scholarly journals Strategi Promosi Hotel melalui Wisata Syariah dalam Meningkatkan Kualitas Pelayanan Jasa

InterKomunika ◽  
2018 ◽  
Vol 2 (2) ◽  
pp. 182
Author(s):  
Suhendra Atmaja ◽  
Poppy Ruliana
Keyword(s):  
Quality Of Service ◽  
Public Relations ◽  
Municipal Government ◽  
Personal Selling ◽  
Sales Promotion ◽  
Hot Water ◽  
Marketing Manager ◽  
Promotion Strategy ◽  
Promotional Strategies

Abstract. Sari Ater Hotel & Resort is located area Ciater Subang Regency is a company entrusted by the Municipal Government to manage the natural attractions of hot water Ciater promotion strategy based travel sharia done by far is direct (direct promotion) and indirectly (indirect promotion) addressed to the consumers / travelers to encourage the achievement of promotional services, companies need to provide additional services (supplement service) on transactions core services (core services) so that core services can provide satisfaction, additional services may be reflected in the mix elements of service offered Sari Ater Hotel & Resort to the visitors / tourists. The problem is how do promotional strategies Sari Ater Hotel & Resort through sharia travel in improving the quality of service. The purpose of this study is to analyze the mengetahuai and promotional strategies Sari Ater Hotel & Resort through sharia travel in improving the quality of service to the tourists. The concept of promotion strategies in this study refers to the opinion of Philip Kotler (2002) who argued that in order to effectively promote the need for the promotion mix, which is the optimal combination for any kind of events or the selection of the most effective promotional activities to increase sales. There are four types of promotional activities, among others: advertising, personal selling, sales promotion, public relations and direct promotion. The method used is descriptive qualitative, key informants and informant in this research is Marketing Manager Sari Ater Hotel & Resort, Public Relations Manager Sari Ater Hotel & Resort, Front Liner, F & B Manager Sari Ater Hotel & Resort and the few tourists who come visit. Data was collected through several stages, observation, interview, documentation and triangulation. Data analysis technique is done through data reduction, display, verification / conclusion (Miles & Huberman). The results showed that of the four starategi sale Sari Ater Hotel & Resort through sharia travel tend to do personal selling, sales promotion and direct dam for the promotion, while the public relations strategy to do more personal approach was persuasive, so as to form the image and reputation. All four of these strategies can actually improve the quality of service the hotel proved to the many tourists who come both from domestic and from abroad, including from Japan, Saudi Arabia, Singapore and Malaysia.Keywords : Communication, Promotion Strategy, Quality of Service 

scholarly journals Analisis Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Best Car Care Bogor

2021 ◽  
Vol 2 (3) ◽  
pp. 74-79
Author(s):  
Rani Rani ◽  
Vina Islami ◽  
Syahrir Syahrir
Keyword(s):  
Quality Of Service ◽  
Automotive Industry ◽  
User Satisfaction ◽  
Spare Parts ◽  
Promotion Strategy ◽  
Use Of Services ◽  
Car Wash ◽  
Promotional Strategies ◽  
Positive Effect

The development of the automotive industry at this time can be quite rapid because every year the number of vehicles continues to increase. The development of the automotive industry also encourages the development of industries supporting services such as car repair shops, car salons, sales of spare parts, the sale of accessories, and car wash services. Own car wash services are needed the car users because, in addition to saving time, the car users are also convinced that if their car is washed at the car wash, the car will be clean and well maintained. In offering their services, employers must implement appropriate promotional strategies. Quality of service also supports the company to provide satisfaction for its customers. The purpose of this study is to determine the effect of promotion strategies and quality of service on user satisfaction at Best Car Care Bogor partially or simultaneously. A population of 220 people and take a sample of 135 respondents. The research method using multiple regression analysis. Results of research conducted found that the promotion strategy and service quality and significant positive effect either simultaneously or partially on user satisfaction. Advice for employers Best Car Care Bogorfor more attention to the satisfaction of the users of services Best Car Care Bogor, to increase the use of services

scholarly journals Promotion

2019 ◽  
Vol 3 (1) ◽  
pp. 69
Author(s):  
Fenny Damayanti ◽  
Sofiatiningsih Sofiatiningsih
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Educational Institution ◽  
Descriptive Analysis ◽  
Personal Selling ◽  
Sales Promotion ◽  
The Other ◽  
Decision Strategy ◽  
Promotion Strategy ◽  
Market Shares

