scholarly journals AKTIVITAS BAURAN PROMOSI UNIT USAHA SYARIAH PT BANK PERMATA TBK (Studi Deskriptif Kualitatif Eksekusi Co-Branding dan Sponsorship Permata Bank Syariah dengan Persib 2017-2018)

2019 ◽  
Vol 11 (2) ◽  
Author(s):  
Riki Arswendi ◽  
Dewi Sad Tanti ◽  
Andi Herlina
Keyword(s):  
Program Evaluation ◽  
Communication Theory ◽  
Banking Industry ◽  
Balance Sheet ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Business Unit ◽  
Sport Sponsorship ◽  
Commercial Potential ◽  
Qualitative Descriptive

Abstract Marketing competition in the banking industry is increasingly ultracompetitive, triggering the Sharia Business Unit of PT Bank Permata Tbk (PermataBank Syariah) to carry out promotions in a way that has never been done before, namely to carry out sports sponsorship initiatives for PERSIB club football. This research was conducted to determine the promotional mix activities of Permata Bank Syariah in conducting co-branding & sponsorship which is expected to increase Bobotoh's awareness on the Permata Syariah brand. This study uses Marketing Communication Theory from Philip Kotler and uses the Balance Sheet Theory from Fritz Heider with a qualitative approach with a qualitative descriptive format. The results of the study discussed the execution of co-branding & sponsorship carried out by Permata Bank Syariah, from the planning, implementation to program evaluation stages. Co-branding activities in the promotional mix implemented by PermataBank Syariah and PERSIB are quite effective in gaining Bobotoh awareness and generating new account acquisitions. Whereas sponsorship activities carried out by PermataBank Syariah proved to support PermataBank Syariah obtaining marketing publicity and can access the commercial potential of PERSIB to be exploited and optimized. Keywords: Permata Bank Syariah, co-branding, awareness. Persaingan pemasaran di industry perbankan yang semakin ultra kompetitif, menjadi trigger bagi Unit Usaha Syariah PT Bank PermataTbk (PermataBank Syariah) untuk melakukan promosi dengan cara yang belum pernah dilakukan sebelumnya yaitu melakukan inisiatif sport sponsorship kepada klub sepakbola PERSIB. Penelitian ini dilakukan untuk mengetahuia ktivitas bauran promosi PermataBank Syariah dalam melakukan co-branding & sponsorship yang diharapkanakan meningkatkan awareness Bobotoh pada brand Permata Syariah. Penelitian ini menggunakanTeori Komunikasi Pemasaran dari Philip Kotler dan menggunakan Teori Keseimbangan dari Fritz Heider dengan pendekatan kualitatif dengan format deskriptif kualitatif. Hasil penelitian membahas eksekusi co-branding & sponsorship yang dijalankan oleh Permata Bank Syariah, mulai tahap perencanaan, implementasi hingga evaluasi program. Aktivitas cobranding dalam bauran promosi yang diimplementasikan oleh Permata Bank Syariah dan PERSIB cukup efektif mendapatkan awareness Bobotoh dan menghasilkan akuisisi rekening baru. Sedangkan aktivitas sponsorship yang dilakukan olehPermata Bank Syariah terbukti mendukung Permata Bank Syariah memperoleh marketing publicity dan dapat mengaksespotensi komersial PERSIB untuk dieksploitasi dan dioptimalkan. Katakunci: Permata Bank Syariah, co-branding, awareness.

scholarly journals IMPLEMENTASI PROMOSI BAURAN KOMUNIKASI PEMASARAN KARTU KREDIT DI INDONESIA (Studi Deskriptif Bank Mandiri, HSBC, Citibank, BCA dan BNI)

2018 ◽  
Vol 2 (2) ◽  
pp. 106
Author(s):  
Ilham Prisgunanto
Keyword(s):  
Credit Card ◽  
Communication Theory ◽  
Marketing Communications ◽  
Marketing Plan ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Is Success ◽  
Market Expansion ◽  
Qualitative Descriptive

Credit cards are one of the most familiar payment tools for information society.  They used integrated marketing communications  method to get new costumers. They prepared this method to market expansion. Intergrated marketing communication depend on understanding of company about marketing of communication. This research aims to explore implementation of used integrated marketing communications. This research used theory of marketing communication, theory of integrated marketing communications, promotion and marketing plan. This reaearch method is qualitative descriptive. They collected data from staff and  management of bank who produce credit card used interview method (Mandiri, HSBC, BCA, Citibank dan BNI). The result is Local Banks which produce credit card did same promotion method with the International bank method. The big issue about credit card is They must used international big brand from Citibank to arrange their system. The Marketing communication is success because of pattern of organization, cross sectoral integration in corporate.  Because of that situation, its important to marketing communication at banking.

