scholarly journals The Influence of Religiusity and Halal Label through Halal Awareness Purchase Decisions

2020 ◽  
Vol 3 (3) ◽  
pp. 1739-1746
Author(s):  
Wisnu Mahendri ◽  
Junianto Tjahjo Darsono ◽  
Achmad Firdiansjah
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Model ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Technique

This study examines four variables namely religiosity, halal labels, halal awareness and purchasing decisions. The purpose of this study is to analyze and explain the effect of religiosity and halal labels on KFC product purchase decisions by testing halal awareness as intervening. The research respondents were KFC consumers in Jombang which were Muslim. A total of 133 respondents were sampled in this study. The analysis technique is descriptive and linear regression for confirmation on a structural equation model built by the researcher. The quantitative approach was chosen to explain the influence between research variables. Data collection using a questionnaire. The results of this study found that religiosity, halal labels and halal awareness had a positive impact on purchasing decisions for KFC products in Jombang. In previous studies, most religiosity variables and halal labels on purchasing decisions were examined without using intervention variables. This study includes an intervention variable, namely halal awareness to see its effect on purchasing decisions.

scholarly journals E-Trust and Post-Purchase Experience on Repurchase Intention through Customer Satisfaction: Study on Instagram Account @Jastipmlg

2020 ◽  
pp. 50-58
Author(s):  
Amara Naafiarsha ◽  
Harianto Respati ◽  
Achmad Fridiansjah
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Equation Model ◽  
Quantitative Approach ◽  
Repurchase Intention ◽  
Analysis Technique ◽  
Post Purchase

This study examines four variables between e-trust, post-purchase experience, customer satisfaction, and repurchase intention. The objective is to analyze and explain the effect of e-trust and post-purchase experience on repurchase intention by testing customer satisfaction as an intervening variable. The object of research is personal shoppers also known as Jasa Titip through Instagram, namely the @jastipmlg. 100 respondents in this study are followers and customers who make repurchases. The analysis technique uses descriptive analysis and linear regression to confirm the structural equation model that is built. The quantitative approach was chosen to explain the influence of the research variables. The results of this study found that e-trust and post-purchase experience affect repurchase intention through customer satisfaction.

PENGARUH ABILITY, BENEVOLENCE DAN INTEGRITY TERHADAP TRUST, SERTA IMPLIKASINYA TERHADAP PARTISIPASI PELANGGAN E-COMMERCE: STUDI KASUS PADA PELANGGAN E-COMMERCE DI UBM

2017 ◽  
Vol 2 (2) ◽  
pp. 155-168 ◽  
Author(s):  
David Wong
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Likert Scale ◽  
Equation Model ◽  
The Other ◽  
Predictor Variables ◽  
Analysis Method ◽  
Other Hand

This research aims at analyzing (1) the effect of vendor’s ability, benevolence, and integrity variables toward e-commerce customers’ trust in UBM; (2) the effect of vendor’s ability, benevolence, and integrity variables toward the level of e-commerce customers’ participation in Indonesia; and (3) the effect of trust variable toward level of e-commerce customers participation in UBM. This research makes use of UBM e-commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 200 respondents. For data analysis method, Structural Equation Model was used. Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has a positive and significant effect on customers’ trust. On the other hand, it is only vendor’s integrity and customer’s trust that have a positive and significant effect on e-commerce customers’ participation in UBM. Keywords: e-commerce customers’ participation, ability, benevolence, integrity

scholarly journals The Effect of Promotion Mix on the Purchasing Decisions of Kaluna Living Pillows with Brand Awareness as an Intervening Variable

2021 ◽  
Author(s):  
Yustika Astary ◽  
David Sukardi Kodrat
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Dependent Variables ◽  
Independent Variable

The purpose of this study was to determine the effect of the promotion mix on the decision to purchase Kaluna Living pillows with brand awareness as an intervening variable. The sample in this study was 96 Kaluna Living consumers, where the non-probability technique used in this study was purposive sampling. The independent variable was the promotion mix, while the dependent variables were brand awareness and purchasing decisions. Data collection was conducted using a questionnaire. The data were analyzed using the Partial Least Square-Structural Equation Model (SEM) with partial least square (PLS) path analysis using the Smart PLS 3.0 software. The results showed that the promotion mix had a positive and significant effect on brand awareness; brand awareness had a positive and significant effect on purchasing decisions; the promotion mix had a positive and significant effect on purchasing decisions; and brand awareness was able to mediate part of the influence of the promotion mix on the purchasing decisions with a VAF value of 30.3%. Keywords: promotion mix, brand awareness, purchase decisions, accessories home, creative industries

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals MODEL ALTMAN SCORE DAN GROVER SCORE : MENDETEKSI FINANCIAL DISTRESS PADA PERUSAHAAN RITEL DI INDONESIA

