scholarly journals The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic

2021 ◽  
Vol 13 (4) ◽  
pp. 1710
Author(s):  
Viktória Ali Taha ◽  
Tonino Pencarelli ◽  
Veronika Škerháková ◽  
Richard Fedorko ◽  
Martina Košíková
Keyword(s):  
Social Media ◽  
Consumer Preferences ◽  
Rank Correlation ◽  
Shopping Behavior ◽  
Spearman’S Rank Correlation ◽  
Spearman’S Rank Correlation Coefficient ◽  
The Social ◽  
And Gender ◽  
Use Of Social Media ◽  
The Impact

The coronavirus crisis hit the world and affected all aspects of our lives, including consumers’ habits, preferences, and shopping behaviors. The survey, which involved 937 respondents from two countries, examined how the pandemic affected shopping behavior and consumer preferences in Italy and Slovakia. This paper aims to explore the impact of social media on consumer behavior, more specifically, it examines the influence of social media on the preference of specific e-shops during the first wave of the COVID-19 pandemic. Spearman’s rank correlation coefficient was used to determine a statistically significant relationship between the variables and the Mann–Whitney U test and the Kruskal–Wallis H test to assess the significance of differences between respondents in terms of demographic characteristics (residence, age, and gender). The results revealed the existence of statistically significant differences in the use of social media during the first wave of the COVID-19 pandemic in terms of various demographic factors as well as a relatively weak relationship between the social media used and the purchase in the e-shop promoted on the social media.

Use of Social Media for Knowledge Sharing Among Students

2018 ◽  
Vol 8 (2) ◽  
pp. 65-75
Author(s):  
Funmilola O. Omotayo ◽  
Olugboyega M. Salami
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Significant Relationship ◽  
Rank Correlation ◽  
Sampling Technique ◽  
Analysis Data ◽  
Chi Square ◽  
Spearman’S Rank Correlation ◽  
Use Of Social Media ◽  
Set Up

The world of research requires researchers, students to share knowledge. With the invention of social media, knowledge sharing process has been more effective and easier. This study examined the usage of social media for knowledge sharing among students of the Polytechnic Ibadan, Nigeria. Descriptive survey research design was adopted, while stratified random sampling technique was adopted to select the students. Four hundred and thirty four copies of questionnaire were administered, while 301 were retrieved and 271 copies found useful for data analysis. Data was analysed using frequencies and percentage distribution, Spearman’s rank correlation, Kruskal Wallis test, and Chi-Square. Findings reveal that Facebook and Whatsapp are the widely used social media tools for knowledge sharing by the students. The study found significant relationship between social influence and attitude towards using social media for knowledge sharing, as well as significant relationship between attitude and use of social media for knowledge sharing.The study recommends that institutions should exploit the proliferation of social media and its use to set up off-class student-student and student-lecturer discussion groups, which could help encourage and promote knowledge sharing, and thereby help students in achieving good academic outcomes.

A Systematic Review of the Use of Social Media as a Recruitment Tool on the Social Ethical and Privacy Context

2020 ◽  
pp. 226-255
Author(s):  
Ghadah Althawwad
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Ethical Issues ◽  
Daily Lives ◽  
Ethical Concerns ◽  
The Social ◽  
Use Of Social Media ◽  
Impact Of Technology ◽  
Recruitment Tool ◽  
The Impact

The influence of social media such as Facebook, LinkedIn, and Twitter plays an increasingly influential role in the daily lives of people. Despite the rise of interest in this topic, the research discussing the ethical concerns of using social media for recruitment purposes remains in exploratory stages. This chapter provides a systematic review of recent research that was published from 2012 to 2018 and focused on ethical issues related to the use of social media for recruitment purposes. The techno-ethical lens, which studies the impact of technology on ethics, was used to explore the social and ethical aspects of how recruiters use social media for recruitment purposes.

