scholarly journals Analysis Of Political Party’s Communication Strategy In Increasing Beginner Voter’s Political Participation

2020 ◽  
Vol 3 (2) ◽  
pp. 122-143
Author(s):  
Aditya Putra Marzuki
Keyword(s):  
Political Participation ◽  
Political Communication ◽  
Political Party ◽  
Communication Strategy ◽  
South Sulawesi ◽  
Interview Methods ◽  
Simultaneous Election ◽  
Research Analysis

Political participation for young and new voters in Indonesia, particularly in Parepare, is fairly low. This has come in light during simultaneous election in 2019, which was the first election in Indonesia where legislative and executive legislation were held in the same time. Which is why, as a new political party, especially the ones that targetted new voters such as Partai Solidaritas Indonesia (Indonesia’s Solidarity Party) needs to have an innovative and creative political communication strategy to attract the attentions of these new voters. This research analysis identifies these political communication strategy being used by Partai Solidaritas Indonesia branch Parepare, South Sulawesi, in their attempts to increase new voter’s political participation as well to heightened PSI’s vote, whether at the level of communicator, messages, channels, audience, and effect or feedbacks. By using observation and interview methods this research discovered that generally, Partai Solidaritas Indonesia’s attempt to seize significant votes in the 2019’s election were failing, due to several obstraction stems from internal causes as well as external ones. But in particular, the presence of this party has contributed to the increasing political participation of young and new voters in Parepare, South Sulawesi.    

scholarly journals Militansi caleg muda dalam pemenangan pemilu tahun 2019 di kabupaten aceh barat

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Syamsuar Syamsuar ◽  
Mirna Ria Andini
Keyword(s):  
Social Media ◽  
Young People ◽  
Interpersonal Communication ◽  
Political Communication ◽  
Political Party ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The West ◽  
Direct Communication ◽  
Descriptive Method

The communication strategy (militancy) in politics is one of the keys to the success of a political party (Parpol) or Legislative Candidates (Caleg) in winning the Election. In the 2019 Election at the West Aceh DPRK level, there were many political figures from young people who ran to become members of the legislature at the district level. These political figures are referred to as Young Candidates who are between 21 and 30 years old. Several young candidates at the DPRK West Aceh level won the 2019 Election. This research is qualitative with a descriptive method. The purpose of this research is to find out how the strategies of young candidates at the West Aceh DPRK level in winning the 2019 election and the obstacles they face in building a political communication strategy. The results obtained are that young candidates at the DPRK West Aceh level use interpersonal communication strategies or direct communication that use family and acquaintances to get votes in the election. In addition, young candidates at the DPRK West Aceh DPRK level use mass media only a little, they only use social media which is not paid. Having no experience in politics is the biggest obstacle in the candidacy of young candidates at the West Aceh DPRK level.Keywords: Strategy; Communication; Political; Young Candidates.

scholarly journals The elements of political communication on Facebook

2020 ◽  
Vol 4 ◽  
pp. 50-54
Author(s):  
Tanase Tasente
Keyword(s):  
Political Participation ◽  
Political Communication ◽  
Political Party ◽  
Editorial Policy ◽  
Target Audience ◽  
Direct Access ◽  
The Political ◽  
Communication Model ◽  
Traditional Media ◽  
Good Target

In its role as a tool that facilitates participation, Facebook acts as a channel of political communication with different mechanisms than traditional media. At the same time, Facebook offers new means of receiving the audience, characterized by a targeting of the very good target audience. The Facebook page of a political party facilitates interaction and political participation, making possible a two-way communication model and facilitating increased political participation of public opinion. The platform is not mediated and has no boundaries as traditional media has, which means that parties have direct access to more people than ever. Moreover, it is also noted that, on Facebook, the political message does not go through the editorial policy filters as it happens in traditional media and is used as a powerful interaction tool with the target audience or even with a public not ever considered by the political communication strategies.

scholarly journals STRATEGI KOMUNIKASI POLITIK KOMISI PEMILIHAN UMUM DAERAH (KPUD) KABUPATEN TEMANGGUNG DALAM PILKADA JATENG 2013

