STRATEGI PEMASARAN USAHA PP. RIYADLUL JANNAH PACET MOJOKERTO PERSPEKTIF ILMU EKONOMI SYARIAH

Marketing strategy is very important for a company, both small and large companies, especially when they want to develop the company and increase the number of consumers, as well as companies owned by PP. Riyadlul Jannah Pacet Mojokerto, there are many businesses owned by PP. Riyadlul Jannah Pacet Mojokerto includes the Meriah Kitchen Restaurant, M2M ,. Agri Bisnis, Rijan Mart, Franchese, Grilled Chicken Wong Solo, Shake Noodle Mang Uci Bandung, Quick Chicken, Organic Vegetable Mayur, Giant Super Market, Hero Super Market, Chicken Slaughterhouse, Rijan Mineral Water. Marketing strategy theories of many kinds, including: segmentation, Determining Target Markets, and Determining Market Position, marketing mix includes product creation, pricing, promotion, distribution, participants, processes and the physical environment. All of these strategies are theories of marketing strategies that are widely used by many companies. The research method used is a qualitative method which includes data sources both primary data and secondary data, data collection techniques namely observation, interviews, documentation, data analysis techniques namely editing and organizing, checking the validity of the data, and the research stage. All of this researchers use to find research results. Furthermore, the data contains an overview of the object of research and data obtained from interviews and other documents related to marketing, then a discussion contains the strategic strategies used to market the product and the constraints and solutions. The closing contains the conclusions from the discussion of the marketing strategy and the constraints and solutions, then also the suggestions given by the writer regarding the marketing strategy. merupakan sebuah ringkasan isi dari sebuah karya tulis ilmiah yang ditujukan untuk membantu seorang pembaca agar dapat dengan mudah dan cepat untuk melihat tujuan dari penulisannya

Download Full-text

Strategi Manajemen Pemasaran Usaha PP. Riyadlul Jannah Pacet Mojokerto Perspektif Ilmu Ekonomi Syariah

POINT ◽

10.46918/point.v3i1.879 ◽

2021 ◽

Vol 3 (1) ◽

pp. 23-31

Author(s):

M. ZIDNY NAFI' HASBI ZIDNY NAFI'

Keyword(s):

Qualitative Method ◽

Mineral Water ◽

Secondary Data ◽

Primary Data ◽

Product Selection ◽

Product Packaging ◽

Analysis Techniques ◽

Exposure Data ◽

A Company ◽

Research Stage

Marketing strategy is very important for a company, both small and large companies, especially when they want to develop the company and increase the number of consumers, as well as companies owned by PP. Riyadlul Jannah Pacet Mojokerto, there are many businesses owned by PP. Riyadlul Jannah Pacet Mojokerto includes the Meriah Kitchen Restaurant, M2M ,. Agri Bisnis, Rijan Mart, Franchese, Grilled Chicken Wong Solo, Shake Noodle Mang Uci Bandung, Quick Chicken, Organic Vegetable Mayur, Giant Super Market, Hero Super Market, Chicken Slaughterhouse, Rijan Mineral Water. The research method used is a qualitative method which includes data sources both primary data and secondary data, data collection techniques namely observation, interviews, documentation, data analysis techniques namely editing and organizing, checking the validity of the data, and the research stage. All of this researchers use to find research results. Exposure data which contains an overview of the object of research and data obtained from interviews and other documents related to marketing, then a discussion contains the strategic strategies used to market the product and the constraints and solutions. The conclusion of this discussion is that the strategy used is a strategy to promote promotion through advertising, 5S services, 4M services (Cheap, Easy, Steady, Moment), and giving free, then product packaging which includes determining or selecting brend and expanding product selection. However, all of this is in accordance with sharia economic values, namely the absence of trickery, absence of gharar, and benefiting both parties.

Download Full-text

Strategi Pemasaran Pantai Dream Island Di Mertasari Desa Intaran Sanur Kauh Kota Denpasar

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2020.v08.i02.p04 ◽

2020 ◽

Vol 8 (2) ◽

pp. 189

Author(s):

Laura Therecia Samosir ◽

I Gusti Agung Oka Mahagangga

Keyword(s):

