scholarly journals Scientific Theory of Brands, Branding and Rebranding (Brandology) and the Tasks of Its Practical Use in Organizations

2020 ◽  
Vol 6 (5) ◽  
pp. 326-345
Author(s):  
V. Glushchenko
Keyword(s):  
Research Methods ◽  
Scientific Theory ◽  
Brand Management ◽  
Industrial Organizations ◽  
Methodological Principles ◽  
Post Industrial ◽  
Methodology Of Science ◽  
Organization Study

Article performs a scientific theory of brands, branding and rebranding (brandology) and the task of its practical use in organizations; the object of the article is dedicated to the post-industrial organizations; the aim is to increase the efficiency of the process of creating brands, branding and rebranding of post-industrial organizations; to achieve this goal, solved the following tasks: examines the value of brands, branding and rebranding in the management of a modern organization; study of the functions and roles of branding and rebranding organizations; the scientific theory of brands, branding and rebranding (brandology) is developed; the description of the philosophy, ideology, and policy of forming branding systems and rebranding projects; the formation of a criteria basis for evaluating the effectiveness of brands, branding and rebranding; research methods in the article are the methodology of science, analysis, synthesis, forecasting, and research operations; scientific novelty of the article is that it further develops methodological principles of the scientific theory of branding and rebranding, the steps in the formation of brand management and/or project of rebranding of post-industrial organizations, a description of the criteria for evaluating the effectiveness of branding and rebranding projects organizations.

Working Time on Mars

KronoScope ◽  
2009 ◽  
Vol 8 (2) ◽  
pp. 159-178 ◽  
Author(s):  
Zara Mirmalek
Keyword(s):  
Natural Phenomenon ◽  
Clock Time ◽  
Effective Work ◽  
Work Support ◽  
Organizational Infrastructure ◽  
Industrial Organizations ◽  
Time Work ◽  
Standard Clock ◽  
Temporal Rhythm ◽  
Post Industrial

AbstractThe constancy of clock time as an effective work support technology has made it almost impossible to imagine a modern organization where time, specifically standard clock time, is not a component of the organizational infrastructure. Demonstrating the degree to which clock time has become embedded within the organizational sphere are the ways in which clock time operates as though it were a natural phenomenon, rather than a human-built technology (Adam, 1990; Anderson, 1964; Bluedorn, 2002; de Grazia, 1964; Zerubavel, 1981). The naturalization of clock time within organizations is evidenced by the reified assumption technology of clock time is fixed and cannot be modified to support contextually based temporal rhythms of work. The opportunity to challenge particular notions about the relationship between time and work is found in the organization of NASA's Mars Exploration Rovers mission (MER). In addition to standard clock time, the MER mission employed an extra-terrestrial version of standard clock time, known as “Mars time,” to track the presence and absence of sunlight on Mars. Drawing on empirical data, I foreground the inadequacies of the time support technologies that led me to question the use of standard clock time as a way of ordering the experience of time on Mars. I argue that the naturalization of clock time within post-industrial organizations contributed to this occasion in which the scientific exploration of Mars was conducted according to an agrarian era temporal rhythm but for which work support was organized around an industrial era time/work relationship.

scholarly journals Reduction of term in scientific theory

2020 ◽  
pp. 1-14 ◽  
Author(s):  
Dmitriy Pavlovich Surovyagin
Keyword(s):  
Scientific Theory ◽  
Functional Equivalence ◽  
Theoretical Terms ◽  
Multiple Approach ◽  
The Subject ◽  
The One ◽  
Definition Of ◽  
Reduction Relation ◽  
Methodology Of Science ◽  
Inverse Operation

