Penguatan Strategi Pemasaran dengan Kemasan Kekinian pada Proposal Rencana Bisnis UMKM Desa Kebontunggul  Kabupaten Mojokerto

ABSTRACTCommunity empowerment in the era of globalization is facing big challenges. Desa Kebontunggul also faces the same challenge. Desa Kebontunggul is one of the villages located in Gondang, Kabupaten Mojokerto, which becomes a concern for village community empowerment office in Mojokerto. This village has a lot of potential to be developed because its strategic geographical location on the slopes of Mount Anjasmoro. Desa Kebontunggul has some superior products to be developed such as family medicinal plants (toga), organic plants, mushrooms, tortillas, and eggs. Unfortunately, the popularity of those products could not be competed to its natural tourism which is Mbencirang Valley. This community service activity aims to provide training and assistance in making business plan, especially strengthening the marketing plan for micro, small and medium enterprises (MSMEs) in Kebontunggul. Through this training and mentoring, superior products of MSMEs in the village are expected having a good marketing plan, thus, they can increase the added value of the products. ABSTRAKPemberdayaan masyarakat di era globalisasi sedang menghadapi tantangan yang besar. Kondisi ini juga tidak terkecuali untuk masyarat di desa. Desa Kebontunggul merupakan salah satu desa yang terletak di Kecamatan Gondang, Kabupaten Mojokerto yang menjadi perhatian bagi Dinas Pemberdayaan Masyarakat dan Desa di Kabupaten Mojokerto. Desa ini memiliki banyak potensi untuk dikembangkan karena letak geografisnya terbilang strategis di lereng Gunung Anjasmoro. Dari segi produk yang bisa dikembangkan, Desa Kebontunggul memiliki potensi produk unggulan diantaranya toga (tanaman obat keluarga), tanaman organik, jamur, tortilla, dan telur. Namun sayang, kepopuleran produk-produk tersebut belum bisa sebanding dengan wisata alam di Kebontunggul yaitu Wisata Lembah Mbencirang. Pengabdian masyarakat ini dilakukan untuk memberikan pelatihan serta pendampingan pembuatan proposal rencana bisnis khususnya penguatan pada rencana pemasaran kepada para pelaku usaha mikro kecil menengah (UMKM) di desa Kebontunggul. Dengan adanya pelatihan dan pendampingan ini, diharapkan masyarakat desa Kebontunggul, khususnya warga yang memiliki usaha di produk unggulan desa, akan memiliki rencana pemasaran bisnis yang baik sehingga dapat menambah nilai tambah dari produk yang dihasilkan.

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PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA

DEDIKASI PKM ◽

10.32493/dedikasipkm.v1i1.6056 ◽

2020 ◽

Vol 1 (1) ◽

pp. 60

Author(s):

Dede Hendra ◽

Ani Merati ◽

Siti Aprilliani ◽

Muhamad Faozan Afandi ◽

Nardiono Nardiono

Keyword(s):

Community Service ◽

Small And Medium Enterprises ◽

Community Empowerment ◽

Online Marketing ◽

Theory And Practice ◽

Online Media ◽

Service Activity ◽

The Right ◽

Medium Enterprises

This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises

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PEMBERDAYAAN PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) JAKARTA SELATAN DALAM PENYUSUNAN LAPORAN KEUANGAN

JURNAL ABDIKARYASAKTI ◽

10.25105/ja.v1i1.8884 ◽

2021 ◽

Vol 1 (1) ◽

pp. 63

Author(s):

Muhammad Nuryatno Amin ◽

Deliza Henny ◽

Windhy Puspitasari

Keyword(s):