One of the issues every higher educational institution faced is how they can increase numbers of students enrolled within the institution. Competition among educational institutions struggling for the market shares has encouraged them to find an effective way to introduce their institutions. Promotion could be considered as one of the ways to introduce the product and/or services to customers. Promotion could be direct and indirectly influencing the customer’s buying decision. The purpose of this study is to know the influence of promotion toward decision to become a student of ASMTB. The other thing is what is the most effective or acceptable type of promotion among advertising, sales promotion, personal selling, and public relations, that suitable for customers (college students to be). Method used in collecting data is done by distributing questionnaires to 203 respondents, they are students of ASMTB in 1st, 2nd and 3rd grade. Research is conducted in ASMTB Bandung. This research applied quantitative and descriptive analysis methods. The results demonstrated that promotion: advertising, sales promotion, personal selling, and public relation, were 59,1% influencing customers’ decision to become the students of ASMTB. The following is the findings and recommendations: advertising as one of promotional methods done through social media were considered effective since it could be spread to different places and be repeated from time to time. Promotion through social media was also suitable for millennials who actively used social media. Therefore, advertising should be done periodically. Sales promotion as the other method of promotion used through a member get member program, was considered a success since it would motivate them to get more incentives and as a way to improve their selling and communication skills. Personal selling was also a well accepted method of promotion through a form of school visit. Personal selling was considered a tool to handle objections from customers. Keywords: buying decision, buying decision strategy, promotion, promotion strategy

scholarly journals Strategy of the Majalengka Regency Tourism and Culture Office in Promoting Paragliding Tourism Destinations

2021 ◽  
Vol 2 (2) ◽  
pp. 173
Author(s):  
Prahastuti Yasmin ◽  
Mochammad Fauzul Haq ◽  
Rafiuddin Akil
Keyword(s):  
Public Relations ◽  
Qualitative Methodology ◽  
Communication Theory ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The Government

This research is backgrounded by the huge potential of tourism sector in Majalengka but in fact it cannot be maximized by the government. One of the most popular tourist destinations this time is Paragliding. Although the promotion has been carried out by the local government through tourism and cultural office of majalengka, even it has been covered by national TV stations, but still the visit to paragliding is only dominated by local tourists. This is a problem because paragliding tourist destination is like march in place even though the promotions have been made. This study explored using marketing communication theory that focuses on 5 dimensions of the promotion mix, namely: advertising, direct marketing, personal selling, sales promotion, and public relations. In addition, the concept of promotion strategy that divides into two types, namely: push strategy and pull strategy is used to determine the promotion strategy applied by the tourism and culture office of Majalengka. The concept of tourist destinations that focuses on 5 variables: attraction, accessibility, amenities, ancillary services, and institutions are used to explore paragliding tourism destination itself. The research was carried out with a qualitative methodology of constructivism paradigm. The results showed that the tourism and culture department of Majalengka did not run maximally the promotion mix as it should be, advertising was not carried out continuously and periodically, public relations was not conducted, direct marketing was still done in traditional ways such as the use of pamphets and CDs.

scholarly journals Bibliobattle sebagai strategi promosi: studi kasus di Perpustakaan Kementerian Sosial Republik Indonesia

2019 ◽  
Vol 15 (1) ◽  
pp. 21
Author(s):  
Galih Panuntun ◽  
Margareta Aulia Rachman
Keyword(s):  
Public Relations ◽  
Personal Selling ◽  
Research Approach ◽  
Game Form ◽  
Promotion Strategy ◽  
Collection Method ◽  
Special Library ◽  
The Republic ◽  
Promotional Strategies

Introduction. This study discusses about Bibliobattle as a promotion strategy conducted by the Library of the Ministry of Social Affairs of the Republic of Indonesia. Bibliobattle is a unique activity because it has a book-like shape but is packed in game form. Research on library promotion using Bibliobattle in a special library of ministries has never been done.Data Collection Method. The research approach used is qualitative with case study method. The data collection method used is by observation, interview and document study. The research informants were chosen based on purposive sampling method where there were criteria in the selection.Analysis Data. Data were analyzed by data reduction, interpretation, analyzed and conducted withdrawal conclusion.Result and Discussions. The promotion strategy using Bibliobattle on its implementation focuses on promotion through public relations. In addition, to promote Bibliobattle's activities, librarians focus on promotional tools of advertising, personal selling, and direct and digital marketing.Conclutions. The results of this study show that promotional strategies using Bibliobattle in fact not only promote the existence of libraries, but the library's own collection. During this time the focus of promotional activities in the special library is still limited to the promotion of the library unit.