Marketing Strategy ◽

Direct Observation ◽

Secondary Data ◽

Marketing Strategies ◽

Data Sources ◽

Primary Data ◽

Coastal Tourism ◽

Qualitative Descriptive ◽

The City ◽

Descriptive Method

Tourism in Indonesia has recently grown rapidly in one of them in the city of Bali. Bali has a very beautiful natural potential, one of the natural potentials developed is coastal tourism. Dream Island Mertasari Sanur Beach is one of the beaches that is still new but has a lot of potentials. Therefore, this study was conducted to determine the existing conditions and marketing strategies that exist on Dream Island the Mertasari Beach Sanur Kauh City of Denpasar. The method used in this study is a qualitative descriptive method with data sources in the form of primary data and secondary data. The primary data in this study are data sourced from direct observation to the location of the study and by interviewing informants. While secondary data in this study are data obtained from documentation and literature to complete the primary data. The technique of determining the informants used was purposive sampling. The results showed that the existing conditions on Dream Island Beach based on Concept 4a were still lacking. The condition of the attraction is very good but for access and facilities still, have some disadvantages that need to be improved in the future. The reality that is on Dream Island Beach only consists of private parties and village institutions. The marketing strategy at Dream Island Beach has not been optimal due to several problems such as business license constraints and lack of cooperation with promotional media. Keywords: Marketing Strategic, attraction, Dream Island Beach

Download Full-text

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

10.31219/osf.io/mtk6e ◽

2020 ◽

Author(s):

endang naryono

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Research Method ◽

Swot Analysis ◽

Secondary Data ◽

Marketing Strategies ◽

Primary Data ◽

Research Subjects ◽

Descriptive Research ◽

Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

Download Full-text

Strategi Pemasaran dalam Bentuk Promosi Terhadap Minat Beli Konsumen Studi Deskriptif : CGV Cinemas – Central Park

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i1.6787 ◽

2020 ◽

Vol 4 (1) ◽

pp. 08

Author(s):

Lusia Debora Dan Eko Harry Susanto

Keyword(s):

Marketing Strategy ◽

Annual Report ◽

Secondary Data ◽

Primary Data ◽

The Internet ◽

Sales Promotions ◽

Central Park ◽

Face To Face ◽

Direct Sales ◽

A Company

A company have a different marketing strategy. The purpose of this research carried out with the title "Marketing Strategy in the Form of Promotion of Consumer Purchasing Interests is to find out the marketing strategy carried out by CGV Cinemas and find out which promotion elements are more in demand by CGV Cinemas consumers located in Central Park Mall. This research was conducted by using descriptive qualitative methods, the technique of collecting primary data was done by means of interviews and secondary data collection techniques through books that were relevant to the object of research, the internet and the annual report of CGV Cinemas. The results of this study indicate that CGV Cinemas consumers know the marketing strategy in the form of CGV Cinemas promotion through advertising media, publications, direct sales, sales promotions and face-to-face sales that encourage consumers to make purchases.

Download Full-text

STRATEGI DAN SISTEM PEMASARAN IKAN DI PANGKALAN PENDARATAN IKAN (PPI) BEBA KABUPATEN TAKALAR

JOURNAL OF INDONESIAN TROPICAL FISHERIES (JOINT-FISH) : Jurnal Akuakultur, Teknologi Dan Manajemen Perikanan Tangkap, Ilmu Kelautan ◽

10.33096/joint-fish.v2i1.28 ◽

2019 ◽

Vol 2 (1) ◽

pp. 18-31

Author(s):

Andi Teti ◽

Danial Sultan ◽

Ihsan H.Cotte

Keyword(s):

Marketing Strategy ◽

Trading Volume ◽

Market Access ◽

Secondary Data ◽

Marketing Strategies ◽

Primary Data ◽

Marketing Effectiveness ◽

Fishing Vessels ◽

Marketing Efficiency ◽

Develop Market

Pendaratan Pendaratan Ikan (PPI) Beba is one of the most crowded Fish Port landing andfish market in Takalar Regency. The high trading volume and marketing of fish at PPI Beba hascaused the need for an assessment of marketing efficiency to determine the effectiveness of fishmarketing at the PPI Beba so that a Marketing Strategy can be arranged that is suitable with theconditions of fish marketing in the PPI Beba. This research was conducted from September toOctober 2018, using primary data and secondary data. The aim of this research are formulatingfish marketing strategies at the PPI Beba North Galesong District Takalar Regency. Data analysiswas carried out in several stages, namely by conducting namely by analyzing the margins anddistribution of marketing, analyzing marketing effectiveness and then conducting the S.W.O.Tanalysis method (Strengthen, Weakness, Opportunities, and Threats) show that marketing marginswere still more enjoyed by retailers and collectors than those received by fishermen. In addition,the analysis showed that the marketing efficiency of fish at PPI was still quite low. The results ofanalysis using the SWOT method show the marketing strategy of fisheries production at PPI It isnecessary to pay attention to faktors that are significant to the condition of the PPI, activation ofauction (TPI), develop marketing facilities and infrastructure, develop market access, modernizetools and fishing vessels, determine pricing, capital capabilities, knowledge of fishermen rangingfrom preproduction, processing to marketing to improve the welfare of fishermen.

