scholarly journals The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users)

2021 ◽  
Vol 3 (2) ◽  
pp. 76-85
Author(s):  
Maulida Azmi ◽  
Muchsin S. Shihab ◽  
Deden Rustiana ◽  
Indra ◽  
Diana Putri Lazirkha
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Quantitative Research ◽  
Online Shopping ◽  
Brand Image ◽  
Current Trend ◽  
Sales Promotion ◽  
Repurchase Intention ◽  
Sales Promotions ◽  
Positive Effect

 The background of this research comes from the current trend of online shopping as nowadays online shopping is often used by consumers. One of the top brands in e-commerce is Shopee, although Shopee have many visitors, but it does not reflect the high repurchase intention that can be seen from the value of the Shopee transaction. Therefore, it is important for companies to know the factors that influence the repurchase intention from Shopee. The purpose of this study is to find out the factors that affect repurchase intention in consumers using Shopee applications through advertisements, sales promotions, and brand image. This type of research is quantitative research. The data presented in this study were obtained through a questionnaire given to 110 respondents. Statistical analysis using SPSS 16 is used in the model and hypothesis testing. The results of this study indicate that advertising, sales promotion, and brand image have a positive effect on repurchase intention in Shopee.

scholarly journals PROMOSI PENJUALAN, STORE ATMOSPHERE, DAN BRAND IMAGE BERPENGARUH TERHADAP REPURCHASE INTENTION

2020 ◽  
Vol 9 (8) ◽  
pp. 3019
Author(s):  
Made Dio Prakasa Restuputra ◽  
Gede Bayu Rahanatha
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Sales Promotion ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Sales Promotions ◽  
Purposive Sampling ◽  
Positive Effect

Drinking coffee habit in Denpasar, creates an opportunity to attract consumers to repurchase intention. Factors that influence the occurrence of repurchase intention include sales promotions, store atmosphere, and brand image. Purpose of this study are to determine the effect of sales promotion, store atmosphere, and brand image on repurchase intention. This research is conducted on consumers Excelso Cafe products. Sample are 112 respondents with purposive sampling. Data collection is carried out by questionnaire, analyzed by multiple linear regression. Based on the results, sales promotions have a significant positive effect on repurchase intention, store atmosphere has a significant positive effect on repurchase intention, brand image has a positive and significant effect on repurchase intention. Sales promotion, store atmosphere, and a good brand image greatly affect repurchase intention. Excelso should pay more attention to sales promotions, store atmosphere, and brand image felt by consumers in order to increase repurchase intention from consumers. Keywords: sales promotion, store atmosphere, brand image, repurchase intention

scholarly journals The Effect Of Perceived Quality, Brand Image On Customer Satisfaction And Brand Awareness Toward Repurchase Intention

2018 ◽  
Vol 1 (3) ◽  
Author(s):  
MUHAMMAD SIDI IZZUDIN ◽  
WENI NOVANDARI
Keyword(s):  
Customer Satisfaction ◽  
Hypothesis Testing ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Future Intention ◽  
Convenience Sampling ◽  
Positive Effect

The purpose of this study is to analyze the factors that affect the repurchase intention, whichis brand awareness and customer satisfaction, and the customer satisfaction affected byperceived quality and brand image. The population in this study is Indocafe coffeecostumers in Purwokerto. The total number of samples that used in this study was 120respondents by using convenience sampling. The measurement of variables in this researchusing Likert's scale and hypothesis testing using Structural Equational Modeling (SEM).Based on the result of this study, the average of respondent is male between the ages of20-30 years old and the favorite is Indocafe Coffeemix 3 in 1. The result shows that (1)Perceived quality has a positive effect on customer satisfaction, (2) Brand image has apositive effect on customer satisfaction, (3) Customer satisfaction has a positive effect onbrand awareness, (4) Customer satisfaction has a positive effect on repurchase intention,and (5) Brand awareness has a positive effect on repurchase intention. a. Perceived qualityis a factor that effect the costumer satisfaction and impacts the repurchase intention. Bymaintaining the quality of taste and aroma of Indocafe coffee consumers will be moresatisfied and have an impact on future intention.

