scholarly journals Communication strategies and PR technologies for the formation of the country’s image (on the example of the Republic of Kazakhstan)

2021 ◽  
Vol 5 (3) ◽  
pp. 110-124
Author(s):  
Niemczyk Nicholas ◽  
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Clara Bardin ◽  
Nora Denissova ◽  
◽  
...  

The country’s image is becoming more and more important for scientific research. This is of great importance in the context of growing globalization. This can be explained by the fact that a positive image of a country is a valuable and promising resource for its internal and external relations. The construction of a country image is based on a common view of states, which is mainly formed in the field of mass media, where there is a wide range of tools and means. Research object: international image of the state. Subject of research: factors and communication strategy for the formation of the international image of the state. The purpose of the study is to create an effective communicative strategy for the formation of the country’s international style on the basis of the analysis of the moments of style and the study of the skill of the Republic of Kazakhstan. Achievement of the established goal implies the formulation and conclusion of a number of research tasks that reflect the project of work. The methodological basis of the study is substantiated by the task of conducting an all-encompassing analysis of the process of forming the country’s style within the framework of a political science study, based on the strategy of methodological synthesis, based on: the method, the method of historical retrospective, the logical and methodological foundations of historicism, the methodological toolkit of systemic and structural-functional layouts. The proposed work examines the process of creating a positive image state using positioning as the main method of formation and communication strategy to facilitate its development. This aspect deserves detailed scientific and practical research. As part of the study, the existing theoretical developments in the field of building and positioning the image are considered, the main factors in the formation of a national international image and strategies for its dissemination are identified, this issue is analyzed. The actual implementation of the concept is carried out on the example of the Republic of Kazakhstan.

Author(s):  
Kevork Oskanian

Abstract This article contributes a securitisation-based, interpretive approach to state weakness. The long-dominant positivist approaches to the phenomenon have been extensively criticised for a wide range of deficiencies. Responding to Lemay-Hébert's suggestion of a ‘Durkheimian’, ideational-interpretive approach as a possible alternative, I base my conceptualisation on Migdal's view of state weakness as emerging from a ‘state-in-society's’ contested ‘strategies of survival’. I argue that several recent developments in Securitisation Theory enable it to capture this contested ‘collective knowledge’ on the state: a move away from state-centrism, the development of a contextualised ‘sociological’ version, linkages made between securitisation and legitimacy, and the acknowledgment of ‘securitisations’ as a contested Bourdieusian field. I introduce the concept of ‘securitisation gaps’ – divergences in the security discourses and practices of state and society – as a concept aimed at capturing this contested role of the state, operationalised along two logics (reactive/substitutive) – depending on whether they emerge from securitisations of the state action or inaction – and three intensities (latent, manifest, and violent), depending on the extent to which they involve challenges to state authority. The approach is briefly illustrated through the changing securitisation gaps in the Republic of Lebanon during the 2019–20 ‘October Uprising’.


2019 ◽  
Vol 11 (2) ◽  
pp. 168-182 ◽  
Author(s):  
Dmitry G. Desyaev ◽  
Irina G. Napalkova

Introduction. The formation of the territorial image of the region popularize and present the territory in a positive light. The conditions available in the Republic of Mordovia for creating a successful image, especially historical-cultural and natural zones, allow creating a recognizable and attractive image of the Republic not only for the residents of Russia, but also abroad. primarily in the countries of the Finno-Ugric world, with which -cultural factor for interaction and cooperation. Building the image to a large extent is based on the historical aspect of the image background, which is inseparable from the rich Finno-Ugric culture and geographical diversity of the territory, while historical and cultural objects contribute to creating the attractive image of the region. History plays a fundamental role in creating a recognizable image, without it, it is impossible to build a meaningful view of the republic. Materials and Methods. The main research approaches were the historical-evolutionary method, the hermeneutic and axiological paradigms, the systems approach, and the elements of the theory of dependence on previous development. Among the applied methods the authors used a focus-group study, a case study, and an expert survey. The materials of the survey «Republic of Mordovia: problems and prospects for the formation of the image of the region» were employed. Results and Discussion. Mordovia has a long history, when Mordovian territorial units joined vast family of peoples living in Russia. The attainment of statehood by Mordovia in the 20th century was a significant step in preserving the distinctive culture and eventful memory of the region. Rich tourist and recreational potential, geographical location, natural resources, natural and water objects protected by the state, myths and legends, important historical events, preserved cultural and historical objects, folk traditions and customs have not lost their originality and can be a significant basis for the formation and promotion of a positive image of the Republic of Mordovia and can help to level existing negative stereotypes about the region as “territories of prisons and camps”, “provinces with a low standard of living, culture and education”, etc. Conclusion. The existing image background of Mordovia can become the basis of a unique positive image of the region, turning it into a well-known and popular brand. Adequate building of a regional image by each of the subjects of Russia, in turn, will help create a positive view of the state itself in the international arena.


