scholarly journals STRATEGI PENGEMBANGAN DESA WISATA GUBUGKLAKAH

OPTIMA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 27
Author(s):  
A.Yusuf Kholil ◽  
Ninin Khoirunnisa

Tujuan pertama dalam penelitian ini adalah mengidentifikasi dan menganalisis potensi daerah Desa Gubugklakah. Tujuan kedua adalah mengidentifikasi dan menganalisis lingkungan internal dan eksternal Desa Gubugklakah yang menjadi kekuatan, kelemahan, peluang dan ancaman. Tujuan terkahir dalam penelitian ini adalah menentukan strategi yang tepat untuk diterapkan dalam pengembangan Desa Wisata Gubugklakah sebagai desa wisata. Metode analisis data yang digunakan yaitu analisis deskriptif dan analisis kualitatif. Analisis deskriptif digunakan untuk menganalisis potensi Desa Gubugklakah dan mengidentifikasi faktor utama pada faktor internal (IFE) dan eksternal (EFE) sedangkan dalam analisis kualitatif menggunakan analisis SWOT yang berupa matriks IE dan matriks SWOT. Untuk menganalisis strategi pengembangan Desa Gubugklakah menggunakan analisis QSPM. Kata kunci: evaluasi faktor internal , evaluasi faktor eksternal, matriks SWOT, matriks QSPM. The first objective of this research is to identify and analyze potential areas Gubugklakah Village. The second objective is to identify and analyze the internal and external environment Gubugklakah Village of the strengths, weaknesses, opportunities and threats. The last destination of this research is to determine the right strategy to be applied in the development of tourism Gubugklakah Village as a tourist village. Data analysis method used is descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of the Gubugklakah Village and identify the main factors on internal factors (IFE) and external (EFE) whereas in qualitative analysis using SWOT analysis in the form of a matrix IE and SWOT matrix. To analyze the development strategy of the Gubugklakah Village use QSPM analysis. Keywords: internal factors evaluation, external factors evaluation, SWOT matrix, QSPM matrix.

BUANA SAINS ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 73
Author(s):  
Ahmad Yusuf Kholil ◽  
Farah Mutiara

The first purpose of the research were to identify and analyze potential of agrotourism Bukit Flora and potential area to support development agrotourism Bukit Flora. The second purpose is to identify and analize internal and external environment agrotourism Bukit Flora the factors into strengths, weaknesses, oppurtunities and threats for development  agrotourism of Bukit Flora and the last purpose in this research is formulate appropriate strategies for development strategy of agrotourism Bukit Flora.Data analysis method use descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of agrotourism Bukit Flora and identify the main factors to give weight to the factors that we have setconsisting of strengths, opportunities, weaknesses and threats by comparing the rows and columns of each variable on internal factors (IFE) and external (EFE). While the use of qualitative analysis in the form of a SWOT analysis and SWOT matrix IE matrix is used to analyze the development of agrotourism strategy using analysisQSPM.IFE total weighted scores of 2.56 and 2.30 for EFE. Placing agro Bukit Flora is in cell V. Based on the results of the SWOT matrix analysis, it can be obtained by four alternative strategies that can be taken in the development of agro Bukit Flora. Based on the results QSPM matrix, the value of the attraction was highest at 3 strategy with the total amount of the appeal (TAS) was 6.26.


2021 ◽  
Vol 4 (2) ◽  
pp. 119-134
Author(s):  
Amin Kiswantoro ◽  
Dwiyono Rudi Susanto

Edelweis tourism village is one of the tourist villages located in Pacitan Regency, East Java. This tourist village is still in the Bromo Tengger Semeru National Park area. This tourist village has the main tourism potential, namely the Edelweiss flower or eternal flower. In this research, using descriptive analysis which is qualitative in nature. The data obtained were then analyzed using SWOT analysis. From the results of this study, the development strategy of Wonokriti Village as an Edelweiss tourism village is obtained, including holding activities related to the Edelweiss flower, making this village a center for educational tourism, especially edelweiss flowers, developing tourism supporting infrastructure, holding hospitality training for human resources involved in management. Edelweiss Tourism Village.


