scholarly journals Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Fotocopy Anugrah Rengat

2019 ◽  
Vol 3 (2) ◽  
pp. 171
Author(s):  
Hermanto Hermanto ◽  
Roky Apriansyah ◽  
Khusnul Fikri ◽  
Albetris Albetris

This research was conducted on AnugrahPhotocopy in Rengat with the aim to determine the effect of Location and Service Quality to Consumer Loyalty atRengatPhotocopy in Rengat. Sampling was done by random sampling method with 98 samples as respondents. The analytical method used is a quantitative descriptive method, data analysis with partially and simultaneously act (multiple linear regression analysis with the help of the IBM SPSS Stastic program version 21.0). From the results of the research, obtained a regression equation that is Y = 9,881 + 0,243X1 + 0,321X2, it can be seen that Location and Service Quality has a positive influence to Consumer Loyalty atAnugrahPhotocopy in Rengat. In addition, simultaneous testing (Test F), has been obtained F count> F table that is equal to 6.311> 3.09. So that the two independent variables namely location and service quality together have a positive and significant effect on the dependent variable, namely Consumer Loyalty atAnugrahPhotocopy in Rengat. While the Partial Regression Test (t test) shows that location variables significantly influence to Consumer Loyalty at Anugrah Photocopyin Rengat, t arithmetic> t table of 2.554> 1.98525. Variable service quality is more dominant significant effect to Consumer Loyalty at Anugrah Photocopyin Rengat namely t arithmetic> t table of 3.447> 1.98525. In addition, the results of the multiple correlation coefficient is 0.742 which shows the level of relationship between all independent variables to the dependent variable in this research is in the criteria of high relationship closeness. The magnitude of the effect caused by these three variables together affect the consumer loyalty variable with a percentage of 55.1%. While 44.9% is influenced by other factors not included in this study.

2018 ◽  
Vol 7 (4) ◽  
pp. 226-239
Author(s):  
Marwan Indra Saputra

This research was conducted on PT. Tirta Sari Indragiri Hulu Regency with the aim to determine the influence of Leadership Style and Organizational Climate variables on Employee Performance at PT. Tirta Sari, Indragiri Hulu Regency. Sampling was done by accidental sampling method with 146 samples as respondents. The analytical method used is quantitative descriptive, data analysis is carried out simultaneously (multiple linear regression analysis with the help of IBM SPSS Stastic version 21.0. From the results of the study, the regression equation obtained is Y = 6.313 + 0.143X1 + 0.242X2, it can be seen that the Leadership Style and Organizational Climate have a positive influence on Employee Performance at PT. Tirta Sari, Indragiri Hulu Regency. In addition, simultaneous testing (Test F), has obtained F count > F table that is equal to 8.738 > 3.06. So that the two independent variables namely Leadership Style and Organizational Climate together have a positive and significant effect on the dependent variable, namely Employee Performance at PT. Tirta Sari, Indragiri Hulu Regency. While the Partial Regression Test (t test) shows that the dominant Climate Organization variable has a significant effect on Employee Performance at PT. Tirta Sari, Indragiri Hulu Regency, which is t count> t table of 3.394> 1.97658. While the leadership style variable has a significant effect on employee performance at PT. Tirta Sari, Indragiri Hulu Regency, which is t count > t table of 2.037 > 1.97658. In addition, the result of the multiple correlation coefficient is 0.330 which shows the level of the relationship between all independent variables to the dependent variable in this study is in the criteria of the weak relationship. The amount of influence caused by these two variables together affects the variable Employee Performance with a percentage of 10.9%. While 89.1% was influenced by other factors that did not participate in this study.


2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Ines Nur Isti Haryanti ◽  
Siti Maryam ◽  
Burhanudin Ahmad Yani

This study aims to determine partial and simultaneous Service Quality and Word Of Mouth on customer decisions to use Brimo at Bank Rakyat Indonesia KCP Urip Sumoharjo Solo. The population in this study were customers of Bank Rakyat Indonesia KCP Urip Sumoharjo Solo. The sampling technique uses the incidental random sampling method. Based on this method, a sample of 100 customers was obtained. The data analysis method used in this study is to use multiple linear regression analysis. Based on the results of simultaneous testing (F test), it shows that the independent variables ( Service Quality and Word Of Mouth) have a positive and significant effect on the dependent variable (customer decisions). Based on partial testing (t test), it shows that the variable Service Quality and Word Of Mouth have a positive and significant effect on customer decisions. Based on the test of the coefficient of determination (R2) obtained 44.3%, these results indicate that the dependent variable (Nasaban's decision) can be explained by independent variables ( Service Quality and Word Of Mouth), while the remaining 56.7% is influenced by variables outside of this study. Keywords: Service Quality , Word Of Mouth, Customer Decision, Brimo, BRI.


2020 ◽  
Author(s):  
Lola Satri ◽  
Alfian

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) <(1,984) and not significant (0,348)> (0,05) to loyalty. (2)) Commitment has positive (8,218)> (1,984) and significant (0,000) <(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)> (1,984) and significant (0,017) <(0,05) effect on loyalty. (4) Reliability negatively (-1.570) <(1,984) and insignificant 0, 120> 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)> t table (1,984) and significant (0,000) <(0,05) to loyalty. (6) Warranty has positive effect (1,199) <(1,984) and insignificant 0, 234> 0,05 to loyalty. (7) Empathy has positive effect (186) <(1,984) and insignificant 0, 853> 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.


