scholarly journals Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal

Agriculture ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 197 ◽  
Author(s):  
Kumar Bhatta ◽  
Yasuo Ohe ◽  
Adriano Ciani
Keyword(s):  
Human Resources ◽  
Swot Analysis ◽  
External Factor ◽  
Development Strategies ◽  
Public And Private ◽  
Men And Women ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Male Dominated ◽  
Rural Nepal

Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society.

scholarly journals Strategies for Developing the MSMEs of Fisheries Processing Industryin Sukabumi, Indonesia

2019 ◽  
Vol 8 (4) ◽  
pp. 11905-11908
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Descriptive Analysis ◽  
Matrix Analysis ◽  
Processing Industry ◽  
Existing Problems ◽  
Swot Matrix ◽  
Research Findings ◽  
Factor Evaluation ◽  
Integration Area

The purpose of this research is to develop strategies to enhance the performance of MSMEs in the fisheries processing industry in Sukabumi Regency. The data used in the study were obtained from the result of interviews using questionnaires. This research used descriptive analysis, internal-external matrix analysis, IE matrix analysis, SWOT matrix, and QSPM analysis. The research findings obtained from internal and external factor evaluation using the IFE dan EFE matrix found that the industry has a rating of 2.775 and 3.225. The industry’s position is in quadrant II of the IE matrix, which is in the ‘intensive’ and ‘integration’ area. Based on the results of the SWOT analysis and QSPM analysis, four strategies can be carried out. The strategies obtained are expected to be able to answer all existing problems and be able to develop the fisheries processing industry MSMEs in Sukabumi Regency.

scholarly journals How To Develop Kampung Wisata Batik Pesindon As A Tourist Destination In Pekalongan Through SWOT Analysis

2018 ◽  
Vol 2 (1) ◽  
pp. 14
Author(s):  
Rina Suprina ◽  
Agrifina Amanda Nathania
Keyword(s):  
Human Resources ◽  
Swot Analysis ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Swot Matrix ◽  
To Come

Kampung Wisata Batik Pesindon (KWBP) is one of tourist destinations in Pekalongan, Indonesia, where people can find various products related to Batik. Although this area has been declared as a tourism village, it has been well known by tourists as there are not many tourists interested to come to this area.  This study aims to determine the strategy that can be applied to develop Kampoeng Wisata Batik Pesindon as a good tourist attraction in Pekalongan City. The type of research used is descriptive with qualitative approach. The method of analysis used in this study is  SWOT analysis. Then SWOT Matrix is formulated to obtain the strategy to develop KWBP.  The result shows several development strategies in the category of human resources, product and marketing.

PERILAKU KONSUMEN VEGETARIAN DI SAMARINDA DAN STRATEGI PENGEMBANGAN

2017 ◽  
Vol 21 (2) ◽  
pp. 49-58
Author(s):  
Willyamto Sutardjo Liu
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Swot Analysis ◽  
Home Delivery ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Literature Study ◽  
Good Service ◽  
Internet Media ◽  
Swot Matrix

This study aims to examine consumer behavior, customer satisfaction and development strategies that can support or hinder the development of vegetarian restaurants Fortunate Coffee using SWOT analysis. Research with qualitative approach using an analytical process begins with a browse through all the data available from the following sources using literature study, internet media, interviews, and questionnaires.Findings from this study showed that a vegetarian restaurant Fortunate Coffee has many advantages that can support the development of, among other strategic place and cozy, reasonable prices, good service, taste the food was pretty good, and have the product in Samarinda recently sold in Fortunate Coffee vegetarian restaurant that is Bread Vegan. Through of the findingsstrength, weakness, opportunity, threats, then difomulasikan into the SWOT matrix and eventually found a few strategies, namely strategies SO (strength-opportunity) flavorenhancing its menu. ST Strategy (strength-threats) maintain selling prices to remain stable. WO Strategy (weakness-opportunity) held activities such as seminars vegetarian and exciting events. WT Strategy (Weakness-threats), an improvement in consumer promotions, the need for special training to waiters in service procedures, innovations in the form of home delivery.