Community Service ◽

Small And Medium Enterprises ◽

Financial Statements ◽

Position Statement ◽

Financial Statement ◽

Financial Position ◽

Training Materials ◽

Service Activity ◽

Medium Enterprises

ABSTRAKTujuan kegiatan pengabdian kepada masyarakan ini adalah agar setelah mengikuti kegiatan para peserta yakni pelaku Usaha Mikro Kecil dan Menengah (UMKM) memiliki kemampuan untuk memahami dan menyusun laporan keuangan dasar yang terdiri dari laporan laba-rugi, laporan posisi keuangan, dan laporan perubahan modal. Metode yang digunakan adalah pelatihan yang meliputi ceramah, diskusi dan tanya jawab, serta latihan soal-soal. Materi pelatihan berupa modul penyusunan laporan keuangan dasar. Peserta pelatihan adalah para pelaku UMKM Jakarta Selatan. Analisis terhadap kegiatan dilakukan dengan memberikan skor terhadap latihan soal-soal yang diberikan kepada para peserta. Hasil kegiatan ini menunjukan bahwa pelatihan telah berjalan efektif. Peserta mampu memahami dan menyusun laporan keuangan dasar yang terdiri dari laporan laba-rugi, laporan posisi keuangan, dan laporan perubahan modal secara cukup memadai. Kata Kunci: Laporan Keuangan, Laporan Laba-Rugi, Laporan Posisi Keuangan, Laporan Perubahan Modal ABSTRACTThe aims of this community service activity are that after its completion the participants consisting of the entrepreneurs of Micro, Small and Medium Enterprises (MSME) should be able to understand and prepare basic financial statements that consist of profit and loss statement, statement of financial position, and statement of changes in equity. The method used was training that consist of lecturing, discussion and Q-A, and exercises. Training materials were a module of the preparation of basic financial statement. The participants of this training were the entrepreneurs of MSME of South Jakarta. The activity was analyzed by scoring the exercises delivered to the participants. The results shows that the training is effective. Participants are able to understand and prepare basic financial statements that consist of profit and loss statement, statement of financial position, and statement of changes in equity in sufficient matter. Keywords: Financial Statements, Profit and Loss Statement, Statement of Financial Position, Statement of Changes in Equity

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MARKETPLACE LARISUMKM.COM SEBAGAI ALAT PENINGKATAN PROMOSI UMKM DI KOTA SALATIGA

SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan ◽

10.31764/jpmb.v4i1.3376 ◽

2020 ◽

Vol 4 (1) ◽

pp. 696

Author(s):

Nina Setiyawati

Keyword(s):

Information Technology ◽

Community Service ◽

Business Processes ◽

Small And Medium Enterprises ◽

Observational Method ◽

Business Units ◽

Efficiency And Effectiveness ◽

Service Activity ◽

Medium Enterprises ◽

The City

ABSTRAKIndustri Kecil Menengah atau Usaha Mikro Kecil dan Menengah (UMKM) di Kota Salatiga sebanyak 1.969 unit usaha dan menyerap 14.647 orang tenaga kerja. Akan tetapi terdapat beberapa hal yang masih perlu ditingkatkan pada UMKM di Kota Salatiga adalah metode promosi, efisiensi serta efektifitas proses bisnis penjualan serta distribusi. Oleh karena itu pada kegiatan Pengabdian Kepada Mayarakat (PKM) dilakukan pembangunan marketplace dengan mitra Dinas Koperasi, Usaha Kecil, dan Menengah (DinkopUKM) Kota Salatiga untuk memberdayakan para pelaku UMKM di Kota Salatiga. Selain itu pada PKM ini juga dilakukan pelatihan kepada para pelaku UMKM se-kota Salatiga terkait penggunaan marketplace yang dibangun. Dari evaluasi kegiatan yang dilakukan dengan metode observasi didapatkan bahwa kemauan para peserta untuk mempelajari dan beradaptasi menggunakan marketplace cukup besar meskipun kebanyakan dari para pelaku UMKM tersebut kurang dalam penguasaan teknologi informasi. Kata kunci: marketplace; UMKM; promosi. ABSTRACTSmall and Medium Industries or Micro, Small and Medium Enterprises (MSMEs) in Salatiga City totaling 1,969 business units and absorbing 14,647 workers. However, there are several things that still need to be improved at MSMEs in Salatiga, namely promotion methods, efficiency and effectiveness of the sales and distribution business processes. Therefore, in the Community Service activity, a marketplace was built with partners from Dinas Koperasi, Usaha Kecil dan Menengah Kota Salatiga (DinkopUKM) to empower MSME subjects in the City of Salatiga. Besides that, this community service also conducted training for MSME subjects throughout the city of Salatiga regarding the use of the marketplace that was built. From the evaluation of activities carried out by the observational method, it was found that the participants' willingness to learn and adapt to using the marketplace was quite large, even though most of the MSME actors were less mastery of information technology. Keywords: marketplace; MSMEs; promotion.