Download Full-text

Risk Assessment of Occupational Accident of the Riggers at PT X Surabaya

The Indonesian Journal of Occupational Safety and Health ◽

10.20473/ijosh.v9i1.2020.81-87 ◽

2020 ◽

Vol 9 (1) ◽

pp. 81

Author(s):

Grace Stacyana Pasaribu

Keyword(s):

Risk Assessment ◽

High Risk ◽

Qualitative Method ◽

Secondary Data ◽

Hazard Identification ◽

Primary Data ◽

Cross Sectional ◽

Loading And Unloading ◽

Cross Sectional Design ◽

A Company

Introduction: PT. X in Surabaya is a company specialized in the provision of freight services, both domestically and internationally. The loading and unloading services at PT. X is performed 24 hours a day; thus, the company regulates 3-shift divisions each day. The services are done by moving containers from a ship to chassis trucks or the other way around by using a crane operated by the STS operator and riggers. The loading and unloading services are believed as high-risk activities, since the workers are exposed to falling, slipping, being struck down by materials or containers, or being squeezed. Methods: This study applies the cross-sectional design with the observational approach. The variables of this study comprise hazard identification, risk assessment, risk control, and residual risk. The variable of risk assessment is done by applying the qualitative method. The primary data is obtained through observation and interview, while the secondary data is acquired from the company profile. Results: In the hazard identification, one low-risk hazard, 11 moderate-risk hazards, and ten high-risk hazards are discovered. Conclusion: It can be affirmed that as much as 45.45% of high-risk hazard is found amongst the riggers, such as the hands are squeezed by mooring ropes, being crushed by containers, falling from the heights, falling into a ship hatch, and being struck down or hit by twist locks.Keywords: loading and unloading, riggers, risk assessment

Download Full-text

Ketimpangan Sosial dalam Penegakan Protokol Kesehatan pada Masa Pandemi Covid-19 di Kota Pontianak

Ideas: Jurnal Pendidikan, Sosial dan Budaya ◽

10.32884/ideas.v7i3.420 ◽

2021 ◽

Vol 7 (3) ◽

pp. 89

Author(s):

Arifin Arifin

Keyword(s):

Data Collection ◽

Qualitative Method ◽

Secondary Data ◽

Primary Data ◽

Policy Enforcement ◽

Coffee Shop ◽

The People

Penelitian ini mendeskripsikan tentang kasus penegakan kebijakan protokol kesehatan yang tidak konsisten di Kota Pontianak. Kondisi masyarakat ini merepresentasikan keterlibatan mereka sebagai bagian dari penyelenggaraan kebijakan, khususnya dalam penegakan kebijakan protokol kesehatan di masa pandemic Covid-19. Terjadi ketimpangan yang tidak adil dalam penegakan aturan ini. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data primer melalui wawancara dan observasi. Pengumpulan data sekunder juga dilakukan dengan penelusuran daring. Berdasarkan hasil penelitian, ketaatan masyarakat Kota Pontianak terhadap penyelenggaraan aturan protokol kesehatan tergolong baik. Hal ini dilihat dari kepatuhan masyarakat dalam melaksanakan perilaku menjaga jarak, mencuci tangan, dan memakai masker secara konsisten. Meski demikian, ada juga pelanggaran aturan yang terjadi. Hal ini dilihat dari jumlah sanksi atau denda yang diberlakukan kepada sejumlah pengusaha kedai kopi. This paper describes the case of inconsistent health protocol policy enforcement in Pontianak City. The condition of this community represents their involvement as part of the implementation of policies, especially in the enforcement of health protocol policies during the Covid-19 pandemic. There is unfair and inequality in the enforcement of the rule. This research uses qualitative method, with primary data collection by interview and observation. Secondary data collection is also done with online browsing. Based on the results of the study, the adherence of the people of Pontianak city to the implementation of health protocol rules is relatively good. This is seen from the community's compliance in maintaining distance, washing hands, and wearing masks consistently. However, there is also a violation of the rules that occur, this is seen from the number of sanctions or fines imposed on a number of coffee shop entrepreneurs.