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals STRATEGI PENGEMBANGAN BUDIDAYA KENTANG (Solanum Tuberosum L) DI KECAMATAN NGABLAK KABUPATEN MAGELANG

2017 ◽  
Vol 13 (1) ◽  
pp. 53
Author(s):  
Mahkruf Joko Purwanto ◽  
Mohd. Harisudin ◽  
Aulia Qonita
Keyword(s):  
Agricultural Intensification ◽  
Swot Analysis ◽  
External Factor ◽  
Cropping Systems ◽  
Solanum Tuberosum L ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Internal Factor ◽  
Factor Evaluation ◽  
The Cost

This study aims to determine the cost, revenue and profit in potato cultivation in  Ngablak  subdistrict,  analyze  internal  and  external  factors,  formulate  strategic alternatives, prioritize strategies that can be applied in developing in potato cultivation in  the  Ngablak  subdistrict.  The  basic  method  of  research  is  descriptive  analysis.  The research location in Ngablak subdistrict  Magelang regency. The data used are primary and  secondary  data.  Analysis  of  the  data  were  used:  (1)  Cost,  Revenue,  Income  and Profit, (2) Analysis of Internal Factor Evaluation, (3) External Factor Evaluation, (4) SWOT  Analysis,  (5)  QSPM.  The  Results  showed,  the  cost  potato  cultivationis Rp.11,413,271.00,  revenue  is  Rp.18,631,117.00.  income  to  Rp.7,217,846.00  and  the profit received Rp.4,827,071.00. Internal Factor Evaluation (IFE) showed that there are four strengths and six weaknesses. External Factor Evaluation (EFE) shows that there are six opportunities and three threats. SWOT Analysis generate alternative strategies that  can  be  applied  is  to  maintain  the  quality  and  increase  the  quantity  of  potato cultivation  with  agricultural  intensification,  maximizing  land  for  planting  potato through  monoculture  cropping  systems  and  crop  rotation  as  well  as  utilizing  existing technology and marketing cooperation relationship with more than a middleman. QSPM analysis showed that the priority of strategy can be applied is to maintain the quality and increasing the quantity of potato cultivation with agricultural intensification.

scholarly journals STRATEGIC DIAGNOSIS OF LIVESTOCK-FOREST INTEGRATION SYSTEMS IN NORTHERN MATO GROSSO

FLORESTA ◽  
2019 ◽  
Vol 50 (1) ◽  
pp. 1001
Author(s):  
Roni Djeison Ansolin ◽  
Romano Timofeiczyk Junior ◽  
João Carlos Garzel Leodoro da Silva ◽  
Miquéias Michetti ◽  
Mariana Yumi Takahashi Kamoi ◽  
...  
Keyword(s):  
Swot Analysis ◽  
Local Development ◽  
Structured Interviews ◽  
Public And Private ◽  
Mato Grosso ◽  
Industrial Chain ◽  
Key Players ◽  
Bibliographic Search ◽  
Factor Evaluation ◽  
Production Diversity

The objective of this study was to elaborate a strategic diagnosis about integrating the forest component (teak) into extensive cattle raising areas, in Alta Floresta, northern Mato Grosso state. For this, the SWOT analysis consisted of initially identifying the internal factors, the strengths and weaknesses internal to the organization (interviews) and the external factors, opportunities and threats external to the organization (bibliographic search) to elaborate the External and Internal Factor Evaluation Matrices. The data were obtained from applying semi-structured interviews to some of the key players in the agro-industrial chain, such as (3) producers, (3) farm managers, (2) professional technicians from the livestock field, and (3) collaborators of public institutions, and a bibliographic search/review as well. The answers given by each interviewee were scored according to their relevance. The scores assigned to internal and external factor evaluations were 2.83 and 3.24, higher than the average 2.5, indicating that the integration of forest with pasture areas is internally strong while the studied region has a favorable external environment. In general, the produced diagnosis indicates that the integration of livestock-forest is an attractive activity, promoting production diversity and collaborating with local development. However, there must be strategic planning between the different key players (government, public and private sectors) in order to foster the most appropriate activities for the region, guaranteeing the conditions for the consolidation of the forest-livestock integration system, given its great potential in relation to monoculture systems.

scholarly journals Strategi Marketing Pada CV. Kembar Jaya Kreatif Dengan Memanfaatkan Analisis Swot Serta QSPM

2021 ◽  
Vol 4 (2) ◽  
pp. 128-138
Author(s):  
Tradiga Nur Aziz ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Swot Analysis ◽  
Internal Factor ◽  
Alternative Strategies ◽  
New Strategy ◽  
Swot Matrix ◽  
Marketing Activities ◽  
Factor Evaluation ◽  
Secondary Information ◽  
Analytical Tools ◽  
Evaluation Matrix