scholarly journals Analisis Kualitas Pelayanan, Promosi Penjualan Dan Personal Selling Terhadap Kepuasan Pelanggan Pada PT Sunter Sumber Sinergi Medan

2020 ◽  
Vol 3 (1) ◽  
pp. 27
Author(s):  
Muhammad Agung Anggoro ◽  
Jefry Juvin ◽  
Winnie Chaisar ◽  
Gita Monica br Ginting ◽  
Tom Widodo Halim ◽  
...  
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Simultaneous Testing

The purpose of this study was to examine the effect of service quality, sales promotion, and personal selling on customer satisfaction at PT Sunter Sumber Sinergi. Customers who are dissatisfied due to poor service delivery, promotions that do not attract the interest or enthusiasm of its customers, and personal selling that is rarely carried out by companies, the research approach used by researchers is a quantitative approach, in this study, researchers used company data, namely customers ( agent) who has joined PT. Sunter Sumber Sinergi amounted to 351 people as a population and a sample of 216 people. Results Hypothesis testing is carried out by the method of simultaneous testing (F test) that F arithmetic> F table (61,649> 2.26) and a significant probability of 0,000 <0.05, that with simultaneous testing methods of service quality, sales promotion and personal selling have a positive effect and significant to customer satisfaction PT Sunter Sumber Sinergi Medan. Results Hypothesis testing is done by the partial testing method (t-test) that t arithmetic> t table, shows the quality of service (6,046> 1.65309) with a significant 0,000 <0.05, promotion sales (2.251> 1.65309) with a significant 0.026 <0.05, personal selling (5.411> 1.65309) with a significant 0.000 <0.05) a positive and significant effect on customer satisfaction of PT Sunter Sumber Sinergi. The results of the coefficient of determination test obtained adjusted R Square results of 0.503 (50.3%) of the dependent variable variations, namely customer satisfaction, which can be explained by the variation of the independent variables, namely service quality, promotion selling, and personal selling. In comparison, the remaining 0.497 (49.7%) comes from other variables not examined. The conclusion obtained from this study is the quality of service, sales promotion, and personal selling, significantly influence customer satisfaction. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan, promosi penjualan,dan personal selling terhadap kepuasan pelanggan pada PT Sunter Sumber Sinergi. Pelanggan yang tidak puas disebabkan dengan pemberian pelayanan yang buruk, promosi yang tidak menarik minat atau semangat pelanggan nya, serta personal selling yang jarang dilakukan oleh perusahaan, Pendekatan penelitian yang dipakai peneliti adalah pendekatan kuantitatif, dalam penelitian ini, peneliti menggunakan data perusahaan yaitu pelanggan ( agent ) yang telah bergabung dengan PT. Sunter Sumber Sinergi berjumlah 351 orang sebagai populasi dan sampel berjumlah 216 orang. Hasil Pengujian hipotesis yang dilakukan dengan metode pengujian simultan (uji F) bahwa F hitung > F tabel (61,649 > 2,26 ) dan probabilitas signifikan 0,000 < 0,05,  bahwa dengan metode pengujian simultan kualitas pelayanan, promosi penjualan dan personal selling berpengaruf positif dan signifikan terhadap kepuasan pelanggan PT Sunter Sumber Sinergi Medan.Hasil Pengujian hipotesis yang dilakukan dengan metode pengujian parsial (uji t) bahwa t hitung > t tabel, menunjukan kualitas pelayanan (6,046 > 1,65309) dengan signifikan 0,000 < 0,05, promosi penjualan (2,251 > 1,65309) dengan signifikan 0,026 < 0,05, personal selling (5,411 > 1,65309) dengan signifikan 0,000 < 0,05) berpengaruh positif dan signifikan terhadap kepuasaan pelanggan PT Sunter Sumber Sinergi.Hasil uji koefisien determinasi diperoleh hasil adjusted R Square sebesar 0,503 (50,3%) dari variasi variabel terikat yaitu kepuasan pelanggan yang dapat dijelaskan oleh variasi variabel bebas yaitu kualitas pelayanan, promosi penjualan dan personal selling, sedangkan sisanya sebesar 0,497 (49,7%) berasal dari variabel lain yang tidak diteliti. Kesimpulan yang didapat dari penelitian ini adalah kualitas pelayanan, promosi penjualan dan personal selling, berpengaruh secara signifikan terhadap kepuasan pelanggan.

