DEPARTEMEN KOMUNIKASI PT. PUPUK KUJANG CIKAMPEK SEBAGAI FASILITATOR KOMUNIKASI MELALUI HOUSE JOURNAL (MAJALAH INTERNAL KAREUMBI) PERUSAHAANNYA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Desayu Eka Surya ◽  
Isma Octavia
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
The Public ◽  
Industrial Sectors ◽  
Internet Searching ◽  
Library Studies ◽  
Collection Data ◽  
Commercial Press ◽  
A Company

Perkembangan House Journal di Indonesia seiring dengan semakin pesatnya kemajuan dibidang ekonomi dan industri, termasuk kondisi pendidikan masyarakat Indonesia yang semakin tinggi, maka House Journal dianggap sebagai media alternatif dalam melakukan komunikasi antara perusahaan dengan publiknya, baik publik internal maupun eksternal. House Journal juga diperlukan untuk pencapaian citra positif dan perolehan dukungan opini publik pada perusahaan. Bentuk House Journal dan isinya tidak berbeda dengan pers komersial, yang membedakannya hanya pada segmentasi publik pembacanya yaitu lebih khusus, sesuai target publik perusahaan yang akan dicapai. House Journal adalah salah satu dari cara komunikasi organisasi melalui media cetak yang terbit secara berkala yang isinya meliputi berbagai liputan jurnalistik, pandangan tentang topik aktual yang patut diketahui pembaca dan majalah adalah salah satu media internal perusahaan. Disamping tampilannya yang menarik, House Jurnal dalam penelitian ini majalah Kareumbi yang memuat banyak gambar, foto-foto, serta berita-berita yang berhubungan dengan perusahaan. Sehingga tidak sedikit perusahaan yang memilih majalah sebagai media internalnya, termasuk PT. Pupuk Kujang. Penelitian dilakukan dengan pendekatan Kualitatif dengan metode studi deskriptif. Teknik pengumpulan data yang digunakan wawancara mendalam, observasi nonpartisipan, dokumentasi, studi pustaka dan internet searching. Informan penelitian dipilih dengan menggunakan teknik snowball sampling. Teknik analisa data yang digunakan meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan, Uji keabsahan data dilakukan dengan peningkatan ketekunan, dan diskusi teman sejawat. Hasil penelitian memperlihatkan bahwa Departemen Komunikasi PT. Pupuk Kujang sebagai fasilitator komunikasi antara manajemen dan karyawannya menerbitkan Majalah Kareumbi sebagai house jurnal perusahaan yaitu untuk mensosialisasikan berbagai Informasi perusahaan kepada karyawan, mewadahi keinginan dari aspirasi karyawan, menginformasikan kebijakan yang dikeluarkan oleh perusahaan. Saran penelitian yang dapat diberikan kepada Departemen Komunikasi PT. Pupuk Kujang adalah mempertimbangkan, melengkapi majalah Kareumbi sebagai house jurnal dengan pengadaan E-Magazine. ---------------------------------------------------------------------------------The development of the House Journal in Indonesia along with the rapid progress in the economic and industrial sectors, including the increasingly high condition of Indonesian society education, the House Journal is considered as an alternative media in communicating between the company and its public, both internal and external. The House Journal is also needed for the achievement of a positive image and the acquisition of support for public opinion in the company. The form of the House Journal and its contents are no different from the commercial press, which distinguishes it only in the public segmentation of the reader, which is more specific, according to the company's public target to be achieved. The House Journal is one of the ways in which organizational communication through print media is published periodically which includes various journalistic coverage, views on the actual topic that should be known to readers and magazines are one of the company's internal media. Besides its attractive appearance, the House Journal in this research is Kareumbi magazine which contains many pictures, photographs and news related to the company. So that not a few companies choose magazines as their internal media, including PT. Fertilizer Kujang. The study was conducted with a qualitative approach with descriptive study methods. Data collection techniques used in-depth interviews, nonparticipant observation, documentation, library studies and internet searching. The research informants were selected using the snowball sampling technique. Data analysis techniques used include data collection, data reduction, data presentation and conclusion, testing the validity of the data is done by increasing perseverance, and discussion of colleagues. The results of the study show that the Communication Department of PT. Pupuk Kujang as a communication facilitator between management and employees publishes Kareumbi Magazine as a company journal house, which is to socialize various company information to employees, accommodate the desires of employee aspirations, inform policies issued by the company. Suggestions for research that can be given to the Communication Department of PT. Pupuk Kujang is considering, equipping Kareumbi magazine as a house journal with E-Magazine procurement.