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Pelatihan Desain dan Kemasan Produk Sebagai Upaya Meningkatkan Omset UMKM di Kota Batam

Indonesian Journal of Society Engagement ◽

10.33753/ijse.v2i2.36 ◽

2021 ◽

Vol 2 (2) ◽

pp. 121-130

Author(s):

Debby Arisandi ◽

Ahmad Fitriansyah

Keyword(s):

Gross Domestic Product ◽

Community Service ◽

Small And Medium Enterprises ◽

Added Value ◽

Domestic Product ◽

Function Type ◽

Product Packaging ◽

Service Activities ◽

Medium Enterprises

The Micro, Small, and Medium Enterprises (MSMEs) sector contributed 60.34% to the gross domestic product (GDP) and assisted the absorption of labor by 97.22%. The problem is, there are still many MSMEs that are not aware or do not understand that good and attractive product packaging will bring added value to the products it offers. As a result, some products that actually have high selling value/quality do not sell in the market. This activity aims to increase the understanding of MSME players of the importance of packaging so that the products offered an increase in added value and can differentiate packaging based on function, type, and material. The implementation of community service activities was carried out on 18-19 July 2017 in the Gurindam Building Hall of the Batam City Education Office. The activity was carried out in collaboration with the Dinas Koperasi dan Usaha Mikro Kota Batam, which was attended by 128 MSMEs. The results of the activity were in the form of new packaging for participant products that were more attractive, informative, and modern. Abstrak Sektor Usaha Mikro, Kecil dan Menengah (UMKM) memberikan kontribusi terhadap produk domestik bruto (PDB) sebesar 60.34% dan membantu penyerapan tenaga kerja sebesar 97.22%. Permasalahannya, masih banyak UMKM tidak sadar atau kurang memahami bahwa kemasan produk yang baik dan menarik akan mendatangkan nilai lebih pada produk yang ditawarkannya. Akibatnya sejumlah produk yang sebenarnya memiliki nilai jual tinggi/bermutu menjadi tidak laku dipasaran. Kegiatan ini bertujuan untuk dapat meningkatkan pemahaman pelaku UMKM terhadap pentingnya kemasan agar produk yang ditawarkan meningkat nilai tambahnya dan dapat membedakan kemasan berdasarkan fungsi, jenis dan bahannya. Pelaksanaan kegiatan pengabdian kepada masyarakat dilaksanakan pada 18-19 Juli 2017 di Aula Gedung Gurindam kantor Dinas Pendidikan Kota Batam. Kegiatan dilaksanakan melalui kerjasama dengan Dinas Koperasi dan Usaha Mikro Kota Batam yang diikuti oleh 128 UMKM. Hasil kegiatan berupa kemasan baru bagi produk-produk peserta yang lebih menarik, informatif dan modern. Kata Kunci: umkm; pelatihan; kemasan

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Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

Jurnal Abadimas Adi Buana ◽

10.36456/abadimas.v5.i01.a3561 ◽

2021 ◽

Vol 5 (01) ◽

pp. 100-107

Author(s):

Novianto Eko Nugroho ◽

Krido Eko Cahyono ◽

Okto Aditya Suryawirawan

Keyword(s):

Community Service ◽

Small And Medium Enterprises ◽

Online Marketing ◽

Community Life ◽

Market Place ◽

Corona Virus ◽

Improvement Strategies ◽

Service Activity ◽

Medium Enterprises ◽

The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

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PELATIHAN MANAJEMEN SUMBER DAYA MANUSIA DAN PENDAMPINGAN APLIKASI TEKNIS MARKETPLACE SEBAGAI STRATEGI BAGI UMKM DESA KERINJING DI MASA PANDEMI

SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan ◽

10.31764/jpmb.v5i1.6313 ◽

2021 ◽

Vol 5 (1) ◽

pp. 661

Author(s):

Lina Dameria Siregar ◽

Wita Farla ◽

Yuliansyah M. Diah ◽

Nia Meitisari ◽

Hera Febria Mavilinda

Keyword(s):

