scholarly journals INTERNET MEMS AS CULTURAL RETRANSMITTERS IN CHINESE MEDIA SPACE

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Maryna Voina ◽  
◽  
Darya Shershun ◽  
Keyword(s):  
Social Networks ◽  
National Language ◽  
The Internet ◽  
Chinese Government ◽  
Language Resources ◽  
Social Phenomena ◽  
Chinese Media ◽  
Internet Users ◽  
Media Space ◽  
The Look

The secrecy of the Chinese Internet makes it a unique ecosystem that operates separately from world trends. Along with the development of original social networks in China, Internet memes have entered the media arena, which not only broadcast the mood of network users but also preserve significant cultural and social phenomena. Currently, the field of Internet memes as cultural retransmitters in the Chinese-language media space is unexplored by Ukrainian scientists, which determines the relevance of this article. The main goal of the paper is to study the cultural phenomena that migrated to the Internet in the form of memes, their origin and structure. The object of the study is the 30 Internet memes that, according to the National Center for Monitoring and Study of National Language Resources of the People's Republic of China, were most popular in Chinese social networks in 2017-2019. On the example of three popular memes: 皮皮虾, 我们走 (shrimp, let's go), 确认过眼神 (I can see by the look in the eyes), 996工作制 (working system 996) we traced the history of memes, and summarize them by this structure: meme type + source + function. Also, the following features of Internet memes were highlighted and suggested: virality, emotionality, relevance, humour and media. Internet memes have become a real megaphone for ordinary citizens who are not afraid to discuss diverse topics, even despite all the secrecy and censorship of the Chinese network. Nowadays, memes aren’t just some funny pictures you see every day while scrolling your social media, there are a story and a history behind every meme. During the past three years, Chinese users were using memes to raise critical topics such as #米兔 (#Rice bunny) that was a Chinese way to support #MeToo campaign started in 2017. Girls and women stood up for each other to protest against sexual harassment and sexual assault. By coming up with the idea of using a homophone #米兔 (#Rice bunny), that sound just like #MeToo but was harder to track by Chinese government, Chinese girls and women weren't left behind. Posting memes about 996 was also a way to protest against overtime working that was so extensively supported by the two biggest Internet magnates in China. Taking into count the speed of development and changing of the Internet meme trends, we are not allowed to underestimate the importance of their role in every society. Perhaps, for Chinese Internet users memes are one of the limited ways to the freedom of speech, since it is harder to find the original source and a creator.

scholarly journals Analysis of materials in virtual media space as a method for forming critical thinking of internet users

2020 ◽  
Vol 2020 (1) ◽  
pp. 189-194
Author(s):  
Natalya Galkina
Keyword(s):  
Social Networks ◽  
Critical Thinking ◽  
Young People ◽  
The Internet ◽  
Internet Resources ◽  
Internet Users ◽  
Media Space ◽  
Teacher Students ◽  
Points Of View

The relevance of this paper is due to the fact that in conditions of an overabundance of diverse information, there is a problem of its adequate perception. New forms of communication – the Internet and social networks – give not only new opportunities for communication and expression of the opinion, but they also create many vulnerabilities, ways of manipulating public opinion and consciousness. These questions are especially relevant for educators working with young people, whose worldview is in the process of formation, whose opinions, points of view are unstable, are influenced from outside, and mainly from Internet resources. The purpose of this article is to analyze and summarize the experience of working with students in the context of the development of critical thinking by the example of the study of comments on video messages on the YouTube channel. The description of the practical stages of the teacher-students interaction is given in accordance with the technology of teaching critical thinking. The role of the teacher and students in this process is determined. It is shown that the materials uploaded on popular Internet resources can and should be used not only for a purely practical, objective purpose, but also at a general educational, developing, worldview level, with the goal of forming critical thinking of Internet users.

scholarly journals Password as a Special case of "Man-machine" Communication. A Pragmatic approach

2021 ◽  
Vol 16 (2) ◽  
pp. 0
Author(s):  
Dmitry Muravyev
Keyword(s):  
Social Networks ◽  
Speech Act ◽  
Speech Act Theory ◽  
The Internet ◽  
John Searle ◽  
Pragmatic Approach ◽  
Internet Users ◽  
Personal Accounts ◽  
Special Case ◽  
Shed Light

The authorization on sites, in social networks and personal accounts with passwords is an extremely common practice today. It has become an integral part of people's lives, even they are not aware of it. But despite this, most Internet users have difficulties in creating and remembering of the strong passwords. This article analyzes the problem using the speech act theory of John Austin and John Searle. It allows to shed light on a person's behaviour on the Internet and his reaction to the question "Who is there?", which the machine asks him.