scholarly journals Sport Values in Traditional Games as Playing Activities for Children

2021 ◽  
Vol 4 (2) ◽  
pp. 96-100
Author(s):  
Dody Tri Iwandana ◽  
Ardhika Falaahudin ◽  
Wildan Alfia Nugroho
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Phenomenological Approach ◽  
Snowball Sampling ◽  
Natural Activity ◽  
Team Games ◽  
Self Confidence ◽  
Collection Data ◽  
Approach Method ◽  
Data Validity

The purpose of this study was to determine the sport values in traditional games as playing activities for children. The natural activity of children is playing. The games that children play include team games and individual games. This research is a qualitative research employing a phenomenological approach method. The technique of selecting informants in this study used the Snowball Sampling technique. The subjects of this research were children, parents, and community leaders in Banjarnegara Regency understanding and knowing information about traditional games. Data collection techniques of this study consisted of observation, interview, and document analysis techniques. The data validity test used triangulation technique. Data analysis involved 4 stages, namely data collection, data reduction, data presentation, and conclusion drawing. The research results identified the sport valuescontained in traditional games, including cooperation, sportsmanship, honesty, struggling power, how to achieve victory, accept a defeat, self-esteem, trust, and self-confidence. Besides having positive impacts for health, traditional games can also train children to socialize with the surrounding community, know how to tolerate, help each other, and work together. Traditional games that can be found in Banjarnegara included mandahan, ular naga, marbles, engklekan, congklak, jumping rope, cublak-cublak suweng, stilts, jamuran, bentengan, and gobak sodor.

scholarly journals OPTIMALISASI PEMBELAJARAN DARING DI SEKOLAH DASAR: Sebagai Respon dari New Normal di Era Covid 19

2020 ◽  
Vol 2 (2) ◽  
pp. 68-76
Author(s):  
Murnie
Keyword(s):  
Online Learning ◽  
Data Collection ◽  
Sampling Technique ◽  
Project Based Learning ◽  
Snowball Sampling ◽  
New Normal ◽  
Equity In Education ◽  
Instructional Videos ◽  
Collection Data ◽  
Education Psychology

