scholarly journals Analisis Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Best Car Care Bogor

2021 ◽  
Vol 2 (3) ◽  
pp. 74-79
Author(s):  
Rani Rani ◽  
Vina Islami ◽  
Syahrir Syahrir

The development of the automotive industry at this time can be quite rapid because every year the number of vehicles continues to increase. The development of the automotive industry also encourages the development of industries supporting services such as car repair shops, car salons, sales of spare parts, the sale of accessories, and car wash services. Own car wash services are needed the car users because, in addition to saving time, the car users are also convinced that if their car is washed at the car wash, the car will be clean and well maintained. In offering their services, employers must implement appropriate promotional strategies. Quality of service also supports the company to provide satisfaction for its customers. The purpose of this study is to determine the effect of promotion strategies and quality of service on user satisfaction at Best Car Care Bogor partially or simultaneously. A population of 220 people and take a sample of 135 respondents. The research method using multiple regression analysis. Results of research conducted found that the promotion strategy and service quality and significant positive effect either simultaneously or partially on user satisfaction. Advice for employers Best Car Care Bogorfor more attention to the satisfaction of the users of services Best Car Care Bogor, to increase the use of services

InterKomunika ◽  
2018 ◽  
Vol 2 (2) ◽  
pp. 182
Author(s):  
Suhendra Atmaja ◽  
Poppy Ruliana

Abstract. Sari Ater Hotel & Resort is located area Ciater Subang Regency is a company entrusted by the Municipal Government to manage the natural attractions of hot water Ciater promotion strategy based travel sharia done by far is direct (direct promotion) and indirectly (indirect promotion) addressed to the consumers / travelers to encourage the achievement of promotional services, companies need to provide additional services (supplement service) on transactions core services (core services) so that core services can provide satisfaction, additional services may be reflected in the mix elements of service offered Sari Ater Hotel & Resort to the visitors / tourists. The problem is how do promotional strategies Sari Ater Hotel & Resort through sharia travel in improving the quality of service. The purpose of this study is to analyze the mengetahuai and promotional strategies Sari Ater Hotel & Resort through sharia travel in improving the quality of service to the tourists. The concept of promotion strategies in this study refers to the opinion of Philip Kotler (2002) who argued that in order to effectively promote the need for the promotion mix, which is the optimal combination for any kind of events or the selection of the most effective promotional activities to increase sales. There are four types of promotional activities, among others: advertising, personal selling, sales promotion, public relations and direct promotion. The method used is descriptive qualitative, key informants and informant in this research is Marketing Manager Sari Ater Hotel & Resort, Public Relations Manager Sari Ater Hotel & Resort, Front Liner, F & B Manager Sari Ater Hotel & Resort and the few tourists who come visit. Data was collected through several stages, observation, interview, documentation and triangulation. Data analysis technique is done through data reduction, display, verification / conclusion (Miles & Huberman). The results showed that of the four starategi sale Sari Ater Hotel & Resort through sharia travel tend to do personal selling, sales promotion and direct dam for the promotion, while the public relations strategy to do more personal approach was persuasive, so as to form the image and reputation. All four of these strategies can actually improve the quality of service the hotel proved to the many tourists who come both from domestic and from abroad, including from Japan, Saudi Arabia, Singapore and Malaysia.Keywords : Communication, Promotion Strategy, Quality of Service 


2019 ◽  
Vol 5 (2) ◽  
pp. 105
Author(s):  
Anisa Yulandari ◽  
Wing Wahyu Winarno ◽  
Asro Nasiri

Website Portal Alumni Amikom Yogyakarta yang dapat diakses pada alamat domain alumni.amikom.ac.id merupakan bagian dari Universitas Amikom Yogyakarta yang berfungsi sebagai sarana berbagi informasi sekaligus bertindak sebagai penghubung antara perusahaan pencari tenaga kerja dan para pencari kerja khususnya alumni Universitas Amikom Yogyakarta. Selama ini website alumni sudah berjalan belum dilakukan evaluasi terhadap kualitas layanan website yang didasarkan pada persepsi pengguna akhir sebagai umpan balik kepada pengelola website sehingga pengelola dapat mengetahui sejauh mana kepuasan pengguna dan kualitas layanan yang sudah diberikan. Tujuan dari penelitian ini yaitu untuk mengetahui kualitas layanan website alumni menggunakan tiga dimensi yang ada pada metode Webqual 4.0. Tiga dimensi itu sendiri terdiri dari Kegunaan, Kualitas Informasi, dan Kualitas Interaksi Layanan. Pendistribusian kuisioner dilakukan terhadap 200 sampel responden. Kesimpulan dari penelitian ini adalah adanya pengaruh ketiga dimensi Webqual 4.0 terhadap kepuasan pengguna. Dimensi yang paling berpengaruh yaitu Kualitas Informasi dan Kualitas Interaksi Layanan. Hal ini berarti peningkatan dapat dilakukan pada indicator yang memiliki nilai rata-rata terendah. Peningkatan pada dimensi Kualitas Informasi dapat dilakukan perbaruan secara berkala sehingga informasi yang disajikan menjadi lebih relevan. Sedangkan untuk dimensi Kualitas Interaksi Layanan dapat dilakukan dengan meningkatkan pelayanan terhadap keluhan seputar website alumni.Kata Kunci — Kualitas Layanan, Website Alumni, Webqual 4.0The Alumni Amikom Yogyakarta Website which can be accessed at the domain address alumni.amikom.ac.id is part of the Amikom University of Yogyakarta which serves as a means of sharing information while acting as a liaison between the company and job seekers, especially alumni of Yogyakarta Amikom University. So far, the alumni website has been running, yet an evaluation of the quality of website services has been carried out based on the perception of the end user as feedback to the website manager so that the manager can find out how far the user satisfaction is and the quality of the service provided. The purpose of this study is to determine the quality of the alumni website service using three dimensions that exist in the method of Webqual 4.0, there are Usability, Information Quality, and Service Interaction Quality. The conclusion of this study is the influence of the three dimensions of Webqual 4.0 on user satisfaction. The most influential dimensions are Information Quality and Service Interaction Quality. This means that an increase can be made on an indicator that has the lowest average valueKeywords— Quality of Service, Alumni Website, Webqual 4.0


