scholarly journals Breaking Brands: New Boundaries in Rural Destinations

2021 ◽  
Vol 13 (17) ◽  
pp. 9921
Author(s):  
Isabel Paulino ◽  
Lluís Prats ◽  
Antoni Domènech
Keyword(s):  
Rural Areas ◽  
Regional Cooperation ◽  
Cumulative Effect ◽  
Mountain Area ◽  
Tourism Sector ◽  
Tourism Destinations ◽  
Rural Destinations ◽  
Tourism Flows ◽  
Research Centres

Tourism destinations are generally delimited and branded based on administrative boundaries, which act as artificial barriers that may reduce the competitiveness of the tourism sector. Increasingly, literature is taking a demand perspective (i.e., tourist spatial behaviour) when identifying and promoting destinations. This perspective can help to promote destinations more efficiently, particularly in rural areas, where most tourism flows depend on private vehicle and which do not take into account administrative boundaries. These flows are therefore highly conditioned by the geography of the area, hosting capacity and the cumulative effect of attractions. This research centres on brand creation from a tourist perspective, particularly how tourists consume a destination. Els Ports (Spain), a rural mountain area divided into multiple administrative divisions, each marketing its own brand, is taken as a case study. Recently, destination managers have seen the opportunity for regional cooperation and taken steps to cross traditional boundaries to market the area better. This study uses GIS techniques to compare tourist travel patterns with brand boundaries and new cooperative initiatives. The findings provide material for discussion on the branding strategy of Els Ports and the need to rebrand rural tourism destinations into functional tourism areas.

Airline Business Models and Tourism Sector

2020 ◽  
pp. 216-239
Author(s):  
Cláudia Ribeiro de Almeida ◽  
Vânia Costa ◽  
Jorge Abrantes
Keyword(s):  
Business Models ◽  
Business Environments ◽  
Tourism Sector ◽  
Product Service ◽  
New Business ◽  
Market Trends ◽  
Tourism Destinations ◽  
Demand Profile ◽  
Tourism Flows ◽  
New Business Models

The new century brought innovation, creative business environments, and above all, new competitors to some sectors. One of them is the airline sector that besides being very dynamic is highly competitive and vulnerable to external factors. The new changes impact directly in the way the product/service is presented and sold with consequences for the demand and tourism flows. After the deregulation process that happen in USA on the '70s and in Europe in the late '90s, the airline sector adjust their business models to the new trends and market changes, regulations, new competitors, and above all, to the new demand profile. This new business models brought new perspectives with more flexible and innovative services and products in order to follow market trends and to attract new boosting tourism demand. Despite the business model, air transportation is essential for some tourism destinations, mainly the ones that are very dependent on one single airline typology or with particular geographical features and needs.

scholarly journals Smart Tourism: Concepts and Insights from Central Europe

2018 ◽  
Vol 7 (1) ◽  
pp. 25-44 ◽  
Author(s):  
Tomáš Gajdošík
Keyword(s):  
Central Europe ◽  
Information Technologies ◽  
Case Study Methodology ◽  
Tourism Sector ◽  
Multiple Case ◽  
Study Methodology ◽  
Tourism Destinations ◽  
Conceptual Foundations ◽  
Smart Tourism

Abstract Nowadays, tourism sector needs to adapt to a very fast changing environment and stronger competitiveness. Smart tourism describes the current stage of tourism development influenced by the evolution of information technologies and is becoming a promising way how to face the new market conditions. The aim of the paper is to review the conceptual foundations of smart tourism and to analyse the development of smart tourism initiative in Central Europe, specifically in Slovakia. The paper adopts an exploratory multiple case study methodology, focusing on information technologies used by Central European tourists, willingness of data sharing and the use of the state-of-the-art technologies in tourism businesses. Moreover, the smart concept is examined based on the (SA)6 framework in three tourism destinations. The paper concludes that smart tourism should not be the ultimate goal, but with the help of technology, innovation, and cooperation, it should bring better tourist experience, wellbeing of residents, enhance effectiveness and competitiveness of businesses and destinations, and lead to overall competitive sustainability.