Human Resources ◽

Community Service ◽

Small And Medium Enterprises ◽

Basic Principles ◽

Managerial Skills ◽

Service Activity ◽

Online Business ◽

The Government ◽

Medium Enterprises ◽

And Training

ABSTRAKPengelolaan dan manajemen bisnis dalam usaha mikro, kecil, dan menengah (UMKM) masih menjadi permasalahan yang seringkali diabaikan oleh kebanyakan para pelaku UMKM. Masalah ini disebabkan karena masih minimnya pengetahuan dan kemampuan manajerial tentang bisnis yang dimiliki oleh SDM di UMKM tersebut. Tujuan dari dilaksanakannya pengabdian masyarakat ini adalah untuk memberikan solusi tas masalah yang dihadapi oleh mitra binaan, khususnya di UMKM Desa Kerinjing, Kabupaten Ogan Ilir, Sumatera Selatan. Fokus utama dalam pengabdian ini adalah memberikan berbagai pendampingan dan pelatihan dalam kaitannya dengan prinsip dasar manajemen bisnis yang baik, diantaranya yaitu tentang pemberdayaan dan peningkatan kompetensi SDM UMKM melalui pelatihan aplikasi marketplace. Disrupsi ekonomi digital dan adanya pandemi Covid-19 merupakan peluang yang seharusnya dapat dimanfaatkan oleh para pelaku usaha kecil untuk beralih ke bisnis online. Hal ini diupayakan untuk seiring sejalan dengan program pemerintah yang berupaya mewujudkan sebanyak 30juta UMKM untuk beralih ke bisnis online pada tahun 2024. Adapun khalayak sasaran yang menjadi mitra dalam pengabdian masyarakat ini adalah para pelaku UMKM di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir. Metode dalam pelaksanaan kegiatan pengabdian ini adalah ceramah, tutorial aplikasi, dan diskusi. Kata kunci: manajemen; marketplace; SDM; UMKM; desa kerinjing. ABSTRACTBusiness management in micro, small and medium enterprises (MSMEs) is a problem that is often ignored by most MSME entrepreneurs. This problem is caused by the lack of knowledge and managerial skills about the business owned by human resources in the MSMEs. The purpose of this community service is to provide solutions to problems faced by partners, especially in SMEs in Desa Kerinjing, Ogan Ilir, South Sumatra. The main focus in this service is to provide various assistance and training related to the basic principles of good business management, including the empowerment and improvement of MSME human resources competencies through marketplace application training. Disruption of the digital economy and the Covid-19 pandemic are opportunities that should be used by small business entrepreneurs to move to online business. This is in accordance with the program that has been launched by the government, namely "30 million MSMEs go digital by 2024". The target audience who are partners in this community service are MSME entrepreneurs in Desa Kerinjing, Ogan Ilir, South Sumatra. The methods in implementing this service activity are lectures, application tutorials, and discussions. Keywords: management; marketplaces; human resources; MSMEs; desa kerinjing.

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PEMBUATAN APLIKASI ECOMMERCE USAHA MIKRO KECIL DAN MENENGAH (UMKM) WAROENG BU DHEVI

Prosiding SENAPENMAS ◽

10.24912/psenapenmas.v0i0.15110 ◽

2021 ◽

pp. 831

Author(s):

Dedi Trisnawarman ◽

Muhammad Choirul Imam ◽

Jaceline Chan ◽

Afina Putri Dayanti ◽

Amalia Nurain

Keyword(s):