scholarly journals Efektivitas Strategi Promosi Melalui Promotion MIX sebagai Upaya Penguatan Eksistensi Lembaga STAIN Kediri

MEDIAKITA ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Siti Amanah
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Online Media ◽  
Promotion Strategy ◽  
The Public ◽  
Descriptive Research ◽  
Depth Interview ◽  
New Students ◽  
Promotional Strategies

The research aimed : (1).to describe the form of promotional strategies that have been applied by IAIN Kediri in order to strengthen the existence of institutions to increase the interest and number of new students at IAIN Kediri; (2). to analyze the effectiveness of the implementation of promotional strategies through promotion mix and its benefits in supporting the strengthening of the existence of IAIN Kediri institutions. This study was categoried as descriptive research type with qualitative method. The methods of collecting data used were direct observation, participative, in depth interview and documentation. To determine the subjects of this reseach, the writer used purposive sampling. The writer used Miles and Huberman’s interactive data analysis which consisted of data reduction, data display, conclusion, and verification The result showed that: (1). Promotional strategies that have been applied by IAIN Kediri in order to strengthen the existence of institutions to increase interest and the number of new students at IAIN Kediri through the distribution of brochures, pamphlets, banners, baliho, advertising in print media and electronic media and online media. The use of media in promotional strategies at IAIN Kediri for three years has not changed or remained for all types of promotional strategies and promotional tools used in promotional strategies but there is an increase through online media. IAIN Kediri has used appropriate promotional strategies as many as five types of promotional strategies and used a promotional mix strategy consisting of five main tools namely advertising, sales promotion, public relations and publicity, personal sales, direct marketing.(2). The lack of effective promotional strategies used by IAIN Kediri because over a period of three years due to one of them the intensity of the use of promotional tools in the promotion strategy is relatively fixed, as well as the absence of officers in the public relations department specifically established legally by the leaders of IAIN Kediri. this causes the IAIN Kediri institution to be able to achieve its objectives in marketing promotion strategies even though it is not yet fullyoptimal. Keywords: Effectiveness, Promotion Strategy, Existence

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

scholarly journals Quality of Service and Brand Trust Against Decisions Using Indihome in Ciputat Area of South Tangerang

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Senen Santoso ◽  
Siswi Wulandari
Keyword(s):  
Quality Of Service ◽  
Random Sampling ◽  
Sales Promotion ◽  
Sampling Techniques ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Analysis Method ◽  
Purchasing Decisions

The purpose of this study is to know the influence between sales promotion to purchase decisions, to know the influence between the quality of service to purchasing decisions, to know the influence between brand trusts on purchasing decisions. The analysis method used is multiple linear regression using SPSS 25 analysis tool. The object of the research in this study was indihome customers of Ciputat region as many as 100 people with random sampling techniques (probability sampling). The results of the analysis stated that partially sales promotion affects purchasing decisions, partially the quality of service services affects purchasing decisions and partially brand trusts affect purchasing decisions, simultaneously (sales promotion, service quality and brand trust) affect purchasing decisions. Concluded in this study is sales promotion influences the decision to use Indihome, the quality of service influences the decision to use Indihome, brand trust influences the decision to use Indihome, simultaneously the promotion of sales of services and brand trust influences the decision to use Indihome.

scholarly journals DIGITAL INTEGRATED MARKETING COMMUNICATIONS (DIMC) ACTIVITIES OF DIGITAL PRODUCTS FINANCIAL TECHNOLOGY (FINTECH) “ALAMI”

2021 ◽  
Vol 14 (1) ◽  
pp. 60
Author(s):  
Baharudin Noveriyanto
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Public Relation ◽  
Major Influence ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Financial Technology

Abstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation  dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC)  Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation  dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini.

Sign in / Sign up

Export Citation Format

Share Document