scholarly journals The Portrayal of Women in Facebook Memes

2020 ◽  
pp. 19-32
Author(s):  
Nowshin Jahan Etee
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Gender Stereotyping ◽  
Young Generation ◽  
False Consciousness ◽  
Written Text ◽  
Socially Constructed ◽  
The People ◽  
The Social ◽  
Global Platform

Facebook has become an integral part in this age of social media. Both the young generation and older adults nowadays use Facebook for social interaction. Facebook has become a global platform where anyone can create a Facebook account and share their ideas, thoughts, activities, and feelings. Moreover, they can share their photos and videos on Facebook. Sometimes they share photos with some written text to satire or to make fun of other people. These elements spread around the social networking sites and float from one person to another. People usually recognize them as memes. People use memes to get shared and liked by others. But sometimes these memes carry wrong perceptions and messages which can create false consciousness among the people. The notion of gender is culturally and socially constructed. Social media sites for long are reinforcing the concept of gender stereotyping through its content. These sites are invisibly controlling people’s life by transferring the stereotyped ideology. Some Facebook memes are portraying women in the way gender roles have been represented until now in social media sites. This study aims to analyze the portrayal of women on Facebook memes. In this regard, this study used purposive sampling and selected 15 Facebook memes as samples.

scholarly journals Usage of Facebook by Student Leaders in Creating Awareness Regarding Covid-19 in Guwahati

2022 ◽  
Vol 1 (3) ◽  
pp. 1-4
Author(s):  
Farha Yashmin Rohman ◽  
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Social Networking Sites ◽  
Student Leaders ◽  
Young Generation ◽  
The Public ◽  
The Social ◽  
Health Related ◽  
Media Creation ◽  
Facebook Pages

Pandemic like COVID-19 has triggered disruptions in personal and collective lives globally. It is not only a pandemic, but also an Infodemic of misinformation about the virus which raises demand for reliable and trustworthy information. With the advent of social media creation and consumption of news have been changing among the young generation. Student leaders have taken on additional work and assumed new responsibilities by volunteering in their communities and creating awareness among the public about the accuracy of information and measures to be taken against the deadly virus. This study explores the use of Facebook handles by the student leaders of two universities in Guwahati in creating awareness about the health-related messages regarding Covid-19 and its vaccination. The researcher will use critical discourse analysis to evaluate the use of social networking sites by the students’ leaders. To understand the usage by the leaders, Facebook pages of the leaders would be followed and studied backed with unstructured interviews with the leaders to understand the purpose of and pattern of using the social media handles.

scholarly journals Exploring the Structure of Social Media Network with the Concepts of Graph Theory

2020 ◽  
Vol 9 (4) ◽  
pp. 1136-1141
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Domination Number ◽  
Common Interest ◽  
Young Generation ◽  
Social Graph ◽  
The Social ◽  
The Many ◽  
Social Media Network

Millions of people use online social networking sites such as Facebook, Twitter, WhatsApp, Instagram etc. Nowadays, social media is very popular among all of us especially young generation and has become a vital part of our life. Just like a graph is made up of vertices and edges , a social media network is made up of persons or communities where each person or community represents the vertex of the social graph and the adjacency of the vertices ( edges ) is determined via friendship, common interest, common liking etc. In this paper we try to show the use of some graphical parameter in social graph so that the many properties of social media network can be reflected through graph. We have also shown how domination number plays an important role in social graph.

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

scholarly journals Engaging for Puerto Rico: #RickyRenuncia (and #RickySeQueda) during El Verano del 19 and digital identities

2019 ◽  
Author(s):  
Danilo T Perez-Rivera ◽  
Christopher Torres Lugo ◽  
Alexis R Santos-Lozada
Keyword(s):  
Social Media ◽  
Puerto Rico ◽  
Social Activism ◽  
The United States ◽  
The Political ◽  
Digital Revolution ◽  
The People ◽  
The Social ◽  
The World ◽  
Puerto Rican Diaspora

Between July 13-24, 2019 the people of Puerto Rico took the streets after a series of corruption scandals shocked the political establishment. The social uprising resulted in the ousting of the Governor of Puerto Rico (Dr. Ricardo Rosselló, Ricky), the resignation of the majority of his staff something unprecedented in the history of Puerto Rico; this period has been called El Verano del 19 (Summer of 19). Social media played a crucial role in both the organization and dissemination of the protests, marches, and other activities that occurred within this period. Puerto Ricans in the island and around the world engaged in this social movement through the digital revolution mainly under the hashtag #RickyRenuncia (Ricky Resign), with a small counter movement under the hashtag #RickySeQueda (Ricky will stay). The purpose of this study is to illustrate the magnitude and grass roots nature of the political movement’s social media presence, as well as their characteristics of the population of both movements and their structures. We found that #RickyRenuncia was used approximately one million times in the period of analysis while #RickySeQueda barely reached 6,000 tweets. Particularly, the pervasiveness of cliques in the #RickySeQueda show concentrations of authority dedicated to its propagation, whilst the #RickyRenuncia propagation was much more distributed and decentralized with little to no interaction between significant nodes of authority. Noteworthy was the role of the Puerto Rican diaspora in the United States of America and around the world, contributing close to 40% of all geo-located tweets. Finally, we found that the Twitter followers of the former governor had indicators of being composed of two distinct populations: 1) those active in social media and 2) those who follow the account but who are not active participants of the social network. We discuss the implications of these findings on the interpretation of emergence, structure and dissemination of social activism and countermovement to these activities in the context of Puerto Rico.

