scholarly journals LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE

2021 ◽  
Vol 6 (2) ◽  
pp. 277-289
Author(s):  
Irene Anggita Dennaya ◽  
Barli Bram
Keyword(s):  
Mixed Methods ◽  
Language Style ◽  
Language Styles

In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.

Management Responses to Online Reviews: Consumer Preferences of Action Frames and Language Style

2020 ◽  
Author(s):  
Agne Bendaraviciute ◽  
Philipp Wassler ◽  
Thi Hong Hai Nguyen ◽  
Simon Thomas
Keyword(s):  
Figurative Language ◽  
Consumer Preferences ◽  
Online Reviews ◽  
Theory And Practice ◽  
Discrete Choice Experiments ◽  
Hotel Management ◽  
Language Style ◽  
Multi Method Approach ◽  
Language Styles ◽  
Depth Interviews

This study was taken as the understanding of management responses remains scarcely understood in theory and practice, especially concerning consumer preferences. This study aims at examining consumer preferences of the action frames and language styles adopted in hotel management responses to online reviews. A multi-method approach, using discrete choice experiments followed by in-depth interviews, was employed. Findings show that past action frames in management responses are preferred by customers due to the certainty, trustworthiness and detailed information provided. Moreover, literal is favoured over figurative language style due to perceived professionalism and conciseness. The current study helps hotel management to further understand consumer preferences of management responses to online reviews, especially regarding action frames and language styles.

scholarly journals UNSUR ESTETIKA BAHASA DALAM NOVEL-NOVEL PEMENANG SAYEMBARA FIKSYEN SAINS DAN TEKNOLOGI DARI TAHUN 2012 SEHINGGA 2017

2019 ◽  
pp. 189-212
Author(s):  
ROSNANI MD ZAIN ◽  
NIK RAFIDAH NIK MUAHAMAD AFFENDI
Keyword(s):  
Literature Review ◽  
Science Fiction ◽  
Science And Technology ◽  
Creative Work ◽  
Review Analysis ◽  
Language Style ◽  
Poetic Text ◽  
The Subject ◽  
The Aesthetic ◽  
Language Styles

ABSTRAK Estetika merujuk kepada cabang ilmu yang membahaskan perihal keindahan dalam karya sastera. Unsur estetika memainkan peranan penting dalam penghasilan sesebuah karya kreatif, iaitu dijadikan sebagai medium bahasa dalam menyampaikan mesej yang jelas kepada pembaca. Kajian yang dilakukan ini berdasarkan pengamatan pengkaji tentang pendapat sarjana sastera yang mendakwa novel-novel fiksyen sains yang terhasil daripada Sayembara Fiksyen Sains dan Teknologi tidak memaparkan unsur keindahan bahasa kepada pembaca. Sehubungan dengan itu, untuk merungkai permasalahan ini pengkaji menggunakan lima buah novel pemenang Sayembara Fiksyen Sains dan Teknologi iaitu Bekamorfosis (2012) karya Jali Kenoi, Petaka Bakteria (2012) karya Mohd Kasim Mahmud, Puranakila (2015) karya Saadiah Ibrahim, Ajal (2015) karya Ruhaini Matdarin dan Yang Diselindung Samudera (2017) karya Nor Azida Ishak, Fadli al-Akiti dan Ted Mahsun. Kajian yang dilakukan ini juga mempunyai dua objektif kajian iaitu mengklasifikasi dan menganalisis unsur estetika bahasa iaitu penggunaan gaya bahasa yang terdapat dalam novel-novel kajian. Oleh itu, kajian ini menggunakan kaedah kajian kepustakaan, analisis teks dan penerapan Teori Puitika Sastera Melayu yang diasaskan oleh Muhammad Haji Salleh sebagai sokongan terhadap hujahan pengkaji. Hasil kajian yang dilakukan terhadap novel-novel fiksyen sains tersebut pengkaji mendapati dua jenis gaya bahasa yang diketengahkan oleh pengarang iaitu gaya bahasa perbandingan dan gaya bahasa pengulangan. Gaya bahasa tersebut juga dapat dikaitkan dengan konsep estetika dalam Teori Puitika Sastera Melayu iaitu keindahan dalam mendidik atau mengajar, keindahan dalam pengungkapan kesusahan dan kesedihan serta keindahan dalam rasa seperti yang dinyatakan oleh Muhammad Haji Salleh.   ABSTRACT Aesthetics refers to the branch of knowledge that debates the subject of beauty in literary works. The aesthetic element plays an important role in the production of a creative work, which serves as a language medium in delivering clear messages to the reader. This study is based on the study of literary scholars who claim that science fiction novels from the Science and Technology Fiction Contest do not present the language’s beauty element to readers. To this end, the researcher used the five novels of Science and Technology Fiction Contest winners namely Bekamorfosis (2012) by Jali Kenoi, Petaka Bakteria (2012) by Mohd Kasim Mahmud, Puranakila (2015) by Saadiah Ibrahim, Ajal (2015) by Ruhaini Matdarin and Yang Diselindung Samudera (2017) by Nor Azida Ishak, Ted Mahsun and Fadli Al-Akiti. The study also has two objectives of the study which is to classify and analyze the aesthetics of language which is the use of language style found in the research novels. Therefore, this study uses the method of literature review, analysis and application of the theory of poetic text Malay literature founded by Muhammad Haji Salleh in support of the submissions from researchers. As a result of the study of science fiction novels, researchers have identified two types of language styles that the author promotes: comparative language style and repetition language style. The style of these languages can also be associated with the aesthetic concept in the theory of poetic beauty of Malay literature in educating or teaching, discovery of beauty in distress and sadness and beauty in the sense as described by Muhammad Haji Salleh. 