AKUNTABILITAS ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 133-154
Author(s):  
Patmawati Patmawati ◽  
Muhammad Hidayat ◽  
Muhammad Farhan
Keyword(s):  
Structural Equation Model ◽  
Financial Distress ◽  
Structural Equation ◽  
Positive Impact ◽  
Poor Performance ◽  
Equation Model ◽  
Analysis Method ◽  
Public Companies ◽  
Score Model ◽  
A Company

This study aims to detect financial distress of listed retail companies at Indonesian Exchange using Altman Score and Grover Score Model. The samples are go public companies in Indonesia, which consist of 20 retail companies. Structural Equation Model (SEM) was employed as the analysis method using PLS software. The result shows that Altman Score Model has positive impact toward financial distress. High score on Altman Score indicates poor performance of a company. Further, Grover Score model has positive impact toward financial distress on retail companies which are go public circa 2015-2018. Higher score of grover score indicates a company has been suffering financial distress. Lastly, we inference that Altman Score Model is more accurate in detecting financial distress compared to Grover Score Model     

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention?

2021 ◽  
Vol 22 (1) ◽  
pp. 86-102
Author(s):  
Hanifah Jasin ◽  
◽  
Siti Mujiatun ◽  
Muis Fauzi Rambe ◽  
Rahmad Bahagia Siregar ◽  
...  
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Structural Equation Model ◽  
Significant Influence ◽  
Representative Sample ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Islamic Bank

The purpose of this research is to study the factors that influence trust and purchase intention on Islamic Bank Products in Medan City and produce models for measuring trust and purchase intention on Islamic Bank products in Medan City. In this study the population is unknown, therefore a representative sample with non-probability sampling technique is needed and the method used is purposive sampling. In this study, the number of indicators is 21, so by using ten times the indicator calculation, the required sample size is 170 people. Data collection was carried out using observations, questionnaires and documentation studies. Data analysis in this study was carried out by using the Structural Equation Model (SEM). The results showed that there was a positive and significant influence on Bank Reputation on Trust, There was a positive and significant influence of Religiosity on Trust, there was a positive and significant influence on Bank Reputation on Purchase Intention, there was a positive and significant influence on Religiosity on Purchase Intention, there was a positive and significant influence. trust in Purchase intention. Trust can positively mediate the effect of Bank Reputation on Purchase Intention and Trust can positively mediate the influence of Religiosity on Purchase Intention.

scholarly journals Effect of digital payments and sales promotion on beverage franchise product purchase decisions :case study of Haus consumers in Binus branch

2021 ◽  
Vol 6 (1) ◽  
pp. 71
Author(s):  
Muhammad Yusuf ◽  
Pitri Yandri
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Sales Promotion ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
Simultaneous Effect ◽  
Analysis Technique ◽  
Digital Payments

Abstract: In the era of globalization, the progress of science and technology is growing very rapidly. In the field of marketing, one of them is by increasingly advanced payment methods and sales promotions. Promotions and digital payments are also strategies to attract consumers to make purchasing decisions. This study aims to determine the partial and simultaneous effect of digital payments and sales promotions on purchasing decisions for thirsty drinks. The population of this research is the consumers of the Haus drinks,  Binus branch in West Jakarta, and have made a purchase of Haus. The sampling technique used was non-probability sampling, namely the purposive sampling technique with 80 respondents. The data analysis technique used is the Structural Equation model with SmartPLS. The results of this study indicate that digital payments and sales promotions have a simultaneous effect on purchasing decisions. Partially digital payments and sales promotions have a significant effect on purchasing decisions at the Binus branch of Haus drinks.

scholarly journals Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance

2020 ◽  
Vol 5 (1) ◽  
pp. 122-135
Author(s):  
Guruh Taufan Hariyadi ◽  
Imam Nuryanto ◽  
Michaela Pratiwi Wijaya
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Perceived Quality ◽  
Integrated Model ◽  
Equation Model ◽  
Purchasing Decisions ◽  
Confirmatory Analysis ◽  
Causality Relationship ◽  
Brand Resonance

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality

scholarly journals PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP BRAND IMAGE GRAB DENGAN KEPUASAN KONSUMEN

2021 ◽  
Vol 10 (1) ◽  
pp. 82
Author(s):  
Ida Bagus Putra Pradnyana ◽  
I Gusti Ngurah Putra Suryanata
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Equation Model ◽  
Test Results ◽  
Price Promotion ◽  
Analysis Technique

The purpose of this study was to determine the effect of price, promotion and service quality and customer satisfaction on brand image. The population in this study are people in Denpasar City who use the Grab application. The number of samples obtained is 100 respondents using the Lemeshow formula, which has been determined by the non-probability sampling method, namely incidental sampling. The analysis technique used is the statistical method of Structural Equation Model (SEM). The test results show that the variables of price, promotion, service quality and customer satisfaction have an effect on brand image. Keywords: price, promotion, service quality, customer satisfaction, brand image  

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