scholarly journals Discontinuous Usage Intention of Millennials in Using Facebook: The Role of SNS Exhaustion Mediates Social Overload

2019 ◽  
Vol 4 (3) ◽  
Author(s):  
Putu Laksmita Dewi Rahmanyanti ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Sampling Method ◽  
User Behavior ◽  
Negative Results ◽  
Analysis Technique ◽  
The Social ◽  
Data Collection Technique ◽  
Continuous Use

Social Networking Sites (SNS) or commonly called social media is an online service that aims to build social relationships with users who share their interests and activities. Percentage of Facebook users decreased during 2018 from January 2018 which was initially 75.5% to 66.3% in December 2018. Users complain about the excessive influence of SNS on their lives and react in various forms of behavior to stop using services. Non-continuous use as a user behavior towards stress due to SNS fatigue and social overload. The sample used is 60 respondents which are determined using the purposive sampling method. The data collection technique utilized is by questionnaires with the Likert scale measurement method, while the data are analyzed using the path analysis technique. The research results show that the social overload on SNS exhaustion and SNS exhaustion variable on discontinuous usage intention have a positive and significant influence but social overload on discontinuous usage intention have a positive but non significant effect. Likewise, SNS exhaustion is able to mediate the influence of social overload on discontinuous usage intention. Users can actively control their behavior to avoid potential negative results caused by social overload. Social media providers must effectively prevent the emergence of negative emotions from users by providing a system that gives users to manage whatever information they can receive and share only with a few people so that users do not receive information about their friends on Facebook excessively.

scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Three Dimensional Model ◽  
Written Text ◽  
The People ◽  
The Social

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

scholarly journals Combatting Misinformation During the COVID-19 Pandemic Via Social Media

2021 ◽  
Vol 9 (1) ◽  
pp. 56-58
Author(s):  
Shehrbano Ali ◽  
Muhammad Murad Murtaza
Keyword(s):  
Social Media ◽  
Medical Knowledge ◽  
Signs And Symptoms ◽  
Sufficient Information ◽  
Corona Virus ◽  
The People ◽  
The Social ◽  
Virus Research ◽  
False News ◽  
Poster Presentations

Misinformation or "fake news" has existed in society for quite a while, with healthcare related misinformation being especially problematic, particularly during the COVID-19 pandemic. Due to the false news circulating on the social media, many misconceptions exist about the disease and the pandemic, leading to people reacting in extreme and unrecommended ways that cause more harm than benefit. In order to combat this, the CMH Arts and Design Society took an initiative and formed a facebook page named "Pakistan Corona Virus Research Outlook" that aimed to present well researched facts regarding COVID-19 in the form of video or poster presentations, so that they could be understood easily by the general public. We also drafted an online handbook that addressed the basic concerns regarding the signs and symptoms of the disease, and the basic principles of management, so as to equip the people without medical knowledge with sufficient information for them to be able to manage mild symptoms themselves, without burdening the healthcare system. We also formed a facebook group by the name "Corona Virus (COVID-19) Free Counselling" that aimed to provide a platform to the public to ask their queries regarding COVID-19 which were then addressed by medical professionals. A post-COVID syndrome series was also initiated on these platforms that addressed the post-COVID symptoms individually and provided a follow up plan for each, based on expert guidelines.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

Analyzing Social Networks to Mine Important Friends

2013 ◽  
pp. 90-104 ◽  
Author(s):  
Carson K.-S. Leung ◽  
Irish J. M. Medina ◽  
Syed K. Tanbeer
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking Sites ◽  
Web Based ◽  
The Social ◽  
Social Entity ◽  
Social Entities ◽  
Media Data ◽  
Media Mining

The emergence of Web-based communities and social networking sites has led to a vast volume of social media data, embedded in which are rich sets of meaningful knowledge about the social networks. Social media mining and social network analysis help to find a systematic method or process for examining social networks and for identifying, extracting, representing, and exploiting meaningful knowledge—such as interdependency relationships among social entities in the networks—from the social media. This chapter presents a system for analyzing the social networks to mine important groups of friends in the networks. Such a system uses a tree-based mining approach to discover important friend groups of each social entity and to discover friend groups that are important to social entities in the entire social network.

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