scholarly journals Russian Public Relations in 2020: Peculiar Features of Transformation

2021 ◽  
Vol 26 (2) ◽  
pp. 302-310
Author(s):  
Marina G. Shilina ◽  
Irina I. Volkova
Keyword(s):  
Public Relations ◽  
High Volume ◽  
Corporate Communication ◽  
Professional Communication ◽  
Organizational Strategies ◽  
Strategic Communications ◽  
Corporate Strategies ◽  
Wide Range ◽  
Knowledge Competencies ◽  
Increasing Demand

The paper presents the current transformations of Russian public relations during the SaRS-COVID-19 pandemic and remote working in 2020. In response to the crisis and uncertainty, companies have adapted and restructured corporate strategies and communications. The increasing demand for communication support of strategies and daily support of corporate activities indicates the growing significance of PR and the implementation of organizational strategies, as well as the demand for the optimization of corporate communication in society. The PR industry in general and professional communication are becoming more and more integrated due to the attraction of knowledge, competencies, specialists from a wide range of related industries: marketing, sociology, management. The current communication situation caused changes in the characteristics of Russian PR in the segment of communication agencies. Despite the traditionally high volume of the agencies marketing services, the growth of crisis and digital communications has turned to be stable, which indicates the demand for more flexible PR formats. Based on an analysis of public relations of the leading local communication agencies in 2020, the authors put forward a hypothesis on the formation of the prerequisites for the transition of Russian public relations to the format of strategic communications.

scholarly journals Do They Have What It Takes: A Review of the Literature on Knowledge, Competencies and Skills Necessary for 21st Century Public Relations Practitioners in Canada

2014 ◽  
Vol 39 (3) ◽  
Author(s):  
Terence (Terry) Flynn
Keyword(s):  
Public Relations ◽  
First Century ◽  
Professional Communication ◽  
Theory Building ◽  
Review Of The Literature ◽  
Public Relations Practitioners ◽  
Symmetrical Model ◽  
Il Y A ◽  
The Media ◽  
Knowledge Competencies

The practice and study of public relations in Canada has had a contested and conflicted history. Theory building and empirical research have been overshadowed by the dominant, American-centric, two-way symmetrical model that was proposed some 20 years ago. Further, there has been limited focus on the requisite competencies and skills necessary for contemporary public relations practitioners, despite the transformations in the media and professional communications fields in recent years. This study is situated and contextualized in the knowledge, competencies, and skills required for twenty-first-century professional communication workers. It also explores the specific requirements for current public relations practitioners.La pratique et l’étude des relations publiques au Canada ont eu une histoire difficile et pleine d’épreuves. La construction des théories et la recherche empirique ont été éclipsées par le modèle dominant, américano-américaines, bio-directionnelle proposé il y 20 ans. En plus, il y a eu un focus limité sur les compétences nécessaires pour les professionnels en relations publiques de nos jours, malgré les transformations dans les secteurs du média et la communication professionnelle dans les années récentes. Cette étude se situe dans le contexte des connaissances et compétences requises par les professionnels en communication au 21e siècle. Elle explore aussi les exigences particulières pour les professionnels en relations publiques de nos jours.

scholarly journals Professional vocabulary awareness within PR specialist’s personality development

2021 ◽  
Author(s):  
Polina Sergienko ◽  
Alla Minyar-Beloroucheva ◽  
Olga Vishnyakova ◽  
Elizaveta Vishnyakova
Keyword(s):  
Public Relations ◽  
Cognitive Linguistics ◽  
Personality Development ◽  
Individual Characteristics ◽  
Professional Communication ◽  
Professional Orientation ◽  
Linguistic Research ◽  
Wide Range ◽  
E Learning ◽  
General Linguistic

The article deals with the concept of language personality of public relations (PR) undergraduates as well as the process of its terminological awareness, being part of general linguistic competence. This issue is regarded as one of the most important ones, however it has not been in the focus of linguistic attention. The concept in question is based on the anthropocentric approach to modern linguistic research. The study of the undergraduates’ linguistic personality development reflects individual characteristics as well as the professional orientation of the second language thus encompassing a wide range of issues. Within the scope of cognitive linguistics concepts identification that represent the mental space of the language personality of the undergraduates reveal the essence of the phenomenon and stages of its development. The findings testify to the maxim that thought can be understood through language. At the present stage the development of linguistic personality is fostered by the advances of e-learning. The authors come to the conclusion that PR undergraduates should be taught the terminology constituent of the professional language to be successful in the acts of professional communication.