CV. Kembar Jaya Kreatif is an industry engaged in garment or convection. The results of the CV. Kembar Jaya Kreatif from September 2017 to April 2019 can be seen if there are some months of income that do not meet the income target that has been set. Therefore CV. Kembar Jaya Kreatif is obliged to devise a new strategy in order to increase income in order to achieve the targets that have been set. SWOT analysis is used to obtain alternative strategies, where strategic alternatives are obtained from internal and external aspects of the industry. Information and research data consist of primary and secondary information, the analytical tools used in this research are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, the SWOT matrix (Strengths, Weakness). , Opportunities, and Threats), as well as QSPM (Quantitative Strategic Planning Matrix). The SWOT matrix creates 5 strategic alternatives that can be implemented by the industry. Based on the QSPM results from 5 alternatives, one of the prioritized alternative strategies is to use existing technology to carry out marketing activities and sell products online such as through social media and e-commerce with a TAS score of 6, 303.

scholarly journals Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
P. Sitorus Benget ◽  
Nursyamsi Idayanti ◽  
Sumardi Sumardi
Keyword(s):  
Competitive Advantage ◽  
Production Process ◽  
Cost Efficiency ◽  
Swot Analysis ◽  
External Factor ◽  
Market Penetration ◽  
Internal Factor ◽  
Descriptive Research ◽  
Factor Evaluation ◽  
The Right

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

scholarly journals Analisis Strategi Pemasaran Mengunakan Metode Quantitative Strategic Planning Matrik (QSPM) Studi Kasus : Borneo Project

2018 ◽  
Vol 7 (2) ◽  
pp. 111
Author(s):  
Anas Mujahid ◽  
Murianai Emelda Isharyani ◽  
Dharma Widada
Keyword(s):  
Marketing Strategy ◽  
Joint Venture ◽  
External Factor ◽  
Alternative Strategies ◽  
Input Stage ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Marketing Tool ◽  
Stage Matching ◽  
Evaluation Matrix

<p><em>Borneo Project is a new business in the field of ordering services of various types of clothing. In doing its marketing strategy Borneo Project relies on marketing through friendship, word of mouth from one to another one and using social media as a marketing tool. This has not had a much positive effect on sales in Borneo Project. Therefore it is necessary to analyze the marketing strategy that can be applied in Borneo Project.</em></p><p><em>Determining the strategy carried out in three stages: an input stage, matching stage, and the stage of the decision. The input stage is done by using Internal Factor Evaluation Matrix (IFE) and External Factor Evaluation Matrix (EFE). In the IFE matrix, obtained a total score of 2.407, while the EFE Matrix obtained score of 2.831. Based on internal and external factor analysis then matching phase with IE Matrix method and SWOT Matrix. The final stage was the decision stage used QSPM method. QSPM is used to evaluate alternative strategies obtained in the SWOT Matrix, then rank them. The first rank is the strategy of applying for credit funds, seeking investors or business joint venture partners and seeking financial assistance from corporate CSR with the acquisition of power score Pull of 5,824. Alternative strategies are prioritized to be applied is to ask a credit fund, seek a joint venture partner and investor or business and are looking for financial aid CSR.</em><em></em></p><strong><em>Keywords: Marketing Strategy, Borneo Project, QSPM</em></strong>

scholarly journals ANALISIS STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT (CBT) DI DAYA TARIK WISATA PANTAI PURU, DESA MERBAUN, KECAMATAN AMARASI BARAT, KABUPATEN KUPANG, PROVINSI NUSA TENGGARA TIMUR

2019 ◽  
Vol 2 (2) ◽  
pp. 118
Author(s):  
Maya Septiani Radja
Keyword(s):  
Human Resources ◽  
Cultural Values ◽  
Local Governments ◽  
Swot Analysis ◽  
Tourism Development ◽  
Sampling Technique ◽  
Development Strategies ◽  
Data Sources ◽  
Primary Data ◽  
Community Based

Puru Beach has the potential to attract tourists to visit. But lack of adequate facilities, poor road access, no attractive tourist attractions, minimal Human Resources (HR) managers, and no active role of local government so that it becomes problems to development of Puru Beach. The purpose of this research is to determine the community based tourism development strategy in Puru Beach. This research used a qualitative research method with the technique of taking informants using purposive sampling technique. Data collections in this research used primary data sources and secondary data sources. Data collection techniques carried out by observation, interviews, literature studies, and documentation studies. The analytical tool used to formulate community based tourism development strategies on Puru Beach is SWOT Analysis by looking at internal factors (strengths and weaknesses) and external factors (opportunities and threats) that exist in Puru Beach. Based on the results of the SWOT analysis community based tourism development strategies in Puru Beach can be formulated to make Puru Beach a Sport Tourism, increase promotional media through social media, increase human resources (HR), add supporting facilities, encouraging local governments to improve road access, collaborating with local governments, optimizing tourism awareness groups on Puru Beach, and maintaining cultural values.

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