DEMOCRATIC CHALLENGES OF INDONESIA IN THE SOCIAL MEDIA ERA

2017 ◽  
Vol 2 (2) ◽  
pp. 349
Author(s):  
Nunik Nurhayati ◽  
Rohmad Suryadi
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Public Space ◽  
Political Influence ◽  
Political Support ◽  
The Social ◽  
The Government ◽  
Use Of Social Media ◽  
Democratic Life ◽  
The Impact

The era of social media today bring significant change to democracy in Indonesia. Social media can to bring the expansion of the public space in cyberspace, citizens can directly deliver aspirations regarding the state policy. However, on the other side, social media vulnerable to abuse because of many the anonymous account, which acts as the buzzer political influence public perceptions and to get political support but is not elegant way. This shows, social media provides a challenge to democracy, including Indonesia as a third largest country that has access to the social media in the world's. Based on it’s the problems, this research aims to identify the impact of the social media on democratic life, and how the challenges of democracy in Indonesia ahead in the social media today.This Research using qualitative methods. Data collection through the study of literature. Then analyzed with a critical discourse analysis. The results of the study showed that the impact of social media in Indonesia has brought problems such as hoax, which is currently a serious concern of the government. Attempts were made through the campaign against hoax and make regulation, Information and Electronic Transactions Law (ITE Law), which aims to regulate the use of social media and to prevent hoaxes. The life of democracy in Indonesia receive significant challenges,but of the repressive laws against users of social media may actually weaken the democratic life in Indonesia.

scholarly journals Social media usage among pre-service secondary mathematics teachers in Zambia

2020 ◽  
Vol 5 (2) ◽  
pp. 130-147
Author(s):  
Eddie Mumba Mulenga ◽  
José María Marbàn
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Media Use ◽  
Social Media Use ◽  
Media Technologies ◽  
Survey System ◽  
And Gender ◽  
And Mathematics ◽  
Use Of Social Media ◽  
The Impact

Social media technologies have reshaped our lives today and Zambian teachers do a massive use of smart phones, tablets, and other portable tools. In addition, they are continually searching for forefront innovations. Frequently, the utilization of these gadgets is not in manners foreseen by innovation advocates. This study focuses on exploring the use of social media platforms and the impact of such social networking services in the teaching and learning of mathematics by pre-service teachers. To explore pre-service teachers’ use of social media in their teaching and learning experiences, the authors administered an adapted and validated research instrument via a quantitative survey system to a sample of 102 pre-service teachers from the Copperbelt University. Analysis of variance and multiple regression analysis were used to test the interplay of relationships between pre-service teachers’ attitudes towards the use of social media based on year of study and gender, social media use and classroom integration, social media use, and mathematics pedagogy. Further, a statistical test was run to show whether positive correlations existed or not. Results disclosed that respondents showed an average use of social media tools in mathematics and provide a prediction model for pre-service teachers’ future integration of social media in the teaching and learning of mathematics.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

Social Media Intelligence in the Exploration of National Cultural Dimensions for Online Social Communities

2011 ◽  
Vol 2 (1) ◽  
pp. 68-79 ◽  
Author(s):  
Sharon F. Dill ◽  
Cynthia Calongne ◽  
Caroline Howard ◽  
Debra Beazley
Keyword(s):  
Social Media ◽  
Online Community ◽  
Cultural Dimensions ◽  
Business Strategies ◽  
Social Communities ◽  
The Social ◽  
Individualism And Collectivism ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Impact

Companies are increasingly embracing the use of social media in global online communities as an important part of their business strategies. Use of social media enables organizations to extend their reach and engage with customers in a shared community. These provide forums for interacting with customers and collecting information so that companies can better make informed decisions that directly relate to customer needs. However, effective use of social media requires matching both organizational and user requirements with the features of the social media. To support the development of successful social communities, this research uses Hofstede’s dimensions to examine the impact of user’s national culture on social media feature preference in a global international scuba diving online community. Specifically, this paper focuses on the Hofstede’s Individualism and Collectivism (IC) dimension which the study found is a significant determinant of feature preferences.

scholarly journals The impact of the quality of life perception on the self-esteem of physically active adults

2017 ◽  
Vol 39 (1) ◽  
pp. 51
Author(s):  
Daniel Vicentini de Oliveira ◽  
José Roberto Andrade do Nascimento Júnior ◽  
Renan Codonhato ◽  
Thayna Da Silva Zamboni ◽  
Adriele Tarini dos Santos ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Rank Correlation ◽  
Self Esteem ◽  
The Self ◽  
Physically Active ◽  
Spearman’S Rank Correlation ◽  
Spearman’S Rank Correlation Coefficient ◽  
The Impact ◽  
Active Adults

