scholarly journals Professional vocabulary awareness within PR specialist’s personality development

2021 ◽  
Author(s):  
Polina Sergienko ◽  
Alla Minyar-Beloroucheva ◽  
Olga Vishnyakova ◽  
Elizaveta Vishnyakova
Keyword(s):  
Public Relations ◽  
Cognitive Linguistics ◽  
Personality Development ◽  
Individual Characteristics ◽  
Professional Communication ◽  
Professional Orientation ◽  
Linguistic Research ◽  
Wide Range ◽  
E Learning ◽  
General Linguistic

The article deals with the concept of language personality of public relations (PR) undergraduates as well as the process of its terminological awareness, being part of general linguistic competence. This issue is regarded as one of the most important ones, however it has not been in the focus of linguistic attention. The concept in question is based on the anthropocentric approach to modern linguistic research. The study of the undergraduates’ linguistic personality development reflects individual characteristics as well as the professional orientation of the second language thus encompassing a wide range of issues. Within the scope of cognitive linguistics concepts identification that represent the mental space of the language personality of the undergraduates reveal the essence of the phenomenon and stages of its development. The findings testify to the maxim that thought can be understood through language. At the present stage the development of linguistic personality is fostered by the advances of e-learning. The authors come to the conclusion that PR undergraduates should be taught the terminology constituent of the professional language to be successful in the acts of professional communication.

scholarly journals Russian Public Relations in 2020: Peculiar Features of Transformation

2021 ◽  
Vol 26 (2) ◽  
pp. 302-310
Author(s):  
Marina G. Shilina ◽  
Irina I. Volkova
Keyword(s):  
Public Relations ◽  
High Volume ◽  
Corporate Communication ◽  
Professional Communication ◽  
Organizational Strategies ◽  
Strategic Communications ◽  
Corporate Strategies ◽  
Wide Range ◽  
Knowledge Competencies ◽  
Increasing Demand

The paper presents the current transformations of Russian public relations during the SaRS-COVID-19 pandemic and remote working in 2020. In response to the crisis and uncertainty, companies have adapted and restructured corporate strategies and communications. The increasing demand for communication support of strategies and daily support of corporate activities indicates the growing significance of PR and the implementation of organizational strategies, as well as the demand for the optimization of corporate communication in society. The PR industry in general and professional communication are becoming more and more integrated due to the attraction of knowledge, competencies, specialists from a wide range of related industries: marketing, sociology, management. The current communication situation caused changes in the characteristics of Russian PR in the segment of communication agencies. Despite the traditionally high volume of the agencies marketing services, the growth of crisis and digital communications has turned to be stable, which indicates the demand for more flexible PR formats. Based on an analysis of public relations of the leading local communication agencies in 2020, the authors put forward a hypothesis on the formation of the prerequisites for the transition of Russian public relations to the format of strategic communications.

scholarly journals Lexicаl-Semantic and Syntactic Valency of Language Representations of the Emotional World in the Poem “Then, fare thee well” by T. Mооre

Discourse ◽  
2021 ◽  
Vol 7 (6) ◽  
pp. 120-131
Author(s):  
A. V. Diehl
Keyword(s):  
Literary Criticism ◽  
Positive Emotions ◽  
Cognitive Linguistics ◽  
Relevant Information ◽  
Individual Characteristics ◽  
Emotional States ◽  
Continuous Sampling ◽  
Wide Range ◽  
The Individual ◽  
Emotional Concepts

Introduction. The article is devoted to the study of the specificity of the lexical-semantic and syntactic valency of lexical units nominating emotions in the poem “Then, fare thee well” by T. Moore. The relevance of this study lies in the fact that it has been carried out in line with the linguo-cognitive paradigm and aims to identify the specifics of the compatibility of emotions nominations with other lexical units verbalizing the fragment of the concept “the emotional world”. The novelty of the research is associated with its anthropocentric orientation and interdisciplinary nature of the interpretation of the material, which implies the study of the artistic concept sphere “the emotional world” on the material of the poem “Then, fare thee well” by T. Moore from the standpoint of cognitive linguistics, psychology and literary criticism.Methodology and sources. The theoretical basis of this research is presented by the works of scientists V.Yu. Apresjan, E.V. Galeeva, N.A. Krasavskii, I.N. Kucher, S.G. Lyubova, K.O. Pogosova, E.A. Rozhnova, who considered the essence of emotional concepts as culturally conditioned mental constructs, i.e. directly related to the worldview of representatives of a particular ethnic group.In the article we use the following research methods: the method of definitional analysis, the functional-semantic method, the method of component analysis, the descriptive method, as well as methods of continuous sampling and quantitative data processing.Results and discussion. In the present study, the classification of lexical units verbalizing the manifestations of emotional states in the poem “Then, fare thee well” by T. Moore has been made. In the semantic structure of the lexemes under consideration, we highlight and categorize the semes marked by the correlation with the emotional sphere of people. The linguo-cognitive analysis of the lexic and syntactic valency of the primary and secondary nominations of emotions, carried out in the work, revealed the specifics of the conceptualization of emotional states and experiences in the individual author's picture of the world.Conclusion. It has been established that the artistic conceptual sphere “emotional world” in the poem “Then, fare thee well” by T. Moore consists of two closely interrelated concepts – “negative emotions” and “positive emotions”, verbalized by lexemes nominating a wide range of emotional experiences of the lyrical character. It is concluded that the associative-figurative characteristics attributed to a specific emotion in the artistic world of the author carry valuable culturally relevant information about the individual characteristics of the interpretation of emotional concepts both by the poet himself and by the “naïve” thinking of an English-speaking person as a representative of his language and culture.

