scholarly journals NONPROFIT MARKETING IN KOPAČKI RIT NATURE PARK AS TOURIST DESTINATION

2016 ◽  
Vol 11 (2) ◽  
pp. 124-130
Author(s):  
Vesna Vučemilović ◽  
Biserka Vištica
Keyword(s):  
Swot Analysis ◽  
Nonprofit Marketing ◽  
Nature Protection ◽  
Tourist Destination ◽  
Case Study Methodology ◽  
Nature Park ◽  
The Republic ◽  
Touristic Development ◽  
Nature Parks ◽  
Kopački Rit

Eastern part of the Republic of Croatia as a tourist destination is not fully valorized yet, despite its natural values and rich cultural heritage. Stronger contribution to touristic development could be ensured by Kopački rit Nature Park as potentially great tourist attractor. Its flora and fauna attract people for educational and tourist reasons. Tourism in nature parks has certain limitations due to primary goals which are protection and preservation of nature together with sustainable management of nature resources and ensuring an undisturbed course of natural processes. The aim of this research is to emphasize importance of marketing tools implementation in process of tourist activities development. Through application of marketing techniques and especially nonprofit marketing, primary goals related to nature protection can be harmonized with development of self-financing through tourism activities. Research was conducted by using case study methodology. Relevant persons for the topic were interviewed and from collected information SWOT analysis was made which may be used for policy suggestions in process of creation adequate tourist products and services together with ensuring quality education for visitors and minimizing visitors influence on natural resources. Key words: Kopački rit, protected areas, tourism in nature parks, nonprofit marketing.

scholarly journals NONPROFIT MARKETING IN KOPAČKI RIT NATURE PARK AS TOURIST DESTINATION

2016 ◽  
Vol 11 (2) ◽  
pp. 124-130
Author(s):  
Vesna Vučemilović ◽  
Biserka Vištica
Keyword(s):  
Swot Analysis ◽  
Nonprofit Marketing ◽  
Nature Protection ◽  
Tourist Destination ◽  
Case Study Methodology ◽  
Nature Park ◽  
The Republic ◽  
Touristic Development ◽  
Nature Parks ◽  
Kopački Rit

Eastern part of the Republic of Croatia as a tourist destination is not fully valorized yet, despite its natural values and rich cultural heritage. Stronger contribution to touristic development could be ensured by Kopački rit Nature Park as potentially great tourist attractor. Its flora and fauna attract people for educational and tourist reasons. Tourism in nature parks has certain limitations due to primary goals which are protection and preservation of nature together with sustainable management of nature resources and ensuring an undisturbed course of natural processes. The aim of this research is to emphasize importance of marketing tools implementation in process of tourist activities development. Through application of marketing techniques and especially nonprofit marketing, primary goals related to nature protection can be harmonized with development of self-financing through tourism activities. Research was conducted by using case study methodology. Relevant persons for the topic were interviewed and from collected information SWOT analysis was made which may be used for policy suggestions in process of creation adequate tourist products and services together with ensuring quality education for visitors and minimizing visitors influence on natural resources. Key words: Kopački rit, protected areas, tourism in nature parks, nonprofit marketing.

scholarly journals Sustainable Tourism Development in Russia: The Case of Baikal Harbour Project

2020 ◽  
Vol 9 (3) ◽  
pp. 179 ◽  
Author(s):  
Sergey Kirillov ◽  
Natalia Sedova ◽  
Mikhail Slipenchuk ◽  
Elena Vorobyevskaya
Keyword(s):  
Swot Analysis ◽  
Sustainable Tourism ◽  
Local Population ◽  
Special Economic Zone ◽  
Nature Protection ◽  
Russian Government ◽  
Sustainable Tourism Development ◽  
Economic Zone ◽  
The Republic ◽  
The Impact

Currently, the Russian government has announced the creation of 9 tourism and recreational zones, which have preferential taxation and are designed to develop domestic and foreign tourism. The paper considers the prospects for the development of the Baikal region concerning Special economic zone of tourism and recreation “Baikal Harbour”. The complex approach was used which included the variety of methods such as landscape and geochemical research, the study of contemporary environmental situation in order to assess the prospects for the development of recreation and nature protection. To assess the prospects for the region development as the local population see them the sociological survey was carried out. The SWOT-analysis revealed the positive and negative factors of territory development. To meet the priorities of socio-economic development of the Republic of Buryatia it is optimal to encourage the growth of Special economic zone “Baikal Harbour”. The impact of this zone is believed to be nonthreatening in comparison with unorganised tourism. The diversity of tourism and entertainment creates the necessary conditions for the efficient spending of tourists having a rest in the resort, and provides cash flow, allowing compensate all the investments in basic facilities and tourist infrastructure. Keywords: sustainable tourism, environmental management, special economic zones, Baikal Harbour, Lake Baikal

scholarly journals The Strategy Focuses of Recreation and Tourism Activities of Ichnia National Nature Park (Ukraine) Design Employing Canvas Business-model and SWOT-analysis