Download Full-text

Pengembangan Potensi Pusat Kota Serang sebagai Wisata Heritage Perkotaan Berbasis Masyarakat

Jurnal Master Pariwisata (JUMPA) ◽

10.24843/jumpa.2020.v07.i01.p07 ◽

2020 ◽

pp. 144

Author(s):

Arfah Sahabudin ◽

Rusdin Rusdin ◽

M. Sapari Dwi Hadian

Keyword(s):

Qualitative Method ◽

Heritage Tourism ◽

Secondary Data ◽

Decision Makers ◽

Primary Data ◽

Community Based ◽

Tourist Destination ◽

Library Research ◽

Strategic Policy ◽

Depth Interviews

The existence of the potential for heritage tourism in center of Kota Serang is now almost eliminated and forgotten, whereas if it is managed optimally, many benefits can be generated. The purpose of the research is to reveal the potential of heritage tourism in center of Kota Serang to be developed as a tourist destination. The research method used is a qualitative method. Primary data collection through observation techniques and in-depth interviews. Secondary data through library research. Data analysis uses an interactive model, through three activities namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that there is no clear strategic policy and the lack of efforts in achieving optimal utilization of potential inheritance for tourism development. The synergy of all stakeholders and decision makers is needed to run in line with the vision and mission of development. The proposed development model is community-based heritage tourism. Keywords: heritage tourism, urban-community-based tourism, urban tourism

Download Full-text

Pengelolaan Dream Island Sebagai Daya Tarik Wisata Pantai, Di Mertasari, Desa Sanur Kauh, Kecamatan Badung, Bali

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2020.v08.i02.p12 ◽

2020 ◽

Vol 8 (2) ◽

pp. 246

Author(s):

Martha Edlyn Marintan Hutagalung ◽

Dian Pramita Sugiarti

Keyword(s):

Management System ◽

Qualitative Method ◽

Secondary Data ◽

Planning System ◽

Primary Data ◽

Tourist Attraction ◽

Maximum Point ◽

Literature Study ◽

Tourist Destination ◽

Beach Tourism

This research have a purpose for to know about the management system and condition of 4A (Atraction, Accesibility, Amenity and Anciliary) from the Tourist Attraction of Dream Island Beach. The qualitative Method with the data sources from primary data and secondary data used to collect data. The Primary data of this research is the data that was come from the observation and interview, while the secondary one come from documentary or literature study to complete the primary data. The technique to choose the informant that was being used is Purpose Sampling. The result of this research pointed that the management system of Dream Island Beach didn’t went smoothly, because the planning system not reach the maximum point. The organization system already went smoothly, and all of the staff already put on their position according to their responsibility over their task. The connection between manager and the staff already on good terms, and the condition of tourist attraction on this beach already in good terms with many attraction inside the beach. The accessibility on this tourist destination still need more improvements especially on Toilet whom inadequate. The Anciliary or the institution on the Dream Island beach already reach the average point. Keywords: Management, Dream Island Beach, Beach Tourism.

Download Full-text

The Local Wisdom Value Of Mandhasiya Tradition (Study of Hindu Education)

Vidyottama Sanatana International Journal of Hindu Science and Religious Studies ◽

10.25078/ijhsrs.v3i1.790 ◽

2019 ◽

Vol 3 (1) ◽

pp. 1

Author(s):

Heny Perbowosari

Keyword(s):

Religious Education ◽

Direct Observation ◽

Qualitative Method ◽

Relevant Literature ◽

Secondary Data ◽

Primary Data ◽

Religious Values ◽

Environmental Preservation ◽

Research Results ◽

Village Community

Mandhasiya tradition is one of the local wisdom that is still carried out by the Gumeng Village community in Jenawi District, Karanganyar Regency. This tradition is believed by the community as a sacred and religious meaning, so the community is still encouraged to carry out this ritual. This study aimed at describing the reasons of Gumeng villagers to keep maintaining the Mandhasiya tradition, especially the local wisdom value of the Mandhasiya Tradition in the study of Hinduism education in Gumeng Village, Jenawi District, Karanganyar Regency and the implications of the Mandhasiya tradition toward Hindu communities in Gumeng Village, Jenawi District, Karanganyar Regency.This study used a qualitative method with a socio-cultural phenomenology approach. The primary data were collected by direct observation and interviews, while the secondary data by the exploration of journals, research results, and relevant literature sources. The results of this study concluded that 1) The reason to keep maintaining the Mandhasiya tradition by the Gumeng village community in Jenawi Subdistrict, Karanganyar Regency because of the desire to preserve the Javanese culture, ask for salvation to the Almighty God, maintain harmony among people, as well as trust in myths 2) Mandhasiya tradition have values of local wisdom based on the study of Hindu religious education, they are: religious values (Sraddha), togetherness values (Tat Twam Asi), environmental preservation values (Tri Hita Karana), sincerity values (Yajna), 3) implications of the Mandhasiya Tradition toward the society in Gumeng village, Jenawi Subdistrict, Karanganyar Regency is strengthening the community religiosity, strengthening solidarity, being involved in collective worship, and creating community welfare.

Download Full-text