scholarly journals The Analysis of Repetition in the Body Text of Shampoo Advertisements

2018 ◽  
Vol 2 (2) ◽  
pp. 275
Author(s):  
Nunung Nurjannah
Keyword(s):  
Qualitative Research ◽  
Body Text ◽  
The Body ◽  
The Relationship ◽  
Descriptive Method

This research is intended to analyze the repetition in the body text of shampoo advertisements. The objectives of this research are: first, to describe what types of repetitions are used in the body text of shampoo advertisements. Second, to find out which repetition is most often used in the body text of shampoo advertisements. Third, to find out why certain repetition is most often used in the body text of shampoo advertisements. This is a qualitative research. Therefore, it uses descriptive method with the theories of repetition proposed by Halliday and Hasan (1976), Renkema (1993), Hoey (1991) and Halliday (1994), the theories of discourse proposed by Halliday (1985), Renkema (1993) and Nunan (1993), and the theories of advertisement proposed by Cook (1992) and Moi (1997). At the end of the analyses the writer found that the repetitions in the body text of shampoo advertisements are classified into simple repetition and complex repetition. Simple repetition is the most dominant types of repetition that used in the body text of shampoo advertisements because the use of simple repetition in the body text of shampoo advertisements is very important to make the readers or consumers understand and remember the name of the products or brands and the usage of products. It also makes the relationship between the sentences in the body text of shampoo advertisement clear and more communicative.

scholarly journals Representament and Object (RO) Marking Iconicity Relationship in Wardah Cosmetics Commercial TV Advertising

2022 ◽  
Vol 12 (1) ◽  
pp. 193-202
Author(s):  
Somadi ◽  
Tadjuddin Maknun ◽  
Ikhwan M. Said ◽  
Munira Hasjim
Keyword(s):  
The Body ◽  
Social Activities ◽  
Television Commercials ◽  
Commercial Television ◽  
Qualitative Descriptive ◽  
Concept Of Beauty ◽  
The Relationship ◽  
Descriptive Method ◽  
Analyze Data ◽  
Physical Beauty

This study aims to examine the relationship between representament and object iconicity in Wardah's cosmetic commercial television commercials, which include shampoo, BB cream, mascara, lipstick, and social activities. Wardah cosmetic commercial television commercials attempt to construct consumers using the concept of “Beauty from the heart”. Meanwhile, the beauty of cosmetic users is always visible physically. Thus, it cannot be proven to be real beauty from the heart when someone uses cosmetics. This study uses a qualitative descriptive method to analyze data in the form of verbal and nonverbal text. The researcher uses Charles Sander Peirce's semiotic theory which divides the signs according to the relationship between the representament (sign) and its object (marker) into icons, indexes, and symbols. The results of this study indicate that beauty can be classified into two categories, namely physical beauty and psychological beauty. Physical beauty relates to the body and the head. There are four parts of the head which are icons of beauty for a young woman: 1) the hair, 2) the facial skin, 3) the eyes, and 4) the lips. Meanwhile, psychological beauty is a beauty from the heart that is manifested in the form of attitudes during social activities. In addition, young women as users of Wardah cosmetics are represented by the use of youthful vocabulary and language typical of the millennial generation.

scholarly journals MEDAN MAKNA AKTIVITAS TANGAN “MENYAKITI” DALAM VERBA BAHASA SUNDA (The Meaning Field of Hand “Hurting” Activity in Sundanese Verb)

Kandai ◽  
2019 ◽  
Vol 15 (2) ◽  
pp. 249
Author(s):  
Emma Maemunah
Keyword(s):  
Qualitative Research ◽  
The Body ◽  
Semantic Function ◽  
Descriptive Method ◽  
Written Sources

