scholarly journals Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities

Agriculture ◽  
2021 ◽  
Vol 11 (8) ◽  
pp. 694
Author(s):  
Jimena Andrieu ◽  
Domingo Fernández-Uclés ◽  
Adoración Mozas-Moral ◽  
Enrique Bernal-Jurado
Keyword(s):  
Social Networks ◽  
Word Of Mouth ◽  
Qualitative Comparative Analysis ◽  
Organizational Factors ◽  
Organizational Characteristics ◽  
Analysis Method ◽  
Digital Platforms ◽  
Online Business ◽  
Word Of Mouth Communication

The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.

The Application of Social Networking as a Marketing Platform to Young Adults

2011 ◽  
pp. 184-197
Author(s):  
Justin Henley Beneke
Keyword(s):  
Social Networks ◽  
Young Adults ◽  
Social Network ◽  
Young Adult ◽  
Social Networking ◽  
Word Of Mouth ◽  
Vested Interest ◽  
Symbiotic Relationship ◽  
Annual Basis ◽  
Word Of Mouth Communication

Social networking is often touted as being a prominent application responsible for driving the adoption of residential broadband services. The growth of social networks is phenomenal – in many cases more than doubling in size on an annual basis. This study considers how social networking may be utilized for commercial purposes to spread word-of-mouth communication. The chapter therefore considers the characteristics of young adult social network users, how they behave and interact with other users on such platforms, as well as the manner in which marketers can make the most of this platform without experiencing a consumer backlash. The research suggests that if a symbiotic relationship does indeed exist between broadband proliferation and the adoption of social networking, both have a vested interest in each other’s continued success.

scholarly journals A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511984751 ◽  
Author(s):  
Itai Himelboim ◽  
Guy J. Golan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Online Advertising ◽  
Peer To Peer ◽  
Digital Platforms ◽  
Advertising Content ◽  
Viral Advertising

The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the network, this study identifies three groups of influencers, based on their connectivity in their networks: Hubs, or highly retweeted users, are Primary Influencers; Bridges, or highly mentioned users who associate connect users who would otherwise be disconnected, are Contextual Influencers, and Isolates are the Low Influence users. Each of these users’ roles in viral advertising is discussed and illustrated through the Heineken’s Worlds Apart campaign as a case study. Providing a unique examination of viral advertising from a network paradigm, our study advances scholarship on social media influencers and their contribution to content virality on digital platforms.

scholarly journals Komunikasi Getok Tular dan Metode Dakwah Hizbut Tahrir Indonesia

2018 ◽  
Vol 8 (2) ◽  
pp. 239
Author(s):  
Muhammad Diak Udin ◽  
Abdul Muhid
Keyword(s):  
Study Design ◽  
Word Of Mouth ◽  
Qualitative Approach ◽  
Sociocultural Factors ◽  
Case Study Design ◽  
Efficiency Factors ◽  
Effectiveness And Efficiency ◽  
A Chain ◽  
Word Of Mouth Communication

This study aims to explain how the use of word of mouth communication <em>(getok tular)</em> and the rational behind the usege as a method of da’wah within Hizbut Tahrir Indonesia (HTI). This study used a qualitative approach with case study design. The results of the study revealed that the word of mouth communication was applied for two activities, namely as a method of delivering da’wah messages and as a method of cadre with a chain system to official members who were stratified based on the study book or HTI curriculum. The reason why HTI used word of mouth communication as a method of da’wah was because of the effectiveness and efficiency factors as well as sociocultural factors.

scholarly journals In the Space between Employees and Clients: The Impact of Organizational Context on a Refugee Program in Sierra Leone

Refuge ◽  
2008 ◽  
pp. 35-43 ◽  
Author(s):  
Lakshmi Ramarajan
Keyword(s):  
Sierra Leone ◽  
Organizational Context ◽  
Humanitarian Aid ◽  
Organizational Factors ◽  
Organizational Characteristics ◽  
Program Outcomes ◽  
Internally Displaced ◽  
Study Approach ◽  
The Impact

