scholarly journals KOMPLEKSNOST OBRAMBNO-VOJAŠKEGA OKOLJA NAREKUJE STRATEŠKO UPRAVLJANJE ODNOSOV Z JAVNOSTMI

2013 ◽  
pp. 11-31
Author(s):  
NADA SERAJNIK SRAKA
Keyword(s):  
Public Relations ◽  
Armed Forces ◽  
Public Affairs ◽  
Lessons Learned ◽  
Public Image ◽  
Communication Practice ◽  
The Public ◽  
Operational Activities ◽  
High Level

Vojska spada med ustanove državnega pomena, ki morajo komunicirati s svojimi številnimi javnostmi. Vojaški odnosi z javnostmi so del neoperativne aktivnosti oboroženih sil, njihov namen je vzpostavljanje ali ohranjanje dobrih odnosov in ustvarjanje sprejemljive podobe v javnosti, kar je življenjskega pomena za vsako vojsko. Vojaški odnosi z javnostmi se ne razlikujejo veliko od odnosov z javnostmi v zasebnem sektorju; uporabljajo enake strateške pristope in enaka orodja, le izdelek je drugačen. Ker delujejo v okolju javnega sektorja, so pogosto predmet kritične presoje medijev ter strokovne in tudi laične javnosti. Zato se, tako kot drugod, tudi na področju vojaških odnosov z javnostmi pričakuje visoka stopnja etičnosti in profesionalnosti. Komunikacijski primeri iz prakse državnih ustanov, pa tudi s področja obrambno- -vojaške prakse odnosov z javnostmi so v strokovni literaturi redko predstavljeni, v Sloveniji jih skoraj ni najti. V prispevku je prvič predstavljen študijski primer komu- nikacijskega programa in referendumske kampanje v podporo včlanitvi Slovenije v Nato. Primer je zanimiv za bralce, ne le zaradi celovite predstavitve kampanje, kritik in vprašanj, ki jih je kampanja sprožila, temveč tudi zaradi izjemnih izkušenj, ki so jih komunikatorji pridobili. Pokaže pa tudi na zapletenost in zahtevnost sodobnih političnih in vojaških odnosov z javnostmi, kar utrjuje potrebo po dosledni uporabi strateških pristopov h komuniciranju. Armed forces rank among the institutions of national interest and as such have to communicate with its numerous publics. Military public relations form a part of the armed forces’ non-operational activities, aimed at establishing or maintaining good relations with different stakeholders and creating an acceptable public image, which is vital to any army. Military public relations do not differ much from the public relations in the private sector. They both use the same strategic approaches and the same tools, but differ in the product. Since they operate in the public sector enviro- nment, they are often subject to critical judgement by the media, as well as of the professional and lay publics. It is thus expected that in military public affairs, the same as elsewhere, they demonstrate a high level of ethics and professionalism. Examples of communication practice of national institutions as well as of the defence and military sector are rarely presented in the literature and can hardly be found in Slovenia. This paper presents a case study of communication programme and the re- ferendum campaign led in support of Slovenia’s accession to NATO. The case study is also interesting for the readers not only because of the comprehensive presenta- tion of the campaign, criticism and questions raised by the campaign, but also due to the useful lessons learned by the communicators. Moreover, the case also points to the complexity and demanding nature of modern political and military public relations and thus reinforces the need for a consistent use of strategic approaches to communication.

scholarly journals DRUŽBENA OMREŽJA KOT IZZIV KOMUNICIRANJA V SLOVENSKI VOJSKI

2013 ◽  
pp. 33-38
Author(s):  
NINA RADUHA
Keyword(s):  
Social Networks ◽  
New Media ◽  
Armed Forces ◽  
Public Affairs ◽  
Communication Strategy ◽  
Public Image ◽  
Major Step ◽  
The Public ◽  
German Armed Forces ◽  
Communication Method