scholarly journals Makna Simbol Budaya Lokal Bagi Komunitas Tanah Aksara

2018 ◽  
Vol 11 (2) ◽  
pp. 198-212
Author(s):  
Dhita Prasanti ◽  
Nuryah Asri Sjafirah
Keyword(s):  
Cultural Heritage ◽  
Communication Theory ◽  
Symbolic Interaction ◽  
Qualitative Approach ◽  
Local Culture ◽  
Analysis Techniques ◽  
Qualitative Descriptive ◽  
Local Traditions ◽  
Modern Era ◽  
Descriptive Method

In this modern era, as culture evolves into a popular culture mixed with western culture, there is still a community that wants to maintain the tradition of local cultural heritage, in the field of literacy. This is also reflected in a study that will raise researchers this time. The community is called “Tanah Aksara”. Researchers raised research on the Meaning of Local Culture Symbol for “Tanah Aksara” Community in Bandung. “Tanah Aksara” has its own characteristic in Bandung, which upholds the cultural heritage of the local script. They have peculiarities that characterize their identity through the attributes of clothing or other symbols that characterize the main individual in the “Tanah Aksara” community. In this study, researchers used a qualitative approach with qualitative descriptive method. Data collection techniques used were interviews, observation and documentation. Data analysis techniques used are observation persistence, data triangulation, and referential adequacy. Researchers use communication theory to analyze this research is the theory of symbolic interaction. The results of research that has been done by the researcher shows that the meaning of local culture for the Tanah Aksara community include: (1) Symbol as the formation of identity for the Tanah Aksara community; (2) Symbols as preservation of local traditions and cultures for Tanah Aksara communities; (3) Symbols as preservation of the script of the archipelago; (4) Symbols as symbols of ancestral heritage/ ancestors; (5) Symbols as an encouragement of social activities.

scholarly journals Strategi Komunikasi Pemasaran Wisata Baru Setigi di Gresik Jawa Timur

2019 ◽  
Vol 9 (2) ◽  
pp. 114-129
Author(s):  
Uzlifatul Jannah ◽  
Agoes Moh. Moefad
Keyword(s):  
Communication Theory ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Tourism Marketing ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Youth Community ◽  
Limestone Hill

This article discusses how the tourism marketing communication strategy "Setigi" in Sekapuk Village, Ujungpangkah District, Gresik Regency. The purpose of this study was to determine the marketing communication strategy of Village-Owned Enterprises (Bumdes) and tourism awareness groups (Pokdarwis) "Pelangi" in tourism marketing. limestone hill "Setigi" to attract visitors. This study uses a qualitative-descriptive approach based on integrated marketing communication theory. The result of this research is the implementation of a marketing communication strategy carried out by Bumdes and Pokdarwis "Pelangi" in Sekapuk Village, Ujungpangkah District, Gresik Regency utilizing social media and collaborating with the youth community in the Gresik area, as well as collaborating with the Gresik Regency Tourism Office

MOTIF YANG BERPENGARUH PADA PROSES KEJIWAAN TOKOH SAM DALAM NOVEL SEBENING SYAHADAT KARYA DIVA SR

2020 ◽  
Vol 8 (2) ◽  
pp. 10
Author(s):  
Dandy Ashghor Dawudi ◽  
Kamidjan Kamidjan ◽  
Agus Sulton
Keyword(s):  
Research Method ◽  
Descriptive Analysis ◽  
Research Process ◽  
Cultural Factors ◽  
Qualitative Approach ◽  
Literature Study ◽  
Love Story ◽  
True Value ◽  
Analysis Technique ◽  
Qualitative Descriptive

This research takes the object of Sebening Syahadat by Diva SR, this work is a novel that tells the story of the journey ofa teenager named Sam who is in the process ofsearching for identity. The journey is filled with interesting twits and turns embelissed with a love story that is very suitable if consumed by the younger generation who are learning to find identit. This study aims to reveal the value motives that led Sam’s character in finding his identity, which expected to be a material for reflection for readers, especially young people who are in the process of discovering his identity, the scope of the problem in this study is to reveal the value motives that affect the character’s psyche. Sam is told to have a rascal character.The research method used in this study took a descriptive qualitative approach, data colletion used was a literature study technique with stages of reading, note taking, coding for futher analysis. The analysis technique used is qualitative descriptive analysis technique.The result of the research in this research process indicate that the mental process of Sam’s character influenced by several factors, including: a. Motives in cultural factors (Situasional Factors), b. The motive for love begins with admiration for the attitude of someone who is full of noble values of character, c. The motive of curiosity and fulfillment of his needs for true value.