Abstrak: Penelitian ini dilakukan untuk mendeskripsikan strategi sekolah dalam optimalisasi pembelajaran daring di era New Normal Pandemi Covid 19 serta faktor pendukung dan kendala dalam optimalisasi pembelajaran daring. Pendekatan yang digunakan dalam penelitian ini ialah pendekatan kualitatif dengan rancangan studi kasus. Dimana informan ditentukan dengan teknik purposive dan snowball sampling. Proses pengumpulan data dilakukan dengan observasi, wawancara serta dokumentasi. Hasil penelitian yang terkumpul dianalisis dengan mengadopsi pola interaktif yang meliputi pengumpulan data, kondensasi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa optimalisasi pembelajaran daring di era new normal pandemi covid 19 sudah berjalan dengan baik, yang ditandai dengan: (a) adanya supervisi akademik yang dilakukan kepala sekolah; (b) pemanfaatan video-video pembelajaran serta metode project based learning dalam rangka mengantisipasi kejenuhan dan kebosanan siswa dalam mengikuti pembelajaran daring; (c) faktor pendukung dalam optimalisasi pembelajaran daring yang meliputi tersedianya jaringan internet, kuota internet, dan pemberian waktu yang cukup panjang bagi siswa untuk mengumpulkan tugas-tugas yang diberikan; serta (d) kendala yang dihadapi berupa masih terdapat siswa yang belum memiliki fasilitas handphone, dan orang tua siswa yang sibuk bekerja sehingga tidak dapat membimbing anaknya saat belajar dari rumah. Abstract: This research was conducted to describe the school's strategy in optimizing online learning so called as in the New Normal situation of Pandemic Covid 19 as well as supporting factors and obstacles in optimizing online learning. The approach used in this research is a qualitative method with a case study design. The informants are determined by purposive sampling technique and snowball sampling. The data collection process was carried out by observation, interviews and documentation. The results of the collected research were analyzed by adopting the interactive pattern of Miles, Huberman, and Saldana (2014) which includes data collection, data condensation, data presentation, and drawing conclusions. The results showed that the optimization of online learning in the new normal era of the COVID-19 pandemic was running well, which was indicated by: (a) the existence of academic supervision by the principal; (b) the use of instructional videos and project-based learning methods in order to anticipate student boredom and boredom in participating in online learning; (c) supporting factors in optimizing online learning which include the availability of an internet network, internet quota, and giving students sufficient time to collect the assignments given; and (d) the obstacles faced are there are still students who do not have cellphone facilities, and parents of students who are busy working so that they cannot guide their children when studying from home. References:  Berliani, T., & Wahyuni, R. (2020). Supervisi Akademik Berbasis Haroyong di Sekolah Dasar pada Daerah Aliran Sungai Rungan dan Kahayan. Equity in Education Journal, 2(1): 19-28. Bogdan, R., & Biklen, S. K. (1992). Qualitative Research for Education, second edition. USA: Allyn and Bacon. Dewi. (2020). Dampak Covid-19 Terhadap Implementasi Pembelajaran Daring di Sekolah Dasar. EDUKATIF: Jurnal Ilmu Pendidikan, 2(1): 55-61. Ghony & Almanshur. (2012). Metodologi Penelitian Kualitatif. Jogjakarta: AR-RUZZ MEDIA. Kurniasih. (2014). Sukses Mengimplementasikan Kurikulum 2013. Jakarta: Kata Pena. Lindawati, dkk. (2013). Penerapan Model Pembelajaran Project Based Learning untuk Meningkatkan Kreativitas Siswa MAN I Kebumen. Jurnal Radiasi, 3(1): 42-45. Masaong, A. K. (2013). Supervisi Pembelajaran dan Pengembangan Kapasitas Guru. Bandung: Alfabeta. Miles, M. B., Huberman, M. A., & Saldana, J. (2014). Qualitative Data Analysis A Methods Sourcebook. United States of America: SAGE Publications Inc. Mulyasa, E. (2013). Manajemen & Kepemimpinan Kepala Sekolah. Jakarta: PT Bumi Aksara. Nurfitriyanti. (2020). Model Pembelajaran Project Based Learning terhadap Kemampuan Pemecahan Masalah Matematika. Jurnal Formatif, 6(2): 149-160. Oktavian, R., & Aldya, R. F. (2020). Efektivitas Pembelajaran Daring Terintegrasi di Era Pendidikan 4.0. Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan, 20(2): 129-135. Purwanto, dkk. (2020). Studi Eksploratif Dampak Pandemi COVID-19 Terhadap Proses Pembelajaran Online di Sekolah Dasar. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 1-12. Putria, dkk. (2020). Analisis Proses Pembelajaran dalam Jaringan (DARING) Masa Pandemi Covid-19 pada Guru Sekolah Dasar. JURNAL BASICEDU, 4(4): 861-872. Rusman. (2011). Model-Model Pembelajaran Mengembangkan Profesionalisme Guru. Jakarta: PT. Rajagrafindo Persada. Sagala, S. (2013). Kemampuan Profesional Guru dan Tenaga Kependidikan. Bandung: Alfabeta. Sutikno. (2014). Metode dan Model-Model Pembelajaran. Lombok: Holistica. Ulfatin, N. (2014). Metode Penelitian Kualitatif di Bidang Pendidikan: Teori dan Aplikasinya. Malang: Bayumedia Publishing. Wajdi. (2017). Implementasi Project Based Learning (PBL) dan Penilaian Autentik dalam Pembelajaran Drama Indonesia. Jurnal Pendidikan Bahasan dan Sastra, 17(1): 81-97.

scholarly journals IMPLICATIONS OF ADOS GETIH RITUAL CULTURAL VALUES AS ONE OF THE PROCESSES OF USING CIRCUMCISION CULTURE IN GLAGAH VILLAGE, GLAGAH DISTRICT, BANYUWANGI REGENCY

2019 ◽  
Vol 3 (2) ◽  
pp. 64-71
Author(s):  
Evi Supriyati
Keyword(s):  
Data Collection ◽  
Cultural Values ◽  
Local Community ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Research Subjects ◽  
Analysis Techniques ◽  
Collection Data ◽  
History Of