Stakeholder Engagement in Water Management: Lessons from five Cases in Central Europe

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 71-91
Author(s):  
Daniel Polzer ◽  
Angelika Maier
Keyword(s):  
Water Management ◽  
Public Relations ◽  
Political Institutions ◽  
Stakeholder Engagement ◽  
Local Level ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Organizational Structures ◽  
Corporate Communication ◽  
High Degree

This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.

scholarly journals Recent trends in smartphone-based detection for biomedical applications: a review

2021 ◽  
Vol 413 (9) ◽  
pp. 2389-2406 ◽  
Author(s):  
Soumyabrata Banik ◽  
Sindhoora Kaniyala Melanthota ◽  
Arbaaz ◽  
Joel Markus Vaz ◽  
Vishak Madhwaraj Kadambalithaya ◽  
...  
Keyword(s):  
Biomedical Applications ◽  
Histopathological Examination ◽  
Dark Field ◽  
Portable Devices ◽  
Food Technology ◽  
Wide Range ◽  
Technological Interventions ◽  
Recent Trends ◽  
Increasing Demand

AbstractSmartphone-based imaging devices (SIDs) have shown to be versatile and have a wide range of biomedical applications. With the increasing demand for high-quality medical services, technological interventions such as portable devices that can be used in remote and resource-less conditions and have an impact on quantity and quality of care. Additionally, smartphone-based devices have shown their application in the field of teleimaging, food technology, education, etc. Depending on the application and imaging capability required, the optical arrangement of the SID varies which enables them to be used in multiple setups like bright-field, fluorescence, dark-field, and multiple arrays with certain changes in their optics and illumination. This comprehensive review discusses the numerous applications and development of SIDs towards histopathological examination, detection of bacteria and viruses, food technology, and routine diagnosis. Smartphone-based devices are complemented with deep learning methods to further increase the efficiency of the devices.

scholarly journals A Slot-Die Technique for the Preparation of Continuous, High-Area, Chitosan-Based Thin Films

Polymers ◽  
2021 ◽  
Vol 13 (10) ◽  
pp. 1566
Author(s):  
Oliver J. Pemble ◽  
Maria Bardosova ◽  
Ian M. Povey ◽  
Martyn E. Pemble
Keyword(s):  
Thin Films ◽  
Mechanical Properties ◽  
High Volume ◽  
Mechanical Anisotropy ◽  
Diverse Range ◽  
Direction Parallel ◽  
High Area ◽  
Wide Range ◽  
Slot Die ◽  
Potential Applications

Chitosan-based films have a diverse range of potential applications but are currently limited in terms of commercial use due to a lack of methods specifically designed to produce thin films in high volumes. To address this limitation directly, hydrogels prepared from chitosan, chitosan-tetraethoxy silane, also known as tetraethyl orthosilicate (TEOS) and chitosan-glutaraldehyde have been used to prepare continuous thin films using a slot-die technique which is described in detail. By way of preliminary analysis of the resulting films for comparison purposes with films made by other methods, the mechanical strength of the films produced was assessed. It was found that as expected, the hybrid films made with TEOS and glutaraldehyde both show a higher yield strength than the films made with chitosan alone. In all cases, the mechanical properties of the films were found to compare very favorably with similar measurements reported in the literature. In order to assess the possible influence of the direction in which the hydrogel passes through the slot-die on the mechanical properties of the films, testing was performed on plain chitosan samples cut in a direction parallel to the direction of travel and perpendicular to this direction. It was found that there was no evidence of any mechanical anisotropy induced by the slot die process. The examples presented here serve to illustrate how the slot-die approach may be used to create high-volume, high-area chitosan-based films cheaply and rapidly. It is suggested that an approach of the type described here may facilitate the use of chitosan-based films for a wide range of important applications.

