scholarly journals Questions Regarding University Selection: What Methods Can Be Used to Measure a University’s Reputation

Author(s):  
Akos Valent
Keyword(s):  
Author(s):  
Lucy Erazo-Coronado ◽  
Sergio Llano-Arristizábal ◽  
Miguel Garcés-Prettel ◽  
Ana-María Erazo-Coronado

The emerging concept of university social responsibility (USR) consists in the fulfillment of the mission of the university in terms of ethical standards, community support, respect for human beings, and respect for the environment. Thus, universities must not only provide professional training but also instill ethical principles in students to allow them to behave as good citizens and help solve community problems. On the other hand, competition for students requires efficient management of university reputation and communication with their stakeholders, to demonstrate the accomplishment of the university’s mission and attract potential students. The objective of this paper is thus to explain the causal relationship between communication about university social responsibility (USR) activities through institutional websites and university selection, as well as the role of reputation. Research work was carried out based on an explanatory cross-sectional design, with a sample of 356 subjects from a population of 11th-grade students from public and private schools in the City of Barranquilla (Colombia). The results revealed that USR communication through institutional websites has a significant influence on university selection, not only directly but also indirectly, through reputation as a mediating variable. These findings contribute at a theoretical level by providing empirical evidence to understand and explain the analyzed topic. Furthermore, the results provide useful information to evaluate USR disclosure and implement strategies to make progress on USR issues. Resumen El naciente concepto de responsabilidad social universitaria (RSU) consiste en el cumplimiento de la misión de la universidad dentro de unos estándares éticos, de apoyo a la comunidad, respeto al ser humano y al medio ambiente. Así, pues, la universidad no sólo debe impartir formación profesional, sino inculcar a sus estudiantes principios éticos que les permitan comportarse como buenos ciudadanos y contribuir a la solución de los problemas de la comunidad. Por otra parte, la competencia entre universidades exige una gestión eficiente de su reputación y de la comunicación con sus distintos stakeholders, para demostrar a la sociedad el cumplimiento de su misión social, y para atraer estudiantes potenciales hacia la institución. Por lo tanto, este artículo tiene como objetivo explicar la relación de causalidad entre la comunicación de las prácticas de RSU en los sitios web institucionales y la selección de universidad, y el papel mediador de la reputación en esta relación. Para lograrlo, se llevó a cabo una investigación cuantitativa de nivel explicativo experimental y diseño transversal, con una muestra conformada por 356 sujetos, de una población de estudiantes de grado 11º de colegios públicos y privados de la ciudad de Barranquilla (Colombia). Los resultados revelan que la comunicación de las prácticas de RSU en los sitios web institucionales ejerce una influencia significativa directa en la intención de selección de universidad, e indirecta, a través de la reputación como variable mediadora. La evidencia empírica aportada representa un avance teórico en la comprensión y explicación del fenómeno estudiado, e igualmente servirá para que las universidades evalúen si están comunicando adecuadamente su responsabilidad social y adopten estrategias para avanzar en este aspecto.


2015 ◽  
Vol 23 ◽  
pp. 72
Author(s):  
Daniel Casanova

In Chile, from the year 2013, “Class Rank” was introduced as a new factor of university selection in the Chilean admission system, which aim is to improve equity in access to higher university education. This policy has provoked diverse objections and the evaluation carried out has shown almost no impact in altering the inequity of access in general. However, this called diversity of Chilean higher education, is expected to have significant effect in the most selective programs, which have a more socially elitized group of students. This paper analyzes the results of the “Class Rank” mechanism in relation to its objectives, in a set of the highest selective majors. Based on the record of selected applicants from the years 2012 to 2014, an indicator of socioeconomic classification of each student was constructed. The aim of this indicator is to follow the changes in the social composition of the selected students in the most selective programs, before and after the introduction of the “Class Rank” in the admission process. It is concluded that there are no changes in the socioeconomic dimension, from the incorporation of “Class Rank” in the admissions process. At the same time a more open debate is proposed about the relation among the inclusion policies and selection methodologies at higher university level.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Krishnadas Nanath ◽  
Ali Sajjad ◽  
Supriya Kaitheri