scholarly journals KAIDAH-KAIDAH FONOLOGI

2020 ◽  
Author(s):  
Susiati Susiati
Keyword(s):  
Literary Works ◽  
Language Style ◽  
The Everyday ◽  
Language Styles ◽  
Style Of Writing

AbstracLanguage in literary works contains elements of beauty. Beauty isan aspect of aesthetics. This opinion is in line with Zulfahnur'sopinion, language style and writing is one of the interestingelements in a reading. Each writer has a different style in pouringeach of his writing ideas. Every writing that is produced later hasa style of writing that is influenced by the author, so it can be saidthat, the character of a writer greatly influences the work hewrites. This is consistent with the opinion of Pratikno (1984: 50)that the nature, character or character of a person is different.Language style is the use of a wealth of languages, the use ofcertain variations to obtain certain effects, the overall languagecharacteristics of a group of literary writers and the unique wayof expressing thoughts and feelings, both orally and in writing.The style of language used by the author is essentially a way ofusing language precisely to describe the feelings and thoughts ofthe author which are different from the everyday languagepatterns and are subjective. For this reason, we present this paperin terms of how to use language styles in general and as awrapper for the mind.Keyword: Languange, Styles and Experssing

scholarly journals GAYA BAHASA PADA LIRIK-LIRIK LAGU KARYA IWAN FALS DALAM ALBUM 50:50 2007

2020 ◽  
Vol 6 (2) ◽  
pp. 84
Author(s):  
Syihaabul Hudaa
Keyword(s):  
Content Analysis ◽  
Qualitative Approach ◽  
Type Function ◽  
Research Results ◽  
Linguistic Style ◽  
Metaphorical Language ◽  
Analysis Methods ◽  
Language Style ◽  
Song Lyrics ◽  
Language Styles

This research aims to find the type, function, and meaning of any language style contained in the song lyrics of Iwan Fals album 50:50 2007. This study examines each song lyrics contained therein, and grouping them according to the type of language style, as well as studying its function, then knowing the meaning to be conveyed through the lyrics of the song. This study uses a qualitative approach using content analysis methods. The researcher first collected data in the form of song lyrics, then conducted an analysis of the linguistic style of song lyrics by Iwan Fals in the 50:50 2007 album to find the function of the type of language style found, as well as what meaning was contained in it. The research results found by researchers namely in the 50:50 2007 album found 3 types of language style groups, namely: (1) comparative language styles, (2) conflicting language styles, (3) affirmative language styles. Of all the existing language styles, the author is more dominant to use a metaphorical language style in conveying the message to be conveyed through the lyrics of the song. By finding the style of language in the lyrics of the song, the reader can understand the message conveyed. The results found by researchers, the 50:50 album by Iwan Fals is more dominant using the style of the metaphorical language. The use of metaphorical style of language is considered to represent the feelings of the writer to be conveyed to the listener or reader.

scholarly journals Gaya Bahasa Kumpulan Puisi Frasa di Penghujung Musim Karya Adiska Nirmaya dan Kumpulan Puisi Nafas Karya Fatima Musawa Melalui Pendekatan Perbandingan Sastra

