scholarly journals Promoting Sustainable Lifestyle Habits: “Real Food” and Social Media in Spain

Foods ◽  
2022 ◽  
Vol 11 (2) ◽  
pp. 224
Author(s):  
María Segovia-Villarreal ◽  
Isabel María Rosa-Díaz
Keyword(s):  
Social Media ◽  
Health Professionals ◽  
Online Survey ◽  
Meat Products ◽  
Opinion Leaders ◽  
Processed Meat ◽  
Path Modeling ◽  
The Public ◽  
Product Categories ◽  
Perceived Credibility

Obesity and state of being overweight are beginning to be treated as global epidemics. In this context, health professionals are increasingly acting as expert opinion leaders that use social media to connect with the public, in order to promote healthy lifestyles and provide specific recommendations for different product categories, including fresh, processed, and ultra-processed meat products. This study investigates how exposure to content created by health professionals, and posted on social media, influences consumers’ attitudes. For this purpose, the collaboration of one relevant nutritionist influencer in Spain has been obtained. The online survey created has provided 4.584 responses, received from followers (from May to June 2019). After applying a partial least squares path modeling approach, the results suggest that trust in the content shared, the perceived credibility of the professional sharing the information and the informative value, determine the strength with which consumers acquire more knowledge about endorsed products, develop a favorable predisposition towards them, prefer them over their options, and modify their behaviour by purchasing them, instead of their usual foods. The link is stronger, in the case of trust and influencer’s credibility, than for informative value. However, the latter has an indirect effect on the attitude phases through the former.

Online Opinion Leaders in the Health Promotion Digital Era

2021 ◽  
Vol 37 (4) ◽  
pp. 295-309
Author(s):  
Joyce Cheah Lynn-Sze ◽  
◽  
Azlina Kamaruddin ◽  
Keyword(s):  
Public Health ◽  
Decision Making ◽  
Social Media ◽  
Health Promotion ◽  
Health Communication ◽  
Opinion Leader ◽  
Well Being ◽  
Opinion Leaders ◽  
Structured Interviews ◽  
The Public

Health opinion leaders have widely embraced social media for health promotion and public health communication which can make a strong influence on the public decision making. However, despite the growing relevance of public health threats such as infectious diseases, pandemic influenza and natural disasters, research has paid little attention to the qualities of opinion leaders. Moreover, there is limited evidence that public health organisations use social media appropriately to engage in meaningful conversations with audiences. Thus, the aims of the study are to describe principles of communication practised by online opinion leaders to promote health issues, to discuss the strategies of social media used, to explain the opinion leaders’ influence attributes in health decision making and finally to develop a model of online opinion leader in the contemporary health promotion era. Content analysis was conducted on Facebook postings of five selected health opinion leaders. In addition, semi-structured interviews with 10 followers were conducted. The findings of the study revealed that there are three principles of communication practised by online opinion leaders, which are language, interaction and themes. There are three strategies opinion leaders use to influence the public: social connectivity, social support and social consultation. Furthermore, there are five opinion leaders’ attributes that influence the public’s decision making, namely personality, authenticity, trust/credibility, professional knowledge and social position. The model would be beneficial in educating and guiding the current public health opinion leaders in order to establish health and social well-being. Keywords: Online opinion leader, online health communication, public health, two-step flow theory, decision making.

scholarly journals It is ethical to diagnose a public figure one has not personally examined

2018 ◽  
Vol 213 (5) ◽  
pp. 633-637 ◽  
Author(s):  
John Gartner ◽  
Alex Langford ◽  
Aileen O'Brien
Keyword(s):  
Mental Health ◽  
Social Media ◽  
British Journal ◽  
Mental Health Professionals ◽  
Health Professionals ◽  
Public Figure ◽  
Duty To Warn ◽  
The Public ◽  
Public Figures ◽  
The Press

