ANALISIS PERBANDINGAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH KPR KONVENSIONAL ATAU KPR SYARIAH

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Saminem Saminem

The purpose of the study is to examine the factors influencing the customer to choose home financing in East Jakarta. Then compare if there are any significant differences between the driving factors influencing the customer in selecting conventional home financing or Islamic home financing. Distributing questionnaires were carried out on respondents to collect the primary data. This data were processed by using Statistical product and Service Solution (SPSS) 20.0 for windows. The indicators were using are the level of awareness, the knowledge of the product, marketing strategy, the perception toward the product, product features, and the service quality. In the analysis using means compare independent sample t-test and discriminant analysis. The finding revealed that there were no significant differences between the driving factor groups of conventional home financing and Islamic home financing. However, in terms of means value there were differences between the two groups. The result showed that the level of awareness of customers in selecting Islamic home financing is higher than conventional home financing (13,56>12.98). Moreover, the knowledge of the product of customers who selecting Islamic home financing is better than conventional home financing (16,08>15,76). While in terms of marketing strategy, the perception toward the product, product features, and the service quality of conventional home financing is superior compare to Islamic home financing.

2021 ◽  
Vol 3 (2) ◽  
pp. 204
Author(s):  
Winda Winda ◽  
Firmansyah Kusumayadi

Quality of service is one of the main activities carried out by Kantin Yuank in its efforts to develop and earn a profit. Therefore, this study aims to determine the effect of service quality on visitor buying interest during the Covid 19 pandemic at the Yuank Canteen in Bima City. The research method uses quantitative methods with primary data sources. The sample in this study was 96 respondents using non-probability sampling method with accidental sampling technique. The research was conducted by distributing questionnaires. Data analysis in this study includes: validity and reliability tests, simple linear regression, correlation coefficient, determination coefficient (R2) and hypothesis testing through t test. Hypothesis testing using the t test shows that the independent variable quality of service studied is proven to significantly affect the dependent variable consumer purchase interest with a p value of 0.000 less than 0.05 (0.000 <0.05). The Adjusted R Square is 0.251. This means that 25.1% of buying interest is influenced by service quality and the remaining 74.9% is caused by other factors not included in this study such as product quality, price, place and others. The results showed that service quality influenced purchase intention. Thus, by maintaining and improving product quality and service quality at the Yuank Canteen in Bima City, a positive visitor attitude will be formed which will affect the buying interest of visitors at the Yuank Canteen in Bima City.


Media Ekonomi ◽  
2014 ◽  
Vol 14 (2) ◽  
pp. 64
Author(s):  
Umiyati Umiyati ◽  
Suyoto Suyoto

The aimost this research were: 1) to find out whether there was any difference on consumers stratification of indomaret and alfamart m,inimarket in Dukuhwaluh area. 2) to find out the differing factor on consumers stratification of indomaret and alfamart minimarket in Dukuhwalu area. This research used primary data gained from questionnaire. The data was analyzed by compare means independent t test, descriptive analysis with SPSS program. The result of the research showed that the service quality of indomaret and alfamart minimarket was supposed to be good by most of their consumers. There was a significant difference in the comparison between indomaret and alfamart minimarket based on dimension of reliability, responsiveness, assurance, emphaty and tangible as well as the overall quality. Based on the t test result of indomaret and alfamart, responsiveness dimension was regarded as the responsiveness dimension was not suitable as expected eiyher by the consumers of alfamart or the consumers indomaret. It indicated that it needs the betterment of service quality, specially in responsiveness dimension. Keyword :consumers stratification, reliability, responsiveness, assurance, emphaty and tangible.


