scholarly journals Marketing in the Green: A Description of Direct Selling and Relationship Marketing in Malaysian Jungles

2021 ◽  
Vol 5 (1) ◽  
pp. 135-142
Author(s):  
DR. MOHAMMAD DAUD ALI ◽  
DR. SYED IMAD SHAH ◽  
MUHAMMAD TARIQ
Keyword(s):  
Relationship Marketing ◽  
Digital Camera ◽  
Information Gathering ◽  
Direct Selling ◽  
Observation Method ◽  
The Relationship ◽  
Potential Customers

This paper is a description of how marketing occurs in the forests of Malaysia, a focus made on the direct selling and relationship marketing in those jungles where marketers/sales people get access to their customers. These potential customers living in the shelter houses temporarily prepared in the jungles where the customers are employed for various assignments. An observation method for data and information gathering is acquired. Discussion/ unstructured interviews are made with the sales people and customers to understand the essence of direct selling and the relationship that the marketers have developed with the customers who live in the jungles. Also, pictures were drawn with a digital camera to reveal how the customers and the marketers relate while dealing with each other.

A New Vision of Evil System

2011 ◽  
Vol 282-283 ◽  
pp. 181-184
Author(s):  
Wei Ming Yeh
Keyword(s):  
Contingency Table ◽  
Telephone Survey ◽  
Digital Camera ◽  
Creative Design ◽  
New Vision ◽  
Industry And Education ◽  
New Generation ◽  
The Relationship ◽  
Potential Customers ◽  
New System

In Japan, since 2009 many camera manufactures, have focused a tiny but important device: a new generation viewfinder in all digital camera, not only in consumer oriented compact DSC, but highly advanced DSLR. Upon many new system of camera, only one may dwindle the size and weight, cut the budget dramatically (energy saving) successfully, even create a specific market (MILC/EVIL). In fact, the president of Nikon, Makoto Kimura, declared that the EVIL system may “Redefinition of photography” in July. 2010, and will announce its first “counter-back weapon” before the end of 2010 or early in 2011. In our research, we collect more than 300 cases from the telephone survey during Sept,, 2010 and Feb., 2011. Total of 210 cases comply with the conditions. To probe mainly into the relationship between new generation DSC Confidence level and 3 potential customers: Amateur Photographer (AP), Senior Photographer (SP), and college student (CS). The profiles of contingency table were used to explore the potential preference for the camera with EVIL device. That is the reason what we are probe into this highly competitively market with brilliant creative design, and hope to offer an objective suggestion for both industry and education administers.

PENGARUH INPUT PROSES RELATIONSHIP MARKETING TERHADAP OUTPUT PROSES RELATIONSHIP MARKETING

2019 ◽  
Vol 27 (2) ◽  
pp. 190-206
Author(s):  
Surawan Setya Budi S
Keyword(s):  
Relationship Marketing ◽  
Research Use ◽  
Measuring Instrument ◽  
Total Quality ◽  
Input Process ◽  
Customer Expectations ◽  
Simultaneous Test ◽  
Marketing Process ◽  
Process Understanding ◽  
The Relationship

This research use relationship marketing teory which applied 4 factor of input process understanding customer expectations, building service partnerships, empowiring employers, and total quality management, and output relationship marketing process: customer satisfaction and customer layalty. The objective of this research is to find out wich factors of input process that has more impact on the output process in relationship marketing. There are 60 trusted correspondencea from Grand Inna Malioboro Hotel customer whom at least have been stayed at the hotel three times. The method of collecting data in these research use questioners and Likert scale measuring instrument 5 points that will be tested by the instrument and analyzed by using regressision analysi the simultaneous test of variabel for the relationship marketing input s. The result of the instrument shows the items used are valid and reliable. It displays the outpout process passed the assumtions test, while the signifikacant relationship marketingto the output of relationtionship marketing, For the passive test of vareable input process relationship marketing with the ouput process relationship marketing shows all significant variables unless vareabel understands customer expectations does not have a significant effect on the process of output relationship marketing

