scholarly journals Issues and Problems of E-Retailing on Consumer Behaviour

2020 ◽  
pp. 164-167
Keyword(s):  
Consumer Behaviour ◽  
Good Alternative ◽  
Marketing Strategies ◽  
The Internet ◽  
Retail Market ◽  
On Line ◽  
Use Of Internet

It is admitted fact that with the increase in the use of Internet, a new format of retail has emerged where there is a virtual Retailer and the Consumer who has started purchasing on the Internet without paying physical visit to the store. E-retailing has very firmly established itself as a good alternative to a store based shopping. One can easily see this revolution in the retail market. In this paper, it is attempted to show the picture of various Issues and Problems of E-Retailing on Consumer Behaviour. Many factors influence as well as discourage the consumer to do on line purchasing. These factors have to be carefully studied by the on line retailers so that they can make appropriate marketing strategies to attract more customers to buy on line and also to retain existing ones.

scholarly journals Building competitive advantage in the context of electronic communication with the use of social media

2015 ◽  
Vol 6 (3) ◽  
pp. 151-165 ◽  
Author(s):  
Anna Tarabasz
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Communication Channel ◽  
Electronic Communication ◽  
The Internet ◽  
On Line ◽  
Effective Advertising ◽  
Use Of Social Media ◽  
Retail Banks ◽  
Use Of Internet

Abstract In today’s turbulent environment it is difficult to imagine a modern company knowingly waives the benefits of electronic communication. Simultaneously there is a multitude of companies that misuse these tools, that makes their actions usually having exactly opposite results of intended. Due to advantages of the Internet as a communication channel and effective advertising medium, more and more companies decide to invest into it. In Poland in 2013, with nearly 7 billion of PLN spent on advertising, more than 21% was invested in online promotion. Furthermore, Internet as an advertising channel of communication is the only one noting regular annual increase in spending on advertising campaigns in comparison to other media. This article is an attempt to show the merits of building companys’ competitive advantage with the use of Internet and particular regard to social media. It presents both own model on-line communication and the results of research among 11 largest retail banks in Poland and opinions of their 1800 customers.

scholarly journals MARKETING STRATEGIES: FROM DOOR TO DOOR TO EVANGELISM TO E-COMMERCE, AND M-COMMERCE MARKETING

2021 ◽  
Vol 6 (3) ◽  
Author(s):  
Ajayi Olalekan Ezekiel
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Low Cost ◽  
Global Market ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
The Internet ◽  
Global Village ◽  
Marketing Model ◽  
Use Of Internet

Investigate and demonstrate the usefulness of the traditional marketing model in developing digital marketing strategies. Digital marketing has contributed to the global market through the use of internet providers as support to their main business. The Internet arose as a new mode of mass communication. The Internet differs from other forms of mass media communication in that it is a low-cost two-way communication medium that allows people on both sides of the communication channel to communicate with one another. As a result, most people have shifted their information gathering from traditional mass media to the Internet. During the same time, globalization became a reality. Because the world has been viewed as a global village, further research could look into m-commerce as a marketing strategy. JEL: M10; M31 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0776/a.php" alt="Hit counter" /></p>

scholarly journals Dynamics of Developing Food and Customer Goods Delivery Market During Last Three Years

2021 ◽  
Vol 18 (1) ◽  
pp. 166-172
Author(s):  
V. A. Shchegolev
Keyword(s):  
Virus Infection ◽  
Efficient Method ◽  
The Internet ◽  
Retail Market ◽  
Retail Sale ◽  
Global Pandemic ◽  
The World ◽  
On Line ◽  
The Russian Federation ◽  
Fundamental Line

Global pandemic of the corona-virus infection caused serious changes in economy of all countries of the world having brought many sectors of market to the deadlock. Food and customer goods are essential for life and health of people everywhere and in the Russian Federation as well. Delivery of orders made by the Internet became a retail trend in 2020, as the Internet during the quarantine was the only channel of safe sale. On-line retail sale of food and customer goods became very convenient for customers, thus it is necessary to search for ways of its support and optimization. The key goal of the research is to find out the most efficient method aimed at optimization of food and customer goods on-line retail market in today’s conditions. To reach this goal the author used the analytical method of research. On the basis of statistics the fundamental line in optimizing food on-line retail and delivery in it was identified – Dark stores. The author shows main advantages of introducing this method of optimization and estimates figures for the future.