Slovenska vojska je na družbenih omrežjih aktivna od januarja 2013. Od takrat je naredila velik korak v komuniciranju znotraj tako imenovanih novih medijev, vendar še ne dosega ravni in načina komuniciranja zavezniških držav. Zato bo morala še veliko napora usmeriti v oblikovanje strategije komuniciranja znotraj družbenih omrežij, da bo izkoristila moč in doseg takšnega načina komuniciranja z javnostjo. Članek z analizo polletnega komuniciranja Slovenske vojske na družbenih omrežjih in s predstavitvijo dveh študij primerov, narejenih na ravni nemške vojske in Nata, potrjuje prej navedeno. Rezultati so pokazali, da je razvita komunikacijska strategija dobra, da s komuniciranjem prek družbenih omrežij Slovenska vojska bogato dopol- njuje svojo strategijo odnosov z javnostmi, da se predstavlja še bolj pregledno in da vedno bolj aktivno sodeluje z zainteresiranimi javnostmi. Najboljše komunikacijske rezultate dosega na Facebooku, medtem ko je v razvoju drugih omrežij, pridobiva- nju zaupanja organizacije in njenih zaposlenih v socialne medije ter v oblikovanju organizacijske kulture komuniciranja na teh ravneh še veliko dela, ki ga je treba opraviti. Pri tem ne smemo pozabiti, da je treba vse aktivnosti Slovenske vojske na družbenih omrežjih vnaprej in načrtno ter skladno z načrtovano celostno podobo or- ganizacije v javnosti razvijati do podrobnosti in hkrati aktivno slediti novim težnjam in aktivnemu dialogu z javnostmi. The Slovenian Armed Forces has become actively involved in social networks in January 2013. Since then, it has taken a major step in the communication within the so-called new media; however, it has still not attained the level and mode of com- munication of other allied countries. Much effort will thus have to be devoted to the development of a communication strategy within social networks in order to make use of the power and reach of such a public communication method. The article supports the above-mentioned facts with the analysis of six-month social network communication activities of the Slovenian Armed Forces and the presentation of two case studies carried out at in the German Armed Forces and NATO. The results have shown that the developed communication strategy was good; that Slovenian Armed Forces’ communication activities through social networks represent a rich comple- ment to its public affairs strategy; that such activities aid to its transparent presen- tation, and that its involvement with the interested public is becoming increasin- gly active. The best communication results have been achieved on Facebook, while there is still much to be done in the development of other networks, in building trust in social media within the organization and its employees, and in creating an orga- nizational culture of communication at these levels. In so doing, one must not forget that all Slovenian Armed Forces’ social networks activities should be thoroughly developed in advance and in a premeditated manner as well as in accordance with the planned corporate public image of the organization. At the same time, it should actively follow new trends and active dialogue with the public.

scholarly journals Trusting the Corona-Warn-App? Contemplations on trust and trustworthiness at the intersection of technology, politics and public debate

2021 ◽  
pp. 026732312110283
Author(s):  
Judith Simon ◽  
Gernot Rieder
Keyword(s):  
Technology Development ◽  
Public Debate ◽  
Lessons Learned ◽  
Initial Development ◽  
The Public ◽  
Public Debates ◽  
Moral Duties ◽  
Moral Demands

Ever since the outbreak of the COVID-19 pandemic, questions of whom or what to trust have become paramount. This article examines the public debates surrounding the initial development of the German Corona-Warn-App in 2020 as a case study to analyse such questions at the intersection of trust and trustworthiness in technology development, design and oversight. Providing some insights into the nature and dynamics of trust and trustworthiness, we argue that (a) trust is only desirable and justified if placed well, that is, if directed at those being trustworthy; that (b) trust and trustworthiness come in degrees and have both epistemic and moral components; and that (c) such a normatively demanding understanding of trust excludes technologies as proper objects of trust and requires that trust is directed at socio-technical assemblages consisting of both humans and artefacts. We conclude with some lessons learned from our case study, highlighting the epistemic and moral demands for trustworthy technology development as well as for public debates about such technologies, which ultimately requires attributing epistemic and moral duties to all actors involved.