Circumcision is cutting the skin that covers the head of the penis (typical). Circumcision is prescribed because it avoids unclean limbs during prayer. Ados Getih ritual is a ritual that is performed before the child will be circumcised. This ritual is a ritual in the village of Glagah, Glagah District, Banyuwangi Regency. Ados getih ritual still exists and is preserved by the local community. This study aims to determine the history of the Ados Getih ritual as one of the processions of circumcision using culture, the procession of the implementation of the Ados Getih ritual, and the implications of the cultural values ​​contained in the Ados Getih ritual. This research was conducted using descriptive qualitative method, the research subjects were the circumcision shaman, village head, circumcised children and community leaders. The sampling technique used snowball sampling technique. Data collection techniques in the form of observation, interviews, and documentation, while data analysis techniques using descriptive analysis techniques Miles and Huberman, namely data collection, data reduction, data presentation and drawing conclusions. The results of his research can be concluded as follows the ados getih ritual has existed since the beginning of the Glagah Village standing in 1869 which adopted from the story of the prophet Ibrahim as. In the Ados Getih ritual process there are three stages: the preparation stage, the core event stage and the closing stage. As well as the implications arising from the ados getih ritual, which is to foster a sense of responsibility towards the circumcised child and educate children in terms of their faith and monotheism..

scholarly journals OPTIMALISASI PELAYANAN PUBLIK SECARA ONLINE PADA KANTOR WILAYAH KEMENTERIAN HUKUM DAN HAM PROVINSI SULAWESI TENGGARA

2022 ◽  
Vol 4 (4) ◽  
Author(s):  
Suriyani BB ◽  
Suci Amalya Widiastuti
Keyword(s):  
Human Rights ◽  
Public Services ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Regional Office ◽  
The Public ◽  
Analysis Techniques ◽  
Collection Data ◽  
To Receive ◽  
Snowball Sampling Technique

This study aims to determine and describe optimizing public services online at the regional office of the Ministry of the Law and Human Rights in Southeast Sulawesi, this study uses descriptive qualitative methods to 5 informants determined by snowball sampling technique, data analysis techniques consist of data collection, data reduction, presentation data, drawing conclusions/verification, the data obtained were analyzed qualitatively and described in descriptive form. The results of this study indicate that public services carried out online at the regional office of the Ministry of Law and Human Rights in Southeast Sulawesi are very good, this can be seen from the implementation of services with standard operating procedures that apply during the pandemic and the handling that is in accordance with what has been determined at the regional office of the Ministry of Law and Human Rights by upholding the values of professionalism, accountability, synergy, transparency, and innovation. Based on the research, one form of research on optimizing public services is the existence of a digital-based service system that makes it easier for the public to receive services, supporting facilities, and infrastructure, as well as services provided quickly and responsively at the region of the Ministry of Law and Human Rights in Southeast Sulawesi.

scholarly journals MANAJEMEN PELAYANAN PUBLIK DI UNIT LAYANAN TERPADU LPMP PROVINSI KALIMANTAN TENGAH

2021 ◽  
Vol 3 (2) ◽  
pp. 81-88
Author(s):  
Rusmiana ◽  
Slamet Winaryo ◽  
Dagai L. Limin
Keyword(s):  
Data Collection ◽  
Public Service ◽  
Service Management ◽  
Sampling Technique ◽  
Central Kalimantan ◽  
Purposive Sampling ◽  
The Public ◽  
Service Unit ◽  
Collection Data ◽  
Customer Satisfaction Survey

Abstrak: Penelitian ini bertujuan untuk mendeskripsikan tentang Manajemen Pelayanan Publik di Unit Layanan Terpadu (ULT) Lembaga Penjaminan Mutu Pendidikan (LPMP) Provinsi Kalimantan Tengah. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Sumberdata ditetapkan dengan tenik purposive sampling, meliputi: Penanggung jawab ULT, Koordinator ULT, dan Pegawai ULT. Teknik pengumpulan data melalui: observasi, wawancara, dan dokumentasi. Analisis data melalui tahapan: pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Pengabsahan data menggunakan teknik triangulasi dan member check. Hasil penelitian ini menunjukan bahwa Manajemen Pelayanan Publik di ULT LPMP Provinsi Kalimantan Tengah terlaksana dengan baik. Berdasarkan hasil survei kepuasan pelanggan bulan januari-maret 2020, tingkat kepuasan masyarakat berada pada kategori baik dengan rerata 3,63 yang menandakan bahwa pelayanan sudah sesuai dengan harapan masyarakat. Abstract: This study aims to describe the Public Service Management in the Integrated Service Unit (ULT) of the Education Quality Assurance Institute (LPMP) of Central Kalimantan Province. This study uses a descriptive qualitative approach. Data sources were determined by purposive sampling technique, including: ULT Person in Charge, ULT Coordinator, and ULT Employee. Data collection techniques through: observation, interviews, and documentation. Data analysis through stages: data collection, data reduction, data presentation, and drawing conclusions. Validation of data using triangulation and member check techniques. The results of this study indicate that Public Service Management at ULT LPMP Central Kalimantan Province is well implemented. Based on the results of the customer satisfaction survey in January-March 2020, the level of community satisfaction is in the good category with an average of 3.63 which indicates that the service is in accordance with community expectations.