Author(s):  
Tiana Tiana ◽  
Bambang Sugiharto ◽  
Indah Umiyati

This study aims to test and analyze the quality of the system against perceived usefulness, the quality of information against perceived usefulness, the quality of the system to user satisfaction, Information Quality to user satisfaction and perceived usefulness to user satisfaction. The population in this research is employees teller and customer service department of Bank BJB in subang city. Sampling technique is nonprobability sampling by using purposive sampling method. The type of data used is primary data with questionnaire data collection method. Hypothesis testing used is Structural Equation Modeling (SEM) approach with variance Structural equation test or better known as Partial Least Square (PLS). The result of the research shows that Quality System has a significant positive effect on Perceived Usefulness, Quality of Information has a significant positive effect on Perceived Usefulness, Quality of System has a significant positive effect on user satisfaction, Information Quality has positive significant effect on user satisfaction, and Perceived Usefulness has no effect to User Satisfaction


2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Adillia Anora Ivanda Sany

Influence of health service quality to user satisfaction of social insurance provider institution (BPJS) at Bhayangkara Hospital Surabaya 2016. The hospital is as a public health care provide services that are effective, efficient and required to each patient. The patient satisfaction is as a benchmark level of quality health services. This study aims to determine and analyze the influence of the quality of hospital services Bhayangkara Surabaya to client satisfaction BPJS users as well as identify and analyze the application of Community Satisfaction Indicators according to the rules Menpan and Bureaucratic Reform Indonesia. The research method is descriptive used a questionnaire or questionnaires by interviews and observation. Mechanical analysis used quantitative descriptive analysis. There are 20 respondents surveyed in this study by answering questions based on a questionnaire given to assess public opinion about the quality of sevice and its effects on people's satisfaction. Independent variables namely the quality of service and the dependent variable is community satisfaction. The results based on the results of the processing of qualitative data through interviews and observations in general satisfaction of the public regarding the quality of hospital services Bhayangkara especially give well satfisfaction to members of BPJS. This indicates that the RS Bhayangkara constantly working on providing the best service for society to improve and try to give satisfaction to the public.  Keywords: Quality of Service, Society Satisfaction, RS Bhayangkara


2021 ◽  
Vol 9 (1) ◽  
pp. 691-697
Author(s):  
N. Sugirtham, R. Sherine Jenny

Network applications demand quality of service for enhanced call quality and increased user satisfaction. Hence, implementing queuing discipline at switches and routers in a network will govern the way packets are buffered while waiting for transmission. Queuing disciplines like first-in first-out (FIFO) queuing, priority queuing (PQ), weighted-fair queuing (WFQ), custom queuing and modified weighted round robin are more prominently deployed in network applications. These queuing disciplines help to control and manage network resources by fixing priorities for specific types of data on the network. The paper aims to analyze the quality of service parameters for various real time applications like File transfer protocol(FTP), email, database, Voice over IP(VOIP), video and web browsing,etc., and helps to optimise the use of available network resources. Moreover the quality of the network is compared using different QoS parameters such as end-to-end delay, throughput, jitter and Mean Opinion Score (MOS). This paper focuses on various queuing disciplines with low and high network traffic.


2021 ◽  
Vol 21 (3) ◽  
pp. 212-217
Author(s):  
Ida Bagus Wirahaji ◽  
◽  
I Ketut Sutapa ◽  

Driver satisfaction in making a trip is influenced by the quality of parking services. The purpose of this study was to analyze the effect of parking attendants and parking facilities on the satisfaction of car park users on Jalan Ngurah Rai, in Gianyar City, which is currently working on revitalizing traditional markets with modern concepts. Research using survey methods, distributing questionnaires to obtain 100 sheets of parking service user perception data. The results of the analysis show that the regression equation obtained is Y = 2.354 + 0.281 X1 + 0.672 X2. The parking attendant and parking facilities variables both partially and simultaneously have a significant positive effect on the user satisfaction variable. Value of Sig. variable parking attendant and parking facilities respectively 0.000 < 0.05. The value of tcount for parking attendants and parking facilities are 9,500 and 20.921, respectively > ttable = 1.9872. Fcount = 312.296 > 0.025324. The ability of the parking attendant and parking facilities variable in influencing the user satisfaction variable is quite large, as indicated by the coefficient value. determination (R2) of 86.3%.