This paper uses a case-study approach to describe how organizational characteristics may influence program outcomes in humanitarian aid situations. Organizational structure and human resource management are discussed as organizational factors that influence the vulnerabilities of clients and employees. Interview and archival data from a program on reintegrating refugee and internally displaced women and girl survivors of sexual violence in Sierra Leone and observations based on the author’s experience with the organization provides a relevant basis for isolating the firm as an important context within which refugee programs are embedded.

scholarly journals FROM DIGITAL INFLUENCERS TO INFLUENCER-LABORATORIES. A CASE STUDY OF LIL MIQUELA

2021 ◽  
Author(s):  
Elias Cunha Bitencourt ◽  
Grégori da Costa Castelhano ◽  
Catarina Lopes
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Business Intelligence ◽  
Digital Marketing ◽  
Fictional Character ◽  
Digital Platforms ◽  
Media Companies ◽  
Modeling Techniques ◽  
Digital Methods

This research focuses on an emerging influencer category called CGI influencers. CGI influencers are fictional characters created with computer modeling techniques that have profiles on social networks and sociomaterial trajectories built with the aid of digital marketing, business intelligence and media companies. As an empirical object, we chose Lil Miquela - "the robot influencer", one of the most successful examples of this genre of micro celebrity on Instagram. Our main goal was to map the ways in which Miquela acts on Instagram and to find traces that allow us to explore better the interrelationship between the strategies adopted by Miquela's creators team and her appropriations of Instagram affordances that shapes the ways in which she acts both as a fictional character and as a digital influencer. We extracted 1089 posts available in Miquela’s feed up to June 2021and used content analysis and mixed digital methods techniques to explore the data. We observed three ways of acting (practices) that are characteristic of Miquela and operate interdependently: (a) The Fictional Character, (b) The Experiment and (c) The Influencer. These findings could suggest that the three versions of Miquela act as an experimental model of what we here call “influencer-laboratories”: a type of digital influencer for which the influencer itself acts as a controlled experiment used to investigate which sociomaterial arrangements create conditions that favor the production of online influence on digital platforms.

Targeting and Pricing in Social Networks

2016 ◽  
pp. 775-791 ◽  
Author(s):  
Francis Bloch
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Interaction ◽  
Word Of Mouth ◽  
New Products ◽  
Social Effects ◽  
Consumption Externalities ◽  
The Social ◽  
Word Of Mouth Communication

This chapter analyzes the optimal use of social networks by firms that wish to diffuse new products, rely on word-of-mouth communication for advertising, or exploit consumption externalities among consumers. It focuses on two topics: the targeting of individuals to diffuse information or opinions in a social network, and the pricing at different nodes of the social network when agents experience consumption externalities. In both cases, firms take the network of social interaction as given and consider how to optimally leverage social effects to introduce new products or maximize profits .

scholarly journals Promoting Creativity in the Cooperative Work Environment: A Case Study of the Lacol Cooperative

2019 ◽  
Author(s):  
Teresa Morlà-Folch ◽  
Mar Joanpere-Foraster ◽  
Eleni Papaoikonomou
Keyword(s):  
Work Environment ◽  
Growth Models ◽  
Physical Space ◽  
Organizational Factors ◽  
Organizational Characteristics ◽  
Future Research ◽  
Work Team ◽  
Creative Processes ◽  
Positive Climate

Previous research has examined organizational factors that could facilitate or limit creativity also indicating that although cooperatives can be seen as innovative business formats, they are also considered slow growth models because of their organizational characteristics. In this study we aim to explore the processes, practices, and other organizational characteristics that define the creative dynamics in cooperatives. In this way, our goals are (a) to understand how the promotion of the creativity is carried out in the cooperative workplace and (b) to study the factors that can accelerate the development of a more positive climate for creativity, boosting transformative elements and neutralizing exclusionary elements. This article is focused on a qualitative case study of an architecture cooperative from Catalonia (Spain), Lacol. The data were collected through two in-depth interviews. Also, visual material was collected to study how the physical space is organised and how this affects creative processes. The results show that, of the studied elements, those most relevant to produce a creative work environment in Lacol are power decentralization, freedom and autonomy, work team support, training, and challenges. Likewise, friendship has been identified as an important transversal element. Finally, future research lines are discussed.

scholarly journals Komunikasi Getok Tular dan Metode Dakwah Hizbut Tahrir Indonesia