Analisis Unsur Manajemen dalam Pengolahan Rekam Medis di Rumah Sakit TNI AU Lanud Roesmin Nurjadin

2018 ◽  
Vol 1 (1) ◽  
pp. 20-25
Author(s):  
Henny Maria Ulfa
Keyword(s):  
Medical Record ◽  
Medical Records ◽  
Processing Method ◽  
Qualitative Approach ◽  
Check List ◽  
Training Material ◽  
Patient Medical Record ◽  
Qualitative Descriptive ◽  
Material Element ◽  
Descriptive Method

Hospitals must conduct a medical record activities according to Permenkes NO.269 / MENKES / PER / III / 2008 about Medical Record, to achieve the purpose of medical record processing required 5 management elements are: man, money, material, machine, and method. The medical record processing that has been implemented at the Hospital TNI AU LANUD Roesmin Nurjadin that is coding, coding only done for BPJS patients whose conducted by the officer with education background of D3 nursing, it be impacted to the storage part is wrong save and cannot found patient medical record file because are not returned. The purpose of this research is to know the element of management in the processing of medical records at the Hospital TNI AU LANUD Roesmin Nurjadin. This research is done by Qualitative descriptive method, Qualitative approach, instrument of data collection of interview guidance, observation guidance, check list register, and stationery, number of informant 6 people with inductive way data analysis. The result of this research found that Mans elements only amounts to 2 people so that officers work concurrently and have never attended training, material element and machines elements of medical record processing not yet use SIMRS and tracer, while processing method elements follow existing habits and follow the policy of hospital that is POP organization. Keywords: Management elements, medical record processing

scholarly journals Involvement of Higher Education in Building Human Resources Character in the Era of Globalization

2015 ◽  
Vol 8 (11) ◽  
pp. 148
Author(s):  
Ishomuddin Ishomuddin
Keyword(s):  
Higher Education ◽  
Human Resources ◽  
Qualitative Approach ◽  
Academic Program ◽  
Master Plan ◽  
Development Programs ◽  
Collection Method ◽  
Qualitative Descriptive ◽  
Depth Interviews ◽  
Source Of Information

<p class="apa">In general, the objectives of this study were to explain the role played by universities in improving its human resources are office holders, lecturers, and students, explain the program what is being done related to the improvement of human resources, and explains the non-academic program to support the implementation of a program that has been prepared so as to ensure the creation of academic atmosphere and moral. This research is using a qualitative approach. Data collection method is observation, in-depth interviews, and documentation. After determining the selected object, it is then determined subjects and informants who serve as a source of information, other than information derived from observation and documents. The data obtained were analyzed using qualitative descriptive. From these results it can be concluded that in the current era of globalization sensitize the managers of private universities to constantly make changes both in management of students, lecturers, and academic. Of the top ten universities in East Java, which is the object of research has done on average conditionally adjustment and in accordance with their respective capabilities to actualize development programs as outlined in the master plan and development plan strategy as a guide.</p>

scholarly journals Kemampuan Unit Usaha Yayasan Nurul Hayat Dalam Menunjang Biaya Operasioanal Lembaga Amil Zakat

2015 ◽  
Vol 1 (2) ◽  
pp. 92
Author(s):  
Novalia Nastiti ◽  
Imron Mawardi
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Qualitative Approach ◽  
Business Unit ◽  
Operational Cost ◽  
Case Study Method ◽  
Structured Interviews ◽  
Descriptive Case Study ◽  
The Right

Amil zaka in zaka institutions has the right as one of eight ashnaf. Their rights are usually used by zaka institutions as operational cost. However, not all of the intitutions which manage zaka take amil’s right, one of them is Yayasan Nurul Hayat. This institution does not take amil’s right and it is independent in its operational cost. To support this operational cost, Yayasan Nurul Hayat establish business unit with utilize its profit.This study aimed to discover the capability of business unit in supporting operational cost of Yayasan Nurul Hayat. This study used a qualitative approach with descriptive case study method. The selections of informant are using purposive sampling method. Data collection was conducted by semi-structured interviews and documentation. This data is analyzed using descriptive method.The result of this study shows that Yayasan Nurul Hayat Employments’ Salary is taken from business unit’s profit. It is also used to give bonus for employments and grow the business unit of Yayasan Nurul Hayat up. From the result of this study, it can be concluded that the business unit which is developed has great capability to support operational cost of Yayasan Nurul Hayat.

