STRATEGI DAN SISTEM PEMASARAN IKAN DI PANGKALAN PENDARATAN IKAN (PPI) BEBA KABUPATEN TAKALAR

Pendaratan Pendaratan Ikan (PPI) Beba is one of the most crowded Fish Port landing andfish market in Takalar Regency. The high trading volume and marketing of fish at PPI Beba hascaused the need for an assessment of marketing efficiency to determine the effectiveness of fishmarketing at the PPI Beba so that a Marketing Strategy can be arranged that is suitable with theconditions of fish marketing in the PPI Beba. This research was conducted from September toOctober 2018, using primary data and secondary data. The aim of this research are formulatingfish marketing strategies at the PPI Beba North Galesong District Takalar Regency. Data analysiswas carried out in several stages, namely by conducting namely by analyzing the margins anddistribution of marketing, analyzing marketing effectiveness and then conducting the S.W.O.Tanalysis method (Strengthen, Weakness, Opportunities, and Threats) show that marketing marginswere still more enjoyed by retailers and collectors than those received by fishermen. In addition,the analysis showed that the marketing efficiency of fish at PPI was still quite low. The results ofanalysis using the SWOT method show the marketing strategy of fisheries production at PPI It isnecessary to pay attention to faktors that are significant to the condition of the PPI, activation ofauction (TPI), develop marketing facilities and infrastructure, develop market access, modernizetools and fishing vessels, determine pricing, capital capabilities, knowledge of fishermen rangingfrom preproduction, processing to marketing to improve the welfare of fishermen.

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Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2020.v08.i02.p04 ◽

2020 ◽

Vol 8 (2) ◽

pp. 189

Author(s):

Laura Therecia Samosir ◽

I Gusti Agung Oka Mahagangga

Keyword(s):

Marketing Strategy ◽

Direct Observation ◽

Secondary Data ◽

Marketing Strategies ◽

Data Sources ◽

Primary Data ◽

Coastal Tourism ◽

Qualitative Descriptive ◽

The City ◽

Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media. Keywords: Marketing Strategic, attraction, Dream Island Beach

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SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

10.31219/osf.io/mtk6e ◽

2020 ◽

Author(s):

endang naryono

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Research Method ◽

Swot Analysis ◽

Secondary Data ◽

Marketing Strategies ◽

Primary Data ◽

Research Subjects ◽

Descriptive Research ◽

Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

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STRATEGI PEMASARAN USAHA PP. RIYADLUL JANNAH PACET MOJOKERTO PERSPEKTIF ILMU EKONOMI SYARIAH

Jurnal Riset Entrepreneurship ◽

10.30587/jre.v4i2.2544 ◽

2021 ◽

Vol 4 (2) ◽

pp. 19

Author(s):

M. Zidny Nafi' Hasbi ◽

Muhammad Salman Al Farisi ◽

Yutisa Tri Cahyani ◽

Sigit Kusbiantoro

Keyword(s):

Marketing Strategy ◽

Physical Environment ◽

Qualitative Method ◽

Mineral Water ◽

Secondary Data ◽

Marketing Strategies ◽

Primary Data ◽

Product Creation ◽

A Company ◽

Research Stage

Marketing strategy is very important for a company, both small and large companies, especially when they want to develop the company and increase the number of consumers, as well as companies owned by PP. Riyadlul Jannah Pacet Mojokerto, there are many businesses owned by PP. Riyadlul Jannah Pacet Mojokerto includes the Meriah Kitchen Restaurant, M2M ,. Agri Bisnis, Rijan Mart, Franchese, Grilled Chicken Wong Solo, Shake Noodle Mang Uci Bandung, Quick Chicken, Organic Vegetable Mayur, Giant Super Market, Hero Super Market, Chicken Slaughterhouse, Rijan Mineral Water. Marketing strategy theories of many kinds, including: segmentation, Determining Target Markets, and Determining Market Position, marketing mix includes product creation, pricing, promotion, distribution, participants, processes and the physical environment. All of these strategies are theories of marketing strategies that are widely used by many companies. The research method used is a qualitative method which includes data sources both primary data and secondary data, data collection techniques namely observation, interviews, documentation, data analysis techniques namely editing and organizing, checking the validity of the data, and the research stage. All of this researchers use to find research results. Furthermore, the data contains an overview of the object of research and data obtained from interviews and other documents related to marketing, then a discussion contains the strategic strategies used to market the product and the constraints and solutions. The closing contains the conclusions from the discussion of the marketing strategy and the constraints and solutions, then also the suggestions given by the writer regarding the marketing strategy. merupakan sebuah ringkasan isi dari sebuah karya tulis ilmiah yang ditujukan untuk membantu seorang pembaca agar dapat dengan mudah dan cepat untuk melihat tujuan dari penulisannya

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Profitability, Marketing Efficiency and Value Addition of Timber Industry in Ife East Local Government of Osun State, Nigeria

Journal of Applied Sciences and Environmental Management ◽

10.4314/jasem.v24i4.7 ◽

2020 ◽

Vol 24 (4) ◽

pp. 589-595

Author(s):

T.O. Babatunde ◽

O.O. Babatunde ◽

K.O. Babatunde ◽

A.R. Aduloju ◽

T. Oluwalana ◽

...

