scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP FUNDING DAN LENDING DI BMT AT-TAJDID TEMAYANG BOJONEGORO

2020 ◽  
Vol 5 (3) ◽  
pp. 45-62
Author(s):  
Nur Musfia ◽  
Arivatu Ni’mati Rahmatika ◽  
Ashlihah
Keyword(s):  
Marketing Strategy ◽  
Financial Institutions ◽  
Economic Activity ◽  
Financial Institution ◽  
Product Price ◽  
Building Community ◽  
Place Promotion ◽  
Product Marketing ◽  
Financing Strategy

Baitul Mal Wat Tamwil is a sharia-based financial institution that manages the financial deposits and financing. Strategy in Marketing BMT At-Tajdid Temayang Bojonegoro Temayang planned to build community confidence that BMT At-Tajdid Temayang Bojonegoro is a business hall in which there are activities to develop Productive efforts and investments in improving the quality of economic activity and also building community confidence that at the BMT At-Tajdid Temayang Bojonegoro can manage the savings with the trust, but with the marketing strategy Whether BMT as a financial institution can compete with conventional financial institutions although the products, prices, places, and promotions have not been adequate so that the main problem will be observed by researchers.             The results showed that the variable marketing strategy (product, price, place, promotion) simultaneously had an effect on funding and lending. It can be proved that the value F count > F table or 99.847 > 4.20. While based on a partial test of a variable marketing strategy the product has a significant effect on funding and lending, it can be proved that the product marketing strategy value T count more > T table or 3.709 > 2.059, price 0.045 > 0.50, place 0.240 > 0.50, Promotion 2.205 > 2.059. The results of this test resulted in a coesophageal determination (R ²) of 0.963 That means 96.3% of the marketing strategy variable in the influence of variable funding and lending while the remaining 3.7% in the influence of other variables that are not conscientious in research This.

scholarly journals The Implementation of Product Marketing Strategy of PT. Asuransi Umum Bumi Putera Muda 1967 at Dumai Branch

Jurnal Niara ◽  
2019 ◽  
Vol 12 (2) ◽  
pp. 1-7
Author(s):  
Variza Aditiya
Keyword(s):  
Marketing Strategy ◽  
Secondary Data ◽  
Primary Data ◽  
Product Price ◽  
Strategy Analysis ◽  
Place Promotion ◽  
Product Marketing ◽  
The Many ◽  
Time In Service ◽  
Descriptive Statistical Analysis

The purpose of this study was to see the implementation of the marketing strategy of PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch. The theory used is according to Lovelock, namely: Product, Price, Place, Promotion, People, Physical Evidence and Process. This study uses a combined research method that is using descriptive methods with a quantitative approach. Types and sources of data in this study are primary data and secondary data. Data collection techniques used were questionnaires and interviews. Data analysis was performed using descriptive statistical analysis techniques. One of the sampling techniques used in determining individual samples is purposive random sampling. The results of 97 respondents showed that respondents' attitudes about the Marketing Strategy variable based on the calculation of the total questionnaire score were in the Good category with a score of 7,985 with a percentage of 74.83%. Analysis of respondents' attitudes about Product Marketing Strategy Analysis at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch showed a positive attitude. The factors that influence the Product Marketing Strategy at PT. Asuransi Umum Bumi putera Muda 1967 at Dumai Branch is Lack of utilization of the use of brochures, Lack of socialization in following the expo and the many requirements in matters of claims and Lack of certainty of time in service.

scholarly journals STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK TABUNGAN IB HASANAH DI PT. BANK NEGARA INDONESIA SYARIAH KANTOR CABANG JAKARTA BARAT

2017 ◽  
Vol 9 (1) ◽  
pp. 53 ◽  
Author(s):  
Raden Ajeng Entaresmen ◽  
Desy Putri Pertiwi
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Islamic Banks ◽  
Product Price ◽  
Place Promotion ◽  
Product Marketing ◽  
Conventional Banks ◽  
Branch Office

<p>BNI Syariah branch office in West Jakarta has one of funding products that Savings iB Hasanah useful for pure investment vehicles Shariah compliance, where customers can make deposits and withdrawals of cash very easily. In marketing this product, BNI Syariah use 2 pattern to implement a marketing strategy that intensification patterns for customers who already have a product BNI Syariah and extension patterns for prospective customers at other banks that have not used that product at BNI Syariah. Besides, in general BNI Syariah has some marketing strategies that include 9P is Process, People, Product, Price, Place, Promotion, Partners, Presentation, and Passion. Employees who are experts in marketing their products to barriers such as the lack of make Savings iB Hasanah customers, how to services and lack of staff was quick to respond, competition between conventional banks and Islamic banks BNI Syariah office supplies in some areas.</p><p>Keywords : Marketing strategy, Savings iB Hasanah, Product marketing barriers savings iB Hasanah</p>