Erstellung und Verwendung einer korpusbasierten Datenbank von Fachtermini im DaF-Unterricht

2021 ◽  
pp. 101-114
Author(s):  
Milan Pišl
Keyword(s):  
Foreign Language ◽  
Classification Criteria ◽  
Daily Newspaper ◽  
Teaching Process ◽  
Learning Platform ◽  
Linguistic Research ◽  
Suitable Tool ◽  
Wide Range ◽  
E Learning ◽  
Technical Terms

COMPILATION AND USE OF A CORPUS-BASED DATABASE OF TECHNICAL TERMS IN TEACHING GERMAN AS A FOREIGN LANGUAGE The aim of this study is to present with examples how the e-learning platform Moodle can be used for a corpus-based technical language examination. It is a suitable tool for contrastive linguistic research that allows a wide range of settings and classification criteria for a database of terms. Considering an example of daily newspaper terminology abstracted from both printed and digital sources, it is described how to create and use a database as a means of didactic, translational and specialized research, and how its wisely usage is possible within the teaching process.

scholarly journals Impact of a blended curriculum on nursing handover quality: a quality improvement project

2021 ◽  
Vol 10 (1) ◽  
pp. e001024
Author(s):  
Xavier Losfeld ◽  
Laure Istas ◽  
Quentin Schoonvaere ◽  
Michel Vergnion ◽  
Jochen Bergs
Keyword(s):  
Educational Intervention ◽  
Patient Information ◽  
Professional Communication ◽  
Fit Indices ◽  
Negative Consequences ◽  
Improvement Project ◽  
Face To Face ◽  
Before And After ◽  
Post Test ◽  
E Learning

Context and objectiveThe negative consequences of inadequate nursing handovers on patient safety are widely acknowledged, both within the literature as in practice. Evidence regarding strategies to improve nursing handover is, however, lacking. This study investigates the effect of a tailored, blended curriculum on nurses’ perception of handover quality.MethodsWe used a pre-test/post-test design within four units of a Belgian general hospital. Our educational intervention consisted of an e-learning module on professional communication and a face-to-face session on the use of a structured method for handovers. All nurses completed this blended curriculum (n=87). We used the Handover Evaluation Scale (HES) to evaluate nurses’ perception of handover quality before and after the intervention. The HES was answered by 87.4% of the nurses (n=76 of 87) before and 50.6% (n=44 of 87) after the intervention. Confirmatory factor analysis was used to assess the validity of the HES.ResultsThe original factor structure did not fit with our data. We identified a new HES structure with acceptable or good fit indices. The overall internal consistency of our HES structure was considered adequate. Perception of nurses on Relevance of information showed a significant improvement (M=53.19±4.33 vs M=61.03±6.01; p=0.04). Nurses also felt that the timely provision of patient information improved significantly (M=4.50±0.34 vs M=5.16±0.40; p=0.01).ConclusionThe applied intervention resulted in an improved awareness on the importance of Relevance of information during handovers. After our intervention, the nurses’ perception of the HES item ‘Patient information is provided in a timely manner’ also improved significantly. We are aware that the educational intervention is only the first step to achieve the long-term implementation of a culture of professional communication based on mutual support.

