scholarly journals The Effect of Term of Payment on Customer Loyalty with Electronic Word of Mouth as Moderating Variable

2021 ◽  
Vol 3 (2) ◽  
pp. 125-134
Author(s):  
Ufi Rumefi
Keyword(s):  
Customer Loyalty ◽  
Research Method ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Complaint Handling ◽  
Quality Product ◽  
Dependent Variables ◽  
Independent Variable ◽  
The Relationship ◽  
Test Result

This research was conducted to find out and explain the influence of Term of Payment dependent variables on independent variable Customer Loyalty with Electronic Word of Mouth as moderating variable. Samples in this study were customers of UD SUMBER AGUNG which amounted to 37 respondents, the research method used is quantitatively described with a tool SPSS.16 aids, the results of the study showed nillai t sig. the effect of Term of Payment on Customer Loyalty before moderating test of 0.000 is less than 0.05 this means that Term of Payment affects Customer Loyalty before moderating test for percentage of R-Squares effect of Term of Payment on Customer Loyalty of 57.3% the remaining 42.7% is influenced by other variables such as: complaint handling and good quality product. The test result of t. sig variable Term of Payment to Customer Loyalty after moderating with Electronic Word of Mouth as moderating variable is AbsX1_X2 (0.789>0.05) this explains that Electronic Word of Mouth as moderating variable is not able to strengthen the relationship between X to Y.

scholarly journals PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DI PT. MPM FINANCE CABANG PANAM PEKANBARU

2018 ◽  
Vol 6 (1) ◽  
pp. 33-46
Author(s):  
Putra Budi Ansori
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Research Model ◽  
Linear Regression Equation ◽  
Positive Meaning ◽  
Independent Variable ◽  
The Relationship ◽  
Test Result

This research was conducted in the research conducted at PT MPM Finance, branches of Panam Pekanbaru, HR Soebrantas KM 12 No:A7  Pekanbaru City in 2017. Research aims to understand the influence of relationship marketing to customer loyalty in PT.MPM finance the branches of panam pekanbaru. The population in this study is 8,943 consumers who at PT MPM Finance, branches of Panam Pekanbaru, Then the number of samples is rounded to 99 consumers, after calculated by the Slovin formula. The sampling technique was done by accidental sampling. It means respondents (a subject) selected by chance alone from members of the population who are willing to are only sampled.From the analysis of single linear regression equation was formulated: Y= 7,988 + 0,639X .Where, constant at 7,988, meaning that if the variable Relationship Marketing is 0, then the dependent variable Relationship Marketing of 7,988 and a regression coefficient of variable variable Relationship Marketing  amounted to 0,639, which means that if the  Customer Loyalty  increased by 1 point, then the Customer Loyalty also will be increased by 0,639. The coefficient is positive, meaning a positive relationship between the Relationship Marketing of the Customer Loyalty. The higher the Relationship Marketing the increasing Customer Loyalty. Based on test result of significant test (t), obtained t count value for independent variable of Relationship Marketing (X) is 12,486. The t table value with df = 99-2 and the 5% or 0.05 confidence level, is 1.98472. From these values can be concluded t count > t tabel means, there is a significant relationship or influence between Relationship Marketing to the Customer Loyalty of PT MPM Finance, branches of Panam Pekanbaru. Obtained value of R2 or R Square equal to 0,616 or 61,6%. This value can be interpreted that changes in the value of Customer Loyalty are influenced by changes in the value of free Relationship Marketing  by 61,6 % while 38,4% is determined by other variables that do not exist in this research model.   Keyword : Relationship Marketing, Customer Loyalty

scholarly journals Pengaruh Electronic Word of Mouth Terhadap Keputusan Berkunjung di Desa Wisata Cibeusi Kabupaten Subang

2020 ◽  
Vol 6 (1) ◽  
pp. 127-150
Author(s):  
Nova Riana ◽  
Rieke Sri Rizki Asti Karini ◽  
Satria Delonika Regiawan
Keyword(s):  
Word Of Mouth ◽  
Hypothesis Test ◽  
Test Validity ◽  
Secondary Data ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Normality Test ◽  
Independent Variable ◽  
Regression Correlation ◽  
Test Result

This study aims to determine the effect of Electronic Word of Mouth on visit decision in Tourism Village Cibeusi Subang Regency. The research method used is a quantitative method with descriptive and verificative approach. The data used in this study including primary and secondary data. The samples amounted on 100 respondents, taken from the tourist population in 2018 counted as 3.218 tourists . This sample is calculated by using the Slovin formula. The sampling technique is done using incidental approach. Data collection is done using observation, questionnaire, interview and documentation. The model of the questionnaire used a Likert scale. The verificative analysis used were instrumental test (validity test and reliability test), normality test, heteroscedascity test, simple linear regression, correlation analysis, analysis of determination and partial hypothesis test. The results of this study showed that the correlation between variables categorized as moderate. The effect of the independent variable on the dependent variable was 23.7%, whilst 76.3% was influenced by other variables not examined in this study. The t test result showed that the value of  tcount  > ttable (5,512 > 1,984) with a significance of 0,000 < 0.05, so it can be concluded that the Electronic Word of Mouth has a positive and significant effect on the decision to visit Cibeusi Tourism Village, Subang Regency.