YOU ARE WHAT THEY SEE

PEDIATRICS ◽  
1977 ◽  
Vol 60 (3) ◽  
pp. 312-312
Author(s):  
P. H. Rhodes
Keyword(s):  
Education And Training ◽  
Public Image ◽  
Value Judgments ◽  
The Public ◽  
High Level ◽  
And Training ◽  
Better Than

The value judgments about medicine are contributed to by the public image. Formerly this has been one of a devoted, caring, self-sacrificing, somewhat unworldly group of people, dedicated to their work for the suffering and diseased. But the doctors are not separate from society and they are affected by its values. These have been adopted by the profession so that it is coming to be seen as no worse and no better than any other group of comparable education and training. Its status has diminished and this has called into question its compensation at a high level. Status cannot be maintained when its base has been eroded.

The Public Image of Eastern Orthodoxy

2020 ◽  
Author(s):  
Heather L. Bailey
Keyword(s):  
Public Relations ◽  
Public Image ◽  
Russian Orthodox ◽  
Crimean War ◽  
The West ◽  
Eastern Orthodoxy ◽  
Russian Orthodox Church ◽  
The Public ◽  
Vatican Council ◽  
Public Relations Campaign

Focusing on the period between the revolutions of 1848 to 1849 and the First Vatican Council (1869–1870), this book explores the circumstances under which westerners, concerned about the fate of the papacy, the Ottoman Empire, Poland, and Russian imperial power, began to conflate the Russian Orthodox Church with the state and to portray the Church as the political tool of despotic tsars. As the book demonstrates, in response to this reductionist view, Russian Orthodox publicists launched a public relations campaign in the West, especially in France, in the 1850s and 1860s. The linchpin of their campaign was the building of the impressive Saint Alexander Nevsky Church in Paris, consecrated in 1861. The book posits that, as the embodiment of the belief that Russia had a great historical purpose inextricably tied to Orthodoxy, the Paris church both reflected and contributed to the rise of religious nationalism in Russia that followed the Crimean War. At the same time, the confrontation with westerners' negative ideas about the Eastern Church fueled a reformist spirit in Russia while contributing to a better understanding of Eastern Orthodoxy in the West.

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

Pengelolaan website sebagai Media Informasi Publik

2020 ◽  
Vol 2 (2) ◽  
pp. 201-220
Author(s):  
Rina Himaturipa ◽  
Abdul Azis Maarif ◽  
Yusuf Zaenal Abidin
Keyword(s):  
Public Relations ◽  
Management Process ◽  
City Governments ◽  
Regional Office ◽  
The Public ◽  
Study Approach ◽  
Fact Finding ◽  
Or Organization ◽  
Application Programs

Tujuan dari penelitian ini adalah untuk mengetahui proses pengelolaan dimulai dari pencarian data dan fakta, perencanaan, pengaplikasian program, serta tahap evaluasi. Proses ini merupakan rangkaian dari pengaplikasian konsep four step public relations yang dijalankan oleh humas Kantor Wilayah Kementrian Agama Provinsi Jawa Barat, yaitu tahap fact finding, planning and programming, taking actions and communications, and evaluations. Penelitian ini menggunakan paradigma konstruktivisme , pendekatan kualitatif dan metode studi kasus, mengenai suatu lembaga atau organisasi dengan berupa fenomena yang ada dan terjadi nyata disuatu lembaga atau organisasi. Hasil dari penelitian ini menerangkan bahwa proses pengelolaan website menghasilkan data yang terbagi kedalam dua bagian yaitu fakta primer dan sekunder , setelah data didapatkan selanjutnya perencanaan program aplikasi yang memudahkan publik, lalu pengaplikasian program aplikasi seperti halnya E-MTQ, SIMKAH, dan lain-lain, tahap akhir yaitu evaluasi yang dilakukan seperti Rapat Koordinasi dengan Pemerintah Provinsi dan Kab/Kota. Kata Kunci :  Pengelolaan; Humas; Website       The purpose of this research is to find out the management process, Fact Finding, Planning and programming, Taking Actions and communications, and evaluation stages. This process is a series of applications of the four-step public relations concept run by the PR of the Regional Office of the Ministry of Religion of West Java Province. Researchers also use a case study approach that is about an institution or organization in the form of phenomena that exist and occur real in an institution or organization. The results of this study explain that the website management process produces data which is divided into two parts, namely primary and secondary facts, after the data is obtained then the planning of application programs that facilitate the public, then application of application programs such as E-MTQ, SIMKAH, and others, the final stage is an evaluation conducted such as a Coordination Meeting with the Provincial and District / City Governments. Keywords: Management; PR; Website