scholarly journals Rural Tourism as a Development Strategy in Low-Density Areas: Case Study in Northern Extremadura (Spain)

2020 ◽  
Vol 13 (1) ◽  
pp. 239
Author(s):  
Ana Nieto Masot ◽  
Nerea Ríos Rodríguez
Keyword(s):  
Development Strategy ◽  
Rural Areas ◽  
Principal Component ◽  
Spatial Location ◽  
Rural Tourism ◽  
Cultural Variables ◽  
Tourism Sector ◽  
Geostatistical Techniques ◽  
To Receive

The appearance of new trends and models of tourism consumption has allowed the proliferation of rural tourist facilities in northern Extremadura. This article analyzes the economic, social, and heritage (natural and cultural) variables to relate them to the tourism offer and demand in these areas. The present study used geostatistical techniques such as Principal Component Analysis (PCA) and their spatial location through Geographic Information Systems (GIS) to determine the distribution and degree of incidence of these variables in the territories. The results obtained confirm the existence of imbalances in the tourism sector, which made it possible to determine which tourist territories have implemented the best lines of action to receive visitors, increase economic income, and preserve the population in rural areas with deficiencies in their tourism development.

Challenges facing rural tourism management. A supply-based perspective in Castilla-La Mancha (Spain)

2020 ◽  
pp. 146735842097061
Author(s):  
Juan Gabriel Tirado Ballesteros ◽  
María Hernández Hernández
Keyword(s):  
Rural Areas ◽  
Local Governments ◽  
Rural Tourism ◽  
Public Private Partnerships ◽  
Management Skills ◽  
Tourism Management ◽  
La Mancha ◽  
Rural Destinations ◽  
Tourism Governance

In rural destinations different programmes coexist to promote tourism which involves many organizations and relationships. The complexity of stakeholder networks in some cases implies that the result of the application of the programmes is not efficient enough. This paper aims to explore some of these challenges regarding destinations located in rural areas taking the case study of Castilla-La Mancha (Spain). While much of the literature focuses on pinpointing the factors that have a bearing on destination governance, this research attempts to sort the importance of each factor. Structured qualitative questionnaires have been held with rural tourism suppliers (n = 52). The findings highlight that public-private partnerships, coordination on both horizontal and vertical levels, marketing management skills and integration of local activities are shown as priorities according to supply-based stakeholders’ opinions. A consolidation of a neoliberal approach of tourism governance is necessary, in which local governments assume a secondary role, and management is decentralised through community-based public-private partnerships.

Perception of Rural Tourism From the Perspective of Tourists. Case study Mountain area of Suceava County

2020 ◽  
Author(s):  
Liliana Daniela Diacon ◽  
Vasile Efros ◽  
Cristian Ciubotaru
Keyword(s):  
Rural Area ◽  
Rural Areas ◽  
Rural Tourism ◽  
Mountain Region ◽  
Mountain Area ◽  
Face To Face ◽  
The Public ◽  
Tourist Satisfaction ◽  
Tourist Demand