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 19 (2) ◽  
pp. 198-205
Author(s):  
Sahlit Sugesti Sugesti
Keyword(s):  
Qualitative Methods ◽  
Marketing Strategy ◽  
Successful Management ◽  
Product Price ◽  
Target Number ◽  
Good Product ◽  
Quality Product ◽  
Place Promotion ◽  
Targeted Marketing ◽  
The Right

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and  collaboration of good product, price sale, place, promotion, people, process and physical evidance.

scholarly journals THE IMPLEMENTATION OF MARKETING STRATEGY ON DISTRIBUTOR COMPANY (CASE STUDY AT PT HANNA INSTRUMENTS INDOTAMA)

2021 ◽  
Vol 4 (2) ◽  
pp. 61-73
Author(s):  
Azhar Azzura Bachtiar ◽  
Purwanto -
Keyword(s):  
Social Sciences ◽  
Marketing Strategy ◽  
Purchase Decision ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Research Show

This research purposes to describe the implementation of 7P’s marketing strategy at PT Hanna Instruments Indotama towards purchase decision. In this research using some indicators which one is like product, price, place, promotion, people, process, and physical evidence. To collecting the data there are 97 respondents who are using Hanna Instruments product through questionnaire at several industries located in Bandung. The research method applied a quantitative method with descriptive approach using Statistical Package for the Social Sciences (SPSS) analysis. The consequences of this research show that price, promotion and place has no influence to purchase decision. It can conclude 4 out of 7 hypotheses show a significant influence on purchase decision. The influence of product, people, process, physical evidence. The implementation of 7P’s as marketing strategy toward purchase decision accounts for 61.9% and the other 38.1% is account for another factor that does not discussed.

‘BAKULAN’ MARKETING STRATEGY AND MARKETING MIX IN COMMUNITY SOMODARAN YOGYAKARTA

2020 ◽  
Vol 2 (2) ◽  
pp. 100-104
Author(s):  
Sri Nitta atmaja Crissiana Wirya Atmaja ◽  
Listya Sugiyarti, Nur Asmilia, Siti Hanah
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Promotion Process

‘Bakulan’ (pedagang) Dusun Somodaran Yogyakarta memanfaatkan keahlian mereka seperti membuat kue donat dan lain-lain belum mengaplikasikan strategi pemasaran dengan sempurna, yang dikarenakan kekurangan pengetahuan di bidang tersebut. Dusun Somodaran adalah salah satu wilayah yang berada di kelurahan Banyuraden Kecamatan Gamping Kabupaten Sleman Propinsi Yogyakarta, dimana masyarakatnya yang kebanyakan adalah petani dan ‘bakulan’ kecil-kecilan. Metode yang digunakan berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry, pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait keilmuan strategi pemasaran. Kegiatan Pengabdian Masyarakat menghasilkan bertambahnya keilmuan strategi pemasaran bagi para pedagang ‘bakulan’, Bagaimana cara mengimplementasikan 7P (Product, Price, Place, Promotion, Process, People, physical evidence) dalam mengembangkan ‘bakulan’ kecil-kecilan tersebut. Kegiatan Pengabdian Kepada Masyarakat diharapkan dapat memberikan inspirasi dan motivasi bagi para dosen/peneliti selanjutnya yang akan melakukan kegiatan yang sama dan berkelanjutan, ilmu yang diberikan dapat bermanfaat bagi masyarakat, akademisi dan penulis selanjutnya.  Kata Kunci: strategi pemasaran, Bauran Pemasaran

scholarly journals Instagram Sebagai Media Komunikasi Pemasaran Hijab Syar’i Azmah Muslimah

2021 ◽  
Vol 1 (1) ◽  
pp. 15-30
Author(s):  
Isna Siskawati ◽  
Indri Yuliani Yani
Keyword(s):  
Marketing Strategy ◽  
Sales Volume ◽  
Marketing Communication ◽  
Product Price ◽  
Communication Medium ◽  
Planning Strategy ◽  
Qualitative Descriptive ◽  
Place Promotion ◽  
Communication Approach ◽  
The Right