An Experimental Investigation on Thermal Conductivity and Viscosity of Graphene doped CNTs /TiO2 Nanofluid

2020 ◽  
Vol 17 (3) ◽  
Author(s):  
A.M. Zetty Akhtar ◽  
M.M. Rahman ◽  
K. Kadirgama ◽  
M.A. Maleque
Keyword(s):  
Thermal Conductivity ◽  
Zeta Potential ◽  
Base Fluid ◽  
Minimum Quantity Lubrication ◽  
Cutting Fluid ◽  
Cutting Zone ◽  
Observation Method ◽  
The Stability ◽  
The Relationship ◽  
Zeta Potential Analysis

This paper presents the findings of the stability, thermal conductivity and viscosity of CNTs (doped with 10 wt% graphene)- TiO2 hybrid nanofluids under various concentrations. While the usage of cutting fluid in machining operation is necessary for removing the heat generated at the cutting zone, the excessive use of it could lead to environmental and health issue to the operators. Therefore, the minimum quantity lubrication (MQL) to replace the conventional flooding was introduced. The MQL method minimises the usage of cutting fluid as a step to achieve a cleaner environment and sustainable machining. However, the low thermal conductivity of the base fluid in the MQL system caused the insufficient removal of heat generated in the cutting zone. Addition of nanoparticles to the base fluid was then introduced to enhance the performance of cutting fluids. The ethylene glycol used as the base fluid, titanium dioxide (TiO2) and carbon nanotubes (CNTs) nanoparticle mixed to produce nanofluids with concentrations of 0.02 to 0.1 wt.% with an interval of 0.02 wt%. The mixing ratio of TiO2: CNTs was 90:10 and ratio of SDBS (surfactant): CNTs was 10:1. The stability of nanofluid checked using observation method and zeta potential analysis. The thermal conductivity and viscosity of suspension were measured at a temperature range between 30˚C to 70˚C (with increment of 10˚C) to determine the relationship between concentration and temperature on nanofluid’s thermal physical properties. Based on the results obtained, zeta potential value for nanofluid range from -50 to -70 mV indicates a good stability of the suspension. Thermal conductivity of nanofluid increases as an increase of temperature and enhancement ratio is within the range of 1.51 to 4.53 compared to the base fluid. Meanwhile, the viscosity of nanofluid shows decrements with an increase of the temperature remarks significant advantage in pumping power. The developed nanofluid in this study found to be stable with enhanced thermal conductivity and decrease in viscosity, which at once make it possible to be use as nanolubricant in machining operation.

The relationship of self-acceptance with decision making duration in cancer patient to perform mastectomy

2021 ◽  
pp. 1-5
Author(s):  
Ayu Ratuati Setiawan ◽  
Feny Tunjungsari ◽  
Mochamad Aleq Sander
Keyword(s):  
Breast Cancer ◽  
Decision Making ◽  
Cancer Patients ◽  
Breast Cancer Patients ◽  
Cross Sectional ◽  
Abnormal Growth ◽  
Self Acceptance ◽  
Observation Method ◽  
Relationship Of ◽  
The Relationship

BACKGROUND: Cancer is a disease caused by abnormal growth of body cells that turn malignant and continue to grow uncontrollably. One of the treatments for breast cancer is mastectomy. The quickness of decision-making determines the survival rate of prognosis patients. OBJECTIVE: This study aimed to determine the relationship of self-acceptance with decision-making duration in cancer patients to perform a mastectomy. METHODS: An analytic observation method with cross-sectional design. The samples were taken by purposive sampling method with 50 samples of breast cancer patients. Data collected include age, last level of education, marital status, profession, stage of cancer during mastectomy, self-acceptance score, and decision-making duration to perform a mastectomy. RESULTS: The data analyzed with the Kruskal–Wallis test. The test showed the relationship of self-acceptance (p = 0.027) with decision-making duration in breast cancer patients to perform a mastectomy. CONCLUSION: In Conclusion, there is a relationship of self-acceptance with decision-making duration in breast cancer patients to perform a mastectomy.