Domestic vs. International E-Shopping

2019 ◽  
pp. 24-39
Author(s):  
Vaggelis Saprikis
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Business Environment ◽  
The Internet ◽  
Internet Users ◽  
Mobile Industry ◽  
Information And Communication ◽  
Number Of Individuals ◽  
Shed Light

Contemporary commerce is completely different as regards features some years ago. Nowadays, a considerable number of individuals and firms take advantage of the information and communication technologies and conduct transactions online. In particular, the mobile industry along with the broad use of social networks and improvements in the internet bandwidth worldwide has created a completely different business environment. Consequently, the technology incited many consumers to cross-border e-shopping, allowing access to a wider variety of products and services, and in numerous circumstances, access to cheaper goods. The purpose of this chapter is to investigate the perceptions internet users have towards e-shops focusing on Greece. More precisely, it aims to find out whether there are contingent differences on customers' perceptions regarding domestic vs. international e-shops, since a gradually augmented number of people have been expressing their preference on non-domestic e-stores for their purchases. Additionally, the chapter intends to shed light on the difficulty in understanding vital aspects of e-consumer behaviour.

Domestic vs. International E-Shopping

2021 ◽  
pp. 1819-1834
Author(s):  
Vaggelis Saprikis
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Business Environment ◽  
The Internet ◽  
Internet Users ◽  
Mobile Industry ◽  
Information And Communication ◽  
Number Of Individuals ◽  
Shed Light

Contemporary commerce is completely different as regards features some years ago. Nowadays, a considerable number of individuals and firms take advantage of the information and communication technologies and conduct transactions online. In particular, the mobile industry along with the broad use of social networks and improvements in the internet bandwidth worldwide has created a completely different business environment. Consequently, the technology incited many consumers to cross-border e-shopping, allowing access to a wider variety of products and services, and in numerous circumstances, access to cheaper goods. The purpose of this chapter is to investigate the perceptions internet users have towards e-shops focusing on Greece. More precisely, it aims to find out whether there are contingent differences on customers' perceptions regarding domestic vs. international e-shops, since a gradually augmented number of people have been expressing their preference on non-domestic e-stores for their purchases. Additionally, the chapter intends to shed light on the difficulty in understanding vital aspects of e-consumer behaviour.

NEWS LITERACY SKILLS FOR INTERNET AND SOCIAL MEDIA USERS

2020 ◽  
Vol 10 (Special) ◽  
pp. 105-112
Author(s):  
Thi Yen Minh Tran ◽  
Thi Huong Pham
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Literacy Skills ◽  
The Internet ◽  
Media Usage ◽  
Internet Users ◽  
Fundamental Understanding ◽  
News Literacy ◽  
Massive Information

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.

scholarly journals Slang of the world of fashion and fashion subculture in English: the problem of word-building and translation

2021 ◽  
pp. 152-160
Author(s):  
A. K. Pavelieva ◽  
◽  
I. V. Sotnichenko ◽  
◽  
Keyword(s):  
Social Networks ◽  
Social Groups ◽  
Word Formation ◽  
The Internet ◽  
Scientific Article ◽  
Fashion Industry ◽  
Social Phenomena ◽  
The World ◽  
Communicative Space ◽  
Article Analyse

The article considers the slang of the fashion industry, systemization of slang units by speakers, as well as the main difficulties in translating English fashion slang into Ukrainian. It turns out that the vocabulary of fashion industry slang is enriched in epoch-making moments, important for the state as a reaction to turning points in history and to the emergence of new social phenomena. The article proves that fashion slang unites a large number of social groups: people working in the fashion industry, who create trends and fashionable novelties; fashion distributors and fashion buyers and even forms a new social group around them ‒ hypebeasts. The authors of the article analyse the slang of the fashion world through the prism of its interdependence and interaction with social networks and the Internet as a communicative space. Such methods of word formation of fashion slang units as metaphorization, word formation, appearance of telescopies have been considered in this scientific article. The presented research paper proposes to classify fashion slang by different groups of people who are somehow related to fashion, and thus cause the emergence of new slang units, forming their own kind of fashion slang, taking into account the peculiarities of their activities. It is emphasized that the basis for the formation of new slang of the fashion industry is the slang of young people mad about fashion, who build their own cult around it. The article also considers the most common ways of translating hypebeasts slang, such as transcoding (mixed and adaptive ones), transcription and transliteration.