scholarly journals FACTORS INFLUENCING ACCOUNTING STUDENTS’ UNDERSTANDING THE ENGLISH TERMINOLOGY IN ACCOUNTING REPORTS

2021 ◽  
Vol 5 (2) ◽  
pp. 246-254
Author(s):  
Rica S Wurayaningrum
Keyword(s):  
Descriptive Analysis ◽  
Case Study Research ◽  
Balance Sheet ◽  
Accounting Students ◽  
First Semester ◽  
Factors Influencing ◽  
Income Statement ◽  
Qualitative Descriptive ◽  
Accounting Reports ◽  
Academic Year

This qualitative study with a case study research scheme is aimed to find out the factors influencing accounting students’ understanding of the English terminology in accounting reports (balance sheet, income statement and cash flow statement). The sample is the first semester students of the Accounting Department of Faculty Economics and Business, Universitas Wijaya Kusuma Surabaya academic year 2020-2021. The understanding of English terminology in accounting reports can help the students in preparing themselves for Free Trade in a disruptive era. The analysis of this study is using qualitative descriptive analysis. The results of the study are the description of the factors influencing accounting students’ understanding of the English terminology in accounting reports as for the first semester students this specific terminology may cause confusion which leads to misunderstanding.

scholarly journals Integrated Marketing Communication Bawean Island Tour

2018 ◽  
Vol 1 (1) ◽  
pp. 276
Author(s):  
Nur Maghfirah Aesthetika ◽  
Poppy Febriana
Keyword(s):  
Data Analysis ◽  
Descriptive Study ◽  
Communication Strategy ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Qualitative Descriptive ◽  
Depth Interviews

Bawean Island which is within the scope of Gresik Regency has the potential of nature, culture, and religiontourism. The natural resources that have this potential will develop if managed and promoted with an effective and efficient strategy. The purpose of this study to analyze the communication strategy used by the local government of Gresik Regency in promoting potential tourism in Bawean Island. In this qualitative descriptive study the primary data was obtained through in-depth interviews with the head of Departement of Culture Tourist Youth and Sport in Gresik. The questions in the interview related to Bawean Island tourism promotion strategic plan along with what has been done by related parties. Data analysis was performed using interactive techniques from Miles and Huberman. The results of this study show that the Department of Culture, Tourism, Youth, and Sports has not had a marketing strategy and implementation based Integrated Marketing Communications. The strategies and promotions that have been there are also still not running optimally.

scholarly journals Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 67
Author(s):  
Vinia Fransiska ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Digital Communication ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Communication Industry ◽  
Communications Industry ◽  
Long Time ◽  
Limited Duration

Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity that uses social media to utilize the features of Instagram namely Stories. The birth of live shopping is based on the phenomenon that has been formed over a long time, namely ‘jastip’. Goods sold in the live shopping activity are also more diverse than shop online as usual. It also offers more interactive shopping activities and fun so that buyers feel the thrill of shopping directly on the spot and the limited duration so that the buyers will be encouraged with time. Before live shopping, sellers will promote it by using Instagram Ads or endorsement to influencers. It can be concluded that the live shopping process starts with 3 main steps, promotion, interaction, and transaction. Live shopping merupakan suatu kegiatan berbelanja secara online yang dilakukan secara langsung dan dalam durasi tertentu saja. Penelitian ini membahas tentang proses live shopping dalam industri komunikasi digital. Teori yang digunakan adalah teori komunikasi pemasaran, media sosial, Instagram, dan komunikasi digital. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa kegiatan live shopping yang menggunakan media sosial Instagram ini memanfaatkan fitur Instagram yaitu Instagram Stories. Lahirnya live shopping didasari oleh fenomena yang sudah terbentuk lebih lama yaitu jasa titip atau jastip. Barang yang dijual dalam kegiatan live shopping juga lebih beragam dibandingkan berbelanja online seperti biasa. Kegiatan ini juga menawarkan kegiatan belanja yang lebih interaktif dan menyenangkan sehingga pembeli merasakan sensasi berbelanja langsung di tempat dan durasi waktu yang terbatas sehingga pembeli akan berpacu dengan waktu. Sebelum melakukan kegiatan live shopping, penjual terlebih dahulu akan memasarkannya dengan memanfaatkan fitur Instagram ads atau endorsement kepada influencer. Untuk itu dapat disimpulkan bahwa proses live shopping dimulai dari 3 langkah utama yaitu promosi, interaksi, dan terakhir transaksi. 

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