Faking it: salesperson emotional intelligence’s influence on emotional labor strategies and customer outcomes

2018 ◽  
Vol 33 (1) ◽  
pp. 53-71 ◽  
Author(s):  
Duleep Delpechitre ◽  
Lisa Beeler
Keyword(s):  
Emotional Labor ◽  
Business Environment ◽  
Assessment Tools ◽  
Behavioral Strategies ◽  
Sales Managers ◽  
Content Type ◽  
The Relationship ◽  
Business To Business ◽  
Customer Outcomes ◽  
Potential Customers

Purpose The purpose of this paper is to investigate how salesperson’s emotional intelligence (EI) influences salesperson behaviors (i.e. emotional labor strategies) and the influence these behavioral strategies have on customer’s outcomes. Design/methodology/approach The study develops a conceptual model using past literature and tests hypotheses using a salesperson-prospective customer dyadic sample. To participate in the study, 224 salespeople and their potential customers were recruited from three different companies. Findings Results reveal the importance of conceptualizing the dimensionality of a salesperson’s EI ability, as different dimensions impact customer outcomes differently. Additionally, the importance of salesperson’s authentic emotional labor strategies is highlighted. Practical implications EI is a foundation for successful selling in a business-to-business environment, but it is not a silver bullet. Sales managers and recruiters should use assessment tools to evaluate sales recruit’s EI, but it is also critical to train salespeople to engage in deep acting, creating authentic emotions in the buyer-seller relationship. Originality/value Using a dyadic sample, this study suggests that the dimensions of EI and emotional labor strategies influence customer’s perception of salesperson’s trustworthiness and propensity to continue the relationship with the salesperson differently. Specifically, not all dimensions of salesperson’s EI is found to be positive, and only salesperson’s authentic (deep) emotional strategies are found to influence customer outcomes positively.

Salesperson profitability in relationship marketing

2014 ◽  
Vol 9 (3) ◽  
pp. 306-323 ◽  
Author(s):  
Said Echchakoui
Keyword(s):  
Relationship Marketing ◽  
Transaction Cost Economics ◽  
Retention Rate ◽  
Sales Force ◽  
Customer Relationship ◽  
Critical Duration ◽  
Sales Managers ◽  
Content Type ◽  
Dynamic Exchange ◽  
The Relationship

Purpose – This paper aims to answer a prominent question that arises for the manager who wishes to recruit a salesperson to maintain and develop a portfolio–customer relationship: Under which condition is this decision profitable for the firm? Though several authors have underscored the importance of the salesperson's role in the creation of purchaser–salesperson relationships, in the author's knowledge, no study has focused on the salesperson's profitability in the relationship approach. This issue is significant for sales managers because the investment in sales force is greater, and the relationship profitability with customers is not guaranteed. Design/methodology/approach – Econometric model based on transaction cost economics theory and dynamic exchange between firm, salesperson and a customer. Specifically, this model links between customer life value, firm financial value, salesperson cost and relationship time. Findings – Three zones are identified that can characterize the dynamic salesperson profitability. It was shown that only one zone can be profitable to the firm. Research limitations/implications – This result is important because it can solve the equivocal posit between scholars with regard to the success or the failure of relationship marketing. This study also specifies the critical retention rate, the critical duration time in which a salesperson begins to be profitable. Originality/value – In the author's knowledge, this study is the first to use an exchange model to show in which conditions the salesperson will be profitable in relationship marketing.

scholarly journals Implementasi Program Kerja PKK (Pemberdayaan dan Kesejahteraan Keluarga) dalam Pemberdayaan Ekonomi Rumah Tangga di Desa Ratna Chaton Kecamatan Seputih Raman Kabupaten Lampung Tengah

2019 ◽  
Vol 1 (1) ◽  
pp. 79-91
Author(s):  
Destri Rahmawati
Keyword(s):  
Field Research ◽  
Research Field ◽  
Economic Empowerment ◽  
Family Welfare ◽  
Entrepreneurship Training ◽  
Work Program ◽  
Interview Method ◽  
Research Findings ◽  
Observation Method ◽  
The Relationship