2018 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
M. Agus Sutiarso

<p>Selumbung Village is one of the villages that is directed to be developed as a tourist village in Karangasem regency. Culture-based tourism development in this village is expected to provide benefits to the community if properly managed and planned. This study aims to get a recommendation for the strategic plan of cultural-based tourism development in the village of Selumbung. The analytical method used in this study includes descriptive analysis which is assisted by the SWOT analysis method to determine the development strategy plan. The results showed that the priority of the culture-based tourism development strategy plan in the village of Selumbung was to develop tourism products, improve management and marketing.</p>


JOURNAL ASRO ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 131
Author(s):  
Arys Susanto ◽  
Arica Dwi Susanto ◽  
Avando Bastari

This requires an organization to be able to compete by always paying attention to the user's condition. Development strategy is one way to find out competitiveness in each of its power lines. To deal with user competition, especially in the face of global users, an organization must be able to establish a method as the basic foundation for the formulation of development strategies by increasing the value of competitiveness for its output or services. This strategy needs to be involved using the SWOT method as the main method to increase output, internal and external factors become the initial steps to carry out strategies to optimize business to achieve success. The use of an effective SWOT analysis can play an important role in determining the development strategy, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the survival and continuity of the organization. The problem that the answer in this research is looking for is whether the SWOT analysis is the right strategy to increase output in the organization and how the development strategy applied by the organization in overcoming global friendships. In connection with these problems the following hypothesis is proposed: It is suspected that using a SWOT analysis can increase output so that the organization experiences a profit (surplus). This study uses primary data by providing questionnaires and secondary data to obtain archives or documents. In line with the problem and the research hypothesis, this study was conducted using the IFAS analysis method to analyze internal factors, EFAS analysis for external factors, then, included in the quantitative model, namely the SWOT matrix. The results of the analysis show that, using IFAS and EFAS analysis and using SWOT analysis shows the position of the organization in cell 2, the strategy chosen to support the achievement of the objectives of the organization is ST strategy.Keywords: SWOT, Strategy, Product Marketing, Business.


2019 ◽  
Vol 2 (1) ◽  
pp. 16
Author(s):  
Tityas Indra Pratiwi ◽  
Tatag Muttaqin ◽  
Moch Chanan

Edelweiss for the tenggerese is the sacred plant, when the Edelweiss became extinct then it will affect the cultural customs of tenggerese. To cope with the extinction of the Edelweiss TNBTS party empower indigenous peoples by creating a tourist village of Edelweiss to maintain continuity, Edelweiss and used to meet the needs of the indigenous. Edelweiss as indigenous because needs as a form of devotion to the deities match the trust community Perched on the Wonokitri. This research aims at 1) to determine the strategy of the development of Village Tourism Edelweiss, 2) to find out the participation of the community. The method used a qualitative descriptive analysis is used to find out the participation of the community. The SWOT analysis is used to determine the development strategy of the tourist village of Edelweiss and continued with the analysis of the SWOT matrix. Research results indicate that the development is done Developing Tourism towards Community Based Tourism; utilization and optimization of tourist attractions with the tourist destination with the elements of education, conservation, culture and economic activity of the community; build and improve the means and infrastructure maintenance tourism is necessary; and increase the promotion and development of better program to attract tourists; as well as conducting training to foster community empowerment and raising public awareness about the management of the tourist village. Participation form community ± 20 persons became a member of the Edelweiss group of farmers manage tourism village of Edelweiss and society did not enter the participating farmers group planted in front of the Edelweiss home and along the way as well as just promoting tourism.


2018 ◽  
Author(s):  
Moh Agus Sutiarso

Selumbung Village is one of the villages that is directed to be developed as a tourist village in Karangasem regency, Bali. Culture-based tourism development in this village is expected to provide benefits to the community if properly managed and planned. This study aims to get a recommendation for the strategic plan of cultural-based tourism development in the village of Selumbung. The analytical method used in this study includes descriptive analysis which is assisted by the SWOT analysis method to determine the development strategy plan. The results showed that the priority of the culture-based tourism development strategy plan in the village of Selumbung was to develop tourism products, improve management and marketing.


Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion


2018 ◽  
Vol 5 (1) ◽  
pp. 61
Author(s):  
I Made Suarditya ◽  
I Nyoman Sunarta

The research aim is to determine development strategy of Banjar Samu as a tourism village. This research used qualitative and quantitative data with source from primary and secondary data. Observation, interview and documentation are data collection techniques. The sample method used purposive sampling while data analysis used descriptive qualitative and SWOT analysis.  Based on the results, the research indicate is that Banjar Samu have tourism potential which is consisted of natural potentials include panorama of rice fields and water springs. While the potential of culture include: community activities, hospitality and attitude of mutual cooperation, temples: building architecture and religious activity, sacred art of barong landung and another arts entertainment such as joged bumbung, arja, gambelan geguntangan, as well as local craft communities such as wood carving, silver handicrafts, yoga-meditation activity and sekaa such as sekaa gong,  joged, geguntangan, arja, angklung, subak and sekaa santi. Based on the analysis of SWOT Matrix, the results obtained by SO strategies are improving the quality of tourism potential and establish tourist activity. ST strategy is improving the security services. WO strategies are increasing cooperation with the government college, arranging some promotion. WT strategies are providing education and establish a tourist village management system immediately.   Keywords: Tourism Potential, Strategy Development, TourismVillage


2021 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Wiwik Budiarti ◽  
Irsyadi Siradjuddin ◽  
Andi Idham AP.

The Pincara Village area has one of the potential of a tourist village in Masamba District, North Luwu Regency. Pincara Tourism Village has a beautiful landscape so that it can be used as a natural tourism object with the uniqueness, authenticity, social, and culture of the community. The development of the potential of the Pincara Tourism Village must be more focused so that its development and development can be better. The aim of the research is to see the feasibility of the Pincara Tourism Village and to find out the direction for the development of the Tourism Village. In achieving the objectives of the research, several stages of tourism potential analysis were carried out in order to determine the potential attractiveness of the Pincara tourism village which was feasible to be developed, besides using a SWOT analysis in determining the development directions that must be carried out in determining the development direction that will be applied to the Tourism Village. The result of this research is that Pincara Tourism Village is a tourism village that is feasible to be developed with excellent village potential to further improve the development strategy carried out in the form of a Master Plan for the development of the Tourism Village area, maximizing the processing of tourism potential, increasing government cooperation with the community in developing village potential, utilizing the functional relationship of the surrounding villages.


Author(s):  
Pindo Witoko ◽  
Rizal Syarief ◽  
Sapta Raharja

The development of larva production of Patin catfish has great potential to meet market demand. CV Mika Distrindo is the one of company that need a development strategy to increase production to meet demand of Patin catfish larva. The aims of this study were: (1) to obtain information on the production process of breeding; (2) to know the feasibility of breeding; and (3) to carry out the strategy of seeding to obtain maximum profit. Method of analysis was done with (1) a descriptive analysis of the production process for a portrait Patin catfish hatchery; (2) Analysis of the feasibility using NPV, IRR, Net B/C Ratio, Gross B/C Ratio, PBP, and BEP; (3) Analysis of internal and external matrix are using IFE and EFE matrix, and in combination in a matrix of IE; 4) SWOT matrix analysis to formulate strategic alternatives; and 5) Analysis QSPM for alternative decision priorities. The study results shows that CV Mika Distrindo is feasible because the business get the financial benefit. Indications in terms of financial feasibility are known from Rp516.660.510 of NPV; 21.42% of IRR; 5.57 of Gross B/C Ratio; 4.05 of Nett B/C Ratio; 10 months and 5 days of PBP and 2.698.006 of larva production or Rp539.601.139,60 of the value of sales. IFE score is 2.511 and EFE score is 2.565 (medium position). The Company core strategy is Growth/Stability Strategy. The SWOT analysis obtains formulation of strategies including the use of advances in technology, expansion of marketing network, strengthening capital, increasing sales volume, doing partnerships, taking advantage of investors, increase customer loyalty, maintain larva quality, improved system management and collaboration with stakeholders.Key words: Patin catfish hatchery, feasibility analysis and business development strategy


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