Verba aktivitas tangan “menyakiti” dalam bahasa Sunda memiliki banyak leksem. Meskipun makna leksem aktivitas tangan “menyakiti” pada umumnya adalah memukul, fungsi semantis leksem-leksem tersebut berbeda bergantung pada komponen makna yang dimilikinya. Penelitian ini bertujuan mendeskripsikan komponen makna verba aktivitas tangan “menyakiti” dalam bahasa Sunda dan menjelaskan fungsi semantis medan makna verba aktivitas tangan tersebut. Penelitian ini berjenis kualitatif dengan metode deskriptif. Data diperoleh dari sumber tertulis, yaitu Kamus Bahasa Sunda. Data berupa daftar kosakata (kognat) yang bermedan makna “menyakiti” dalam bahasa Sunda. Data dianalisis dengan teknik parafrase dan  pengklasifikasian. Hasil penelitian menunjukkan bahwa aktivitas tangan “menyakiti” dalam bahasa Sunda dapat dibagi ke dalam dua kelompok, yakni berdasarkan komponen makna generik dan alat yang digunakan dan tiga subkelompok, yaitu aktivitas tangan menyakiti badan, aktivitas menyakiti kepala dan bagiannya, dan aktivitas menyakiti leher. Aktivitas tangan menyakiti badan sebanyak 24 leksem terdiri atas 14 leksem aktivitas menggunakan alat dan  10 leksem aktivitas menyakiti badan  tanpa menggunakan alat. Aktivitas menyakiti kepala dan bagiannya sebanyak 17 leksem terdiri atas 2 leksem aktivitas menyakiti kepala dan bagiannya menggunakan alat dan 15 leksem aktivitas tangan “menyakiti” kepala dan bagiannya tanpa  menggunakan alat. Leksem aktivitas tangan menyakiti leher terdiri atas 1 leksem aktivitas menyakiti leher menggunakan alat dan 2 leksem aktivitas menyakiti leher tanpa menggunakan alat.(Verbs of hand activities of "hurting" in Sundanese have many lexemes. Although the meaning of the lexemes of "hurting" in general is hitting, the semantic function of the lexemes differs depending on the component of meaning they have. This study aims to describe the component meaning of the hand activity of "hurting" in Sundanese and explain the semantic function of those hand activities. Data are obtained from written sources, namely the Dictionary of Sundanese Language. The data of this qualitative research with descriptive method is a list of vocabulary (cognate) based on the meaning of "hurting" in Sundanese. Data are analyzed by paraphrasing and classifying techniques. The analyses result shows that the hand activities of "hurting" in Sundanese could be divided into two groups, based on the components of generic meanings and the tools used and into three subgroups, namely hand activities of hurting the body, hand activities of hurting the head and its parts, and hand activities of hurting the neck. Tha hand activities of  hurting the body as much as 24 lexemes consist of 14 lexemes of activity using a tool and 10 lexemes of activity without using tools. The activities of hurting the head and its parts are 17 lexemes which consist of 2 lexemes are using tools and 15 lexemes are without using tools. The lexeme of hand activites hurting the neck consists of 1 lexeme using a tool and 2 lexeme without using tools.)

“A Progression and a Regression at the Same Time”: Hybrid Masculinities and Entrepreneurial Selfhood

2016 ◽  
Vol 25 (2) ◽  
pp. 115-132 ◽  
Author(s):  
Jennifer M. Whitmer
Keyword(s):  
Qualitative Research ◽  
Cultural Context ◽  
Sexual Difference ◽  
Upward Mobility ◽  
Hegemonic Masculinity ◽  
The Body ◽  
Creative Class ◽  
Personal Style ◽  
The Gaze ◽  
The Relationship

Research suggests normative masculinities are increasingly defined through consumption, particularly the consumption of fashions and cosmetics. Much existing research examines heterosexual men’s reluctance to embrace consumer masculinities due to cultural associations, which associate consumption with femininities and subordinated masculinities. However, not all men are reluctant consumers. Little research has examined the relationship between masculinity and aesthetic consumption in a cultural context in which the body is increasingly framed as a tool for self-promotion and upward mobility. Drawing on qualitative research on male personal style bloggers, I examine the masculinities of men who actively turn the gaze on themselves, performing creative class ambitions through the display of the dressed body. I find privileged bloggers incorporate elements of non-hegemonic masculinities into the performance of hybrid masculinities, which allow them to distance themselves from the negative associations of hegemonic masculinity while continuing to reproduce sexual difference and hierarchies.

scholarly journals INDIGENOUS COUNSELING: KARAKTERISTIK SPIRITUAL DALAM TRADISI ROBO-ROBO PADA MASYARAKAT KECAMATAN SUNGAI KAKAP, KALIMANTAN BARAT

2021 ◽  
Vol 17 (2) ◽  
pp. 96-106
Author(s):  
Saripaini Saripaini
Keyword(s):  
Qualitative Research ◽  
Close Relationships ◽  
Local Community ◽  
Social Values ◽  
Living Environment ◽  
Relationship With God ◽  
Religious People ◽  
The Relationship ◽  
Indigenous Counseling ◽  
Descriptive Method