2020 ◽  
Vol 3 (2) ◽  
pp. 207-223
Author(s):  
Nur Sofyan
Keyword(s):  
Information Theory ◽  
Political Participation ◽  
Citizen Participation ◽  
Political Communication ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Central Java ◽  
Depth Interview ◽  
Organizational Information ◽  
Election Commission

AbstrakSalah satu tantangan terbesar dalam penyelenggaraan  pemilihan kepala daerah (Gubernur  dan Wakil  Gubernur)  di  Jawa  Tengah   adalah rendahnya  tingkat partisipasi  politik.  Tingkat partisipasi  masyarakat Jawa  Tengah  yang  rendah menjadi hambatan bagi penyelenggara pemilu tingkat daerah. Tujuan penelitian ini adalah mendeskripsikan strategi komunikasi politik yang dilakukan oleh KPUD Kab. Temanggung    dalam   Pilkada   Jateng   2013   dan   2018.   Penelitian ini menggunakan   teori Organizational  Information Theory dan strategi Komunikasi Politik dengan  pendekatan  merawat  ketokohan, memantapkan  kelembagaan politik,   menciptakan kebersamaan,    dan  membangun   konsensus,   sehingga penelitian   ini   diharapkan  memberikan manfaat   bagi   perkembangan   kajian strategi  komunikasi  politik di tingkat kelembagaan penyelenggaraan  pemilihan umum. Jenis penelitian ini kualitatif deskriptif dengan minat studi kasus intrinsik. Teknik pengumpulan data menggunakan wawancara mendalam, studi dokumen serta observasi yang berperan pasif. Kriteria pengambilan data didasarkan pada pemilihan informan dengan kriteria tertentu. Teknik analisis data menggunakan analisis penjodohan pola. Uji validitas data dilakukan dengan cara serentak menggunakan  data  dengan karakter  sama.  Hasil penelitian  ini  membuktikan bahwa  kohesivitas dalam  strategi  komunikasi  politik  tidak  hanya diletakkan dalam aspek membangun kebersamaan dalam mencapai tujuan politik penyelenggaraan Pilkada, namun diletakkan juga pada merawat ketokohan, membangun konsensus dan memantapkan kelembagaan. Dengan demikian hasil dari  strategi  komunikasi politik  akan  memiliki  nilai  optimal  untuk  mencapai tujuan politik kelembagaan. Kata   kunci:      Ambiguitas   informasi,   Kebersamaan,   Kohesivitas   ketokohan, Partisipasi politik, Strategi komunikasi politik AbstractThe biggest challenge in organizing an election of the regional heads (Pilkada), including   the election   of  Governor   and   Deputy  Governor   in  Central   Java, Indonesia, is because of the low levels of public’ political participation. That case has become a challenge faced by regional election organizers of the province. In contrast,   Temanggung  shows   significant   data   on   its citizen   participation compared  to other districts  in Central  Java.  This research  used Organizational Information Theory and political communication strategy by approaching cohesiveness figure, creating togetherness, and build consensus, so that aims to explore the political communication strategy conducted by the Regional Election Commission  KPUD of Temanggung  Province  Pilkada in  2013  and  2018.  This research is expected to provide insights to the development of political communication strategies studies. This descriptive qualitative research employed an intrinsic case study as the research design. Post-positivism  was employed as the research  paradigm.  Research  respondents  and documentation  became  the source of data.  Data were gathered through an in-depth interview, a document analysis,  and  an observation.  This  research  shows  that the  cohesiveness  of political  communication   strategies is  not  only influenced  by  the  aspects  of building  togetherness  in achieving political  objectives of the elections  but also caring for the characters, build a consensus and establish the institutions.Keywords:  Ambiguity  of information,  Cohesiveness  figure, Political communication strategies, Political participation, Togetherness

Politikvermittlung an der Schnittstelle von Unterhaltung und Information : Political communication at the interface of entertainment and information

SPIEL ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 121-145
Author(s):  
Larissa Leonhard ◽  
Anne Bartsch ◽  
Frank M. Schneider
Keyword(s):  
Information Processing ◽  
Political Participation ◽  
Knowledge Acquisition ◽  
Political Communication ◽  
Information Seeking ◽  
Process Model ◽  
Political Information ◽  
Process Models ◽  
Dual Process ◽  
Dual Process Model