This study aimed at investigating the impact of the quality of life perception on the self-esteem of physically active adults. A total of 63 male and female swimming practitioners (38.13 ± 11.72) were evaluated. A socio-demographic questionnaire, WHOQOL-Bref Scale, and the Rosenberg Self-Esteem Scale were used as tools. For data analysis the descriptive statistics, Kolmogorov-Smirnov Test, Mann-Whitney U Test, Spearman’s Rank Correlation Coefficient, and the Univariate Multiple Regression were used. No significant differences were found either for the quality of life or the self-esteem between sexes; there was a significant positive correlation (p < 0.05) among the physical (r = 0.37), psychological (r = 0.36) and environmental (r = 0.30) domains with self-esteem. The regression model explained 20% of the self-esteem variability, with moderate and significant pathways of the physical (β = 0.23) and psychological (β = 0.23) domains, whereas the environmental domain did not show a significant predictive relation (p = 0.988) with self-esteem. It is concluded that a higher quality of life perception may result in a higher self-esteem for physically active adults. 

scholarly journals Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study

2019 ◽  
Vol 8 (5) ◽  
pp. 141 ◽  
Author(s):  
José M. Lamirán-Palomares ◽  
Tomás Baviera ◽  
Amparo Baviera-Puig
Keyword(s):  
Rank Correlation ◽  
Public Image ◽  
Sporting Events ◽  
Relational Dynamics ◽  
The Public ◽  
Spearman’S Rank Correlation ◽  
Spearman’S Rank Correlation Coefficient ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Users

Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent different dimensions of influence (popularity, activity and authority). Mathematical variables of the social network analysis and variables provided by Twitter and Google are compared. First, we calculated the Spearman’s rank correlation coefficient among all users (n = 20,175) in pairwise comparisons. Next, we performed a qualitative analysis of the top 25 influential users ranked by each variable. As a result, no single variable assessed is sufficient to identify the different kinds of influential Twitter users. The reason that some variables vary so greatly is that the components of influence are very different. Influence is a contextualised phenomenon. Having a certain type of account is not enough to make a user an influencer if they do not engage (actively or passively) in the conversation. Choosing the influencers will depend on the objectives pursued.

scholarly journals Islam and Social Media: Attitudes and Views

2016 ◽  
Vol 12 (5) ◽  
pp. 221
Author(s):  
Wafa Abu Hatab
Keyword(s):  
Social Media ◽  
English Language ◽  
Human Interaction ◽  
Social Media Platform ◽  
Individual Level ◽  
Positive Attitudes ◽  
The Social ◽  
Media Platform ◽  
And Gender ◽  
Use Of Social Media

<p>Social media has become an integral part of our daily life encapsulating time and place, creating new relations and fostering old ones not only on an individual level but also on social and global ones. This revolution in human interaction was led by the introduction of Facebook in 2004 that was followed by other social media platforms such as Twitter and Instegram. This electronic revolution swept over to reach mobile phones and to introduce new platforms such as WhatsApp and Viber. The present study investigated attitudes and views towards the use of social media in promoting Islam. A random sample of Facebook users was asked to fill in a questionnaire that tackled questions related to their attitudes towards the role of social media in promoting Islam, the linguistic influence of the social media on their English language skills when talking about Islam and the most preferred social media platform. . Respondents were then classified according to education and gender. The study revealed that the social media have affected the way the other is addressed when discussing Islamic topics. Despite some negative stands, the positive attitudes towards social media in promoting Islam prevailed. The views were influenced by the respondents’ age, gender and education. The linguistic influence of the social media on developing English skills was viewed positively. The Facebook was the most preferred social media platform. Further research is recommended on the interrelationships between social factors and views of social media. Code-switching among social media users and the effect on Arabic might be also investigated.</p>

scholarly journals Effective Classroom Experience via Social Media: An Experience in UNITEN

2018 ◽  
Vol 7 (4.36) ◽  
pp. 484
Author(s):  
Md. Nabil Ahmad Zawawi ◽  
. .
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Classroom Experience ◽  
Participation Level ◽  
The Social ◽  
Use Of Social Media ◽  
The Masses ◽  
New Generation ◽  
The Impact ◽  
Social Media Tool

The impact of social media towards many industries mainly business and entertainment is very notable due to the availability of affordable smartphones to the masses. However, in contrast to that, this technology is not utilized extensively to extend the classroom experience for teaching and learning at a university level. While we have tools such as Moodle or other similar Learning Management System (LMS), it does not really provide the sense of presence that the social media tool is providing to its socially active new generation of learners. This paper identifies features in the social media tool (i.e, Facebook) and how it can be used to provide a better after class experience. These features are identified after implementation on different groups of students. The effectiveness is measured based on the students’ grades, their participation level in the class and the lecturer’s performance evaluation at the end of each semester. The paper also suggested proper guidelines for optimizing the use of social media as a tool to assist in teaching and managing classes with large group of students. 

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