scholarly journals Pengaruh Produk, Harga, dan Kepuasan Konsumen terhadap Keputusan Pembelian Konsumen di Toko Projeksus

2021 ◽  
Vol 5 (1) ◽  
pp. 314
Author(s):  
Michael Larosa ◽  
Eva Vestyne Lenty Halawa ◽  
Ajeng Prapti Astuti ◽  
Triyanti Purba ◽  
Wirda Lilia

Customer's purchase decision is company's hope to sell product. To persuade customers to buy, company is willing to give the best quality of their product, also to give the special price, and to give maximum satisfaction to the customer. Therefore, this research was conducted to know the effect of product quality, price, and customer's satisfaction on customer's purchase decision partially and simultaneously. This research's method is quantitative descriptive analysis. The population are 258 customers who bought company's product, then become 72 repondents by the Slovin formula as samples. We use F test, T test, multiple linear regression, and classic assumption test as data analysis techniques using SPSS version 20 program. Data results show that partially, product quality and price have significant effect on customer's purchase decision. While customer's satisfaction doesn't have significant effect on customer's purchase decisions. Simultaneously, product quality, price, and sarisfaction have significant effect on customer's purchase decision. Customer's purchase decision can be explained by product quality, price, and customer's satisfaction by 46,50%, the rest 53,50% is explained by other variables that are not being researched.

2020 ◽  
Vol 4 (1) ◽  
pp. 35-45
Author(s):  
Rohmatullah Rohmatullah ◽  
Rina Marlina ◽  
Ruslan Abdul Gani

This study aims to learn the skills passed by learning ball class X students in Jasinga 1 High School. Using quantitative research with survey methods. The sampling technique used was purposive sampling with a total sample of 30 male students. The instrument used was the graduation skills test used by Jaelani (2014). Data analysis techniques using quantitative descriptive analysis techniques as outlined in the form of percentages. The results of research on skills that pass of soccer learning in class X of SMAN 1 Jasinga are in the category of "skills" with a percentage of 53.3%, the category of "moderately skilled" with a percentage of 26.7%, the category of "very talented" with a percentage of 20, 0%. While the category of "less successful" and "very less" with a percentage of 0.0%. The conclusion of this study is the level of passing skills in learning soccer class X Jasinga SMAN 1 depends on the category of expertise.


2020 ◽  
Vol 1 (2) ◽  
pp. 1-9
Author(s):  
Muhammad Nuryogatama ◽  
Tono Sugihartono ◽  
Ari Sutisyana

Lembar Kerja Peserta Didik (LKPD), is research and development that is commonly called (R&D). The subjects of this study were Students of grade VII of SMP Negeri 18 Bengkulu City with 27 students and 2 teachers. Data analysis techniques using quantitative descriptive analysis as outlined in the form of percentages. Data collection instruments and techniques with a questionnaire. The results of the study stated that the products developed were feasible with expert validation scores, , in expert I, Content eligibility aspects "very good" 100%, aspects of conformity with character education "very good" 97%, didactic aspects "very good" 93%, construction aspects "very good" 100% and technical aspects "very good" 93%. whereas the final result of the assessment was conducted by expert II, the aspect of Feasibility of "very good" content was 100%, the suitability aspect of Character Education was "very good" 97%, the Didactic aspect was "very good" 100%, the construction aspect was "very good" 100% and the technical aspect was "very good” 96%. While overall the quality of LKPD percentage of students' responses to LKPD based on Character Education is "very good" with a percentage of 86% and the results of teacher responses are "very good" with a percentage of 93%.