Community Service ◽

Word Of Mouth ◽

Small And Medium Enterprises ◽

Design Method ◽

Electronic Trading ◽

Software Application ◽

Service Activity ◽

Store Location ◽

Home Industries ◽

Medium Enterprises

Usaha Mikro Kecil dan menengah (UMKM) are one of the micro businesses that empower home industries. Indonesian UMKMs have a contribution of 15.8% to the global production supply chain at the ASEAN level. The development of MSMEs from year to year is influenced by the use of information technology and information systems. E-commerce is one of the technologies that support the development of SMEs and trade today. The number of Micro, Small and Medium Enterprises (UMKMs) joining e-commerce is increasing. Until August 2021, more than 14 million UMKMs or 22 percent of the total UMKMs have joined the e-commerce electronic trading application. UMKM Waroeng Bu Dhev was established on 27 February 2020 and is located at Bumi Menteng AsriHousing Complex, Jl. Therapy IIa BA 8, RT01/17 Bogor. Engaged in the business of making and selling various foods, such as Lapis Maksuba, Lapis Engkak, Dimsum, Choipan, Pastries, Kastengles, Nastar and so on. Currently, Waroeng Bu Dhev's marketing is still using the traditional method, namely word of mouth. There has been no marketing effort through promotional activities and sales using other media. The purpose of this Community Service activity is to help develop Waroeng Bu Dhev SMEs through e-commerce promotion media, especially in terms ofproduct promotion and sales. The ecomerce design method uses a prototyping software application, namely by involving the user iteratively in each design phase. The e-commerce application built consists of 9 menus, namely: Shop, Update & Promo, Store Location, FAQ, Search Products, Your Account, Your Cart, [email protected], and WHATSAPP.Usaha Mikro Kecil dan menengah (UMKM) merupakan salah satu usaha mikro yang memberdayakan industri rumahan. UMKM Indonesia memiliki kontribusi sebesar 15.8% terhadap rantai pasok produksi global di tingkat ASEAN. Perkembangan UMKM dari tahun ke tahun dipengaruhi dengan pemanfaatan teknologi informasi dan sistem informasi. E-commerce merupakan salah satu teknologi yang mendukung perkembangan UMKM dan perdagangan saat ini. jumlah Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergabung dengan e-commercesemakin meningkat. Sampai Agustus tahun 2021 sudah lebih dari 14 juta UMKM atau 22 persen dari total UMKM, yang sudah bergabung dengan aplikasi perdagangan elektronik e-commerce. UMKM Waroeng Bu Dhev berdiri sejak tanggal 27 februari 2020 dan berlokasi di Perumahan Bumi Menteng Asri Jl. Terapi IIa BA 8, RT01/17 Bogor. Bergerak dalam bidang usaha pembuatan dan penjualan aneka makanan, seperti Lapis Maksuba, Lapis Engkak, Dimsum, Choipan, Kue kering, Kastengles, Nastar dan sebagainya. Pemasaran yang dilakuan Waroeng Bu Dhev saat ini masih melalui cara tradisional, yaitu dari mulut ke mulut. Belum ada upaya pemasaran melalui kegiatan promosi dan penjualan menggunakan media lainnya. Tujuan kegiatan Pengabdian kepada Masyarakat ini adalahmembantu pengembangan UMKM Waroeng Bu Dhev melalui media promosi ecommerce, khususnya dalam hal promosi dan penjualan produk. Metode perancangan ecoomerce menggunakan aplikasi perangkat lunak prototyping, yaitu dengan melibatkan user secara iteratif pada setiap fase perancangan. Aplikasi ecommerce yang dibangun terdiri dari 9 menu, yaitu: Shop, Update & Promo, Lokasi Toko, FAQ, Search Products, Your Account, Your Cart, [email protected], dan WHATSAPP.

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PENGEMBANGAN DAN PELATIHAN DIVERSIFIKASI PRODUK OLAHAN PEPAYA DENGAN MEMANFAATKAN POTENSI DESA UNTUK MENINGKATKAN KESEJAHTERAAN EKONOMI

Jurnal Buletin Al-Ribaath ◽

10.29406/br.v15i2.1336 ◽

2019 ◽

Vol 15 (2) ◽

pp. 36

Author(s):

Heni Safitri ◽

Aris Sanjaya

Keyword(s):

Food Processing ◽

Basic Problem ◽

Local Food ◽

Small And Medium Enterprises ◽

Service Activity ◽

The Creation ◽

Medium Enterprises ◽

The Village

The development of diversification of local food processing is seen as strategic in supporting the creation and development of productive economic enterprises. One of the agricultural potentials in Ambawang Kuala Village that can be developed is papaya fruit. Besides being able to be processed into papaya extract and dodol, papaya can also be processed into papaya chips with various flavors. The basic problem is the lack of processing of existing resources into other products that are more attractive and durable. The method used to carry out this service activity is direct socialization and practice. Basically all activities that have been carried out are expected to be able to provide benefits to the society in the Village and help the development of Small and Medium Enterprises (MSMEs) in Ambawang Kuala Village.

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INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES

Darmabakti Cendekia: Journal of Community Service and Engagements ◽

10.20473/dc.v3.i2.2021.49-54 ◽

2021 ◽

Vol 3 (2) ◽

pp. 49

Author(s):

Rani Sukma Ayu Suteja ◽

Liestianingsih Dwi Dayanti ◽

Angga Prawadika Aji ◽

Santi Isnaini ◽

Yayan Sakti Suryandaru ◽

...