scholarly journals PENINGKATAN KINERJA BISNIS MELALUI STRATEGI PEMASARAN BERBASIS ONLINE PADA UKM PRODUK CAMILAN TRADISIONAL

2020 ◽  
Vol 2 (1) ◽  
pp. 5-18
Author(s):  
Suryandari ISTIQOMAH ◽  
Yeni FAJARYANTI ◽  
Amina Sukma DEWI
Keyword(s):  
Business Performance ◽  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Product Packaging ◽  
Business World ◽  
Digital Era ◽  
Product Innovations ◽  
Use Of Internet ◽  
Snack Products

The internet is one of the technologies that is inevitable in today's digital era. One effect of the internet is also having an impact on the business world, among others, with the development of e-commerce and the decreasing number of offline retailers. therefore the use of internet / e-commerce as an alternative sale must be made by all entrepreneurs including traditional snack entrepreneurs. This research aims to be able to help SMEs to introduce products through sales through the internet and its derivatives. In addition, this service also aims to introduce traditional snack products with better marketing strategies, including by using more eye catching packaging and selling so that they can be easily accepted by millennials. This research has carried out several activities including operational training in marketing training on the importance of attractive brands and packaging, as well as online marketing. This service has helped provide assistance in making stickers, cardboard boxes and jars as a diversification of product packaging for UKM Kembang Goyang “Bu Ninik”, Sragen. This dedication also initiates the use of gift boxes as a respondent to the beautiful appearance of souvenirs. In UKM Kumari Crispi, this research carried out by initiating product innovations with various flavors that are of interest to millennialsand providing shelter assistance for Kumari Crispy souvenir shops to support online businesses that will be run. All of training and accompaniment hope can improve the business performance of the target SMEs by increasing the demand for their products.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

Opening New Worlds of Information: Library Technology and Internet Access for Patrons with Disabilities

2013 ◽  
Author(s):  
Courtney Deine-Jones
Keyword(s):  
Internet Access ◽  
The Internet ◽  
Electronic Information ◽  
On Line ◽  
Remote Sites ◽  
Technological Improvements ◽  
Library Technology

As more libraries offer patron access to the Internet and other on-line services, they must consider the needs of patrons with disabilities who will be using their Internet links either from the library or from remote sites. In planning and implementing technological improvements to optimize access for all patrons, librarians and information specialists must take into account questions of both physical and intellectual access to electronic information. This paper addresses these issues from a pragmatic perspective, reviewing available options and suggesting strategies for improving access for people with various disabilities.

OPERATIVE-SEARCH MONITORING THE INTERNET AS AN ELEMENT OF COUNTERING CRIMES OF EXTREMIST DIRECTION

2020 ◽  
pp. 235-241
Author(s):  
Aleksey V. Kutuzov
Keyword(s):  
Law Enforcement ◽  
Relevant Information ◽  
Theoretical Development ◽  
The Internet ◽  
Legal Basis ◽  
Main Attention ◽  
Legal Norms ◽  
A Priority ◽  
Use Of Internet ◽  
Source Of Information

The article substantiates the need to use Internet monitoring as a priority source of information in countering extremism. Various approaches to understanding the defi nition of the category of «operational search», «law enforcement» monitoring of the Internet are analysed, the theoretical development of the implementation of this category in the science of operational search is investigated. The goals and subjects of law enforcement monitoring are identifi ed. The main attention is paid to the legal basis for the use of Internet monitoring in the detection and investigation of extremist crimes. In the course of the study hermeneutic, formal-logical, logical-legal and comparative-legal methods were employed, which were used both individually and collectively in the analysis of legal norms, achievements of science and practice, and development of proposals to refi ne the conduct of operational-search measures on the Internet when solving extremist crimes. The author’s defi nition of «operational-search monitoring» of the Internet is provided. Proposals have been made to improve the activities of police units when conducting monitoring of the Internet in the context of the search for relevant information to the disclosure and investigation of crimes of that category.

scholarly journals Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan

IEEE Access ◽  
2021 ◽  
Vol 9 ◽  
pp. 52728-52740
Author(s):  
Chiung-Wen Hsu ◽  
Yu-Lin Chang ◽  
Tzer-Shyong Chen ◽  
Te-Yi Chang ◽  
Yu-Da Lin
Keyword(s):  
Machine Learning ◽  
Marketing Strategies ◽  
Charitable Donations ◽  
Segmentation Analysis ◽  
On Line ◽  
Line Segmentation
Sign in / Sign up

Export Citation Format

Share Document