2021 ◽  
Vol 9 (1) ◽  
pp. 15-28
Author(s):  
Erwin Febriansyah ◽  
Fraternesi Fraternesi ◽  
Ivosine Pratiwi

Peneltian ini mengkaji mengenai pengaruh kualitas produk,kualitas pelayanan dan tingkat kepuasan  kepuasaan  dalam mempengaruh keputusan masyarakat menjadi nasabah di bank BNI syariah kota Bengkulu. Tujuan penelitian ini adalah untuk menganalisis kualitas produk terhadap keputusan menjadi nasabah, untuk menganalisis kualitas pelayanan terhadap keputusan menjadi nasabah, untuk menganalisis tingkat kepuasan terhdap keputsan menjadi nasabah. Jenis penelitian ini adalah penelitian survei,yaitu penelitian yang mengumpulkan data langsung dari responden dengan menggunakan kuisoner dan item-item dari kuisoner biasanya berhubungan langsung dengan skala perilaku atau pendapat seseorang. Lokasi penelitian di Bank BNI Syariah Cabang kota Bengkulu yang beralamat di jalan jendral sudirman No. 41-43, Pintu Batu, Teluk Segara, kota Bengkulu.  Teknik pengumpulan data menggunakan  data primer dan data sekunder. Data primer, yaitu data yang diperoleh langsung dari nasabah yang memakai produk pada Bank BNI Syariah kota Bengkulu melalui penyebaran kuisoner. Sekunder adalah data yang dikumpulkan dari sumber-sumber dan literatur-literatur yang relevan dengan topik penelitian,dan menunjang data-data primer. hasil penelitian ini menunjukan, Kualitas produk berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah di bank BNI syariah . Hal ini dibuktikan dengan hasil uji t menunjukkan nilai tsig0.002 ≤ 0,05. Ini berarti Ha diterima dan Ho ditolak. Kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah di bank BNI syariah. Hal ini dibuktikan dengan hasil uji t menunjukkan nilai tsig0.000 ≤ 0,05. Ini berarti Ha diterima dan Ho ditolak. Tingkat kepuasan berpengaruh positif dan signifikan terhadap keputusan menjadi nasabah di bank BNI Syariah pada calon nasabah pengguna produk bank BNI Syariah. Hal ini dibuktikan dengan hasil uji t menunjukkan nilai tsig sebesar 0.008 ≤ 0.05. Ini berarti Ha diterima Ho ditolak.Dengan demikian, hipotesis penelitian yang telah dilakukan terbukti dinyatakan dengan adanya pengaruh positif dan signifikan antara variabel kualita sproduk, kualitas pelayaan, tingkat kepuasan  terhadap keputusan menjadi nasabah di bank BNI Syariah kota Bengkulu. Kata Kunci : kualitas produk, kualitas pelayanan   ANALYSIS OF QUALITY CHARACTERISTICS OF SHARIA BANKING PRODUCTS IN AFFECTING COMMUNITY DECISION TO BECOME A CUSTOMER AT BNI SYARIAH BANK BENGKULU CITY  ABSTRACT This study examines the effect of product quality, service quality and satisfaction level of satisfaction in influencing the community's decision to become a customer at the BNI Syariah Bank of Bengkulu. The purpose of this study is to analyze the quality of the product to the decision to become a customer, to analyze the quality of service to the decision to become a customer, to analyze the level of satisfaction with the decision to become a customer. This type of research is survey research, namely research that collects data directly from respondents using questionnaires and items from questionnaires are usually directly related to the scale of a person's behavior or opinion. As for the research location on Jalan Sudirman No. 41-43, Pintu Batu, Teluk Segara, City of Bengkulu. data collection techniques using primary data and secondary data. Primary data, namely data obtained directly from customers who use products at Bank BNI Syariah Kota Bengkulu through questionnaire distribution. Secondary data is collected from sources and literature relevant to the research topic, and supports primary data. the results of this study indicate, product quality has a positive and significant effect on the decision to become a customer at BNI syariah bank. This is evidenced by the results of the t test showing the value of tsig0.002 ≤ 0.05. This means that Ha is accepted and Ho is rejected. Service quality has a positive and significant effect on the decision to become a customer at BNI syariah bank. This is evidenced by the results of the t test showing the value of tsig0,000 ≤ 0.05. This means that Ha is accepted and Ho is rejected. The level of satisfaction has a positive and significant effect on the decision to become a customer at BNI Syariah bank for prospective customers using BNI Syariah bank products. This is evidenced by the results of the t test showing the tsig value of 0.008 ≤ 0.05. This means that Ha is accepted by Ho.Thus, the research hypothesis that has been carried out is proven to be stated by the positive and significant influence between product quality variables, quality of service, level of satisfaction with the decision to become a customer in the BNI Syariah bank in Bengkulu city. Keywords: product quality, service quality