This article presents an extended dual-process model of entertainment effects on political information processing and engagement. We suggest that entertainment consumption can either be driven by hedonic, escapist motivations that are associated with a superficial mode of information processing, or by eudaimonic, truth-seeking motivations that prompt more elaborate forms of information processing. This framework offers substantial extensions to existing dual-process models of entertainment by conceptualizing the effects of entertainment on active and reflective forms of information seeking, knowledge acquisition and political participation.

scholarly journals Komunikasi Politik Kiai Dalam Pemilihan Umum Tahun 2019

2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto
Keyword(s):  
Political Communication ◽  
Boarding School ◽  
General Election ◽  
Communication Strategy ◽  
The Political ◽  
Study Approach ◽  
Winning Team ◽  
Qualitative Descriptive ◽  
The Media

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.

scholarly journals INFORMAL POLITICAL COMMUNICATION OF WOMEN IN LOCAL DEMOCRACY (STUDY AT BPD BALIUK VILLAGE, BARITO KUALA)

2021 ◽  
Vol 6 (2) ◽  
pp. 122
Author(s):  
Noviana Sari ◽  
Siti Mauliana Hairini ◽  
Muhammad Fadhil Murabbi Amin
Keyword(s):  
Political Communication ◽  
Communication Strategy ◽  
Communication Studies ◽  
Local Democracy ◽  
Informal Communication ◽  
Political Issue ◽  
Political Position ◽  
Village People ◽  
Village Government ◽  
Informal Communications

This study aims to determine how the informal communication strategy is used by women to achieve their political position in government villages. The essence of informal communications is not to follow any specific rules and procedures. the studies of informal communications have remained the question cause there is not a clear form of informal communication. This study has been contributed to the women's informal political communication in Baliuk village to fulfill the gap of informal communication studies. There are three strategies that women used to dominate political representatives in Baliuk Village Government. First, the women have dominated the political issue in Village, second, women’s have dominated the informal channel, second women dominated the informal political communication channels, and the third, women have dominated the informal campaign for BPD’s election. The main factors from those strategies are how the women do the interpersonal conversation and how they made gossip in every aspect and access of communication itself for their political interest. The women have a concern about how to use an alternative way of communications to gain power in a political position, then they have to succeed dominated Badan Permusyawaratan Desa or BPD as the representatives' institution for village people.

Reformulating Government-Citizen Relations in a Digitally Connected World

2016 ◽  
pp. 75-93
Author(s):  
Helin Alagöz Gessler
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Communication ◽  
Significant Contribution ◽  
Government Intervention ◽  
The Other ◽  
Security Dilemma ◽  
Other Hand ◽  
New Type ◽  
The One

This chapter analyses the effects of social media on political communication and the role they play in government-citizen relations by focusing on the Twitter ban phenomenon in Turkey in March 2014. The chapter asks the reasons of government intervention in social media, particularly Twitter. It argues that Twitter makes, on the one hand, a significant contribution to the evolution of political participation as it diversifies the process and methods of political communication. On the other hand, it introduces a new type of security dilemma which encourages governments to consider taking measures against social media to protect their authority.

Political communication Modi style: A case study of the demonetization campaign on Twitter

2019 ◽  
Vol 15 (3) ◽  
pp. 361-379 ◽  
Author(s):  
Usha M. Rodrigues ◽  
Michael Niemann
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Media ◽  
Mass Communication ◽  
Communication Strategy ◽  
Direct Communication ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
Government Websites

Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young, educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.

‘I Shoot Them with Words’: An Analysis of Political Hate-Letters

1988 ◽  
Vol 18 (4) ◽  
pp. 467-483 ◽  
Author(s):  
Benny Temkin ◽  
Niza Yanay
Keyword(s):  
Political Participation ◽  
Political Party ◽  
Social Struggle ◽  
The Social ◽  
Definition Of

This article focuses on a peculiar behavioural manifestation of political hatred. Hate-letters received by an Israeli political party are analysed in order to probe the dynamics involved in the communication of political hatred. The act of writing and mailing hostile letters is characterized as a particular form of political participation and interpreted as part of the social struggle over the boundaries and definition of the collective. The text of the letters is examined to uncover the main themes and mechanisms that are involved in the expression of political hatred.

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