2018 ◽  
Vol 8 (2) ◽  
pp. 239-274
Author(s):  
Muhammad Diak Udin ◽  
Abdul Muhid
Keyword(s):  
Study Design ◽  
Word Of Mouth ◽  
Cultural Factors ◽  
Qualitative Approach ◽  
Case Study Design ◽  
Efficiency Factors ◽  
Effectiveness And Efficiency ◽  
A Chain ◽  
Word Of Mouth Communication

This study aims to explain how the use of word of mouth communication (getok tular) and the rationale behind the usage as a method of da’wah within Hizbut Tahrir Indonesia (HTI). This study used a qualitative approach with a case study design. The results of the study revealed that the word of mouth communication was applied for two activities, namely as a method of delivering da’wah messages and as a method of cadre with a chain system to official members who were stratified based on the study book or HTI curriculum. The reason why HTI used word of mouth communication as a method of da’wah was because of the effectiveness and efficiency factors as well as socio-cultural factors.

scholarly journals Word Of Mouth Communication as Online Business Promotion

2019 ◽  
Vol 35 (1) ◽  
pp. 211-220
Author(s):  
Anne Ratnasari ◽  
Yusuf Hamdan ◽  
Aan Julia
Keyword(s):  
Data Collection ◽  
Digital Media ◽  
Case Studies ◽  
Business School ◽  
Word Of Mouth ◽  
Learning Systems ◽  
Research Results ◽  
Online Business ◽  
Word Of Mouth Communication

Word of mouth communication can be used to promote products or services. This article is the result of research on “word of mouth” conducted by the Online Business School (SBO) to promote online business. The purpose of this study is to analyze the types and elements of word of mouth communication. This research uses case studies method. Data collection techniques are conducted in the form of observation, interviews, and literature. The research results find the organic and amplified word of mouth used by SBO. Alumni introduced SBO workshops to various parties and SBO actively uploads workshop information in online digital media. Elements of word of the mouth include talkers, selected alumni who have successfully run an online business. Topics include content in online digital media regarding material, learning systems, and mentoring, while tools are media used to promote workshop material on the website, Facebook, and Instagram. Instagram is the main media used because it is suitable for housewife.

scholarly journals Word of Mouth Communication Influence of Online Hotel Room Reservation Confirmation: Case Study of Individual Travelers in Hong Kong

2017 ◽  
Vol 9 (3) ◽  
pp. 76 ◽  
Author(s):  
Grace Suk Ha Chan ◽  
Anna Chun-Hsuan Hsiao ◽  
Irini Lai Fun Tang
Keyword(s):  
Hong Kong ◽  
Word Of Mouth ◽  
Low Cost ◽  
The Public ◽  
Descriptive Research ◽  
New Findings ◽  
The Individual ◽  
Word Of Mouth Communication ◽  
Depth Interviews

Hong Kong residents tend to spend their holidays by traveling overseas; hence, they reserve hotels online. Moreover, low-cost carriers have become popular and common, thereby resulting in an increase in the number of individual travelers. Accordingly, the online hotel industry can no longer ignore the potential segment of individual travelers. In addition, word of mouth (WOM) is significant in the decision-making process because of the development of Web 2.0. and Travel 3.0. Furthermore, previous studies were analyzed and only a few focus on the individual traveler perspectives on purchasing hotel reservations online. However, individual travelers have different culture and values compared with the public; the former has its own lifestyle, consumer behavior, and ego. Therefore, the investigation of individual travelers when purchasing hotel reservations online is a valuable research topic. Under all situations, WOM has become one of the crucial factors upon which individual travelers base their travel planning and decision. This study used the interpretivist approach to investigate the respondents’ experiences and views for exploring and understanding individual traveler’s perception. The current study adopted qualitative research toward the effects of WOM communication on purchasing hotel reservations online. To investigate the topic, in-depth interviews were conducted on 15 respondents who are individual travelers and travel alone. The interviews followed a semi-structured format using open-ended questions. Descriptive research was designed to gather the findings. In addition, this study provided the effects of WOM communication on purchasing hotel reservations online from the perspective of an individual traveler. New findings, effects of WOM from an individual traveler’s perspective, and recommendations are provided, thereby providing significant guidance to industrial practitioners to improve and formulate marketing strategies.

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