PurposeUniversity selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the COVID-19 pandemic. Learning about the differences in priorities for university selection pre- and post-COVID-19 pandemic might help higher education institutions focus on relevant parameters in the post-pandemic era.Design/methodology/approachThis study uses a mixed-method approach, with primary and secondary data (university parameters from the website and LinkedIn Insights). We developed a university selector system by scraping LinkedIn education data of various universities and their alumni records. The final decision-making tool was hosted on the web to collect potential students' responses (primary data). Response data were analyzed via a multicriteria decision-making (MCDM) model. Portal-based data collection was conducted twice to understand the differences in university selection priorities pre- and post-COVID-19 pandemic. A one-way MANOVA was performed to find the differences in priorities related to the university decision-making process pre- and post-COVID-19.FindingsThis study considered eight parameters of the university selection process. MANOVA demonstrated a significant change in decision-making priorities of potential students between the pre- and post-COVID-19 phases. Four out of eight parameters showed significant differences in ranking and priority. Respondents made significant changes in their selection criteria on four parameters: cost (went high), ranking (went low), presence of e-learning mode (went high) and student life (went low).Originality/valueThe current COVID-19 pandemic poses many uncertainties for educational institutions in terms of mode of delivery, student experience, campus life and others. The study sheds light on the differences in priorities resulting from the pandemic. It attempts to show how social priorities change over time and influence the choices students make.


Author(s):  
Norma Saad ◽  
Siti Jamilah Bidin ◽  
Ahmad Affendi Shabdin

Politeness is an essential part in human communication. It plays a pivotal role in establishing and maintaining good relationships and social harmony. It is reflected by linguistic and non-linguistic behavior through which we indicate that we take others’ feelings of how they should be treated into account.  The present study investigated the application of politeness strategies through the linguistic behaviour of twelve Malay English as a second language (MSE) undergraduate students when refusing their higher status interlocutor’s scholarship offer to pursue their studies at an overseas university. Selection of participants was based on a purposive sampling and on the students’ MUET results.  The study examined how these students employed politeness strategies as they struggled to find an equilibrium between defending their stance of not accepting the scholarship and at the same time maintaining civility towards a persistent university officer. Data on refusal interactions between the students and the university officer were obtained through an open role-play which were transcribed, classified into semantic refusal strategies, categorized into the types of sequence orders of the strategies and finally classified according to Brown and Levinson’s politeness strategies. The repertoire of MSE refusal strategies reveals positive politeness to be dominant followed by bald-on-record while negative politeness was employed minimally. Using a combination of these three types of politeness, the MSE refusal interactions show variation of politeness ranging from less to more polite. The study revealed that the degree of politeness depend very much on participants’ effort to adapt to the context of situation. The variation of strategies which reflect different degree of politeness generated by the study would be useful as pragmatic input. This input could be utilized by English language teachers to raise pragmatic awareness and to develop their students’ ability to use socially appropriate language for the situation they encounter.


2014 ◽  
Vol 44 (3) ◽  
pp. 487-515 ◽  
Author(s):  
LINDSEY MACMILLAN ◽  
CLAIRE TYLER ◽  
ANNA VIGNOLES

AbstractThere is currently debate in policy circles about access to ‘the upper echelons of power’ (Sir John Major, ex Prime Minister, 2013). This research explores the relationship between family background and early access to top occupations. We find that privately educated graduates are a third more likely to enter into high-status occupations than state educated graduates from similarly affluent families and neighbourhoods, largely due to differences in educational attainment and university selection. We find that although the use of networks cannot account for the private school advantage, they provide an additional advantage and this varies by the type of top occupation that the graduate enters.


Nutrition ◽  
2019 ◽  
Vol 57 ◽  
pp. 74-83 ◽  
Author(s):  
Daniza M. Ivanovic ◽  
Rodrigo B. Valenzuela ◽  
Atilio F. Almagià ◽  
Cynthia R. Barrera ◽  
Violeta C. Arancibia ◽  
...  

2016 ◽  
Vol 11 (12) ◽  
pp. 222 ◽  
Author(s):  
Edward Gyamfi ◽  
Isaac Gyamfi ◽  
Du K. Qi

<p>The study focused on the factors that influence senior high school (SHS) graduates’ choice of university selection in Ghana. The 7ps, including product, price, place, process, promotion, people and physical evidence were chosen as the service marketing mix elements. This work was guided by whether or not tuition fees have a significant influence on SHS graduates’ choice on the selection of university in Ghana.</p><p>In this study, the researchers used descriptive approach to analyze the work due to the fact that the study seeks to pinpoint the factors that influence students’ choice on the selection of university in Ghana. The population of the study was mainly final year students in the Kumasi Metropolis and the sample size was made up of three hundred and thirty-five (335) of such students. The study employed questionnaire and multi-stage sampling as a means of data collection instrument which was used to develop insights that supplemented the results of the statistical analysis. Statistical Package for the Social Sciences (SPSS) version 16 was used to analyze the data. The study concludes that the program (product) element of the marketing mix is the main factor that influences SHS graduates’ choice of university in Ghana with a percentage of 32.8 followed by process which accounted for 28.10%. The study recommends that universities in Ghana particularly private universities should put in place tailor-made programs that can contribute to the acquisition of high employable skills by students and also strengthen their Quality Assurance Departments.</p><p> </p>


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