF, MEDIA SOSIAL, DAN MINAT BERWIRAUSAHA: SINERGI MENUJU PEMBANGUNAN BERKELANJUTAN

2018 ◽  
Author(s):  
Muhammad Rachman Mulyandi ◽  
Veny Anindya Puspitasari
Keyword(s):  
Social Media ◽  
Job Creation ◽  
Creative Industries ◽  
Digital Marketing ◽  
Creative Industry ◽  
Entrepreneurial Spirit ◽  
Simple Regression Analysis ◽  
Younger Generation ◽  
Font Type

<pre><em>The development of the creative industry is very important given its significant role in the Indonesian economy. Creative industries can develop in the hands of young people who have entrepreneurial spirit and are supported by the use of massive social media lately. Therefore, this study aims to analyze the influence of social media on entrepreneurial interest in the younger generation as potential creative industry developers. This will have an impact on sustainable development in relation to job creation. This study uses a simple regression analysis, the results of which strengthen the hypothesis that social media influences the interest in entrepreneurship among the younger generation. These results have implications for the importance of the role of universities in developing curriculum on entrepreneurship by adding portions to entrepreneurial practices and adding courses related to digital marketing.</em><em></em></pre><p><strong><em> </em></strong></p><p><strong><em>Keywords: </em></strong><em>Font type Times News Roman, size 12pt and number of keywords not more than 5 keywords.</em></p>

scholarly journals KEGIATAN BAKTI SOSIAL UNTUK MEMBANTU EKONOMI LANSIA DI DESA JAMBEYAN PADA ERA NEW NORMAL

2020 ◽  
Vol 4 (1) ◽  
pp. 617
Author(s):  
Radian Atho’ Al-Faruqi ◽  
Roshidayah Roshidayah ◽  
Husnia Najmah ◽  
Rosa Nikmatul Fajri
Keyword(s):  
Elderly People ◽  
Social Service ◽  
The Elderly ◽  
New Normal ◽  
Economic Problems ◽  
Service Activities ◽  
The Government

ABSTRAKDi era new normal merupakan tahapan bagi pemerintah maupun masyarakat untuk menyelesaikan masalah ekonomi yang terjadi di segala lapisan masyarakat. Maka dengan memanfaatkan keadaan new normal ini, maka kami kelompok KKN Tematik Universitas Islam Batik Surakarta yang berjumlah 7 peserta membuat kegiatan bakti sosial dengan memberikan paket sembako pada 16 lansia di Desa Jambeyan, kami memperoleh datanya melalui metode evaluasi hasil wawancara dengan pihak RT desa setempat. Kelompok KKN Tematik Universitas Islam Batik Surakarta melaksanakan kegiatan pembagian sembako  dengan tujuan pembagian sembako yang kami berikan kepada 16 lansia bisa membantu perekonomian lansia sehingga mereka mampu untuk mempertahankan kehidupanya. Kata kunci: KKN-T; bakti sosial; new normal. ABSTRACTIn the new normal era is a stage for the government and society to solve economic problems that occur in all walks of life. So by utilizing this new normal situation, then we group KKN Thematic Islamic University batik Surakarta which numbered 7 participants made social service activities by providing packages of food to 16 elderly people in Jambeyan Village, we obtained the data through the method of evaluating the results of interviews with local village RT. KkN Thematic Group of Islamic University of Surakarta Batik carried out the activities of the division of food with the aim of sharing the food that we give to 16 elderly people can help the elderly economy so that they can maintain their lives. Keywords: KKN-T; social service; new normal.

PROSPEK USAHA INOVASI SPEAKER DAN PAJANGAN UNIK UPAYA PEMANFAATAN LIMBAH GULUNGAN KERTAS

2019 ◽  
Vol 2 (2) ◽  
pp. 171
Author(s):  
Saputri Rizki Ramadhanti ◽  
Joti Dina Kartikasari ◽  
Alfian Muttoqim Muttoqim ◽  
Umi Farida Farida ◽  
Amanda Oktaviani Amanda
Keyword(s):  
College Students ◽  
Social Media ◽  
Economic Value ◽  
Waste Paper ◽  
Direct Selling ◽  
Paper Waste ◽  
Entrepreneurial Spirit ◽  
Surrounding Environment ◽  
Business Opportunities ◽  
New Business

The amount of paper waste, especially paper waste of yarn rolls in the socks manufactured factory and the convection industry that has not been used to get high economic value is an opportunity to open a new business, especially in the electronic and art craft product. SEPIK PANIK (Speaker of Music and Unique Display of Waste Paper Rolls) is an innovation from processing paper waste to be a unique speaker. The purposes of this program are: 1) Utilizing paper waste to get high selling value. 2) Creating handmade products from paper waste into speakers as well as unique creative display. 3) To accommodate the desire of college students who have entrepreneurial spirit and artistic creations to open new business opportunities. The method of make this SEPIK PANIK product includes 1) Making paper tube of speaker and 2) Making a Unique Display. The Sales of this product have been carried out during May to August 2019, products that have been sold are 34 units, obtained a profit of Rp. 1.170,000. Sales and promotion methods are carried out both online through social media and offline, namely direct selling and consignment. Based on these results, this business is very profitable and can benefit the surrounding environment.

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