ABSTRACT  This study discusses the Implementation of PKK (Empowerment and Family Welfare) Work Program in household economic empowerment in Ratna Chaton Village, Seputih Raman District, Central Lampung Regency. This research includes field research (Field Research) which is a study conducted systematically by raising the data in the field. While its nature is descriptive, that is to make a picture or painting systematically, factually, and accurately about the facts, the characteristics and the relationship between the phenomena under investigation. In collecting data using the interview method, observation method and documentation method. The authors' research findings show that the implementation of the PKK work program in household economic empowerment in the Ratna Chaton Village of Seputih Raman District through the UPPK (Family Revenue Improvement Efforts) program has led to a successful economic empowerment program, the implementation of which is entrepreneurship training, venture capital lending, and developing productive household businesses. Housewives experience changes by being able to explore the abilities they have, increasing living standards and housewives can be independent by developing their businesses and can generate household economic income.

scholarly journals Analysis on the Relationship between “Super Bowl Ads” and Related Companies

2020 ◽  
Vol 214 ◽  
pp. 02029
Author(s):  
Siyong Yu
Keyword(s):  
Research Finding ◽  
Effective Means ◽  
Super Bowl ◽  
Business World ◽  
Tv Program ◽  
The Relationship ◽  
Potential Customers

Super Bowl, one of the most irreplaceable activities that US families prefer to attend annually, serves as a platform full of opportunities for the business world. The advertisements appeared during the breaks of the game, known as “Super Bowl ads”, have become the most effective means for companies to attract potential customers. From the price of $37,500 per 30 seconds at Super Bowl I to that of $4.5 million per 30 seconds at Super Bowl XLIX, this means of propagating products has become increasingly expensive until today [1]. Thus, a question has been inevitably raised that is this worthy for companies to spend millions of dollars just in exchange of the appearance of their logos on a special TV program? Therefore, the research finding the effects on companies after the end of their Super Bowl advertising should be undoubtedly needed and established.

scholarly journals THE EFFECT OF RELATIONSHIP MARKETING ON THE LOYALTY OF SUPPLIER OF TOBACCO WITH MANUAL DRYING IN PT. EXPORT LEAF INDONESIA

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Saparwadi Saparwadi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Relationship Marketing ◽  
Economic Benefit ◽  
Significance Test ◽  
Three Dimensions ◽  
Reliability Test ◽  
Dominant Effect ◽  
Complaint Handling ◽  
The Relationship

This  research  is  aimed at  analyzing  the  effect  of  relationship  marketing  on  the commitment of company, communication of company and the complaint handling of PT. ELI on the loyalty of supplier of tobacco with manual drying in East Lombok. The  data  were  collected  through  questionnaire  and  verified  with validation  and reliability test. The data then were analyzed using classic assumption, multiple linear regression, significance test, and certain use of parameter to proof the hypothesis. The research showed that there is partially and simultaneously significant effect of relationship     marketing     consisting     of     company     commitment,     company communication,  and complaint  handling of  PT  ELI on the  loyalty of  supplier of tobacco with manual drying in east Lombok. Of the relationship marketing of PT ELI that  has  a  dominant effect  of  the  loyalty  of  supplier  in  East  Lombok  is  the commitment of company. The level of effect of commitment of company is 24.10 percent (the value of r2X1Y) on the loyalty of supplier. The simultaneous effect of the three dimensions of relationship marketing is 50.40 percents (R2   =0.504) on the loyalty of supplier, categorized as the high criteria. One of the suggestions for the management of PT ELI is to improve partnership with the supplier, with the concept that may be applied as well as possible in order that the partnership can give sustainable and high economic benefit for the farmers. Keywords:  relationship, marketing  (Company, commitment, communication,  and complain handling) and loyalty of Supplier

Sign in / Sign up

Export Citation Format

Share Document