Legal aspects of the brand protection in Ukraine and world

2020 ◽  
pp. 133-143
Author(s):  
Ivanna Babetska
Keyword(s):  
Public Relations ◽  
Practical Importance ◽  
Legal Protection ◽  
Legal Regulation ◽  
Legal Aspects ◽  
Scientific Article ◽  
Protection Mechanism ◽  
Brand Protection ◽  
Wide Range ◽  
International Regulations

Purpose. The purpose of the scientific article is to establish the ratio of the meanings of the concepts "trademark", "brand" and "well-known" trademark and then to characterize their common and distinctive features. Indicate the gaps in current legislation and the need to refine certain rules in this aspect to determine the aspects of protection and protection of the brand. Methodology. The methodology includes a comprehensive analysis and generalization of the available scientific and theoretical material and the formulation of appropriate conclusions and recommendations. During the research, the following methods of scientific knowledge were used: terminological, dialectical, logical-semantic, logical-normative, system-structural. Results: in the course of the conducted study, the main and optional components of the brand are determined, which make it possible to determine the features of its legal protection. It has been proved that despite a fairly wide range of domestic and international regulations, there are certain shortcomings of the brand protection mechanism. Originality. The study found that a trademark differs from a brand in that a trademark is a designation that is only the basis of the brand, as for the trademark are not essential such properties of the designation as a certain level of information among consumers and quality as a basis. gaining a reputation; the concept of "brand" is an evaluative, conditional concept, and therefore its consolidation at the regulatory level is impractical. It is sufficient to establish the factors on the basis of which the trademark can be considered "well known". A "well-known" trademark is a designation that is familiar to a wide range of consumers through its use to designate certain goods. Practical importance. The results of the study can be used in law-making activities for the purpose of legal regulation of public relations in the sphere of legal protection of the brand.

Rola aplikacji dydaktycznych w nauczaniu zdalnym

e-mentor ◽  
2021 ◽  
Vol 88 (1) ◽  
pp. 30-36
Author(s):  
Lidia Pokrzycka ◽  
Keyword(s):  
Public Relations ◽  
Doctoral Students ◽  
Teaching Methods ◽  
English Language ◽  
Doctoral Studies ◽  
Internet Applications ◽  
E Learning ◽  
Ict Tools ◽  
Free Mode ◽  
Journalism Students

In times of the coronavirus pandemic, distance learning has become mandatory for higher education. That requires using a variety of teaching methods, both synchronous and asynchronous, and their common feature is the use of ICT tools. The aim of the article is to present applications used for making the remote lectures more attractive and engaging for journalism students of graduate and doctoral studies and foreigners from the English-language Doctoral School of Social Sciences of UMCS. The author also reflects on students' appreciation of such solutions initially during blended learning and then e-learning classes. That is based on the survey conducted among 30 doctoral students who carried out their lectures using internet applications. The study confirmed that the applications motivate students to work systematically and additionally to use them during their apprenticeships or while working in various companies with marketing, advertising, or public relations profile. Students also appreciate asynchronous classes and the fact that the use of applications allows them to repeat the most important pieces of information in a stress-free mode. Graphical applications make even tricky topics easier to remember while enabling students to illustrate the theory with practical elements.

scholarly journals An Advanced Educational Tool for Digital Forensic Engineering

2016 ◽  
Vol 11 (03) ◽  
pp. 15 ◽  
Author(s):  
Primož Cigoj ◽  
Borka Jerman Blažič
Keyword(s):  
Digital Forensics ◽  
Real Life ◽  
University Education ◽  
Educational Tool ◽  
Digital Tool ◽  
College And University ◽  
Novel Approach ◽  
Wide Range ◽  
E Learning ◽  
Forensic Engineering

This paper presents a novel approach to education in the area of digital forensics based on a multi-platform cloud-computer infrastructure and an innovative computer based tool. The tool is installed and available through the cloud-based infrastructure of the Dynamic Forensic Education Alliance. Cloud computing provides an efficient mechanism for a wide range of services that offer real-life environments for teaching and training cybersecurity and digital forensics. The cloud-based infrastructure, the virtualized environment and the developed educational tool enable the construction of a dynamic e-learning environment making the training very close to reality and to real-life situations. The paper presents the Dynamic Forensic Digital tool named EduFors and describes the different levels of college and university education where the tool is introduced and used in the training of future investigators of cybercrime events.

scholarly journals The stakeholder-communication continuum: An alternate approach to internal and external communications

2020 ◽  
Vol 6 (1) ◽  
pp. 7-33
Author(s):  
Rita Chen
Keyword(s):  
Public Relations ◽  
Professional Communication ◽  
Professional Literature ◽  
The Public ◽  
Stakeholder Identification ◽  
Academic Scholarship ◽  
Changing Attitudes ◽  
External Communications ◽  
Stakeholder Communication ◽  
Depth Interviews

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, globalism, technology, evolving communication practices, and the maturation of the public relations field have evoked changing attitudes and perceptions regarding stakeholder identification, publics, and communications. This researcher sent a broad, representative survey to university alumni, conducted in-depth interviews with university staff, and performed a content analysis of alumni-facing communications, resulting in an alternate method of viewing internal and external communications. Dubbed the stakeholder-communication continuum, the theory places internal and external communications on either end of a spectrum, with stakeholder groups plotted along the continuum based on their relationship to the organization and each other. ©Journal of Professional Communication, all rights reserved.