scholarly journals PENGARUH PROFESIONALISME DAN KOMITMEN ORGANISASI TERHADAP KINERJA INTERNAL AUDITOR PADA BPK PERWAKILAN DKI JAKARTA

2019 ◽  
Vol 2 (2) ◽  
pp. 390
Author(s):  
Ratna Ningsih Radjak
Keyword(s):  
Statistical Analysis ◽  
Organizational Commitment ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Regression Coefficient ◽  
Internal Auditor ◽  
Research Results ◽  
Internal Auditors ◽  
Level Of Significance ◽  
Positive Effect

This study aims to determine the Effect of Professionalism and Organizational Commitment on Internal Auditor Performance on DKI Jakarta Representative BPK. The method used to determine the Effect of Professionalism and Organizational Commitment on Internal Auditor Performance uses multiple regression statistical analysis. Based on the research results and hypothesis testing it can be proven that partially the professionalism variable has a positive effect on the performance of the Internal Auditor. While the Organizational Commitment variable significantly influences the performance of the Internal Auditor. Simultaneously the variable Professionalism and Organizational Commitment significantly influence the performance of Internal Auditors. The ability of the variable Professionalism and Organizational Commitment to explain changes in Auditor Performance is equal to 60.8% and the rest is caused by other factors not examined. Of the three variables that most dominantly affect the performance of the Internal Auditor is Professionalism, based on the value of the regression coefficient and the t-level of significance of the Professionalism variable is higher than the Organizational Commitment variable. Thus the Auditor Professionalism really helps the Auditor to improve his performance.

scholarly journals The Influence of Promotion and Distribution Accuracy on Consumer Purchase Interest in PT. Enzym Bioteknologi Internusa

2020 ◽  
Vol 1 (1) ◽  
pp. 119
Author(s):  
Achmad Rozi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Significant Influence ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Sales Promotion ◽  
Analysis Technique

The implementation of promotional activities carried out by the company includes advertising, sales promotion, personal sales, and publicity. This study aims to determine the effect of promotion and accuracy of distribution of consumer buying interest at PT. Enzym Biotechnology Internusa. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study have a significant influence on consumer buying interest of 41.1%, hypothesis testing obtained significance 0,000 <0.05. The accuracy of the distribution has a significant effect on consumer buying interest by 39.1%, the hypothesis test obtained a significance of 0,000 <0.05. Promotion and accuracy of distribution simultaneously have a significant effect on consumer buying interest of 50.2%, the hypothesis test obtained significance of 0,000 <0.05.

scholarly journals Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square

2019 ◽  
Vol 8 (2) ◽  
pp. 113
Author(s):  
Florensia Jovita Poluan ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Retail Business ◽  
Consumer Attention ◽  
Hedonic Shopping ◽  
Simultaneous Influence

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business

Effect of Encumbrances on Response to Sales Promotions

2018 ◽  
Vol 7 (2) ◽  
pp. 135-145
Author(s):  
Surajit Ghosh Dastidar ◽  
Prasenjit Chakravarty
Keyword(s):  
Sales Promotion ◽  
Significant Positive Effect ◽  
Sales Promotions ◽  
Product Categories ◽  
Promotion Campaigns ◽  
Positive Effect

Sales promotions serve as important marketing tools to obtain immediate incremental sales. However, sales promotion campaigns are profitable only if the promotional offers (deals) can induce switch from competitor brands. However, redeeming deals may necessitate the purchase of less preferred brands and patronization of non-preferred stores, and incurring extra-expenses for subscribing to extra newspapers and magazines to obtain deals such as coupons and contests. Therefore, consumers may perceive brand, store and extra-expense encumbrances while responding to the deal offers. Thus, marketing strategists face an important question: whether these encumbrances have any impact on the consumers’ response to deals. This study addresses this question and finds significant positive effect of encumbrances on deal proneness. The study is carried out across multiple deal types and two product categories for generalization of the findings.

scholarly journals The Impact of Social Media on Sales Promotion in Entertainment Companies

2021 ◽  
Vol 24 (2) ◽  
pp. 189-206
Author(s):  
Dalia Štreimikienė ◽  
Asta Mikalauskienė ◽  
Urtė Sturienė ◽  
Grigorios L. Kyriakopoulos
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Positive Impact ◽  
Current Trend ◽  
Sales Promotion ◽  
Online Marketing ◽  
Communication Model ◽  
Social Commerce ◽  
User Friendliness ◽  
The Impact