scholarly journals Audit Lag Criteria Report as a Determination of the Reliability and Quality of Auditor's Report in Indonesia

2020 ◽  
Vol 11 (6) ◽  
pp. 96
Author(s):  
Iskandar Muda ◽  
Karina Valisia Davis ◽  
Erlina Erlina ◽  
Azizul Kholis ◽  
Gusnardi Gusnardi
Keyword(s):  
Sampling Technique ◽  
Financial Statements ◽  
Company Size ◽  
The Public ◽  
Ex Post ◽  
Analysis Technique ◽  
Ex Post Facto ◽  
A Company

This paperaims to knowthe quality indicatorsof the financial statements which consist of profitability, solvency and reputation of Registered Public Accountant (KAP)to the audit lagwith company size as a moderation variable either partially or simultaneously in LQ45 companies. This research is a comparative causal research with ex post facto approach. Purposive sampling technique is used in this research and there are 18 samples collected by this technique from LQ45 in Indonesia Company Issueryear 2010-2016. The data analyzed research is 126. Data analysis technique used Moderated Regression Analysis (MRA) with the Application ofEviews Software. The study concluded thatstudy showed that solvency, reputation of the public accounting firm and company size had a significant effect on Audit Lag, while profitability had no significant effect on Audit Lag. The size of a company able to moderate the effect of independent variablesto the Audit Lag and not haveto moderate the effect of the profitability to the Audit Lag.

scholarly journals KINERJA APARATUR TERHADAP KUALITAS PELAYANAN PUBLIK DI KANTOR KELURAHAN WALA KECAMATAN MARITENGNGAE KABUPATEN SIDENRENG RAPPANG

2020 ◽  
Vol 8 (3) ◽  
pp. 184-189
Author(s):  
Nur syawal Ashari ◽  
Muhammad Rais Rahmat ◽  
Abdul Jabbar
Keyword(s):  
Data Collection ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Female Gender ◽  
Validity And Reliability ◽  
Literature Study ◽  
The Public ◽  
Analysis Technique ◽  
Data Collection Technique

Apparatus on the quality of public services in Wala Village, Kecamatang Maritengngae, Sidenreng Rappang Regency. The population in conducting this study were people with male and female gender, amounting to 3,725 people from two environments, the data collection technique used was the Slovin formula with 92 results, taken based on purposive sampling technique. The type of research used is descriptive quantitative research, data collection techniques used are observation techniques, questionnaires, literature study, and documentation. The data analysis technique is using the validity and reliability tests using the SPSS 21.0 application and a Likert scale. Based on the research that was taken from the results of the questionnaire data, it was obtained that the recapitulation of the Apparatus Performance variable with a percentage of 67.4% was included in the "Good" category while the recapitulation of the Public Service Quality variable with a percentage of 69.6% was included in the "Good" category.

scholarly journals Relationship Between Andragogy Trainer Competencies With the Motivation to Learn Training Participants Third Public Speaking Padang

2020 ◽  
Vol 8 (4) ◽  
pp. 548
Author(s):  
Rika Novitri ◽  
Wirdatul Aini
Keyword(s):  
Data Collection ◽  
Public Speaking ◽  
Rank Order ◽  
Sampling Technique ◽  
Study Data ◽  
Learning Motivation ◽  
The Public ◽  
Correlational Research ◽  
Analysis Technique

This research is motivated by the low learning motivation of the Haus Public Speaking training participants in Padang City, this is presumably because it has something to do with the andragogical competence of the Trainer in the Haus Public speaking Training in Padang City. This study aims to see an overview of the andragogical competence of the trainer, the description of learning motivation, and the relationship between the andragogical competence of the trainer and the learning motivation of the participants in the Haus Public Speaking training in Padang City. The approach to this research is quantitative with descriptive correlational research. The population in this study was 25 participants in the Haus Public Speaking training in Padang City and a sample of 70%, namely 17 people. The sampling technique was random sampling. In this study, data collection using a questionnaire or questionnaire with the data collection tool in the form of a questionnaire guide. The data analysis technique in this study used a percentage formula and rank-order correlation. The results of this study indicate that the andragogical competence of the trainer is quite low, the learning motivation of the participants is still low, and there is a significant relationship between the andragogical competence of the trainer and the learning motivation of the public speaking training participants. Suggestions are to the managers of the public speaking training program to further improve the quality of learning in public speaking training. To trainers, so they can improve their competence as educators, especially andragogical competence in public speaking training. It is hoped that in other studies, we can see some other factors that have not been examined in this study.Keywords: Andragogical Competence, Learning Motivation

scholarly journals APLIKASI MAKNA MITOS BANYU DALAM BAHASA BANJAR [The Application of Mythical Meaning of “Banyu” in Banjar Language]