2019 ◽  
Vol 29 (2) ◽  
pp. 503
Author(s):  
I Made Yoga Widian ◽  
I Ketut Jati

One way to increase government revenue from the tax sector is by increasing taxpayer compliance itself. The purpose of this study was to determine the effect of service quality, understanding of regulations and taxation sanctions on individual taxpayer compliance registered at North Badung KPP Pratama. The study was conducted at the KPP Badung Utara in 2018. The sample selection was 100 taxpayers using the Slovin formula. Data collection was carried out by distributing questionnaires to WPOP registered in North Badung KPP Pratama and the analysis techniques using multiple linear regression analysis. Based on the results of the analysis, it is known that service quality, understanding of regulations and taxation sanctions have a positive effect on individual taxpayer compliance registered in North Badung KPP Pratama, with the value of calculating each variable greater than the label, and having a significance value greater than 0.05. Keywords : Quality Of Service;  Understanding Of Tax Regulations; Tax Sanctions; Individual Taxpayer Compliance.


2020 ◽  
Vol 10 (12) ◽  
pp. 4341
Author(s):  
Kyusik Kim ◽  
Seongmin Kim ◽  
Taeseok Kim

Differentiated I/O services for applications with their own requirements are very important for user satisfaction. Nonvolatile memory express (NVMe) solid-state drive (SSD) architecture can improve the I/O bandwidth with its numerous submission queues, but the quality of service (QoS) of each I/O request is never guaranteed. In particular, if many I/O requests are pending in the submission queues due to a bursty I/O workload, urgent I/O requests can be delayed, and consequently, the QoS requirements of applications that need fast service cannot be met. This paper presents a scheme that handles urgent I/O requests without delay even if there are many pending I/O requests. Since the pending I/O requests in the submission queues cannot be controlled by the host, the host memory buffer (HMB), which is part of the DRAM of the host that can be accessed from the controller, is used to process urgent I/O requests. Instead of sending urgent I/O requests into the SSDs through legacy I/O paths, the latency is removed by directly inserting them into the HMB. Emulator experiments demonstrated that the proposed scheme could reduce the average and tail latencies by up to 99% and 86%, respectively.


2015 ◽  
Vol 9 (2) ◽  
pp. 44
Author(s):  
Uminurida Suciati

This study aims to determine the quality library services based implementation of Quality Management System ISO 9001:2008 . User satisfaction and student perceptions regarding the attributes of quality library services that include : tangible , reliability , responsiveness, assuredness , and empathy associated with user satisfaction .This study uses a quantitative approach . Type a descriptive quantitative research . Ex post facto data collection by survey method . Data collection using questionnaires as the primary method , documentary and observation . The study population was a student who came to visit and use the library facilities and using samples UGM proportional stratified random sampling technique.Analysis of the data using parametric statistics , such as regression analysis to test the hypothesis regreasi first and to find out how much of each attribute independent variables contribute effectively to the satisfaction of the user and the product moment correlation and ANOVA to test the hypothesis of a single lane to two . Results indicate that the implementation of quality management system ISO 9001 : 2008 can give satisfaction to the users at the Central Library , University of Gadjah Mada . It can be seen from the results of the user's perception of the quality attributes of library services that include : tangible, reliability , responsiveness , and empathy assuredness related to user satisfaction at the Central Library of the University of Gadjah Mada . It can be seen from tangible attribute indicates the coefficient b = 0.104 and p = 0.022 , attribute indicates the reliability coefficient b = 0.126 and p = 0.009, attribute indicates the responsiveness coefficient b = 0.095 and p = 0.018, showing assuredness attribute coefficient b = 0.125 and p = 0.007, attribute shows empathy coefficient b = 0.193 with p = 0.001 . Positive effect is statistically significant means that the better the user perception of service quality attributes of the higher levels of user satisfaction and conversely the perception of poor quality of service attributes pemustaka on the lower level of user satisfaction in the Library of the University of Gadjah Mada . From the estimation above regression equation, the coefficient of multiple determination ( R2 ) of 0.539 that showed statistically that the role of the variable quality of service for users' satisfaction at 53.9 % . Percentage of the remaining 46.1 % are other variables not examined in this study .


2020 ◽  
Vol 9 (3) ◽  
pp. 375-388
Author(s):  
Dr. Trilok Pratap Singh

The objective of this research is to measure the impact of service quality on consumer purchase intention in the retail environment. Implicitly, natural and informative focus has an effect on the customer's buying intentions. For qualitative analysis, data were collected from 477 customer surveys in large retail stores. The findings of the study indicate that quality of service have a positive effect on the purchase intention of the consumer. The results also showed that consumers do not intervene with pricing in large retail stores, as consumers feel that fair pricing are charged by retailers. Most consumers depend on the reputation and efficiency of the service quality.


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