<p>Rural tourism is an activity that protects the environment in comparison with the consumer industries, becoming an ally in the conservation of the environment. All of the rural areas of the country, the most consistent through potential is the mountain area, which is why we chose as a case study, the mountain region of Suceava county. Starting from the hypothesis that the tourist offer of the mountain area is attractive, the research aims at the degree of tourist satisfaction with the tourist offer of the rural area of ​​Suceava county.  </p><p>The methodology is based on the conducted survey on the basis of the questionnaire by the method of face-to-face interview, between September 1 and November 30, 2019.The questionnaire was anonymous in order to ensure the highest degree of sincerity of the answers and was applied to a number of 630 tourists from the mountain region of Suceava county. </p><p>The present study shows that most tourists who choose Suceava county as their destination, reside in neighboring counties, especially in the region of Moldova. An element of attractiveness is the lower prices compared to other tourist areas of the country. The economic facility of granting holiday vouchers and cards from the public domain in Romania, makes the tourist demand in non-polluting spaces increasing.   On the other hand, the statistical data confirm that the number of the agrotourism pensions in Suceava county are increasing from year to year; Suceava  is ranking in 2019 on the second place after Brasov county.The hypothesis confirms that rural tourism is a growing phenomenon, but the length of stay of tourists in the rural area is on average 1-3 days.</p><p>In conclusion, the following analysis of the results it is found that tourists are attracted by the beauty of the landscape of the existing cultural objectives, the local gastronomy, the hospitality of the hosts, all at a lower prices compared to areas of the great tourist interest in the country.</p><p><strong>Keywords:  Rural Tourism, Mountain area, tourists, Suceava County</strong></p>

scholarly journals Labour Reconversion from the Agricultural Sector to Rural Tourism: Analysis of Rural Areas in Chile

2021 ◽  
Vol 13 (20) ◽  
pp. 11152
Author(s):  
Claudio Mancilla ◽  
Luz María Ferrada
Keyword(s):  
Rural Areas ◽  
Logit Model ◽  
Agricultural Sector ◽  
Sociodemographic Characteristics ◽  
Post Secondary Education ◽  
Agricultural Worker ◽  
Post Secondary ◽  
Matching Process ◽  
Tourism Sector

The aim of this study is to analyse the likelihood of agricultural workers in rural areas converting to the tourism sector. Chile is used as a case study, drawing on the CASEN survey of 2017 to analyse differences between the northern, central, and southern regions of the country and construct a satellite account of tourism. A matching process was carried out within the data, and the estimation of a logit model was done to assess the probability of labour reconversion. The results indicate that an agricultural worker has a 12.8% probability of retraining. However, differences emerged when demographic characteristics were analysed; specifically, people with post-secondary education and women have a higher probability of retraining. These and other sociodemographic characteristics are important to explain potential labour reconversion towards tourism in rural areas, although differences arose between areas of the country. Therefore, homogeneous public policies that do not consider the specific characteristics of the territories within a country will be ineffective.

Actor Relations in Interregional Cooperation Policy Dynamics Case Study: The Banjar Bakula Metropolitan Area Development Program in South Kalimantan Province

2018 ◽  
Vol 2 (2) ◽  
pp. 115
Author(s):  
Taufik Abrain
Keyword(s):  
Regional Cooperation ◽  
Development Program ◽  
Policy Dynamics ◽  
Interregional Cooperation ◽  
Object Of Study ◽  
Relationship Of ◽  
The Relationship ◽  
Area Development ◽  
Cooperation Policy

Several studies have shown that the success of interregional cooperation may be influenced by coordination, commitment, participation, variance of cooperation, structure, format of cooperation, and political will. Nevertheless, these factors do not stand alone since actor relations as a determining aspect is capable of driving those factors effectively. This article aims to examine the aspect of actor relations as a contributing factor that determines successful cooperation among regions. This is a qualitative research with the policy of inter-regional cooperation of the Banjarbakula Program, South Kalimantan Province from February 2017 to February 2018, set as its object of study. The result of this study states that the success of inter-regional cooperation is influenced by the relationship of actors in development factors as suggested by previous experts. The actors involved in the inter-regional cooperation examined in this case had become triggers of coordination, commitment, and participation toward success and failure, as well as the effectiveness of regional cooperation policy. Structural obstacles, ego-centric character, minimum budget availability, and non-visionary planning could be overcome as long as actor relations were properly managed.

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara

2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania
Keyword(s):  
New Media ◽  
Tourism Industry ◽  
World Heritage Site ◽  
Foreign Visitor ◽  
Printed Media ◽  
Heritage Site ◽  
High Inflation ◽  
Tourism Destinations

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media

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