SummaryShould psychiatrists be able to speculate in the press or social media about their theories? John Gartner argues the risk to warn the public of concerns about public figures overrides the duty of confidentiality; whereas Alex Langford suggests this is beyond the ethical remit of psychiatric practice.Declaration of interestA.O'B is joint debates and analysis Editor of the British Journal of Psychiatry. J.G. is the founder of Duty To Warn, an association of mental health professionals who advocate the president's removal under the 25th Amendment on the grounds that he is psychologically unfit and dangerous.

scholarly journals Not all world leaders use Twitter in response to the COVID-19 pandemic: impact of the way of Angela Merkel on psychological distress, behaviour and risk perception

2020 ◽  
Vol 42 (3) ◽  
pp. 644-646 ◽  
Author(s):  
Martin Teufel ◽  
Adam Schweda ◽  
Nora Dörrie ◽  
Venja Musche ◽  
Madeleine Hetkamp ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Online Survey ◽  
Social Contact ◽  
Political Influence ◽  
German Population ◽  
The Public ◽  
Angela Merkel ◽  
Social Media Platforms ◽  
Anxiety Depression

Abstract At a time of growing governmental restrictions and ‘physical distancing’ in order to decelerate the spread of COVID-19, psychological challenges are increasing. Social media plays an important role in maintaining social contact as well as exerting political influence. World leaders use it not only to keep citizens informed but also to boost morale and manage people’s fears. However, some leaders do not follow this approach; an example is the German Chancellor. In a large online survey, we aimed to determine levels of COVID-19 fear, generalized anxiety, depression, safety behaviour, trust in government and risk perception in Germany. A total of 12 244 respondents participated during the period of restraint and the public shutdown in March 2020. Concurrent with the German Chancellor’s speech, a reduction of anxiety and depression was noticeable in the German population. It appears that, in addition to using social media platforms like Twitter, different—and sometimes more conservative—channels for providing information can also be effective.

scholarly journals Social Media Users Behavior before the Mass Street Protests in Russia in January and April 2021

2021 ◽  
Vol 5 (4) ◽  
pp. 37-45
Author(s):  
A. Garbuznyak
Keyword(s):  
Social Media ◽  
Qualitative Methodology ◽  
Research Data ◽  
Opinion Leaders ◽  
The Public ◽  
Current Events ◽  
Social Media Platforms ◽  
The Public Sphere ◽  
Media Form ◽  
Protest Activity

The purpose of this work is to identify the specifics of the online audience behavior before major street actions in Russia: how users react to current events, what is the focus of their attention, which authors, publics and publications are gaining popularity. The research was held on 7 social media platforms and based on content analysis including both a quantitative and a qualitative methodology. A certain similarity was revealed in the behavior of users of different platforms within the same period: they were interested in the same news and the positions of the same personalities. In addition, Twitter and social media users showed an increased interest in each other's reactions to the events that concerned them. The «climate of opinions» investigation held by social media users was especially obvious before the rally, announced suddenly. The research also revealed similarities in media consumption, interest in the same opinion leaders and a similar level of politicization before rallies among users of 5 platforms. These social media form a unified segment of the public sphere. The research data suggest that the platforms where «the climate of opinions» leans in favor of the protest agenda are more likely to influence protest activity. At the same time, direct calls to take to the streets seem to have an insignificant impact on protest behavior.

scholarly journals #ME TOO MOVEMENT: INFLUENCE OF SOCIAL MEDIA ENGAGEMENT ON INTENTION TO CONTROL SEXUAL HARASSMENT AGAINST WOMEN

2020 ◽  
Vol 12 ◽  
pp. 57-69
Author(s):  
Seema Shukla ◽  
Pavitar Parkash Singh ◽  
Garima Malik
Keyword(s):  
Social Media ◽  
Sexual Harassment ◽  
Gender Inequality ◽  
Mass Communication ◽  
Positive Influence ◽  
Social Injustice ◽  
Path Modeling ◽  
The Public ◽  
The World ◽  
And Control

Social media provide a common platform to the public to speak about social injustice and put grievances about the policies. They also unite and act against crimes. Social Media has been instrumental in the propagation of gender inequality protests around the world. This purpose of study is to assess the influence of the “#Me Too movement” on intention to control sexual harassment against women and further to suggest a framework using mass communication as a tool to create awareness and control sexual harassment against women. Multivariate data analysis was conducted through Partial Least Squares Path Modeling (PLS-SEM) to analyze the data. The questionnaire was circulated through WhatsApp and emails to 800 Indian participants. The results suggested that social media movement like “#Me Too movement” has a positive influence on the intention to control sexual harassment against women. This research showed that awareness about sex-based crimes could be increased with participation in these kinds of social movements which in turn leads to the formation of an intention to control sexual harassment against women.