Marketing communication is an important part in marketing products. It takes planning, strategy and selection of the right marketing media to be able to achieve the desired marketing goals. By utilizing current technology as a marketing medium, it is expected to increase sales volume. Instagram is an option that can be used as a marketing communication medium, plays a role in increasing sales volume and expanding the company's market segmentation by utilizing various features contained in it. This study aims to determine the role of social media Instagram as a marketing communication medium for Azmah Muslimah. This study uses a marketing communication approach with qualitative descriptive research. Data were analyzed inductively from the results of interviews, observations, and documentation. The results of this study indicate that Azmah Muslimah in marketing her products, uses the features on Instagram, such as uploading photos, captions, arroba, hashtags, instastory, and highlights. In addition to utilizing the Instagram features, Azmah Muslimah also uses modeling services for each photo of her products and endorses celebrities (instagram celebrities) and provides giveaways to support product marketing. Azmah Muslimah also implements a triangular marketing strategy, namely the STP Marketing Strategy (Segmentation, Targeting, Positioning), the 4P marketing mix (Product, Price, Place, Promotion), and the customer oriented 4C (customer solution, customer cost, convenience, communication).

scholarly journals STRATEGI PEMASARAN UPT MUSEUM BALANGA SEBAGAI WISATA EDUKASI DI KOTA PALANGKARAYA

2020 ◽  
Vol 3 (2) ◽  
pp. 126
Author(s):  
Inten Larasaty
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
Maximum Increase ◽  
Historical Collections ◽  
Physical Evidence ◽  
Place Promotion ◽  
The Right ◽  
Promotion Process

Keberadaan museum selama ini sering dianggap hanya sebagai tempat memamerkan koleksi budaya maupun sejarah saja, padahal sebenarnya dapat menjadi alternatif yang menarik untuk dikunjungi wisatawan. Kesan membosankan yang menjadi polemik di berbagai museum di Indonesia harus ditepis dengan melakukan strategi pemasaran yang tepat. Salah satunya yaitu UPT Museum Balanga yang merupakan museum budaya di Kota Palangkaraya. Museum Balanga selain memiliki tempat yang strategis juga memiliki keunikan dari berbagai koleksi yang menunjukkan siklus hidup suku Dayak. Kenyataannya dari data pengunjung yang dihasilkan pada setiap tahun ternyata masih belum mencapai peningkatan yang maksimal. Penelitian ini dilakukan dengan pendekatan kualitatif bersifat deskriptif dengan menggunakan analisis SWOT. Tahap penelitian dilakukan dengan mengumpulkan data, kemudian tahap analisis dengan membandingkan antara faktor eksternal peluang dan ancaman dengan faktor internal kekuatan dan kelemahan, dan yang terakhir yaitu tahap penetapan strategi berdasarkan marketing mix 7p yaitu product, price, place, promotion, process, people, dan physical evidence. Tujuan penelitian ini yaitu menganalisis kelebihan dan kekurangan pada UPT Museum Balanga serta memformulasikan strategi pemasaran yang tepat untuk meningkatkan daya tarik dan jumlah pengunjung lokal maupun mancanegara. Pada hasil penelitian ini menunjukkan bahwa UPT museum balanga perlu meningkatkan servis excellence dengan melakukan training dan menetapkan standar operasional pegawai, pembenahan terhadap interior dan eksterior desaign, melengkapi berbagai fasilitas penunjang seperti ruang multimedia, cafe dan lainnya, serta meningkatkan promosi dengan memanfaatkan berbagai media sosial dan bekerjasama dengan pihak-pihak terkait.The existence of museums has often been considered only as a place to display cultural and historical collections, when in fact it can be an interesting alternative place for tourists to visit. The boring impression that became polemic in various museums in Indonesia must be erased by carrying out the right marketing strategy. One of them is UPT Museum Balanga which is a cultural museum in Palangkaraya City. Besides having a strategic place, Balanga Museum also has uniqueness on various collections that shows the life cycle of Dayak tribe. But the fact is that the visitor data generated each year has not yet reached the maximum increase. This research was conducted with a descriptive qualitative approach using SWOT analysis. The research stage is carried out by collecting data, then the analysis phase by comparing the external factors of opportunity and threat with the internal factors of strengths and weaknesses. In the last step to support the SWOT analysis, the writer uses marketing mix 7p, which are product, price, place, promotion, process, people, and physical evidence. The purpose of this study is to analyze the strengths and weaknesses of the UPT Museum Balanga and formulate an appropriate marketing strategy to increase the attractiveness and the amount of local and foreign visitors. The results of this study indicate that the UPT Museum Balanga needs to improve service excellence by conducting training and establishing operational standards for employees, improving the interior and eksterior design, equipping various supporting facilities such as multimedia rooms, cafes and others, and increasing promotion by utilizing various social media and collaborating with related parties.

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