2016 ◽  
Vol 3 (76) ◽  
pp. 23
Author(s):  
Aleksejs Šaforostovs

The aim of the article is the study of the subjective side of smuggling, as a kind of shadow economy. Understanding the subjective side of contraband in the existing legislative acts of the Republic of Latvia and the response of the state for illegal actions does not fully meet the targets for reduction of the shadow economy, and requires more detailed study, especially in the subjective part of smuggling. Article novity shown as an expanded understanding of the subjective side comparison of smuggling in Latvia and other countries. A wide range of international experience and analysis of the regulatory framework helps to make conclusions about the direction of the correction in the understanding of the subjective side of smuggling today. Summing up the conclusions of the article and by the author's made proposals it can be said, that they will undoubtedly provide a more precise understanding of the weaknesses of the subjective side of contraband in the Latvian legislation and identify possible ways to improve the regulatory framework of the subjective side of such action as smuggling.


2013 ◽  
Vol 3 (1) ◽  
pp. 167
Author(s):  
Dr.Sc. Bekim Baliqi ◽  
MSc. Ngadhnjim Brovina ◽  
BSc. Fjolla Nuhiu

We are being witnesses that the XXI century is characterized by the rise and rapid advancement of public diplomacy, particularly in small countries that are under development, or countries that do not have classical influence through diplomacy and military influence, therefore into the category of states in which the development of public diplomacy is needed, we have included the Republic of Kosovo.The Republic of Kosovo as a new state, with without diplomatic experience and that has started from scratch, should necessarily develop the public diplomacy, because it is listed in the category of countries that we have specified above.But how should the Republic of Kosovo develop a public diplomacy?For building the basement of public diplomacy, the main tool that Kosovo should develop is communicationThrough the communication are held discussions, negotiations, becomes the announcement about the steps of development of the state, becomes lobbying, rises the positive image, and all these lead to the recognition of the new state and to the multilateral and bilateral cooperation agreements.In order to explain the performance and the form of the use of communication in public diplomacy, which the Republic of Kosovo has begun to use and implement in practice, and which already has brought tangible results that need improvement, we think that still has remained very long road with many political, economic, diplomatic and democratic challenges until we achieve a satisfactory level.A deeper analysis of what has been done so far, and what needs to be done in the future is required, therefore the whole problem along with the possible functional solutions is explained more specifically with theories and examples below.


Author(s):  
G.Zh. Kenzhalina ◽  
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A.M. Kussainova ◽  
L.K. Akhmetzhanova ◽  
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...  

For 30 years of Independence, a positive image of Kazakhstan has already formed in the world. For a third of a century, the country has been systematically and steadily moving towards global goals. Today our country is recognized by the world community, Kazakhstan is among the 50 most developed countries in the world, systematically following the Strategy 2050, the Plan of the Nation “100 concrete steps: a modern state for all”, implementing a number of other programs and projects. The development of any state is impossible outside the global world space. Since the day of gaining independence, our country has consistently strengthened its status and authority in the international arena. In the process of improving the positive experience of state building and strengthening the country’s competitiveness, the modern image of the Republic of Kazakhstan has been formed. It arose and developed on historical, geopolitical, cultural, ethnic, religious, demographic and other grounds. A positive image is important for the well-being and prosperity of our state, and for further strengthening our positions in the world arena. The article examines the role of the subjective factor - the factor of the political leader - in the context of the formation of the international image of Kazakhstan. The role and contribution of the First President - Elbasy N.A. Nazarbayev is evaluated and analyzed in the process of positioning the country in the international arena.