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

scholarly journals Value orientations of vkontakte users with different strategies for meanings transferring

2021 ◽  
Vol 18 (4) ◽  
pp. 139-158
Author(s):  
Pavel N. Ermakov ◽  
Ekaterina E. Belousova
Keyword(s):  
Social Networks ◽  
Young People ◽  
Virtual Environment ◽  
Human Life ◽  
Value Orientations ◽  
The Internet ◽  
Work Processes ◽  
Internet Users ◽  
Terminal Values ◽  
Instrumental Values

The paper presents the results of a study of strategies for transferring the meanings and the value orientations of young people in social networks. The Internet is so firmly rooted in our everyday life that we can no longer imagine our life without it. It is penetrating into an increasing number of human life spheres, becoming the environment in which communication, educational and work processes, leisure and shopping take place. Its hard not to notice that the youth audience is especially interested in the virtual environment. The Internet and, in particular, social networks are becoming the environment that influences the formation and development of society, the dissemination of ideas, news, trends. On the Internet, one can observe both the amazing consolidation of users who are able to create a news agenda, and the disunity of many contradictory judgments, meanings and forms of their presentation. The purpose of this study is to identify the strategies for the translation of meanings that Internet users resort to when commenting on posts on social networks, and to study the value orientations of young people using various strategies for the translation of meanings. The study includes the authors questionnaire, the method of diagnosing M. Rokichs value orientations, methods of mathematical statistics (H-Kruskal-Wallis criterion, 22-criterion). Terminal and instrumental values characteristic of the 6 strategies of meanings transferring have been determined; the strategies most often used by users with abstract and concrete terminal values are revealed. The research helps to understand how the transferring of meanings takes place in a network and according to which characteristics of the value sphere users with different strategies for the meanings transferring differ.

Online Privacy and Marketing

2009 ◽  
pp. 256-268
Author(s):  
Betty J. Parker
Keyword(s):  
Social Networks ◽  
Word Of Mouth ◽  
Online Marketing ◽  
Online Privacy ◽  
The Internet ◽  
Government Agencies ◽  
Privacy Concerns ◽  
Internet Users ◽  
Marketing To Children ◽  
Privacy Issues

Marketing practices have always presented challenges for consumers seeking to protect their privacy. This chapter discusses the ways in which the Internet as a marketing medium introduces additional privacy concerns. Current privacy issues include the use of spyware and cookies, word-of-mouth marketing, online marketing to children, and the use of social networks. Related privacy practices, concerns, and recommendations are presented from the perspectives of Internet users, marketers, and government agencies. The chapter concludes with a discussion of the ways in which consumers’ privacy concerns, as they apply to Internet marketing, would benefit from additional research.

scholarly journals State control of the internet in China.

2021 ◽  
Author(s):  
Hua Wang
Keyword(s):  
The Internet ◽  
Chinese Government ◽  
State Control ◽  
Open Door Policy ◽  
National Network ◽  
Network Information ◽  
Media Control ◽  
Democratic Centralism ◽  
Internet Users ◽  
History Of

"The Internet landed in China in 1987, only 9 years after the "Open-Door Policy" III 1978. Although the history of the Internet in China is not long, the speed of the Internet's development has been rapid. According to the statistics of China National Network Information Center (CNNIC), the number of Chinese Internet users already reached 33.7 million at the end of 2001, and this number quickly increased to 45.8 million by the end of June of 2002. The Chinese government also recognized the huge potential brought by the Internet to the economic growth in the country and started to launch several projects to enhance its development in 1990s. But, for regimes of democratic centralism, like China, the Internet is a double edged sword. Dramatically distinguished from other traditional mediums, the Internet enhances a much freer information flow and implies libertarianism and anarchism in the virtual world, which collides with the Chinese government's conventional practice of media control. Although the Internet is not as easy to control as other traditional mediums, the Chinese government is intent on maintaining control and censorship on it."--Page 3.

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