Keyword(s):

Community Service ◽

Small And Medium Enterprises ◽

Early Observation ◽

Community Empowerment ◽

Communication Strategy ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Service Program ◽

Medium Enterprises

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

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MENINGKATKAN KEWIRAUSAHAAN MASYARAKAT MELALUI PELATIHAN KETERAMPILAN PEMBUATAN KONEKTOR MASKER DENGAN TEKNIK MAKRAME SERTA PEWARNAAN TAS/TOTE BAG DENGAN TEKNIK TIE DYE

Prosiding SENAPENMAS ◽

10.24912/psenapenmas.v0i0.15117 ◽

2021 ◽

pp. 895

Author(s):

Muhammad Alvian Hakim ◽

Rika Kurnia Wati ◽

Yazlinda Aulia Maharani ◽

Kusumanindyah Nurul Handayani

Keyword(s):

Adverse Effects ◽

Community Service ◽

Small And Medium Enterprises ◽

Hand Sanitizer ◽

Production Development ◽

Service Activity ◽

Marketing Activities ◽

Entrepreneurial Activities ◽

Medium Enterprises ◽

The Impact

The increasing number of COVID-19 cases in Indonesia in mid-2021 around June brought increasing adverse effects, one of which was the ongoing economic crisis. This is certainly a problem for SMEs (Small and Medium Enterprises) in Indonesia, among others, such as marketing activities, production development, distribution between consumers are all affected. This community service activity aims to improve the skills and productivity of residents in supporting community entrepreneurial activities in RW 01 Pringtutul Hamlet, Barepan Village. So far, buying and selling activities in the market are not allowed to reduce cases of the spread of COVID-1. Conditions like this force every person to be able to survive in these limited conditions. One thing that can be done is to become a productive human being, even though you are in your own environment as well as at home. This service activity is carried out through counseling and mentoring methods with practice in making mask connectors and decorating bags/tote bags with the "Tie Dye" technique. The participation and enthusiasm of the residents of RW 01 in Pringtutul Hamlet, Barepan Village in participating in a series of activities was very good and active to ask questions and try to do everything that was taught in the training on making connectors and decorating bags/tote bags. The implementation is also carried out by implementing health protocols, namely by not gathering many people, washing hands, using masks and using hand sanitizer. The impact of this service activity is being able to increase creativity, insight and support entrepreneurial activities during the COVID-19 pandemic.Meningkatnya kasus COVID-19 di Indonesia pada pertengahan tahun 2021 sekitar bulan Juni membawa dampak buruk yang semakin meningkat, salah satunya yaitu krisis ekonomi yang masih berkelanjutan. hal ini tentu menjadi masalah bagi seorang UKM (Usaha Kecil dan Menengah) di Indonesia antara lain, seperti kegiatan pemasaran, pengembangan produksi, distribusi antar konsumen semua terkena dampaknya. Kegiatan pengabdian pada masyarakat ini memiliki tujuan untuk meningkatkan keterampilan dan produktivitas warga dalam menunjang kegiatan kewirausahaan masyarakat RW 01 Dusun Pringtutul, Desa Barepan. Selama ini kegiatan jual beli di pasar tidak diperbolehkan untuk mengurangi kasus persebaran COVID-1. Kondisi yang seperti ini memaksa setiap individu untuk bisa bertahan dalam kondisi yang serba terbatas ini. Salah satu yang bisa dilakukan yaitu menjadi manusia produktif walaupun berada di lingkungan sendiri seperti halnya di rumah. Kegiatan tersebut dilaksanakan melalui metode penyuluhan dan pendampingan dengan praktik dalam membuat konektor masker serta menghias tas/tote bag dengan teknik “Tie Dye”. Partisipasi dan antusiasme warga RW 01 di Dusun Pringtutul, Desa Barepan dalam mengikuti serangkaian kegiatan sangatlah baik serta aktif untuk bertanya dan berusaha bisa melakukan segala hal yang diajarkan dalam pelatihan pembuatan konektor serta menghias tas/tote bag. Pelaksanakan juga dilakukan dengan menerapkan protokol kesehatan yaitu dengan tidak mengumpulkan banyak orang, melakukan cuci tangan, menggunakan masker serta menggunakan handsanitizer. Dampak dari kegiatan pengabdian ini yaitu mampu meningkatkan kreatifitas, wawasan serta menunjang kegiatan kewirausahaan di masa pandemi COVID-19.

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