The subject of this research is the concept of reduction in logics and methodology of science. On the one hand, reduction is understood as a relation between the term and its defining expression within the scientific theory; while on the other – it represents the relation between two theories. Since the extension of theory is possible through introduction to its vocabulary of new terms by means of nominal definitions, the reduction represents an inverse operation – removing the terms from the vocabulary of the theory. At the same time, the theory itself is defined in accordance with the theoretical-multiple approach as a class of sentences closed in relation to derivability. The scientific novelty consists in examination of semantic and epistemological aspects of the formal definition of reduction. Particularly, the explication of reduction relation between two theories leans in the concept of functional equivalence of the theories. It is established that the list of basic terms of the theory can be set only conventionally. All terms introduces by the means of nominal definitions turn out to be reducible. Therefore, a distinctive feature of theoretical terms is the possibility of its reduction.

scholarly journals DIGITAL HUMANISTIC PEDAGOGY: RELEVANT PROBLEMS OF SCIENTIFIC RESEARCH IN THE FIELD OF USING ICT IN EDUCATION

2016 ◽  
Vol 53 (3) ◽  
pp. 1 ◽  
Author(s):  
Valeriy Yu. Bykov ◽  
Mariya P. Leshchenko
Keyword(s):  
Research Methods ◽  
Digital Humanities ◽  
Scientific Research ◽  
Pedagogical Knowledge ◽  
Educational Process ◽  
Learning Activity ◽  
Ict In Education ◽  
The Real ◽  
Methodological Principles ◽  
Ict Training

In the article theoretical and methodological principles of digital humanistic pedagogy – the science about the laws of creating a positive integrated educational reality as a result of the convergence of physical and virtual (created using ICT) training spaces (environments) are determined. Based on the use of modern ICT learning activity (formal, nonformal and informal) is at the intersection of two worlds: the real and the virtual. Methodology and research methods of classical pedagogy require review and improvement in the context of current realities of the educational process, needs and interests of all its subjects. The development of digital humanities in the international educational space is analyzed; the content of the new field of pedagogical knowledge as part of digital humanistic is outlined; research methods and directions of current scientific research are defined.

scholarly journals TRANSFORMATION OF ECONOMIC RESEARCH METHODS IN THE POST-INDUSTRIAL ERA

2021 ◽  
Author(s):  
Yulia Orlovska ◽  
◽  
Svitlana Mashchenko ◽  
Keyword(s):  
Research Methods ◽  
Dominant Role ◽  
Human Life ◽  
Rapid Development ◽  
Digital Technologies ◽  
Economic Problem ◽  
Economic Research ◽  
Economic Knowledge ◽  
Economic Methods ◽  
Post Industrial

The article is devoted to the analysis of the directions of transformation of scientific methods of economic cognition in the post-industrial period of social development. It has been determined that the objective social reason for the need for methodological changes in economics is the transition to the digital economy. The use of digital technologies in the economic sector creates a situation of virtualization of production, market and monetary relations. The answer of economics is to improve existing and search for new tools of economic knowledge. The following areas of transformation of economic research methods have been identified by the authors: at first, the rapid development of the mathematical apparatus necessary for the study of economic processes has caused a tendency to mathematize economic research. Second, mathematical modeling becomes the leader among the most used economic methods. Mathematical models in economic research are used extremely widely. They are used to find a specific solution to economic problem, and to conduct an experimental test of the chosen solution, and to forecast trends in the further development of a large economic system or a private enterprise. The third trend is digital technologies, which allow conducting analytical research, tracking any changes in the environment, timely and flexible response to market needs. An example is Data Mining technology, which is a set of different methods of searching and analyzing data to find new, non-trivial, practically useful and interpretable knowledge needed to make decisions in various spheres of human life. Finally, the latest trend is the borrowing of methodological tools from other sciences, both the exact and the humanities. Only under the condition of a multidimensional study of economic reality, it is possible to obtain adequate to reality knowledge. These trends reveal the mathematization of economic methods, the dominant role of modeling in economic cognition, digitalization of economic research and at the same time are the most obvious signs of the transformational state of science during the transition of society to post-industrial level.

