scholarly journals Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings

2021 ◽  
Author(s):  
Marcus Guido
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Major Research ◽  
Normative Influence ◽  
Personal Network ◽  
Recreational Athletes ◽  
Informational Influence ◽  
Open Coding ◽  
The Subject ◽  
Product Recommendations

This major research project explores the extent to which normative and informational influences exerted by core and significant ties differ between social media and in-person contexts. Specifically, it focuses on how such influences persuade recreational athletes to buy sports products. Though normative and informational influences from a variety of personal ties have been studied in online and offline settings, they are seldom explicitly compared and contrasted. Moreover, recreational athletes and sports products have never been the subject of such studies. Based on qualitative interviews with six recreational athletes between the ages of 18 and 30, this study uses a content analysis with open coding to identify significant themes. The findings indicate that although in-person normative influence to buy sports products is easily identifiable, normative influence on social media is more difficult to detect. Yet regardless of the context, normative influence is powered by one’s desire for inclusion into a group. On the other hand, informational influence in the form of product recommendations does not differ between the examined settings. Thorough recommendations are more sought after than pithy ones, experts challenge recommendations and those who do not know much about a given product will seek information from experts. However, the findings also indicate that informational influence in the form of observation and analysis is preferred in offline situations compared with online ones. It is therefore clear that separate facets of normative and informational influence each present unique similarities or dissimilarities between in-person and social media settings.

scholarly journals Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings

2021 ◽  
Author(s):  
Marcus Guido
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Major Research ◽  
Normative Influence ◽  
Personal Network ◽  
Recreational Athletes ◽  
Informational Influence ◽  
Open Coding ◽  
The Subject ◽  
Product Recommendations

This major research project explores the extent to which normative and informational influences exerted by core and significant ties differ between social media and in-person contexts. Specifically, it focuses on how such influences persuade recreational athletes to buy sports products. Though normative and informational influences from a variety of personal ties have been studied in online and offline settings, they are seldom explicitly compared and contrasted. Moreover, recreational athletes and sports products have never been the subject of such studies. Based on qualitative interviews with six recreational athletes between the ages of 18 and 30, this study uses a content analysis with open coding to identify significant themes. The findings indicate that although in-person normative influence to buy sports products is easily identifiable, normative influence on social media is more difficult to detect. Yet regardless of the context, normative influence is powered by one’s desire for inclusion into a group. On the other hand, informational influence in the form of product recommendations does not differ between the examined settings. Thorough recommendations are more sought after than pithy ones, experts challenge recommendations and those who do not know much about a given product will seek information from experts. However, the findings also indicate that informational influence in the form of observation and analysis is preferred in offline situations compared with online ones. It is therefore clear that separate facets of normative and informational influence each present unique similarities or dissimilarities between in-person and social media settings.

The value of authenticity and intimacy: A case study of the Danish independent podcast Fries before Guys’ utilization of Instagram

2021 ◽  
Vol 19 (1) ◽  
pp. 155-173
Author(s):  
Freja Sørine Adler Berg
Keyword(s):  
Social Media ◽  
Emotional Support ◽  
Qualitative Interviews ◽  
Young Female ◽  
Online Interaction ◽  
Digital Infrastructure ◽  
User Comments ◽  
Primary Means ◽  
Open Coding

The article addresses podcasting as a social media activity, considering independent podcasters’ – an emerging but understudied category of Pro-Ams – utilization of social media. This was done by conducting qualitative interviews (Brinkmann and Kvale 2001) with the Danish podcast phenomenon, Fries before Guys, and their main sponsor. To study the online interaction between listeners and podcasters, an inductive open coding of the podcast’s Instagram account was carried out, focusing on the ten most-liked Instagram posts and the user comments written underneath. Since Instagram is the podcasters’ primary means of communication in engaging socially with their mainly young female listeners, the aim was to explore how the digital infrastructure between Instagram and the podcast medium unfolds. The study shows that social media activity, besides providing emotional support through posts, comments and direct messages, is essential to independent podcasters to make revenue.

scholarly journals Quantified Nostalgia: Social Media, Metrics, and Memory

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110088
Author(s):  
Benjamin N. Jacobsen ◽  
David Beer
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Qualitative Interviews ◽  
The Past ◽  
Group Data ◽  
Focus Group Data ◽  
Social Media Platforms ◽  
Memory Practices ◽  
The Relationship