TOTOBUANG ◽  
2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Rissari Yayuk
Keyword(s):  
Drinking Water ◽  
Data Collection ◽  
Research Method ◽  
Sampling Technique ◽  
Source Material ◽  
Original Source ◽  
Data Presentation ◽  
Purposive Sampling ◽  
Collection Data ◽  
Data Source

This research studied about how the mythical meaning of Banyu (water) applyed in Banjar language based on the lexicon  and contextual source. The purpose of this research was describing the myth meaning of Banyu in Banjar language based on its lexicon source and the function based on its contextl. The research method was qualitative descriptive.The data collection techniques had used  observing-conversation  technique. The frame of work was data collection, data processing, and results of data analysis. The sampling technique that used in this paper was the purposive sampling, the sampling technique of data source collection with considering. The data collection that had been takenfrom January  to December 2017. The place where data were collectedwas at Padang Village, Banjar Regency. The data presentation was using ordinary words. The result showed thath  myth meaning of Banyu that applyed in Banjar language based on lexicon source consisted of  original source, material, and pars proto whilee based on contextual were ordinary and magical, or religious. Later, it was used  as regular drinking water,  therapy water, and  medication.Penelitian ini mengkaji tentang bagaimana aplikasi makna mitos Banyu pada bahasa banjar berdasarkan sumber leksikon dan  kontekstual. Tujuan penelitian meliputi deskripsi aplikasi makna mitos banyu pada bahasa banjar berdasarkan sumber leksikon dan fungsi Banyu dalam bahasa Banjar berdasarkan kontekstual.  Metode yang digunakan adalah deskrieptif kualitatif. Teknik pengambilan data adalah simak dan libat cakap. Langkah kerja adalah pengumpulan data, pengolahan data, dan hasil analisis data. Teknik pengambilan sampel yang digunakan dalam tulisan ini adalah  purposive sampling, yaitu teknik pengambilan sampel sumber data yang mempertimbangan waktu pengambilan data pada bulan Januari sampai  bulan desember 2017. Tempat pengambilan data di Desa Padang, Kabupaten Banjar. Penyajian data  menggunakan kata-kata biasa. Hasil penelitian aplikasi makna mitos banyu pada bahasa banjar berdasarkan sumber leksikonnya terdiri atas sumber asal, bahan, dan pars proto, sedangkan berdasarkan konstektual  bersifat biasa dan magis, atau religi. Ada yang difungsikan sebagai air minum biasa, terapi, dan  pengobatan.

scholarly journals Analisis Strategi Pemasaran Objek Wisata Kebun Binatang Kasang Kulim Kecamatan Siak Hulu Kabupaten Kampar

2019 ◽  
Vol 30 (1) ◽  
pp. 37
Author(s):  
Ona Gustina Mardianti ◽  
Syahdanur Syahdanur ◽  
Susie Suryani
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Internal Variables ◽  
Tourist Attraction ◽  
Probability Sampling ◽  
External Variables ◽  
Collection Data

This study aims to determine the marketing strategy of the tourist attraction of the Kasang Kulim Zoo, the Siak Hulu sub-district, Kampar District. The population of this study was visitors who came to the Kasang Kulim Zoo, Siak Hulu Sub-District, Kampar District and from the company, with a number of respondents as many as 100. In this study sampling using non probability sampling and respondent sampling was done by accidental sampling technique. This research is qualitative research and uses interviews, questionnaires, and documentation as a method of data collection. Data were analyzed using SWOT analysis with identification of internal and external variables. Internal variables indicate that location is the main strength in the kasang kulim zoo in kampar district with 0.012 with values ​​and 4 based on rating. From the external variables, the results from EFAS show that the Kasang Kulim zoo has good opportunities. As a result of the opportunity, the Kasang Kulim zoo is in quadrant 1, which is a position where the company is considered to be in a favorable situation because of its opportunities and strength. In this case, the Company can take advantage of opportunities by maximizing strength.

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