2015 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Ni Made Ayu Sulasmini ◽  
I Gede Gio Pana Saputra

Quality of service is any activity carried out by the company or hotel in order to meet consumer expectations. The dimensions of the service quality are Tangible, Reliability, Responsiveness, Assurance and Empathy. Various efforts need to be considered by the hotel in order to satisfy the guests. So is the case with Segara Village Hotel which is a four-star hotel in Sanur. This study aims to determine the quality of service of room attendants at Segara Village Hotel, using the techniques of qualitative-quantitative descriptive analysis. Respondents in this study were guests at Segara Village Hotel as many as 50 people. Data obtained by questionnaires that measured using a Likert scale. Data were analyzed using analysis techniques and performance level of importance, and the Cartesian diagram. It was found that the factors are a top priority (considered important by guests, but the implementation is felt still less) is the appearance of room attendant, accuracy, reliability, timeliness in cleaning room, the provision of information to the guests, room attendant accuracy, and understanding of what is desired by guests.


2019 ◽  
Vol 10 (3) ◽  
pp. 195
Author(s):  
Made Wira Lega Saputra ◽  
Risa Panti Ariani ◽  
Damiati Damiati

Abstrak Penelitian eksperimen ini bertujuan untuk mengetahui (1) formula choco cookies tepung bonggol pisang kepok (2) kualitas choco cookies tepung bonggol pisang kepok dari rasa, aroma dan tekstur. Objek penelitian ini adalah proses pembuatan dan kualitas choco cookies tepung bonggol pisang kepok dari aspek rasa, aroma, dan tekstur. Panelis yang dipilih adalah panelis terlatih terdiri dari guru dan dosen tata boga berjumlah 19 orang. Metode yang digunakan adalah metode eksperimen dan metode observasi. Data kualitas choco cookies tepung bonggol pisang kepok dikumpulkan melalui uji organoleptik mutu hedonik dengan skala 3 tingkatan. Analisis data menggunakan analisis deskriptif kualitatif dan kuantitatif. Hasil penelitian, ditemukan bahwa (1) formula choco cookies tepung bonggol pisang kepok sebagai berikut tepung bonggol pisang kepok 150g, margarin 180g, choco chip 150g, gula halus 150g, cokelat bubuk 25g, kuning telur 20g dan vanilli 4g (2) kualitas choco cookies tepung bonggol pisang kepok dilihat dari aspek rasa berada pada kategori baik dengan skor rata-rata 2,94 artinya memiliki rasa manis dan gurih. Aspek aroma berada pada kategori baik dengan skor rata-rata 2,89 artinya memiliki aroma khas bonggol pisang kepok. Aspek tekstur berada pada kategori baik dengan skor rata-rata 2,78 artinya memiliki tekstur yaitu rapuh. Kata Kunci : choco cookies, kualitas, tepung bonggol pisang kepok, formula. Abstract This experimental research is aimed to know (1) the formula of kepok banana hump flour choco cookies (2) the quality of kepok banana hump flour seen from flavor, aroma and texture. The object of this study is process and quality of kepok banana hump flour choco cookies from the aspect of flavor, aroma and texture. The selected panelists were 19 trained panelists. The method used in this is the method of laboratory and method of observation. The data kepok banana hump flour was collected through organoleptic test of hedonic quality with scale 3 levels and then the data of this study was found some result will be analyzed by using qualitative and quantitative descriptive analysis method. Based on the results of data analysis, it was found (1) the formula of kepok banana hump flour choco cookies is a kepok banana hump flour 150g, margarine 180g, choco chip 150g, refined sugar 150g, cocoa powder 25g, egg yolk 20g, and vanillie 4g (2) the quality of kepok banana hump flour choco cookies seen from flavor aspect is good category with the average 2,94 has a desired flavor there are sweat and savory, from the aspect aroma is in the good category with the average 2,89 has a distinctive aroma of kepok banana hump flour, from the aspect of the texture is good category with the average 2,78 has a distinctive texture is fragile. Keywords: choco cookies, quality, kepok banana hump flour, formula


2020 ◽  
Vol 20 (3) ◽  
pp. 971
Author(s):  
Muhammad Nizar Suheil Siregar ◽  
Pesta Ria Andriyani ◽  
Gregorius Bhima Rhessy Wellan ◽  
Sartika Limbong ◽  
M Agung Anggoro