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

PENGARUH NILAI PELANGGAN, INOVASI PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH BANK MUAMALAT INDONESIA CABANG MADIUN

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Binti Mutafarida
Keyword(s):  
Quality Of Service ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Product Innovation ◽  
Customer Value ◽  
Research Method ◽  
Sampling Method ◽  
Descriptive Research ◽  
Independent Variable

The development of sharia banking in Indonesia very rapidly grow up preceded by Bank Muamalat Indonesia and in 2013 ranked as the bank with the highest loyalty and the best among other sharia banking nationally. Bank Muamalat Indonesia branch of Madiun is one of the first branch in Madiun and currently has many competitors from other sharia banking. Based on this background, in this study take what factors affect the size of customer loyalty Bank Muamalat Indonesia branch of Madiun. Based on the result of research, it is found that the level of loyalty of customer of Bank Muamalat of Madiun branch is mostly influenced by product innovation with value of t test value obtained by t-count 2,493, while second factor is influenced by service quality with result of tcount 2,268. So the least influenced factor by the value of the customer is with value of 2.217. This research is a descriptive research method and associative / relationship, this matter to know the value of independent variable. While population of this research is funding customer of Bank Muamalat Indonesia branch of Madiun with amount of 22.196 customer by taking data using random sampling method as much as 108 customer. Keyword: Customer Value, Product Innovation AND Quality Of Service

Influence of type and source of electronic word-of-mouth on consumers' health care-seeking decisions

2020 ◽  
Vol 48 (11) ◽  
pp. 1-9
Author(s):  
Xiaohong Chen ◽  
Ming Chen ◽  
Shih-Heng Yu ◽  
Yinxia Wu ◽  
Anqian Tao
Keyword(s):  
Health Care ◽  
Online Community ◽  
Word Of Mouth ◽  
Medical Advice ◽  
Health Care Seeking ◽  
Electronic Word Of Mouth ◽  
Care Seeking ◽  
Class A ◽  
Tier 3 ◽  
The Relationship

We examined the influence of the type (positive vs. negative) and source (patients' online community vs. general online community) of electronic word-of-mouth (eWOM) on consumers' health care-seeking decisions. Participants in this 2 × 2 between-subjects study comprised 160 patients who had sought medical advice at a large Tier 3, Class A hospital in China in 2019. The results show that negative (vs. positive) eWOM had a greater influence on consumers' health care-seeking decisions, with similar results for the patients' (vs. general) online community. In addition, positive eWOM from the patients' (vs. general) online community had a greater influence on participants' health careseeking decisions but the result was not significant for negative eWOM. Credibility of eWOM also mediated the relationship between eWOM and health care-seeking decision. Practical and theoretical implications are discussed.

scholarly journals Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment

2021 ◽  
Vol 16 (4) ◽  
pp. 992-1007
Author(s):  
Bogdan Anastasiei ◽  
Nicoleta Dospinescu ◽  
Octavian Dospinescu
Keyword(s):  
Latent Variables ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Argument Quality ◽  
Message Type ◽  
Source Expertise ◽  
The One ◽  
Random Groups ◽  
The Relationship ◽  
Adoption Intention

Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized. One of the major dilemmas consists in establishing which kind of word-of-mouth has more influence on customers’ perceptions. The purpose of this study is to assess the relationships between perceived argument quality (PAQ) and perceived source expertise (PSE), on the one hand, and electronic word-of-mouth adoption intention on the other hand, for an incentivized message compared to a non-incentivized message. We processed answers from two different random groups by using adapted PAQ and PSE inventories of questions. The constructs, latent variables and items were analyzed in IBM Amos software, and our findings confirm the hypotheses regarding the relationship between the attributes of the message (argument quality and source expertise) and message credibility. Additionally, we found a significant positive relationship between message credibility and electronic word-of-mouth adoption intention. Our research also explores the moderating role of the message type (incentivized vs. non-incentivized) in the relationships above, and we discovered that the message type significantly moderates the relationship between perceived argument quality and credibility, but the type of message does not moderate the relationship between message credibility and eWOM adoption intention.