2019 ◽  
Vol 15 (1-2) ◽  
pp. 27-38 ◽  
Author(s):  
Vikas Kumar ◽  
Bikramjit Singh Hundal ◽  
Komalpreet Kaur

The present study explored the determinants affecting service quality of solar product dealers. The study is based on primary data, collected from a total of 345 solar pump users from different villages and rural areas of Punjab. Exploratory factor analysis, confirmatory factor analysis, and paired sample t-test have been used to examine the data. Furthermore, the SERVQUAL scale has been used to measure the service quality of solar product dealers. Paired sample t-test was used to measure the users’ expectation and perception gap between service quality dimensions. The results validated that five factors namely reliability, responsiveness, assurance, empathy, and tangibility influence service quality of solar product dealers and there is no significant difference between perceptions and expectations of solar product users except for the responsiveness dimension. As far as gap analysis is concerned, the dimension ‘responsiveness’ was responsible for the highest gap score. So, perceptions of solar product users are not fully being met with their expectations.


2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Efendi Napitupulu

The objectives of this research were to determine the effects of model and training strategy on lecturer service quality. Two models of lecturer instructional quality improvement were applied in this research: the quality oriented and conventional models, while training strategy was divided into cooperative and indivualistic strategy. This research was experimental design used was the 2x2 factorial design. A questionnaire was administered to collect data on lecturer service quality consisting of 58 items (r= .98). ANAVA and t-test was used to analyze the data, t-test were used to analyze the differences between experimental groups at .05 level of significance. The result of this study indicated that (1) In general it can be concluded, that the quality of the lecturer service quality in the classroom, the quality oriented model was better than that of the conventional model; (2) In the cooperative strategy, the quality- oriented model was better than the conventional model; (3) In the individual strategy, the quality-orientedmodel was better than the conventional model, (4) there was no interaction effects between lecturer instuction quality model and training strategy on lecturer service quality. From the research findings it can be concluded that: The service quality of the trained lecturer which was quality-oriented model was better than that of the conventional model, whichever the strategy was used to improved the instructional quality of the lecturer. In other words, training to improved the lecturer instructional quality in the classroom, the model which stressed quality was better than model which did not stres quality.


2018 ◽  
Vol 2 (1) ◽  
pp. 1-15
Author(s):  
Intan Nurrachmi

This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then 〖H〗 _ ( 0) rejected and H_i accepted.


Author(s):  
Tran Minh Hieu ◽  
Nguyen Duong Ngoc Mai Chi

This study applied SERVQUAL scale of Parasuraman et al to measure factors affecting customer satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank - An Giang Branch (Techcombank An Giang). The study was conducted to survey 207 customers who have been using the service at Techcombank An Giang. The survey results were analyzed by the Cronbach's Alpha reliability test method, then used Exploratory factor analysis (EFA) to verify and evaluate the scale of service quality. The results of the regression analysis show that customer's satisfaction about service quality at Techcombank An Giang includes four factors: The factor with the highest level is the Empathy with Beta = 0.253, the second of factor is the Responsibility with Beta = 0.248, ranked third in the influence level is the Tangible with Beta = 0.235, and the lowest impact level is the Reliability with Beta = 0.144. The research also uses statistical methods to describe and test the differences of demographic factors with customer's satisfactionon service quality.The analysis results show that there is no difference between customer's satisfaction on service quality and factors such as gender, age, income, number of transaction banks, regular transaction banks, and time to use the service at Techcombank An Giang. Through the research results, the author would like to propose some ideas to improve the quality of services, thereby attracting new customers and importantly, keeping traditional customers because the development orientation of Techcombank is to take care of old customers to cross sell other products of the bank. The Stud results offer a basis for the branch to identify the factors influencing customer satisfaction on their service quality, thereby having an appropriate strategy to improve customer satisfaction.