As social media platforms have developed over the past decade, they are no longer simply sites for interactions and networked sociality; they also now facilitate backwards glances to previous times, moments, and events. Users’ past content is turned into definable objects that can be scored, rated, and resurfaced as “memories.” There is, then, a need to understand how metrics have come to shape digital and social media memory practices, and how the relationship between memory, data, and metrics can be further understood. This article seeks to outline some of the relations between social media, metrics, and memory. It examines how metrics shape remembrance of the past within social media. Drawing on qualitative interviews as well as focus group data, the article examines the ways in which metrics are implicated in memory making and memory practices. This article explores the effect of social media “likes” on people’s memory attachments and emotional associations with the past. The article then examines how memory features incentivize users to keep remembering through accumulation. It also examines how numerating engagements leads to a sense of competition in how the digital past is approached and experienced. Finally, the article explores the tensions that arise in quantifying people’s engagements with their memories. This article proposes the notion of quantified nostalgia in order to examine how metrics are variously performative in memory making, and how regimes of ordinary measures can figure in the engagement and reconstruction of the digital past in multiple ways.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Understanding the Experiences of Anger in the Onset and Progression of Psoriasis: A Qualitative Study Using Social Media (Preprint)

2021 ◽  
Author(s):  
Olivia Hughes ◽  
Rachael Hunter
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Psychosocial Interventions ◽  
Skin Condition ◽  
Future Research ◽  
Social Media Platforms ◽  
Chronic Skin ◽  
Skin Conditions ◽  
The Impact

BACKGROUND Psoriasis is a chronic inflammatory skin condition, which can be affected by stress. Living with psoriasis can trigger negative emotions, which may influence quality of life. OBJECTIVE This study explored the experiences of people with psoriasis with attention to the potential role of anger in the onset and progression of the chronic skin condition. METHODS Semi-structured qualitative interviews were conducted with twelve participants (n=5 females, n=7 males) recruited online from an advert on a patient charity’s social media platforms. Data were transcribed and analysed using thematic analysis. RESULTS Four key themes were identified: (1) ‘I get really angry with the whole situation:’ anger at the self and others, (2) the impact of anger on psoriasis: angry skin, (3) shared experiences of distress, and (4) moving past anger to affirmation. CONCLUSIONS Findings suggest that anger can have a perceived impact on psoriasis through contributing to sensory symptoms and unhelpful coping cycles and point to a need for enhanced treatment with more psychological support. The findings also highlight the continued stigma which exists for people living with skin conditions and how this may contribute to, and sustain, anger for those individuals. Future research could usefully focus on developing targeted psychosocial interventions to promote healthy emotional coping with psoriasis.

scholarly journals ‘Do We Look like Boy Racers?’ The Role of the Folk Devil in Contemporary Moral Panics

2009 ◽  
Vol 14 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Karen Lumsden
Keyword(s):  
Moral Panic ◽  
Qualitative Interviews ◽  
Moral Panics ◽  
Ethnographic Fieldwork ◽  
Young Drivers ◽  
The Media ◽  
Collective Process ◽  
The Subject ◽  
Societal Reaction

This article addresses the failure of studies concerning moral panics to take into account the reaction of those individuals who are the subject of social anxiety. It responds to the suggestion by McRobbie and Thornton (1995) that studies of moral panic need to account for the role played by the ‘folk devils’ themselves, for a moral panic is a collective process (Young, 2007). The paper presents findings from ethnographic fieldwork with the ‘boy racer’ culture in Aberdeen, qualitative interviews with members of outside groups, and content analysis of media articles. The societal reaction to the ‘boy racer’ subculture in Aberdeen is evidence of a contemporary moral panic. The media's representation of the subculture contributed to the stigmatization of young drivers and the labelling of the subculture's activities as deviant and antisocial. The drivers were aware of their negative portrayal in the media; however their attempts to change the myth of the ‘boy racer’ were unsuccessful. Although subcultural media can provide an outlet of self-expression for youths, these forms of media can also become caught-up in the moral panic. Ironically the youths’ own niche and micro media reified the (ir)rationality for the moral panic.

scholarly journals Analisis penetapan harga jasa fotografi

2020 ◽  
Vol 2 (1) ◽  
pp. 15-20
Author(s):  
Iga Silviana ◽  
Rara Ulfah Ikhtiarini ◽  
Rizka Amisa Putri ◽  
Mita Yulia Putri
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Behavioral Accounting ◽  
Face To Face ◽  
Sales Strategy ◽  
The Subject ◽  
Number Of Customers