Work and Knowledge

2011 ◽  
pp. 1556-1566
Author(s):  
Tom Butler ◽  
Ciaran Murphy
Keyword(s):  
Business Processes ◽  
Knowledge Work ◽  
Raw Material ◽  
Subjective Knowledge ◽  
Social Actors ◽  
Main Form ◽  
Industrial Organizations ◽  
Knowledge Intensive Organizations ◽  
Knowledge Intensive ◽  
Post Industrial

It is widely believed that knowledge work is a relatively new phenomenon and that it constitutes the main form of activity in post-industrial organizations. While the term remains undefined, knowledge work is taken to refer to the knowledge that individuals apply in performing role-related business activities in “knowledge-intensive” organizations. In this scheme of things, the conventional wisdom holds that the subjective knowledge of individual social actors is applied to “objectified” organizational knowledge (i.e., data held in various paper and electronic repositories) as the raw material of the production process. Thus, knowledge is considered to be both an input to, and an output of, business processes: It also is argued to underpin the process by which knowledge inputs are transformed to outputs.

Work and Knowledge

2011 ◽  
pp. 884-891
Author(s):  
Tom Butler ◽  
Ciaran Murphy
Keyword(s):  
Business Processes ◽  
Knowledge Work ◽  
Raw Material ◽  
Subjective Knowledge ◽  
Social Actors ◽  
Main Form ◽  
Industrial Organizations ◽  
Knowledge Intensive Organizations ◽  
Knowledge Intensive ◽  
Post Industrial

It is widely believed that knowledge work is a relatively new phenomenon and that it constitutes the main form of activity in post-industrial organizations. While the term remains undefined, knowledge work is taken to refer to the knowledge that individuals apply in performing role-related business activities in “knowledge-intensive” organizations. In this scheme of things, the conventional wisdom holds that the subjective knowledge of individual social actors is applied to “objectified” organizational knowledge (i.e., data held in various paper and electronic repositories) as the raw material of the production process. Thus, knowledge is considered to be both an input to, and an output of, business processes: It also is argued to underpin the process by which knowledge inputs are transformed to outputs.

Knowledge Management for E-Business Performance

2001 ◽  
pp. 2-15 ◽  
Author(s):  
Yogesh Malhotra
Keyword(s):  
Knowledge Management ◽  
Business Strategy ◽  
Business Performance ◽  
Business Environment ◽  
First Century ◽  
Information Strategy ◽  
Industrial Organizations ◽  
New Perspective ◽  
Definition Of ◽  
Post Industrial

<div>Within the last few years, the topic of knowledge management has gathered a</div><div>lot of interest in the corporate sectors. Although there is no commonly agreed upon</div><div>definition of knowledge management, companies, governments, institutions and</div><div>organizations are demonstrating an increasing interest in the topic. The key argument</div><div>of this chapter is that most current interpretations of knowledge management</div><div>are relevant to the industrial world of business of the past era. Given their origin in</div><div>the ‘old world’ of business, many such interpretations of knowledge management</div><div>may have serious and adverse implications for information strategy of enterprises,</div><div>governments and institutions.</div><div>The discussion surfaces the key assumptions about information strategy and</div><div>how they need to be considered afresh given the changing assumptions about</div><div>business strategy and competitive business environment. Based on this discussion,</div><div>a new perspective of knowledge management is proposed followed by suggestions</div><div>for the managers to effectively deploy it in the ‘new world’ of e-business. For the</div><div>purpose of this article, the focus of discussion is on e-business enterprises as most</div><div>observations are already evident in such organizations. However, most of the</div><div>arguments, observations and conclusions are also relevant to executives interested</div><div>in information strategy and business transformation for other post-industrial organizations</div><div>in the twenty-first century.</div>

scholarly journals Features of the Ukrainian performing school of opera in the context of the evolution of European traditions

2021 ◽  
Author(s):  
Igor Borko
Keyword(s):  
Performance Analysis ◽  
Research Methods ◽  
Comparative Methods ◽  
Stylistic Analysis ◽  
Research Approach ◽  
Music Culture ◽  
Musical Culture ◽  
Holistic View ◽  
National Music ◽  
Methodological Principles