2021 ◽  
Vol 126 ◽  
pp. 07002
Author(s):  
Viktoriia Kiptenko ◽  
Tetiana Mykhailenko
Keyword(s):  
Business Model ◽  
National Parks ◽  
Swot Analysis ◽  
Environmental Issues ◽  
Information And Communication ◽  
Nature Park ◽  
Tourism Activity ◽  
Organizational Patterns ◽  
Nature Parks ◽  
Recreation And Tourism

National parks across the world contribute to the preservation of biodiversity, playing simultaneously an outstanding role in sustainable activities, recreation and tourism in particular. Experience with COVID-19 shows that resilience is fundamental to the sustainability of protected area visitation, which was affected in different ways by pandemics. The last decade challenges for the national nature parks of Ukraine, positive impetuses of several successful projects, enhancement of the community role in the environmental issues caused the search for a framing of the strategy of recreation and tourism activity of the national nature park located in Ichnia, Chernihiv oblast, Ukraine. By employing the Canvas business model and SWOT analysis the client-oriented shift in the above park strategy focuses ground prospects for facts-based decision-making and planning. The focuses advised include restructuring of the organizational patterns of the entity; modernisation of information and communication activities; profiling of demand and diversification of values for travellers of different motivation; networking with stakeholders.

scholarly journals SUSTAINABLE, SMART AND RESPONSIBLE NATURE PARK TOURISM

2021 ◽  
Vol 1 (13) ◽  
pp. 48-56
Author(s):  
Elina Konstantinova ◽  
Aija Peršēvica ◽  
Agnese Jeņina
Keyword(s):  
Nature Conservation ◽  
Quantitative Research ◽  
Nature Management ◽  
Nature Protection ◽  
Quantitative Research Methods ◽  
The Public ◽  
Nature Park ◽  
Nature Parks ◽  
The One ◽  
Conservation And Management

The one of the largest nature parks in Latvia is Nature Park “Piejūra”. It is a very complicated area due to its valuable and sensitive coastal habitats. On the one hand, it is a territory with rich biodiversity, and on the other hand it is an area actively used by visitors and tourists due to its location close to the capital of Latvia. Therefore, implementation of sustainable nature protection, conservation and management activities is particularly important. However, as the area is widely visited, there is public resistance to the implementation of management activities. The aim of the research is to identify the level of awareness and attitude of Nature Park visitors in respect of the nature conservation, protection and management activities. To achieve the aim of the research, quantitative research methods have been used. The data allows us to conclude that the understanding of the necessary nature management and protection activities has become deeper in the society. The public understands the established restrictions and considers that there is no necessity to strengthen the restrictions, but only to promote their observance. The study confirms that the attitude towards and understanding of the nature conservation activities changes in the society if there is enough information provided and the necessity for the activities is explained.

Interaction Process Model – ESM Quality Model Development Tool

2020 ◽  
Vol 25 (1) ◽  
pp. 10-17
Author(s):  
B.V. Boytsov ◽  
◽  
G.S. Zhetessova ◽  
M.K. Ibatov ◽  
◽  
...  
Keyword(s):  
Process Model ◽  
Swot Analysis ◽  
Statistical Data ◽  
Model Development ◽  
Interaction Process ◽  
Educational Process ◽  
Quality Model ◽  
Development Tool ◽  
The Republic ◽  
Education Science

The article discusses the methodology and provides the results of a multivariate SWOT analysis for a scientific and manufacturing educational process based on a set of regulatory and strategic documents, statistical data of the Republic of Kazakhstan; The main conclusions and description of the generated matrices for the subjects of interaction within the hierarchical triangle «Education – Science – Manufacturing (ESM)» are given.

scholarly journals Stationary Traffic as a Factor of Tourist Destination Quality and Sustainability

2021 ◽  
Vol 13 (7) ◽  
pp. 3965
Author(s):  
Robert Maršanic ◽  
Edna Mrnjavac ◽  
Drago Pupavac ◽  
Ljudevit Krpan
Keyword(s):  
Synthesis Method ◽  
Hotel Industry ◽  
Point Of View ◽  
Tourist Destination ◽  
Scientific Methods ◽  
Tourist Destinations ◽  
Analysis And Synthesis ◽  
The Republic ◽  
Method Analysis