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

scholarly journals PENGARUH KUALITAS PRODUK, CITRA MEREK DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN PADA MAHASISWA ESA UNGGUL PENGGUNA IPHONE

2021 ◽  
Vol 4 (2) ◽  
pp. 10-23
Author(s):  
Sugiyanto ◽  
Edo Maryanto
Keyword(s):  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Test Reliability ◽  
Repurchase Intention ◽  
Economics Faculty ◽  
Image Variables

The purpose of this study was to determine the effect of product quality, brand image and word of mouth on repurchase interest through consumer satisfaction in Esa Unggul Student Iphone users. This type of research is quantitative research with causal associative research. The population in this study were 170 regular and parallel active students at Esa Unggul University, Faculty of Economics, Citra Raya, which were taken using the purposive sampling method. Data testing was carried out using the validity test, reliability test, and path analysis methods. Based on the results of the study, several conclusions can be drawn as follows: 1) Product Quality, Brand Image, Word of Mouth variables have a positive and significant effect on consumer satisfaction in students of the economics faculty of Esa Unggul University; 2) Variables of Product Quality, Brand Image, Word of Mouth, and Consumer Satisfaction have a positive and significant effect on repurchase interest in students of the economics faculty of Esa Unggul University; 3) Product Quality and Brand Image variables have a positive and significant influence on repurchase intention but consumer satisfaction does not mediate; and 4) Word of Mouth variable has a positive and significant effect on repurchase intention by mediating consumer satisfaction.

scholarly journals Influencia de las herramientas de promoción de ventas en el comportamiento de los consumidores de mercados municipales

2015 ◽  
Vol 3 (1) ◽  
pp. 100-105
Author(s):  
Nathyn Collins
Keyword(s):  
Quantitative Research ◽  
Study Data ◽  
Sales Promotion ◽  
Buying Behavior ◽  
Sales Promotions ◽  
Constant Change ◽  
El Alto ◽  
High Level ◽  
A Company ◽  
Positive Stimuli

Hoy en día toda organización sin importar la actividad que realicen, necesitan de herramientas que persuadan e induzcan al cliente meta a la acción de compro. Por ello la importancia de diseñar estrategias de promoción de ventas, que influyan de forma positiva en el comportamiento de compra de los mismos. Así mismo, parte de la promoción de ventas, es crear estímulos positivo de la empresa en el cliente, que logren la acción de compra del consumidor, para que en el proceso de la compra. En este trabajo se analiza a partir de una encuesta y sesiones de grupo la influencia de la promoción de ventas en el comportamiento del consumidor. Los datos del estudio muestran el alto nivel de influencia que se origina por las herramientas de promociones de ventas aplicadas, las cuales permiten crear estímulos y sensaciones de una empresa ante el cliente meta. La presente investigación se realizó mediante investigación cualitativa y cuantitativa, en ella se identificaron los hábitos y los valores de los consumidores de los estratos C+ y C- que acuden a los mercados municipales. El estudio permitió caracterizar, los consumidores e identificar las principales razones por las cuales las personas realizan la acción de compra, esta relación se ve afectada por un constante cambio que viene marcado por factores que influyen de forma directa en la transformación del consumidor y en definitiva de la sociedad. AbstractToday regardless of all the work they do, organization tools needed to persuade and induce customer action target to buy. Hence the importance of designing sales promotion strategies that positively influences the buying behavior of the same. Also, part of sales promotion is to create positive stimuli on a client achieve action consumer purchasing, so that in the process of purchase. This paper analyzes from a survey and focus groups the influence of sales promotion on consumer behavior. The study data show the high level of influence which is caused by the applied tools of sales promotions, which allow you to create stimuli and sensations of a company in the target client. This research was performed using qualitative and quantitative research, in it the habits and values of consumers strata C + and C- attending municipal markets were identified. The study allowed us to characterize , consumers and identify the main reasons why people make the purchase action , this relationship is affected by a constant change that is marked by factors that influence directly in the transformation of the consumer and ultimately of society.

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