2019 ◽  
Vol 2 (2) ◽  
pp. 190-211
Author(s):  
Agung Nugroho ◽  
Inda Puspita Sari
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Data Reduction ◽  
Data Display ◽  
Descriptive Data ◽  
Analysis Techniques ◽  
Language Style ◽  
Qualitative Descriptive ◽  
Language Styles

This study aims to gain an understanding of the comparison of language styles in a collection of End-of-Season Phrases by Adiska Nirmaya and a collection of Nafaskarya Fatimah Musawa poems. The method used is qualitative descriptive. Data collection techniques in research using documentation techniques. Data analysis techniques with steps: data reduction, data display, and conclusion and verification. The results of the study show that there are comparisons of comparative language styles and opposing language styles. Comparative language style in the collection of End-of-Season Phrases by Adiska Nirmala amounts to 18 data and the language style of contention is 5 data, based on the language style that dominates the collection of Phrase Poems at the End of Season. Whereas the collection of Nafas poems by Fatimah Musawa, namely: Language style comparisons totaling 9 data. While the language style of contention is 11 data. Conclusions, a collection of End-of-Season Phrases by Adiska Nirmaya is more dominant in the style of comparison and the collection of Nafas poems by Fatima Musawa has a dominant style of language in opposition. Keywords: Language Style, Collection of Poetry.

scholarly journals Gaya Bahasa Kiasan Dalam Puisi “Mansyūrātun Fidāiyyatun ‘Alā Judrāni Isrāīl”

2018 ◽  
Vol 2 (2) ◽  
pp. 161
Author(s):  
Loita Kurrota A'yun
Keyword(s):  
Figurative Language ◽  
Stylistic Analysis ◽  
Language Style ◽  
Other World ◽  
Language Styles ◽  
Modern Era

A poet often uses the style of language in composing poetry in order to achieve the desired beauty. Likewise with one of the famous Arab poets in the modern era, namely Nizar Qabbani. He often uses language styles, one of which is the figurative language style, to compose verses in his poems. One of his works which contains a lot of this style of figurative language is his poem entitled "Mansyūrātun Fidāiyyatun ā Al Judrāni Isrāīl". This study aims to analyze the style of figurative language used in the poem. In this study, researchers used stylistic analysis, to be able to find out the types of figurative language used by poets. The results of this study indicate that poets use several kinds of figurative language styles, namely equation or simile (tasybīh), metaphor or isti’ārah, antonomasia or kināyah, pars pro toto (majāz mursal juz’iyyah), irony and cynicism. The most figurative style of speech used by poets is the style of equality or simile (tasybīh), irony and cynicism. This is because the poem is a criticism and representation of expressions of bitterness, anger, and disappointment of the Palestinian people both towards Israel, America, and other world communities.

scholarly journals Gaya Bahasa dalam Kumpulan Puisi “Dear You” Karya Moammar Emka

2020 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Nur Syamsiyah ◽  
Farida Yufarlina Rosita
Keyword(s):  
Content Analysis ◽  
Data Collection ◽  
Qualitative Methods ◽  
Character Education ◽  
Analysis Techniques ◽  
Metaphorical Language ◽  
Language Style ◽  
Data Source ◽  
Language Styles ◽  
Descriptive Qualitative

The purpose of this study is to describe the types of use of language style in the collection of poems of “Dear You” by Moammar Emka published in 2011. This study uses descriptive qualitative methods. The data source in this study is a collection of poems contained in the poem “Dear You” by Moammar Emka. Data collection techniques in research, using content analysis techniques (text). The results of this study indicate that the use of language style and the value of character education in the collection of poetry “Dear You” by MoammarEmka has a type of language style: (a) parables, (b) metaphors, (c) personification, (d) depersonification, (e) hyperbole, (f) litotes, (g) metonimia, (h) sinekdoke, (i) alliteration, and (j) asonance. Of the ten language styles, the data obtained were 117 data with the smallest data of four data, namely the style of asonance language and the most data of thirty-four data, namely the style of the metaphorical language.

scholarly journals Language and the Upward Mobility in Social Classes: A Sociolinguistic Study at Dusun Tutuk-Jerowaru East Lombok