This study aims to determine the effect of the influence of Recruitment, Training and Counseling on Employee Productivity at PT. Telkom Medan access both partially and simultaneously. The research method uses quantitative descriptive analysis.  The population in this study were all totaling 462 people. Data analysis techniques using the F Test, T Test, and Multiple Linear Regression. Based on the results of data analysis in this study shows that partially it can be seen that the recruitment variable (X1) has a tcount of 0.837 and a value of 1.663, then the tcount value <ttable (0.837 <1.663) and a sig.0.00 value <0.405. This means the hypothesis is rejected namely: partial recruitment has no positive and significant effect on employee productivity at PT Telkom Akses Medan. The results showed that the training (X2) had a tcount of 3.254 and a t-table value of 1.663, then a tcount> ttable (3.254> 1.663) and a sig value. 0.00 <0.002. This means that the hypothesis is accepted: training has a positive and significant effect on employee productivity in PT Telkom Akses Medan. The results showed that counseling (X3) had a tcount of 2.974 and a t-table value of 1.663 then the tcount> ttabe l (2.974> 1.663) and a sig value. 0.00 <0.004. This means that the hypothesis  is accepted: counseling has a positive and significant effect on employee productivity at PT Telkom Akses Medan.


2020 ◽  
Vol 28 (3) ◽  
pp. 483
Author(s):  
Holfian Daulat Tambun Saribu ◽  
Sarah Rifka M Malau ◽  
Miranda Malau ◽  
Rumaya Sihotang ◽  
Lusi Christiani Tambunan ◽  
...  

The purpose of this study was to study the influence of Leadership Style, motivation, and Work Discipline on Employee performance at PT. Agro Nusantara facilities in Medan. The research method uses quantitative descriptive analysis. With a total of 163 people in this study, as many as 163 people. Data analysis techniques using the F Test, T Test, and Multiple Linear Regression. Based on the results of data analysis in this study shows that the leadership style (X1) has a positive influence on the performance of employees of PT SAN Medan. The results showed motivation (X2) had a significant positive effect on employee performance at PT SAN. The results showed work discipline (X3) work discipline did not have a positive or significant effect on employee performance at PT Sarana Agro Nusantara Medan.


2020 ◽  
Vol 2 (2) ◽  
pp. 79-92
Author(s):  
Irfan Saputra ◽  
Osman Lewangka ◽  
Abdul Razak Munir

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques.  The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.


2020 ◽  
Vol 28 (3) ◽  
pp. 496
Author(s):  
Fransiska L Nababan ◽  
Bimantara Sembiring ◽  
Lika Bancin ◽  
Lilis Sianturi ◽  
Maya Agustina Tanjung

The study aims to determine the effect of leadership, motivation, and competence on employee performance at PT Intertama Trikencana Bersinar Medan, both partially and simultaneously. The research method uses quantitative descriptive analysis. The population in the study were all employees in a total of 165 people. Data analysis techniques using the F Test, T Test, and Multiple Linear Regression. Based on the results of data analysis in research shows partially it can be seen that leadership (X1) has a tcount of 1,589 and a ttable value of 1.658, then a tcount <ttable (1,589 <1,658) and a sig.0.00 value <0,115. This means that the hypothesis is rejected, namely: partial leadership has no positive and significant effect on employee performance at PT Intertama Trikencana Bersinar Medan. The results showed that motivation (X2) had a positive and significant effect on employee work performance (Y) at PT Intertama Trikencana Bersinar. Where the motivation variable (X2) has a tcount of 2.511 and a ttable value of 1.658 then the value of tcount> ttable (2.511> 1.658) and a sig value. 0.00 <0.014. The results showed that competence (X3) had no positive and significant effect on employee work performance (Y) in PT Intertama Trikencana Bersinar. Where the Competency variable (X3) has a tcount of 1,498 and a ttable of 1,658 then the ttable value <ttable (1,498 <1,658) and sig. 0.00 <0.137.