2019 ◽  
Vol 118 (1) ◽  
pp. 14-19
Author(s):  
Boo-Gil Seok ◽  
Hyun-Suk Park

Background/Objectives: The purpose of this study is to examine the effects of exercise commitment facilitated by service quality of smartphone exercise Apps on continued exercise intention and provide primary data for developing and/or improving smartphone exercise Apps. Methods/Statistical analysis: A questionnaire survey was conducted amongst college students who have experiences in using exercise App(s) and regularly exercise. The questionnaire is composed of four parts asking about service quality, exercise commitment, continued exercise intention, which were measured with a 5-point Likert Scale, and demographics. Frequency analysis, factor analysis, correlation analysis, and regression analysis were carried out to analyze the obtained data with PASW 18.0.


2019 ◽  
Vol 3 (2) ◽  
pp. 439
Author(s):  
Suwarto Suwarto ◽  
Risa Anggraini

This research is motivated by customer satisfaction which is a customer action to save. The purpose of this study was to determine the ef ect of location, quality of savings products, service quality on customer satisfaction. In this study using primary data collected by explanatory research methods and sample collection techniques in the form of accidental sampling of BMT customers Adzkiyah Khidmatul Ummah using a questionnaire with a likert skla in BMT Adzkiyah Khidmatul Ummah in Metro City. Testing the instrument requirements used include validity, reliability testing. Requirements analysis using normality test, linearity test, homogeneity test. And analysis tools using multiple linear regression with partial test (t test), simultaneous test (f test), coef icient of determination test (R2). As testing requirements analysis and hypothesis testing. Based on the results of research using multiple linear regression analysis obtained location influences customer satisfaction, the quality of savings products does not af ect customer satisfaction, and service quality influences customer satisfaction.


2017 ◽  
Vol 2 (3) ◽  
pp. 288
Author(s):  
Dimas Satriadi

<p><em>The quality of public service is an important and it must have bye the each public service institution. Includes the library as a public service institution giving service for the all visitors. This research aims to know the comparisation of Kepri Province Libraries quality service  and Tanjungpinang City Libraries quality service. The method used in this research is quantitative methods with questionnaire to 40 responden as samples. This questionnaire as an data collecting instruments. These results indicate the quality of two libraries is good. But, if they compared the service quality of  Province Kepri  Libraries is better than  Tanjungpinang City Libraries. This look from average scored  results is 152,61 points  for Kepri Province Libraries, and 150,66 points for Tanjungpinang City Libraries, in the good categories</em></p><p>Kualitas pelayanan publik merupakan hal yang penting dan harus dimiliki oleh masing-masing lembaga pelayanan publik. Termasuk perpustakaan sebagai lembaga pelayanan publik yang memberikan pelayanan kepada semua pengunjung. Penelitian ini bertujuan untuk mengetahui perbandingan kualitas layanan Perpustakaan Provinsi Kepri dan kualitas pelayanan Perpustakaan Kota Tanjungpinang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan 40 responden sebagai sampel. Kuesioner ini sebagai alat pengumpul data. Hasil penelitian ini menunjukkan kualitas kedua perpustakaan suda bagus. Tapi jika dibandingkan kualitas pelayanan Perpustakaan Provinsi Kepri lebih baik dari pada Perpustakaan Kota Tanjungpinang. Hasil dari hasil rata-rata ini adalah 152,61 poin untuk Perpustakaan Kepri Province, dan 150,66 poin untuk Perpustakaan Kota Tanjungpinang, dalam kategori baik.</p><p><em><br /></em></p>


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