Author(s):  
Deswita Satria

The purpose of this study is to analyze organizational culture and leadership of the sport branch Board and Athlete Performances and impact against KONI (Indonesian National Sport Committee) of Riau Province. The object of research is the Sport Branch Board members of KONI (Indonesian National Sport Committee) of Riau Province. Population in this study is the Sport Branch Board members of KONI of Riau province as many as 165, with a sample of 117 people, by using a formula Solvin. The type of data required in this research is primary data and secondary data. Primary data sources were obtained from the results of empirical research through deployment questionnaire to the Branch Board Sports, while the secondary data source authors were obtained in the form of ready-made include about organisational profile of KONI of Riau Province.  Data collection methods used were interviews and questionnaires. Data analysis tools used in the study was a multiple linear regression analysis.  Results from this study showed that: (1) There is a positive effect of the Cultural Organization (X1) on the performance variable (Y1) the coofficient 0,386 with sig = 0.002 ≤ 0,05; (2) there is a positive influence Leadership variable (X2) of the variable Cultural Organization (Y1) the coofficient 0,182 with sig = 0,038 ≤ 0,05; (3) there is a positive influence organizational culture variable (X1) to achievement athlete (Y2) the coefficient 0,252 with sig 0,002, 4). there is positive leadership variables (X2) on achievment athlete (Y2) the coefficient 0,287 with a value coofficient sig = 0,000 ≤ 0,05. there is a positive influence organizational culture variables (X1) to the achievement athlete (Y2) with sig = 0,000 ≤ 0,05. Cultural organizations are independent variables that influence is greater than the other independent variables. Coofficient determination or R-square is 79.04%, while 20.96% is influenced by other variables outside the research. Suggestions for further research are to find out other variables that have a greater influence on the performance of government policy, and the development of school sports.


Author(s):  
Muammar Rinaldi

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.


2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Jamaluddin Jamaluddin

The study aims to determine the effect of consumer perception factors that can influence the decision to repurchase IM3 Ooredoo products to consumers in the city of Banjarmasin. The factors of consumer perception examined include Price, Service Quality, Location, Personal and Stimulus. The population of the study is all Banjarmasin city residents who use the IM3 Ooredoo Quota. Samples were taken with a non-probability sampling method with a sampling quota of 125 samples. By using a questionnaire with a Likert scale method. The statistical test method uses Multiple Linear Regression Analysis, with the hypothesis testing of the t statistical test and the F statistical test. The results of the analysis based on the use of all independent variables indicate that consumers' perceptions namely Price, Service Quality, Location, Personal and Stimulus together are able to influence Buying Decisions Repeat IM3 Ooredoo Quota Products in Banjarmasin City. While partially only stimulus variables are not able to show a significant relationship with the variable Repurchase Decision of IM3 Ooredoo Products in Banjarmasin City.Keywords: Price, Service Quality, Location, Personal, Stimulus, Repurchase Decision


2016 ◽  
Vol 4 (2) ◽  
pp. 35
Author(s):  
Ratna Yulia Wijayanti ◽  
Irsad Andriyanto

This study aimed to examine the effect of variable expectations,<br />satisfaction, and physical facilities on consumer loyalty in the cafe business services both partial and multiple. The independent variables in this study is the expectation, satisfaction, and physical facilities as well as the dependent<br />variable is customer loyalty. Samples taken as many as 83 people with the sampling technique used was accidental sampling, data collection through interviews and questionnaire as well as documentation. As for processing the data using coding, editing and tabulatig and analysis using regression with t test and F-test using SPSS in data processing. By using the above analysis obtained by the research findings that the results of multiple linear regression analysis showed that expectations, satisfaction, and physical facilities partially have a<br />significant influence on customer loyalty. While jointly variable expectations, satisfaction, and physical facilities have a significant effect on customer loyalty by 87.2% ,. The implications, limitations and suggestions for future research are<br />also discussed in this article.


2019 ◽  
Vol 3 (4) ◽  
pp. 386
Author(s):  
Fajar Isnaeni ◽  
Suwignyo Widagdo ◽  
Supardi Supardi

This study aims to examine and analyze the simultaneous effect of service quality on student satisfaction, test and analyze the partial effect of service quality on student satisfaction, test and analyze variables that have a dominant influence on student satisfaction. This research method uses multiple linear regression analysis which is used to determine how much influence the independent (independent) variables, namely Tangible, Reliability, Responsiveness, Assurance, Empathy on the dependent variable is student satisfaction. Research site is at STES Ihya 'Ulumiddin Banyuwangi. The study took a sample of 39 people. While the results of this study can be drawn as follows, the variables Tangible, Reliability, Responsiveness, Assurance and Emphaty simultaneously affect student satisfaction. The partial test of the Reliability variable, Responsiveness, Assurance and Emphaty is positive, but the Tangible variable is negative. Reliability variables are variables that have a dominant and significant influence on student satisfaction.


2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Krisna Kurniawan ◽  
Zulaikha Zulaikha

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty


2021 ◽  
Vol 16 (3) ◽  
pp. 527-542
Author(s):  
Qori Nurul Hasanah Harahap ◽  
Monika Br Situmorang ◽  
Fristalia Karina Br Karo ◽  
Keumala Hayati

The purpose of this study is to examine the effect of DER, ROA, Firm Size, EPS, Cash Position, and Total Asset Turnover using the t-test and F test. This study uses quantitative descriptive. The number of manufacturing companies used as a population is 169 companies selected based on purposive sampling obtained a sample of 54 companies. The data analysis technique used is multiple linear regression analysis. The results of data analysis partially show that only DER has a significant negative impact on DPR. Simultaneously, six independent variables have a substantial effect on the DPR. The coefficient of determination test results shows the Adjusted R Square number of 0.108, which means 10.8% of the variation from the DPR of manufacturing companies, which can be explained by the independent variables used. The remaining 89.2% is caused by other factors such as Growth Opportunity, Ownership, Current Ratio, and others.  


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