Keyword(s):

Local Government ◽

Secondary Data ◽

Primary Data ◽

Value Addition ◽

Timber Industry ◽

Marketing Efficiency ◽

Total Profit ◽

Age Range ◽

Cost Of Transportation ◽

Structured Questionnaire

The study focused on marketing and value of additions of timber in Ife East Local Government, Osun state Nigeria. Specifically, the study examined the market efficiency, determined the profitability of the timber business, examine the level of value addition and the constraints facing the timber industry. Data were collected with the use of primary and secondary data. Primary data needed for the study were generated from structured questionnaire. Fifteen sawmills were randomly selected and one hundred and fifty questionnaires were distributed to the timber marketer and furniture m firm. One hundred and forty eight were retrieved. The data collected were analyzed using descriptive and budgetary analyses. The result showed that males had the highest percentage (89.2%). Majority of the respondents were within the age range of 40 -50 years (83.8%) and most were married (81.8%) it was further revealed that (67.6%) had regular supply of their product and the means of transportation was lorry (44.6%). The study also revealed that benches with 42% added more value addition to the industry. It showed that the year 2013 had the highest efficiency with 2.6. The budgetary analysis showed that the average revenue for the industry for the year 2012-2018 ranged between N2, 285,108.45, 889,107.12. It also revealed that the total profit for the timber ranged between 7, 340, 54.59 and 2,304,897.47.government policy, inadequate facilities in the market, inadequate facilities in the market, inadequate credit facilities, inadequate power supply and high cost of transportation were some of the constraint faced by the timber industry in Ife East Local Government. Keywords; profitability, marketing efficiency, timber, value addition, industry

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ANALISIS FINANSIAL DAN PEMASARAN DALI NI HORBO

Jurnal Agrilink ◽

10.36985/agrilink.v9i2.434 ◽

2020 ◽

Vol 2 (2) ◽

pp. 107-118

Author(s):

Nelly M. R. Sinaga ◽

A. Effendi Lubis ◽

Fintarius Lafau

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Total Sample ◽

Buffalo Milk ◽

Primary Data ◽

Quantitative Descriptive Analysis ◽

Location Selection ◽

Marketing Efficiency ◽

Price Spread

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo. Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %. Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien. Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.

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Digital Marketing and Civic Society- A Case Study

MANTHAN Journal of Commerce and Management ◽

10.17492/manthan.spl19.6 ◽

2019 ◽

Author(s):

Garima Kohli ◽

Amisha Gupta

Keyword(s):

Rural Areas ◽

Secondary Data ◽

Marketing Strategies ◽

Digital Marketing ◽

Primary Data ◽

Civic Society ◽

Use Of Technology ◽

Geographical Scope ◽

Electronic Channels

Today in era of Information technology every business wants to deliver their products and services through various electronic channels. Digital marketing is of great use as far as the growth of the Indian Economy is concerned. Customers are satisfied through purchasing digital marketing. Digital marketing is modern practice that gives a chance to the business by changing to client-centered marketing strategies and thus provides an opportunity to grow business rapidly. Thus, Digital marketing is touching the urban India in lot many aspects and still holds tremendous potential which can multiply the opportunities for business enterprises in rural areas too. With the use of technology, there had been an increase in penetrating the productivity and efficiency. Banks have changed their approach from “Conventional Banking to Convenience Banking” and “Mass Banking to Class Banking”. The present study is exploratory in nature and is an attempt to examine the importance of digital marketing in today’s scenario and its impact on the civic society. The geographical scope of the study includes Jammu city of JandK region among the customers who were purchasing products and using services through digital marketing. The study is based on both primary and secondary data. A structured questionnaire with a sample size of 302 is used to collect the Primary data.

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Watch-Keeping on Fishing Vessels: Can Electronic Marine Systems Help?

Journal of Navigation ◽

10.1017/s0373463310000524 ◽

2011 ◽

Vol 64 (3) ◽

pp. 521-532 ◽

Cited By ~ 1

Author(s):

Stella Mills

Keyword(s):

United Kingdom ◽

Case Studies ◽

Secondary Data ◽

Primary Data ◽

Accident Investigation ◽

Near Misses ◽

Marine Systems ◽

The United Kingdom ◽

Fishing Vessels ◽

Integrated Or

Human watch-keeping is necessary to prevent incidents at sea such as groundings and collisions. For many years, electronic aids to navigation have been utilised in watch-keeping but, with electronic marine systems becoming more sophisticated, the part they play in preventing collisions and groundings should become increasingly important. However, this article uses secondary data from the Safety Digest for 2008 compiled by the Marine Accident Investigation Bureau of the United Kingdom; eight case studies are used to show that electronic marine systems, whether integrated or not, are still playing a part in poor watch-keeping resulting in collisions, near misses and groundings. Primary data from fishing skippers of British based vessels have been used to confirm the findings from the secondary data that poor watch-keeping is often the cause of not keeping a proper lookout and that the watch-keeper has a too heavy reliance on the electronic aids. Brief suggestions are made as to how the electronic aids may be adapted to overcome these problems and thus to support the watch-keeper.

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STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

AVES Jurnal Ilmu Peternakan ◽

10.30957/aves.v11i1.321 ◽

2017 ◽

Vol 11 (1) ◽

pp. 6

Author(s):

Imam Faozi ◽

Errythrina Vinnifera Arnyke

Keyword(s):

Marketing Strategy ◽

Descriptive Analysis ◽

External Environment ◽

Personal Selling ◽

Secondary Data ◽

Distribution Patterns ◽

Marketing Mix ◽

Primary Data ◽

Price Distribution ◽

Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

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SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

Journal of Applied Sciences in Accounting, Finance and Tax ◽

10.31940/jasafint.v4i1.2409 ◽

2021 ◽

Vol 4 (1) ◽

pp. 41-47

Author(s):

Ni Putu Sri Prajayanti ◽

◽

I M Sudana ◽

I G M Karma ◽

◽

...

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Analysis Technique ◽

Qualitative Descriptive ◽

Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

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