Since the Republic of Croatia is one of the most popular European and world tourist destinations, the aim of this paper is, from the user’s (n = 596) point of view, to research the importance of stationary traffic in tourist destinations. The purpose of this paper is to point out the possibilities of improving the tourist destination quality and sustainability through an adequate parking service. In order to corroborate constructed scientific hypotheses, a larger number of scientific methods were used from which a polling method, analysis and synthesis method, descriptive statistics method, t-test, and analysis of variance (ANOVA) should be singled out. The major finding of this paper indicates a relatively big importance of stationary traffic (M = 6.51; SD = 2.21) as an element of tourist destination quality. Moreover, regarding the quality of tourist destination, the results of this paper suggest that the parking space availability is more important than the way parking or parking payment are organized. Between the experienced parking problem in a tourist destination and age on one side and evaluation of the importance of stationary traffic as an element of tourist destination quality on the other side, a statistically important connection was established. Gained knowledge can be particularly helpful to hotel industry managers but also to traffic managers whose duty is to provide an adequate number of parking spaces in tourist destinations.

scholarly journals Slano kopovo: Possible directions of touristic development

2008 ◽  
Vol 88 (4) ◽  
pp. 91-98 ◽  
Author(s):  
Jovana Brankov ◽  
Bojana Zujovic
Keyword(s):  
Protected Areas ◽  
Great Degree ◽  
Nature Reserves ◽  
Biological Characteristic ◽  
Tourist Destination ◽  
Touristic Development

As tourism, as an activity, in a great degree depends on quality of environment, protected areas has become more important in tourist destination during last few decades. The best conformations of this are Special nature reserves, among which, for its own characteristics, Slano kopovo stands out. Palaeomeander of river Tisa, area of unique biological characteristic which is represented by specific salty places, still hasn't been valuated in tourism enough. The aim of this project is to point at values that can attract tourists, and ways of area arrangement regarding preservation and protection of environment.

scholarly journals Beach Development Strategy as Tourism Destination in Tabanan Bali

2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Community Leaders ◽  
Analysis Method ◽  
Tourist Destination ◽  
Factor Matrix ◽  
Tourist Destinations ◽  
The Government ◽  
Suitable Potential

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

scholarly journals MODEL STRATEGIC PLACES TRIANGLE UNTUK PENGEMBANGAN KAWASAN PARIWISATA

2007 ◽  
Vol 6 (1) ◽  
Author(s):  
Muchammad Nurif
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Internal Environment ◽  
Tourist Destination ◽  
Cultural Changes ◽  
Natural Beauty ◽  
Tourism Sector ◽  
Mapping Analysis ◽  
Regulation Policy ◽  
One Stop

This research conducts on analysis of changes in the external environment of tourist destination especially for Kota Batu Malang District (East Java Province). The result of mapping analysis of the external environment shows factors that influence the condition, such as technological changes, the changes on regulation policy, socio-cultural changes, economical changes, and market changes. The analysis of internal environment of tourist destination in Kota Batu Malang results some influencing factors, namely a) nearness to Surabaya as the centre of government and economy, b) bureaucratic government system, c) the growth of industrial and tourism sector after agriculture. The use of Strategic Place Triangle approach and SWOT analysis results Positioning, Differentiation, and Brand of Kota Batu Malang tourism area. The Positioning of Kota Batu Malang tourism area is Bali of East Java that still holds religious values and local culture. The Differentiation is one-stop-shopping services, endless tourism enchantment, natural beauty, welcoming people, fame and enchant. The Brand of Kota Batu Malang tourism area is Enchantment of Kota Batu Malang Tourism.

scholarly journals SUSTAINABLE VILLAGES

2020 ◽  
Author(s):  
Nada Kosanovic ◽  
◽  
Suncica Vjestica ◽  
Keyword(s):  
Rural Areas ◽  
Sustainable Management ◽  
Nature Protection ◽  
The Sustainable Development ◽  
Educational Structure ◽  
Integrated Rural Development ◽  
Management Of Resources ◽  
The Republic ◽  
Folk Tradition ◽  
The Village

Despite the fact that we live in a country where the farmers' associations are created among the first on the Old Continent, and where one of the first Institute for Nature Protection is created, statistics warn us that the demise of several hundred Serbian villages and thus the emptying of strategically important areas of the state of Serbia today, is a serious development problem. In this paper an analysis of the rural, age and educational structure of the population, in rural areas of the Republic of Serbia, has been performed. The authors believe that the situation is not hopeless and point out that the sustainable development of the village is possible only if favorable local preconditions for it are met. Therefore, it is necessary to revive and institutionally expand the competencies of rural local communities as a form of local rural self-government in the Serbian folk tradition. Accordingly, decentralization and polycentric development are the main conditions for the renewal of the population and devastated parts of Serbia. Moreover, native networks and integrated rural development are models applicable through LAP in accordance with the characteristics of the area. Nowadays, it is necessary to raise people's awareness of the importance of rural survival and sustainable management of resources in agriculture, i.e. to breathe new life into rural areas, which would also be a motive for staying in the countryside.

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