The robo-robo tradition is a traditional ritual carried out by the Sungai Kakap people as an effort to resist danger. This study explored to describe and identify the characteristics of people spirituality in the process of providing assistance through local community traditions. This research was a qualitative research using descriptive method. Data was collected by observing people’s life in the field and interviews. The result revealed that: 1) amongst their existence as human, they had an awareness of the need for the God's help. 2) close to nature and living environment. 3) had close relationships amongst people, social values such as the value of togetherness, the value of sharing and respect, and the value of kinship. 4) The relationship with God in the robo-robo tradition was divided into three groups, namely: first, religious people had faith in Allah SWT, and did not want to involve themselves in the robo-robo tradition. Generally, this group considered this custom to be a deviation in religion. Second, they had faith in Allah SWT, were involved in cultural celebrations but did not believe in the belief traditions developed in these celebrations. Third, they had faith in Allah SWT but also they had faith in other supernatural beings (soul / ancestral soul).

scholarly journals Implementasi Sapa Pagi dalam Pembinaan Etika Sosial Siswa SDN 52 Kota Bengkulu

2020 ◽  
Vol 2 (3) ◽  
pp. 194-201
Author(s):  
Dilla Dwi Udiyana ◽  
Puspa Djuwita ◽  
Pebrian Tarmizi
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Observation Data ◽  
Research Instrument ◽  
Cultural Behavior ◽  
And Behavior ◽  
Relationship Of ◽  
The Relationship ◽  
Descriptive Method ◽  
Technique Analysis

This study aims to describe the implementation of morning greetings in the development to sosial ethics on cultural behavior 5S (smile, greetin, greeting, polite, and courteous). The type of research used is descriptive quantitative research with descriptive method and percentage technique. The subjects of the study were VB students of 26 student.The research instrument is qualitative research that is self researcher, assisted by observation and interview guides plus quesionnaire sheect. Technique analysis of observation data and interview in narration while quesionanaire data(tecnique ercentage). From the result of research with the detail of the research that carry out the 5S culture well as many as 18 student(69,23%),able to undestand the implementation of sapa thismorning to prove the existence of the relationship of the morning greeting and behavior of the student, as many as 24 student(92,30%)23 students (96,15%)were able to have greeting attitude,as many as 23 student(88,46%)23 students(88,46%) able to have polite attitude. So the cunclusion of this study is that it can be said that the students of VB class have been implementing culture 5S well.

scholarly journals TERORISME DI ERA KONVERGENSI

2019 ◽  
Vol 13 (1) ◽  
pp. 109
Author(s):  
A Zahid
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Reduction ◽  
Ethical Principles ◽  
Data Validation ◽  
Data Display ◽  
The Media ◽  
The Relationship ◽  
Descriptive Method

This article discusses about the relationship between media and terorism in convergence era. The object was terorism news in TV One. Broadcasting of terorism through media in convergence era demanded to hold tightly of ethical principles of journalism. If not, the media would be a tool spreading terror out to society. This study was a qualitative research using descriptive method because this research aimed to get answer related to perception and opinion thereby requiring detailed quali. Data analysis was carried out using Miles and Huberman’s approach, consisting of data reduction, data display, and conclusion drawing. Data validation was conducted using source triangulation to recheck the obtained data.

scholarly journals Discourse on Mangkunegara IV Javanese Islamic Spiritual Leadership

2018 ◽  
pp. 133
Author(s):  
Amat Zuhri
Keyword(s):  
Qualitative Research ◽  
Spiritual Leadership ◽  
Ethical Dimension ◽  
The Relationship ◽  
Descriptive Method

This study aims to analyze the concepts and patterns of spiritual leadership according to Serat Wedhatama, especially the ethical, ascetic and mystical potential of Mangkunegara IV Javanese Islamic spiritual leadership. In the context of civilizations and the treasure of Javanese Islamic literatures, just to have the properties as a warrior is not enough for a leader; one must also have the properties as a clergyman, or having Spiritual Leadership within oneself. Spiritual Leadership has become one of the materials to teach (piwulang) a prince, a future king or a ruler. The basis of this study is Serat Wedhatama by Mangkunegara IV which contains sublime teaching (piwulang luhur) which must be a guide for a leader. This study is a qualitative research. The data is obtained from Serat Wedhatama. Data were analyzed by descriptive method, with a scientific perspective of Sufism and hermeneutics. This study found that Serat Wedhatama teaches that a leader must adhere to the ethical, ascetic and mystical dimensions. The ethical dimension includes the behavior of a leader towards the community. Meanwhile, the ascetic dimension includes the inner attitude of a leader in order to purify his soul. And the ascetic dimension includes the form of the relationship between a leader and God.

scholarly journals The Governance Waqf in Malaysia: A Study on The Relationship towards Siyāsah Shar’iyyah

2020 ◽  
Vol 6 (1) ◽  
pp. 135-150
Author(s):  
Mohd Ridzuan Mohamad
Keyword(s):  
Qualitative Research ◽  
Comparative Methods ◽  
The Body ◽  
Research Document ◽  
The Relationship