scholarly journals The General, His Fandom, and a Participatory Pandemic

2021 ◽  
Vol 82 ◽  
pp. 53-78
Author(s):  
Angelina Ilieva ◽  
Keyword(s):  
Focal Point ◽  
Public Image ◽  
Fan Culture ◽  
The Public ◽  
Military Medical Academy ◽  
Medical Academy ◽  
The Media ◽  
Characteristic Features ◽  
The Military

In February 2020, the Bulgarian government established the National Operational Headquarters for Combating the COVID-19 Pandemic in Bulgaria. General Ventsislav Mutafchiyski, a military doctor, professor at the Military Medical Academy in Sofia, was appointed as its chairman. This paper presents a case study on the public image of Ventsislav Mutafchiyski, its readings and interpretations by the audience, and the specific fan culture that emerged around his media persona during the first wave of the COVID-19 pandemic in Bulgaria. Placed in the spotlight of the media at the very beginning of the crisis, Mutafchiyski became extremely popular as the public figure most strongly associated with the fight against the spread of the disease in the country. Around his media persona, shaped in the public imagination as a wartime leader, a fan culture has grown with all its characteristic features and dimensions: fans and anti-fans, affirmative and transformative fandom. As a fictional character, Mutafchiyski has appeared in numerous forms of vernacular creativity: poems, songs, material objects, jokes, fake news, conspiracy theories, and memes. In this way, the General has become the main character of Bulgarian pandemic folklore and the focal point of a participatory pandemic.

scholarly journals Organizational culture of the Public Service and features of its change

2019 ◽  
pp. 114-122
Author(s):  
Nataliіa Sorokina
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Public Service ◽  
High Performance ◽  
Psychological Climate ◽  
Public Servants ◽  
Public Authorities ◽  
The Public ◽  
High Level ◽  
Motivation To Work

The article is devoted to the study of organizational culture in public service. The essence of the concept of organizational culture is considered. It has been determined that organizational culture is an interdisciplinary phenomenon which concern several fields. Therefore, there is no single approach to understanding of this concept. It is indicated that organizational culture is a distinguishing feature of every organization and is a decisive factor in the success / the failure of the whole group. In the article, the author conducted a sociological survey among public servants. The purpose of the survey was to find out what major changes have occurred in the organizational culture of public service in recent years. Based on empirical data, it has been found that changes in organizational culture are very slow. Respondents noted that the majority of elements of organizational culture remained constant, such as: the culture of appearance; the individual independence and the responsibility; the interaction of members of the organization with each other; the physical and psychological comfort; the motivation to work. It is proved that a favorable socio-psychological climate in public authorities is very important. So, the high performance indicators of the authorities, the low staff turnover, the high level of labor discipline, and the absence of tension and conflicts in the group depend on it. The important elements of organizational culture, such as the motivation to work, the culture of appearance, the communication links both within the organization (between public servants) and outside (public relations) are analyzed. It is indicated that the leader plays a key role in communication. He must directly participate in the formation of a favorable moral and psychological climate in the group. It has been established that the process of changing organizational culture is quite complicated, requires time and effort, and high level of professionalism of leader. Changes very often cause discontent of the group, they are often perceived painfully. A strong organizational culture generates a positive image of the public service, which in is turn an important factor in raising confidence in public authorities. Therefore, it is necessary to continue to studied organizational culture, to monitor its formation, to improve and to regulate its changes.  

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