The purpose of the study is to consider, analyze the features and main aspects related to the development of the Ukrainian performing school of opera in the context of the evolution of European traditions. Methodology. Leading research methods are historical-genetic, comparative, methods of genre and stylistic analysis, and the method of performance analysis. Scientific novelty. The article examines the main aspects, characteristics, and methodological principles of Ukrainian and European musicology, which opened new opportunities for a more complete, unbiased study of the path that had to overcome the national music culture, opera. Conclusions. As conclusions of the research results, we can say that a detailed study and study of the history, present, and trends of national music culture contributes to the development of modern performance. Absolutization of the research approach can lead to significant losses in the scientific interpretation and interpretation of artistic trends and even certain distortions in the creation of a holistic view of musical processes. Keywords: performing school, opera art, musical art, musical culture, Ukrainian music.  

scholarly journals Internet technology in travel company management

2019 ◽  
pp. 100-106
Author(s):  
A. Mohylova ◽  
V. Shcherban
Keyword(s):  
Marketing Strategy ◽  
Brand Management ◽  
Communication Strategies ◽  
Internet Technology ◽  
Management Tool ◽  
Travel Agency ◽  
Marketing Activity ◽  
Brand Communication ◽  
Internet Technologies ◽  
Methodological Principles

The theoretical and methodological principles of the formation of Internet technologies in brand management are investigated. The main functions and features of the brand are identified. The place of the brand in the structure of marketing strategy is considered. Types of brand communication strategies are analyzed. The mechanism of brand management in the marketing activity of enterprises is investigated, in particular the application of modern marketing concepts in brand-oriented management. The influence of factors on the effectiveness of the brand of the company is determined. The main stages of the process of forming the brand of the company "Ai Agency" are characterized. Marketing Internet technologies of “Ai Travel Agency” LLC as a brand management tool are analyzed. There provided marketing technologies to promote their own brand.

scholarly journals Development of accounting science in the light of economic and social transformations

2021 ◽  
pp. 110
Author(s):  
Zenovii-Mykhailo Zadorozhnyi ◽  
Vita Semaniuk
Keyword(s):  
Research Methods ◽  
Stages Of Change ◽  
Qualitative Change ◽  
Economic Life ◽  
Industrial Society ◽  
Enterprise Management ◽  
Social Transformations ◽  
Main Research ◽  
Post Industrial ◽  
The Impact

Introduction. One of the integral components of human economic life is economic accounting – a system of creating information about economic activity, which proves the history and genesis of the accounting science development. The study of theoretical and methodological approaches to the functioning of accounting in the past and the assessment of current practices through the prism of the transformation of the social system will predict the development of accounting science and practice in the future.Goal. To identify the impact of economic and social transformations of mankind on the development of accounting as a science and practice. To analyse the historical transformations of the reflection of production and accounting processes in society, to define the concept of «accounting» not only as a phenomenon, but also to understand its deep essence, to identify trends in the development of accounting activities.Research methods.The main research methods were general scientific empirical, logical and historical methods of cognition of socio-economic processes, historical and monographic analysis, logical method, methods of comparison and extrapolation, as well as methods of grouping, generalization and classification, systemic and structural approaches. Collectively, the research methods used allowed to draw reliable conclusions and recommendations. Results. The dependence of the development of accounting practice and methodology on social formations, economic transformations and user needs is proved. There are three stages of change in accounting theory, which are characterized by «accounting revolutions» by analogy with the industrial and scientific revolutions. The genesis of the development of post-industrial society allowed us to conclude that in the middle of the twentieth century. the basic methodological principles of the new formation system are formed, different from the traditional industrialism, which are accompanied by a qualitative change in the place of theoretical knowledge and information in society and economic life. Based on the analysis of trends in the development of accounting knowledge, a forecast of its development in post-industrial society is made.Perspectives. We see the prospects for the development of accounting science and methodology in its reorientation to the internal needs of enterprise management, which requires a creative and innovative approach to creating information resources, obtaining management information and forecasting.

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