The governance of waqf is an important aspect and it as an image of the Council of Islamic Religious State (MAIN). Policy of legislation determines that MAIN is the body that responsible for managing, administering and developing all waqf lands. Some scholars have opined that the administration of waqf should be practiced based on Siyāsah Shar’iyyah. But now, the approach has not yet been fully explored. This study aimed to examine and explore the relationship between governance of waqf and Siyāsah Shar’iyyah. This study was conducted through qualitative research. Document exploration is used for analyzing turath book that involved the discussion on Siyāsah Shar’iyyah. It is analyzed by inductive, deductive and comparative methods. The finding of the study found that the Siyāsah Shar’iyyah relationship is important to the governance of waqf. Values of Siyāsah Shar’iyyah is significant when implementing at the governance, finance and legalization of waqf. The values of the Siyāsah Shar’iyyah also are in three main categories i.e first Dustūriyyah, second Dawliyyah and third Māliyyah.

scholarly journals IMPLEMENTASI METODE PEMBELAJARAN TAHFIZH BAGI MURID BAIT QURANY SALEH RAHMANY (BQSR) BANDA ACEH

2018 ◽  
Vol 18 (1) ◽  
pp. 47
Author(s):  
Mahdalena Mahdalena
Keyword(s):  
Qualitative Research ◽  
The Body ◽  
Early Years ◽  
Cognitive Domain ◽  
Data Display ◽  
Body Movements ◽  
Qualitative Research Design ◽  
Descriptive Method ◽  
Passive Attitude ◽  
Banda Aceh

Many teenagers in Aceh have been found to be unable to properly recite the Quran, one of which is caused by their lack of habits to reciting the Quran during childhood. To respond to this issue, a learning institution called Bait QuranySalehRahmany (BQSR) Kindergarten/Preschool in Banda Aceh works to teach the children to recite and memorize the Quran in their early years. The subjects of the study were the principal, four teachers, and several students of BQSR Banda Aceh. This study employed a qualitative research design with an analytic descriptive method. Data were collected by observation, interview, and documentation. The data were then analyzed by data reduction, data display, and data verification. The findings showed that the Quran materials to be memorized included surah An-Naas and surah An-Naba’. In terms of the methods, the school implemented the methods of kinesthetic, andJarimatika(use of fingers). The implementation of these methods was as follow: first, in the Jarimatika method, the fingers were used as the tool in helping the students memorize the surah; and second, in the kinesthetic method, the memorization was done word-by-word (juzamma), and the body movements were used while memorizing the surah. The implications of using the Jarimatika method indicated that the students were easier to memorize, their memorization could last longer, their cognitive domain was also exercised, and the motoric sensor of their hands could be stimulated. As for the kinesthetic method, the implications elucidated that the students were also easier to memorize the surah, the passive attitude of the students could be overcome, the learning atmosphere was much better, the students’ achievements were also affected, the motoric sensor of the students could also be stimulated, and the tahfiz skill of the students could be enhanced as well.

The use of Body Surface Index as a Better Clinical Health indicators Compare to Body Mass Index and Body Surface Area for Clinical Application

2018 ◽  
pp. 131-136
Author(s):  
Shirazu I. ◽  
Theophilus. A. Sackey ◽  
Elvis K. Tiburu ◽  
Mensah Y. B. ◽  
Forson A.
Keyword(s):  
Surface Area ◽  
Body Surface Area ◽  
Clinical Application ◽  
Body Surface ◽  
Body Height ◽  
Health Indicators ◽  
The Body ◽  
Body Parameters ◽  
The Relationship ◽  
Individual Body

The relationship between body height and body weight has been described by using various terms. Notable among them is the body mass index, body surface area, body shape index and body surface index. In clinical setting the first descriptive parameter is the BMI scale, which provides information about whether an individual body weight is proportionate to the body height. Since the development of BMI, two other body parameters have been developed in an attempt to determine the relationship between body height and weight. These are the body surface area (BSA) and body surface index (BSI). Generally, these body parameters are described as clinical health indicators that described how healthy an individual body response to the other internal organs. The aim of the study is to discuss the use of BSI as a better clinical health indicator for preclinical assessment of body-organ/tissue relationship. Hence organ health condition as against other body composition. In addition the study is `also to determine the best body parameter the best predict other parameters for clinical application. The model parameters are presented as; modeled height and weight; modelled BSI and BSA, BSI and BMI and modeled BSA and BMI. The models are presented as clinical application software for comfortable working process and designed as GUI and CAD for use in clinical application.

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