scholarly journals The Relationship between Reputation, Customer Satisfaction, Trust, and Loyalty

2014 ◽  
Vol 4 (3) ◽  
pp. 368 ◽  
Author(s):  
Roshana Gul
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Positive Sign ◽  
Medical College ◽  
Independent Variable ◽  
Relationship Of ◽  
The Relationship ◽  
Self Administered Questionnaire

Though a lot of studies have been done to conclude customer loyalty as dependent variable but still there is a vast margin of researches to be conducted in future in different spheres of this construct. On the other hand the truth of the importance of customer loyalty as an enduring asset cannot be falsified. It is fundamental for organizations to build up long term and mutual beneficial associations with the customers. The purpose of this research paper is to show the inter relationship of reputation, customer satisfaction and trust on customer loyalty. According to the observations reputation is the major independent variable that has significant relationship with customer satisfaction, customer loyalty, and trust. Data for this research study was taken from the Islamia University, Quaid-e-Azam Medical College, and different banks located at various geographic locations of Bahawalpur region of Pakistan. Data was collected through self administered questionnaire and analyzed by using regression through SPSS. The results have been drawn from 150 users of NISHAT LINEN and it was found that there is positive and significant relationship among reputation, customer satisfaction, trust and customer loyalty. Hence the studies give the positive sign that with the increment of reputation, customer satisfaction and trust the customer loyalty enhances.  

An Empirical Examination of the Anomie Theory of Drug Use

1983 ◽  
Vol 13 (1) ◽  
pp. 49-62 ◽  
Author(s):  
R. Thomas Dull
Keyword(s):  
Drug Use ◽  
Sex Education ◽  
Adult Population ◽  
Adequate Explanation ◽  
Empirical Examination ◽  
Anomie Theory ◽  
Dependent Variables ◽  
Independent Variable ◽  
Level Of Significance ◽  
The Relationship

The purpose of the present study was to investigate the relationship between anomie theory, as measured by Srole's Anomie Scale, and the respondents self-admitted drug use (alcohol, marijuana, tobacco, amphetamines, and barbiturates). An analysis of self-reported drug use data was conducted of a general Texas adult population. This analysis included a series of bivariate cross comparison correlations between the independent variable (anomie) and the dependent drug variables. The relationship between the independent and dependent variables were further examined by calculating the correlation and level of significance within selected categories of several demographic (age, race, sex, education, income, and marital status) control variables. The results indicated that anomie was significantly correlated with several of the drug variables. However, these associations were extremely weak and of little explanatory value. It was concluded that, within the framework of this analysis, anomie theory fails to provide an adequate explanation for the use of drugs.

scholarly journals Hubungan Pengetahuan, Situasi, Sikap Dan Motivasi Dengan Keputusan Pembelian Laptop

2018 ◽  
Vol 10 (1) ◽  
pp. 76-87
Author(s):  
Bruno Hami ◽  
V. Ratna Inggawati
Keyword(s):  
Correlation Coefficient ◽  
Partial Correlation ◽  
Empirical Studies ◽  
Purchase Decision ◽  
Catholic University ◽  
Dependent Variables ◽  
Independent Variable ◽  
The Relationship ◽  
Attitude And Motivation ◽  
Economic Faculty

The study aims to obtain empirical information that knowledge, situation, attitude and motivation have positive relationship simultaneously and partially with laptop purchasing decision from students of Economic Faculty of Catholic University Darma Cendika Surabaya. Problems and hypothesis are formulated based on references and empirical studies. To test the hypothesis used regression conversion F test (linearitan) to determine whether the relationship between the dependent variable with the independent variable is linear or not. The correlation coefficient test is used to determine the size of the correlation coefficient whether significant or not. Population in this research is students of Economic Faculty of Catholic University Darma Cendika Surabaya with amount of sample counted 100 people. The end result of the study shows that the partial correlation test shows: (i) knowledge has a correlation coefficient of 0,034 with significance of 0,738 > 0,05, meaning the correlation coefficient is not significant; (ii) the situation has a correlation coefficient of 0,365 with significant 0,00 < 0,05, meaning significant correlation coefficient; (iii) attitude of having correlation coefficient 0,416 with significance 0,00 < 0,05, meaning significant correlation coefficient; and (iv) motivation has a correlation coefficient of 0,232 with a significance of 0,022 < 0,05, meaning the correlation coefficient is significant. Simultaneously, the dependent variable relation (X) with independent variable (Y) is positive with adjusted R Square (R2) of 0,428 which means that 42,8% purchase decision of laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by the four dependent variables, while the remaining 57,2% of the decision to purchase laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by other variables outside of the four dependent variables currently being studied.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

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