Australian health professionals’ social media (Web 2.0) adoption trends: early 21st century health care delivery and practice promotion

2012 ◽  
Vol 18 (1) ◽  
pp. 31 ◽  
Author(s):  
Wayne T. Usher
Keyword(s):  
Health Care ◽  
Social Media ◽  
Initial Data ◽  
Web 2.0 ◽  
Health Care Delivery ◽  
Health Professionals ◽  
Online Survey ◽  
Care Delivery ◽  
Web 2.0 Technologies ◽  
Australian Health

This study was concerned with indentifying reasons behind patterns of social media (Web 2.0) usage associated with eight of Australia’s major health professions. Attention was given to uncovering some of the more significant motivations for the resistance or adoption of Web 2.0 technologies for health care delivery and practice promotion by Australian health professionals. Surveys were developed from a common set of questions with specific variations between professions negotiated with professional health societies. Survey questions were constructed in an attempt to identify Web 2.0 adoption trends. An online survey (www.limesurvey.org) was used to collect data. Initial data preparation involved the development of one integrated SPSS file to incorporate all responses from the eight surveys undertaken. Initial data analysis applied Frequencies and Crosstabs to the identified groups and provided a profile of respondents by key business and demographic characteristics. Of the 935 respondents, 9.5% of participants indicated that they used Web 2.0 for their professional work, 19.1% of them did not use it for work but used it for their personal needs and 71.3% of them did not use Web 2.0 at all. Participants have indicated that the main reason for ‘choosing not to adopt’ Web 2.0 applications as a way of delivering health care to their patients is due to the health professionals’ lack of understanding of Web 2.0 (83.3%), while the main reason for ‘choosing to adopt’ Web 2.0 applications is the perception of Web 2.0 as a quick and effective method of communication (73.0%). This study has indicated that Australian health professionals ‘choose not to adopt’ Web 2.0 usage as a way of delivering health care primarily due to ‘a lack of understanding as to how social media would be used in health care’ (83.3%). This study identifies that Australian health professionals are interacting with Web 2.0 technologies in their private lives but are failing to see how such technologies might be used throughout their professions. Australian health professionals are willing to undertake online educational courses (n = 553, 58%) designed to upskill them about how Web 2.0 may be used for practice promotion and health care delivery.

Understanding public libraries’ challenges, motivators, and perceptions toward the use of social media for marketing

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Namjoo Choi ◽  
Soohyung Joo
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Public Libraries ◽  
Public Library ◽  
Content Type ◽  
The Public ◽  
Current State ◽  
The Usa ◽  
Use Of Social Media ◽  
Library Marketing

Purpose The purpose of this paper is to identify challenges and motivators to social media adoption for marketing purposes in public libraries and to investigate how these libraries perceive the importance of social media marketing. Design/methodology/approach A nation-wide online survey on public libraries in the USA was conducted to carry out this study, and a total number of 470 responses were used for data analysis. Findings This study determined a range of challenges and motivators to implementing social media for marketing in public libraries. The results also showed that public libraries perceive social media as an important tool for their library marketing and intend to increase their use. Practical implications The findings from this study can serve as a guideline for public libraries when employing social media for marketing purposes in their libraries. Originality/value This study assessed the current state of social media use for marketing in the public library context, a context that has been under-researched in the literature, from three perspectives: challenges, motivators, and perceptions.

scholarly journals Consumer preferences for wild game cured meat label: do attitudes towards animal welfare matter?