Abstrak Tujuan dari penelitian ini adalah untuk menganalisis penetapan harga jasa fotografi. Peneliti menggunakan pendekatan kualitatif dengan metode analisis deskriptif dengan melakukan wawancara tatap muka dengan subjek salah satu karyawan dan pemilik layanan jasa fotografi DP. Penelitian ini menghasilkan konsep penetapan harga teman pada jasa fotografi dengan ketentuan membantu mempromosikan layanan jasa tersebut menggunakan media sosial, hal tersebut dilakukan dengan maksud untuk mempertahankan dan menambah jumlah pelanggan. Berdasarkan konsep tersebut peneliti berargumen bahwa perbuatan tersebut dapat melanggar etika. Kata Kunci: Penetapan Harga; Akuntansi Keperilakuan; Inovasi; Strategi Penjualan   Abstract The purpose of this research is to analyze the pricing of photography sevices. Researchers used a qualitative approach with descriptive methods by conducting face-to-face interviews with the subject of one of the employees and the owner of DP photography service. The study produced the concept of friends-pricing on photography services with provisions  helping to promote those services using social media, this is dine with a view to maintaining and increasing the number of customers. Based on these concept researchers argue that these actions can violate the ethics of behavior. Keywords: Pricing; Behavioral Accounting; Innovation; Sales Strategy

scholarly journals Perilaku Mengakses Informasi Dan Persepsi terhadap Berita Hoax Di Kalangan Mahasiswa

2020 ◽  
Vol 24 (2) ◽  
pp. 11-126
Author(s):  
M. Taufik Hidayatulloh ◽  
Kosbi Sahid
Keyword(s):  
College Students ◽  
Social Media ◽  
Religion And Politics ◽  
Student Activity ◽  
Video Feature ◽  
The Subject ◽  
Incorrect Information

AbstractThe purpose of this research is; (1) Describe student activity in accessing information on social media, (2) Describing the kind of information that students often access, and (3) Explaining students’ perception of the hoax news. The subject of research is18-22 years old college students who actively used social media. The data was analized using the Miles and Huberman technique. Research shows that : (1) Subject activity in social media is a more a user update status/picture/video feature, stories and live feature, like/love feature, comentary feature dan repost feature. (2) Information often accessed by most of the subject is entertainment, religion and politics, and (3)subject perceives hoax news as incorrect information with far reaching long term effect.AbstrakTujuan dari penelitian ini adalah; (1) Mendeskripsikan aktivitas mahasiswa saat mengakses informasi di media sosial, (2) Mendeskripsikan jenis informasi yang sering diakses mahasiswa, dan (3) Menjelaskan persepsi mahasiswa terhadap berita hoax. Subjek penelitian adalah mahasiswa usia 18-22 tahun yang aktif menggunakan media sosial. Analisis data menggunakan teknik Miles dan Huberman. Hasil penelitian menunjukkan bahwa: (1) Aktivitas subjek di media sosial lebih banyak pada fitur update status/gambar/video pengguna, fitur story dan live, fitur like/love, fitur comentary dan fitur repost; (2) Informasi yang sering diakses oleh sebagian besar subjek adalah hiburan, agama dan politik; dan (3) subjek memandang berita hoax sebagai informasi yang tidak benar, yang berdampak jauh dalam jangka panjang.

scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

scholarly journals USE OF CYBER HATE IN THE ELECTORAL CAMPAIGNS BY THE MAINSTREAM POLITICAL PARTIES OF PAKISTAN

2021 ◽  
Vol 9 (2) ◽  
pp. 325-332
Author(s):  
Ayesha Siddiqua
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Political Parties ◽  
Hate Speech ◽  
Freedom Of Expression ◽  
Qualitative Interviews ◽  
The Political ◽  
Electoral Campaigns ◽  
General Elections ◽  
Cyber Ethics

Purpose of the study: The purpose of the study is to examine the use of cyber hate by the Pakistan’s mainstream political parties. The issue of poll rigging in Pakistan’s General Elections 2013 is examined through discourse analysis of the related tweets. The study also aims at comprehending the extent to which cyber ethics were violated during the digital electoral campaigns. Methodology: Discourse Analysis of the tweets generated from the official Twitter handles of PTI and PMLN leaders was conducted to examine the use of cyber hate by the Pakistan’s mainstream political parties. Violation of cyber ethics was explored through the qualitative interviews of 8 purposively selected social media managers of PMLN, PPP, and PTI. Main Findings: The findings indicated that party leadership/politicians used the elements of cyber hate which included abusive language, provocation, and character assassination against their opponents during the digital electoral campaign in general and regarding the poll rigging issue of Pakistan’s General Elections 2013 in specific. Resultantly the tweets using strong adjectives and metaphors on the political opponents were more frequently re-tweeted and attracted more favorites. Applications of this study: The study can be helpful in various cross-disciplinary areas that focus on the examination of the usage and impact of social media and cyberspace as a medium for hate speech dissemination. The study can significantly contribute to areas related to cyber ethics, digital electoral campaigning, freedom of expression, and political opinion building. Novelty/Originality of this study: The study’s originality lies in its attempt to unfold the foundations of digital electoral campaigning in Pakistan and how cyberhate was used as a pivotal tool for advancing the political narratives in a fragile democratic society.

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