2019 ◽  
Vol 6 (2) ◽  
pp. 438
Author(s):  
Arka Suwandi ◽  
Nuriadi Nuriadi ◽  
Muhammad Amin
Keyword(s):  
Low Income ◽  
Upward Mobility ◽  
Sampling Technique ◽  
Social Classes ◽  
Language Style ◽  
The People ◽  
Purposeful Sampling ◽  
Political Roles ◽  
The Status ◽  
Language Styles

This study is aimed to find out the influence of the upward mobility in social classes on the language style used at Dusun Tutuk community and also identify the factors that influence the upward mobility in social classes on the language style used. Then, analyze the relation between the upward mobility in social classes and the language style used at the community. Population of this study were the people at the village, the sampling technique was purposeful sampling, which allows the writer to sellect samples randomly from the population. This study is descriptive-qualitative design with focusing on the ethnography design. Observation, recording, interview and note taking were the technique of collecting the data. The result of the study showed that there are two language styles used: base alus or refine language and base jamak or non-refine language. Base alus belonged to the nobles and base jamak belonged to the non nobles. However, at Dusun Tutuk, Jerowaru East Lombok, base alus was not only used by the nobles but also by the non nobles when they interacted with both the nobles and the non nobles. These phenomena were influenced by three factors: educational level, religious level and social classes in community. Base alus was not only used by the nobles but also by the non nobles who had high education and who hold important political roles in the society and those included religius figures (e.i ustadz, hajj). The base jamaq was not only used by the non nobles but also by the nobles who had no power in the society, low income and low education. The study also found that language is a symbol of identity where style was used as one way of showing the identity of the speakers. In the sasak community, appropriate language should be used to appropriate persons, regardless of the status as nobels or non nobbles.

scholarly journals Language Style in the Advertisements Broadcast in Cassanova Bali Radio

HUMANIS ◽  
2019 ◽  
Vol 23 (2) ◽  
pp. 90
Author(s):  
Dewa Ayu Made Nadya Puspa Priani ◽  
A.A. Sagung Shanti Sari Dewi ◽  
I Gede Budiasa
Keyword(s):  
Qualitative Method ◽  
Common Language ◽  
Linguistic Features ◽  
Standard Language ◽  
Vernacular Language ◽  
Language Style ◽  
Language Styles

The study entitled Language Style in the Advertisements Broadcast in Cassanova Bali Radio are aimed to identify the types of language styles used and to analyze the linguistic features that are applied in Cassanova Bali radio advertisements. The data of this study was taken from six advertisement scripts on Cassanova Bali radio that broadcast from August 1st until August 30th 2017. These data were collected by using documentation method and analyzed by using qualitative method based on the theory proposed by Holmes (1992) and Grey (2008). After analyzing the data, vernacular language is the most common language style used by Cassanova Bali radio and found in five advertisements (17 sentences), meanwhile the standard language is rarely used by Cassanova Bali radio and only found in one advertisement (3 sentences). It was also found that Cassanova Bali radio used five linguistic features to attract more consumers and the most common feature is familiar language (24 words), followed by use of imperative (15 words), hyperbole (6 words), repetition (3 words) and simple vocabulary (3 words).

GAYA BAHASA PADA IKLAN WEBSITE BIRO PERJALANAN WISATA JEPANG DI BALI

JURNAL SPHOTA ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 11-22
Author(s):  
I Gede Arya Lanang ◽  
Ni Wayan Meidariani
Keyword(s):  
Research Method ◽  
Japanese Language ◽  
Travel Agents ◽  
Language Style ◽  
Qualitative Descriptive ◽  
Language Styles ◽  
Descriptive Method ◽  
Japanese Tourists

This paper discusses about the language style of advertising on Japanese website travel agents in Bali such as 1) www.charterbali.com 2) www.bali-guide.jp 3) www.balinavi.jp 4) www.oji-baliclub. com 5) www.bali-chili.com 6) www.dakadibali.com. The purpose of this study is to determine what kinds of language style are used in these advertisements. This research make use of Gorys Keraf’s theory on language style. The data in this study were obtained from six Japanese-language travel agents in Bali. The research method in this paper is a qualitative descriptive method.               The language styles studied are those styles based on sentence structures. Based on sentence structures, eleven data have been found. They are five climax language styles, one anticlimax style, one data is antithesis language style, one data is parallelism language style, and two data are those typical of repetition language styles. The language styles found on the website are aim to convince Japanese tourists about the products on the website by repeating parts of words that are considered important, displaying important information at the beginning or the end of website.

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