2020 ◽  
Vol 23 (4) ◽  
pp. 599-618
Author(s):  
Maria Elena Marescotti ◽  
Vincenzina Caputo ◽  
Eugenio Demartini ◽  
Anna Gaviglio
Keyword(s):  
Animal Welfare ◽  
Animal Rights ◽  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
Meat Product ◽  
Meat Products ◽  
Processed Meat ◽  
Game Meat ◽  
Wild Game

Even though the European Union has imposed a mandatory labeling system for conventional meats, there is no mandatory labelling scheme for the so called ‘minor meats’ – such as hunted wild game meat (HWGM). Thus, some European countries have implemented voluntary labelling programs certificating the origin of wild game meat. This study uses a discrete choice experiment to: (1) assess consumer preferences for processed meat products (including wild game meat bearing a HWGM label); and (2) investigate whether consumers’ attitudes towards animal welfare affects their food choice behavior for alternative meat products. Data was collected through an online survey conducted in Italy and consumer preferences for HWGM was estimated through a latent class logit model. Overall, results suggest that, even though HWGM label does not exist yet on the Italian market, it is appealing to Italian consumers and it will likely be accepted by the majority of them. However, consumers who are particularly concerned about animal welfare issues and animal rights showed the lowest level of the interest in the hunted game meat product and thus the presence of the HWGM label does not provide any benefit to them. Our findings have important implications for the development of successful marketing strategies and policy intervention in the HWGM sector at a national and European level.

scholarly journals Now accepting new patients: Health professionals’ use of social media for health promotion

2021 ◽  
Author(s):  
Philip Howard
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Professional Practice ◽  
Social Learning Theory ◽  
Health Professionals ◽  
Major Research ◽  
Complete Understanding ◽  
The Public ◽  
Use Of Social Media ◽  
Technological Affordances

This Major Research Paper will examine health professionals’ interpretation of social media and their motivation for using it in health promotion. Four health professionals’ were interviewed in order to better understand their unique perspective on the use of social media within health promotion. The analysis was grounded in the theories of technological affordances and social learning theory. It was found that while health professionals’ had a variety of reasons for using social media in their professional practice, the prospect of engaging with the public regarding health topics was a main motivation for using social media. As the use of social media within the field of health promotion is an important topic and will likely continue to be in the future, it is critical to gain a more complete understanding of how health professionals’ interpret social media and what motivates them to use social media to promote health.

scholarly journals Effects of Media Feminist Approaches on Youth

2020 ◽  
Vol Volume 4 (Issue 3) ◽  
pp. 392-404
Author(s):  
Dr. Shahid Minhas ◽  
Adnan Shahid ◽  
Uzman Ali
Keyword(s):  
Social Media ◽  
Sexual Orientation ◽  
Gender Equality ◽  
Digital Media ◽  
Online Survey ◽  
Media Content ◽  
The Public ◽  
Web Series ◽  
Effects Of Media ◽  
Feminist Movements

Feminism is tied in with examining sexual orientation contrasts and in regards to supplementing the job of genders in the public eye. Being a feminist it is just having faith in equivalent rights for all sexes. It's not tied in with detesting men. It's not about ladies being superior to men. It's not tied in with shunning womanliness. Pakistani Media is promoting western term of feminism and have recently launched the first feminism based web series CHURAILS. Four women run an office calling themselves CHURAILS. At the point when one of them disappears, their investigation drives them to something a lot greater than themselves. The purpose of this study is to analyze the perceptive of Pakistani youth on feminism, also the effect of feminism on youth, and to explore the digital media content on feminism in Pakistan. An online survey is conducted through social media to which 150 respondents of age 16-30 year old responded. This study highlights that the youngsters of Pakistan are fully aware of the term Feminism and support gender equality. In which the 41% of youth agreed with the concept of gender equality concept of feminism. But the Pakistani Media is portraying the western feminism which is destroying our culture, norms and religious value. This study shows that the wrongly portrayed feminism by Pakistani Media is causing discomfort in gender which will affect the feminist movements in future. This study also shows that web series like CHURAILS is promoting vulgarity among the youngsters.

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