Legal aspects of the brand protection in Ukraine and world

2020 ◽  
pp. 133-143
Author(s):  
Ivanna Babetska
Keyword(s):  
Public Relations ◽  
Practical Importance ◽  
Legal Protection ◽  
Legal Regulation ◽  
Legal Aspects ◽  
Scientific Article ◽  
Protection Mechanism ◽  
Brand Protection ◽  
Wide Range ◽  
International Regulations

Purpose. The purpose of the scientific article is to establish the ratio of the meanings of the concepts "trademark", "brand" and "well-known" trademark and then to characterize their common and distinctive features. Indicate the gaps in current legislation and the need to refine certain rules in this aspect to determine the aspects of protection and protection of the brand. Methodology. The methodology includes a comprehensive analysis and generalization of the available scientific and theoretical material and the formulation of appropriate conclusions and recommendations. During the research, the following methods of scientific knowledge were used: terminological, dialectical, logical-semantic, logical-normative, system-structural. Results: in the course of the conducted study, the main and optional components of the brand are determined, which make it possible to determine the features of its legal protection. It has been proved that despite a fairly wide range of domestic and international regulations, there are certain shortcomings of the brand protection mechanism. Originality. The study found that a trademark differs from a brand in that a trademark is a designation that is only the basis of the brand, as for the trademark are not essential such properties of the designation as a certain level of information among consumers and quality as a basis. gaining a reputation; the concept of "brand" is an evaluative, conditional concept, and therefore its consolidation at the regulatory level is impractical. It is sufficient to establish the factors on the basis of which the trademark can be considered "well known". A "well-known" trademark is a designation that is familiar to a wide range of consumers through its use to designate certain goods. Practical importance. The results of the study can be used in law-making activities for the purpose of legal regulation of public relations in the sphere of legal protection of the brand.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals Surgical Management of Neuroendocrine Tumours of the Pancreas

2020 ◽  
Vol 9 (9) ◽  
pp. 2993
Author(s):  
Regis Souche ◽  
Christian Hobeika ◽  
Elisabeth Hain ◽  
Sebastien Gaujoux
Keyword(s):  
Neuroendocrine Tumours ◽  
Islet Cells ◽  
Preoperative Evaluation ◽  
High Volume ◽  
Genetic Syndromes ◽  
Active Peptides ◽  
Wide Range ◽  
Precise Diagnosis ◽  
Short And Long Term ◽  
Open Versus

Neuroendocrine tumours of the pancreas (pNET) are rare, accounting for 1–2% of all pancreatic neoplasms. They develop from pancreatic islet cells and cover a wide range of heterogeneous neoplasms. While most pNETs are sporadic, some are associated with genetic syndromes. Furthermore, some pNETs are ‘functioning’ when there is clinical hypersecretion of metabolically active peptides, whereas others are ‘non-functioning’. pNET can be diagnosed at a localised stage or a more advanced stage, including regional or distant metastasis (in 50% of cases) mainly located in the liver. While surgical resection is the cornerstone of the curative treatment of those patients, pNET management requires a multidisciplinary discussion between the oncologist, radiologist, pathologist, and surgeon. However, the scarcity of pNET patients constrains centralised management in high-volume centres to provide the best patient-tailored approach. Nonetheless, no treatment should be initiated without precise diagnosis and staging. In this review, the steps from the essential comprehensive preoperative evaluation of the best surgical approach (open versus laparoscopic, standard versus sparing parenchymal pancreatectomy, lymphadenectomy) according to pNET staging are analysed. Strategies to enhance the short- and long-term benefit/risk ratio in these particular patients are discussed.

scholarly journals The stakeholder-communication continuum: An alternate approach to internal and external communications

2020 ◽  
Vol 6 (1) ◽  
pp. 7-33
Author(s):  
Rita Chen
Keyword(s):  
Public Relations ◽  
Professional Communication ◽  
Professional Literature ◽  
The Public ◽  
Stakeholder Identification ◽  
Academic Scholarship ◽  
Changing Attitudes ◽  
External Communications ◽  
Stakeholder Communication ◽  
Depth Interviews

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, globalism, technology, evolving communication practices, and the maturation of the public relations field have evoked changing attitudes and perceptions regarding stakeholder identification, publics, and communications. This researcher sent a broad, representative survey to university alumni, conducted in-depth interviews with university staff, and performed a content analysis of alumni-facing communications, resulting in an alternate method of viewing internal and external communications. Dubbed the stakeholder-communication continuum, the theory places internal and external communications on either end of a spectrum, with stakeholder groups plotted along the continuum based on their relationship to the organization and each other. ©Journal of Professional Communication, all rights reserved.

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