2021 ◽  
Vol 43 (3) ◽  
pp. 103-114
Author(s):  
Piotr Machnikowski

The much-publicised and rather unfortunate amendment of 2018 to the Act on the Institute of National Remembrance introduced not only the controversial and subsequently repealed penal provisions, but also the provisions on “Protection of the good name of the Republic of Poland and the Polish Nation”. According to these, protecting the good name of the Republic of Poland and the Polish Nation is subject to the provisions of the Civil Code. The intention of the lawmakers was to prevent the dissemination in public discourse of the false expression “Polish death camps” and similar expressions sometimes used to refer to Nazi German extermination camps located in the occupied territory of Poland. The provision mandating the application of the provisions of the Civil Code on personal rights to the protection of the state and nation’s good name may serve the intended purpose. However, its application may also be much broader, due to the vagueness of the wording used (“good name of the state and nation”) and the powerful protection afforded to personal rights in the Civil Code. The author discusses which provisions of the Civil Code can and which cannot be applied in this case. He also draws attention to the inadequacy of private law tools to protect public interests. He calls for a restrictive interpretation of the provision and recognizing a wide range of circumstances excluding the unlawfulness of an infringement in order to protect constitutional values such as freedom of expression, artistic creation, or scientific research.


Author(s):  
Dilshodbek Tursunboyevich Komilov ◽  

In this article has been analyzed highly raising the morale of young people in the neighborhoods by the scientific literatures. Also, the wide range of opportunities created for young people in Uzbekistan today is commendable and people can see in the educational process that the state pays special attention to young people at the political level in educating them in a cultured, spiritual and enlightened way. Particular attention is paid to raising the intellectual potential, consciousness and worldview of young people, strengthening ideological immunity, upbringing a harmoniously developed generation living with a sense of patriotism and loyalty. Since the future of any state depends directly on the youth, we too cannot remain indifferent to the upbringing and enlightenment of our youth. Therefore, the time demands that we all rely on such an honorable and responsible work, to bring up young people as mature, enlightened people in all respects. In today's era of globalization, we need to teach young people how to properly use new technologies, how to protect themselves from cyber threats as well.


2020 ◽  
Vol 97 (3(48)) ◽  
pp. 7-13
Author(s):  
Radik Gimatdinov ◽  

Economic diplomacy covers a wide range of issues related to the development of optimal ways to ensure sustainable economic development, the implementation of innovative ideas and initiatives, increasing the effectiveness of partnerships between states. In this regard, it is of interest to consider the issue of the role of the subjects of federal states in the sphere of economic diplomacy. Based on the experience of the Republic of Tatarstan, the article examines the organizational and legal aspects of the participation of Russian regions in the implementation of economic and diplomatic activities of the state.


2020 ◽  
Vol 73 (1) ◽  
pp. 95-102
Author(s):  
Y. Kumar ◽  
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B. Baktybayev ◽  

Two large conflicts arose between representatives of Uighurs and Kazakhs in 2006 and between Kurds and Kazakhs in 2007 within the Republic of Kazakhstan. Official authorities did not want to consider these conflicts as inter-ethnic conflicts in order not to propagate further ethnic escalations and clashes. One of the few reasons were due to the fact that the state did not want to worsen its international image as a peaceful and multi-national state as it has proclaimed to be so, where representatives of around 130 nationalities live in peace and harmony together.


2019 ◽  
Vol 12 (2) ◽  
pp. 388-420
Author(s):  
S. I. Aliyeva

The article deals with the role of Muslim Tatars, which they played in the educational system of the Azerbaijan SSR. This is the first attempt to present a detailed picture of the wide range of activities as they come from various archival sources, such as opening of secondary schools and preschool institutions of Volga Tatars in Azerbaijan, the principles and routine of arranging teaching in the Tatar language as well as training the Tatar nationals to become teachers. Among the sources used to write this research paper are the materials from the State Archive of the Republic of Azerbaijan, the Archives of Political Parties and Public Movements of the Administration of the President of the Republic of Azerbaijan, as well as some already published documents. The research has shown that the major influx of the Tatar nationals in Azerbaijan did happen in 1921–1922 mainly because of the famine in the Volga region. They refugees were provided with everything necessary: housing, work, the opportunity to learn in their native language. The problems that arose in the course of re-settlement of the Tatars were solved promptly and the whole process of their solving was controlled by the governmental bodies. The Azerbaijan communists considered the process of the Tatar adaptation as an important issue of their policy. The Tatars were continued to be educated within the framework of their national culture. The vehicle of education was the Tatar language. According to the statistical data from that period the literacy level among the Tatars was traditionally very high. To preserve it the Azerbaijani state made various efforts, including the arrangement of supply the Tatar schools with teaching aids in Tatar language. The state was interested in the high level of the public education and supported it.


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