2019 ◽  
Vol 4 (1) ◽  
pp. 35-48
Author(s):  
Ali Nahruddin Tanal ◽  
Muhammad Yahya ◽  
Kamsinah Kamsinah

This study aims to determine the internship program called PPL implemented by student of Islamic Educational Management Program at UIN Alauddin Makassar, and the relationship between the internship program and the competencies of students involved. This research is classified as field research using quantitative methods. Data were collected using a questionnaire, and analyzed using quantitative descriptive analysis techniques. The product-moment formula is used to test the relationship between the two variables. The results of the data analysis show that the relationship between the intership program and student competency is in a low category, or there is no relationship between the two. Therefore, it was concluded that the field experience program was not relevant to be applied for student of Islamic Educational Management Program who were not in accordance with the competencies of the students.


Author(s):  
Faiqotul Himmah ◽  
Subiki Subiki ◽  
Supeno Supeno

ABSTRAKBerdasarkan survei awal yang dilakukan di SMAN 1 Gambiran, media pembelajaran di kelas menggunakan buku ajar konvensional. Beberapa penelitian pada buku ajar menunjukkan adanya miskonsepsi pada penjelasan konsep, penyajian rumus, penulisan simbol, penggunaan satuan, penyajian gambar maupun penyajian soal. Modul merupakan salah satu sarana selain buku ajar yang dapat membantu siswa dalam menghubungkan materi pada kehidupan sehari-hari, susunan modul juga tidak hanya materi saja namun modul juga menyajikan contoh soal, ringkasan, latihan soal, dan tes formatif. Modul dapat digunakan secara mandiri dalam mencapai tujuan pembelajaran, sehingga siswa mampu berkembang dengan sendirinya. Pengimplementasian potensi lokal pada sarana pembelajaran juga layak dikembangkan dan memudahkan siswa untuk memahami materi yang terdapat dalam modul. Penelitian ini menggunakan model pengembangan four-D, analisis data yang digunakan terbagi menjadi tiga, yaitu validitas, kepraktisan, dan efektivitas. Teknik analisis data untuk validitas menggunakan analisis deskriptif kuantitatif. Pada efektivitas menggunakan ketuntasan individu dan ketuntasan belajar klasikal. Sedangkan untuk kepraktisan menggunakan analisis skala Likert lima interval secara kuantitatif. Hasil validasi menunjukkan klasifikasi sangat valid dan dapat digunakan sebagai bahan ajar. Hasil respon siswa mendapatkan persentase 75,6% dengan kriteria praktis. Hasil efektivitas diperoleh dari ketuntasan belajar klasikal yang mencapai 86,67% dengan kriteria sangat baik. Modul pengembangan dinyatakan valid, praktis dan efektif. Kata kunci: modul; potensi lokal; validitas; kepraktisan; efektivitas. ABSTRACTBased on the initial survey conducted at SMAN 1 Gambiran, the learning media in the classroom uses conventional textbooks. Several studies on textbooks show that there are misconceptions in explaining concepts, presenting formulas, writing symbols, using units, presenting images and presenting questions. The module is a tool other than textbooks that can help students relate material to everyday life. The module arrangement is not only material but also provides sample questions, summaries, practice questions, and formative tests. Modules can be used independently in achieving learning objectives, so that students are able to develop on their own. The implementation of local potential in learning facilities is also worth developing and making it easier for students to understand the material contained in the module. This study uses a four-D development model, the data analysis used is divided into three, namely validity, practicality, and effectiveness. Data analysis techniques for validity using quantitative descriptive analysis. On the effectiveness of using individual mastery and classical learning completeness. As for the practicality of using a Likert scale analysis of five intervals quantitatively. The validation results show the classification is very valid and can be used as teaching materials. The results of student responses get a percentage of 75.6% with practical criteria. The results of the effectiveness obtained from classical learning completeness which reached 86.67% with very good criteria. The development module is declared valid, practical and effective. Keywords: module; local potencial; validity; practicality; effectiveness.


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