scholarly journals Means of Lexical Representation of Spatial Continuum in Early Stories of I. A. Bunin

2021 ◽  
pp. 191-212
Author(s):  
M. A. Dubova ◽  
N. A. Larina
Keyword(s):  
Cognitive Linguistics ◽  
Individual Characteristics ◽  
Lexical Representation ◽  
Wrong Side ◽  
The World ◽  
Representation Of Space ◽  
World Modeling ◽  
The Individual ◽  
Linguistic Material ◽  
Spatial Continuum

The question of ways of creating a spatial continuum in the early stories of I. A. Bunin “On the wrong side”, “On the farm” and “On the Donets”, united by a single principle of nomination and included in the first book of the writer’s prose “To the end of the world” (1897) is considered in the article. The semantics of the title actualizes the spatial component of the author’s linguistic picture of the world, which determined the path of linguistic and stylistic analysis of the linguistic material of stories. The authors pay special attention to the means of lexical representation of space as one of the basic linguo-cognitive categories. The novelty of the research lies in the fact that the language material has been identified, systematized and described, which makes it possible to determine the individual author's characteristics in the creation of the spatial continuum of I. A. Bunin’s early stories. The relevance of the study is due to the appeal to the problems of cognitive linguistics. On the basis of statistical, descriptive and linguo-cognitive methods of analysis, the authors identify and describe the means of lexical representation of the spatial model created in the stories of I. A. Bunin, which is characterized by a clear structuredness and individuality of the author’s approach. In the course of the study, the authors come to conclusions that make it possible to characterize the features of the construction of space in the early stories of the writer, taking into account the individual characteristics of the author's world modeling, and also to analyze the linguistic parameters of the idiostyle of I. A. Bunin.

scholarly journals Strategi Hubungan Masyarakat dalam Meningkatkan Citra Organisasi Nirlaba World Wide Fund for Nature – Indonesia

2017 ◽  
Vol 1 (3) ◽  
pp. 223
Author(s):  
Adella Adiningtyas ◽  
Aida Vitayala S Hubeis ◽  
Dwi Retno Hapsari
Keyword(s):  
Public Relations ◽  
Student Organizations ◽  
Individual Characteristics ◽  
Rank Test ◽  
Student Interest ◽  
Chi Square ◽  
Non Profit ◽  
The Public ◽  
Non Profit Organizations ◽  
The Relationship

Non-profit organizations engaged in environmental issues has been increasingly recognized by many people. The success of non-profit organizations that pursued by increasing the positive image obtained from media relations. This study aimed to analyze the strategy of Public Relations (PR) WWF-Indonesia in improving the image of the organization. This study was conducted with a quantitative approach and qualitative approach. The method used is survay on two student organizations Bogor Agricultural University who worked with WWF-Indonesia, they are from Fisheries Diving Club (FDC) and the Association of Student Interest in Sciences of Communication and Community Development (HIMASIERA). Data analysis included Spearman Rank test and Chi Square used to look at the relationship between PR strategy with the image of a non-profit organization. The results of the study, namely: 1) there is a relationship between individual characteristics with the image of a company that is formed; 2) there is a relationship between the public relation activities undertaken by the company's image.Keywords: environmental issue, media relation, student organizations ------------------------------------------------------------------------------------------ABSTRAKOrganisasi nirlaba yang bergerak di isu-isu lingkungan telah semakin diakui oleh banyak orang. Keberhasilan organisasi nirlaba yang dikejar dengan meningkatkan citra positif yang diperoleh dari hubungan media. Penelitian ini bertujuan untuk menganalisis strategi hubungan masyarakat WWF-Indonesia dalam meningkatkan citra organisasi. Penelitian ini dilakukan dengan pendekatan kuantitatif dan pendekatan kualitatif. Metode yang digunakan adalah survai pada dua organisasi mahasiswa Institut Pertanian Bogor yang bekerja dengan WWF-Indonesia yang berasal dari Fisheries Diving Club (FDC) dan Asosiasi Mahasiswa Peminat Ilmu Komunikasi dan Pengembangan Masyarakat (HIMASIERA). Analisis data termasuk uji Rank Spearman dan Chi Square, digunakan untuk melihat hubungan antara strategi PR dengan citra sebuah organisasi nirlaba. Hasil studi, yaitu: 1) terdapat hubungan antara karakteristik individu dengan citra perusahaan yang terbentuk; 2) ada hubungan antara kegiatan hubungan masyarakat yang dilakukan oleh citra perusahaan.Kata kunci: isu lingkungan, hubungan media, organisasi mahasiswa

Sign in / Sign up

Export Citation Format

Share Document