scholarly journals Strategi Pemasaran Jasa Balik Nama Sertifikat Tanah di Kantor Notaris Etik Pudji Lestari, S.H., M.Kn

2021 ◽  
Vol 10 (1) ◽  
pp. 32-44
Author(s):  
Novita Setyoningrum
Keyword(s):  
Marketing Mix ◽  
Product Price ◽  
Goods And Services ◽  
Marketing Program ◽  
Place Promotion ◽  
Effectiveness And Efficiency ◽  
Product Marketing ◽  
A Company

The marketing mix is one of the aspects considered by the buyer to be able to decide on the purchase of a product, both goods and services. Services are also referred to as the provision of performance or invisible activities from one party to another. The Notary Office / PPAT Etik Pudji Lestari, SH., MKn has implemented 7P with activities in the form of product, price, place, promotion, people, process and physical awareness in its marketing mix so as to help encourage client interest to take care of returning the name of the certificate to the Notary / PPAT Ethics Pudji Lestari, SH., MKn. In planning the marketing mix, it is necessary to have sequential stages with an emphasis on the circumstances owned by the company. The success or failure of a marketing program carried out by a company depends on how the company is able to build a marketing program that has good effectiveness and efficiency for the implementation of product marketing.

Where are All the Products? Are We Really Doing Social Marketing or are We Doing Social Sales?

2009 ◽  
Vol 15 (2) ◽  
pp. 5-13 ◽  
Author(s):  
Rowena Merritt ◽  
Alex Christopoulos ◽  
Allison Thorpe
Keyword(s):  
Social Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Goods And Services ◽  
Commercial Company ◽  
The World ◽  
Place Promotion ◽  
The Difference ◽  
The Right ◽  
Selection Of

In their description of social marketing, Kotler and Zaltman (1971) postulate the difference between marketing and sales. Sales are defined as “finding customers for existing products and convincing them to buy these products,” whereas marketing is described as “discovering the wants of a target audience and then creating the goods and services to satisfy them” (p. 5). The marketing mix and consideration of all its Ps (product, price, place, promotion) is a fundamental contributor to the success of marketing. A successful commercial company would never look to promote a message unless it had a product or service, at the right price, in a convenient location. Despite this knowledge, social marketing projects often focus predominantly, and sometimes solely, on the final P — promotion. This article looks at a selection of the products and services offered in England, debates whether we are doing marketing or sales, and attempts to answer the question Bill Smith posed at the World Social Marketing Conference held in Brighton, England, in September 2008: “Where's the product?”

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

2020 ◽  
Vol 4 (2) ◽  
pp. 83-103
Author(s):  
Primawati Hayuningtyas
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Water Industry ◽  
Product Price ◽  
Campus Environment ◽  
Bottled Drinking Water ◽  
Place Promotion ◽  
Water Companies ◽  
The Impact

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

scholarly journals Efektivitas Pelaksanaan Marketing Mix 9P Terhadap Kepuasan Pelayanan Klinik Rawat Jalan Rumah Sakit

2020 ◽  
Vol 6 (1) ◽  
pp. 28
Author(s):  
Satriya Wijaya ◽  
Agus Aan Adriansyah
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Public Relation ◽  
Product Price ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Place Promotion

Abstrak   Di era MEA ini, kepuasan pelanggan akan pelayanan jasa kesehatan salah satunya disebabkan oleh bagaimana pelaksanaan bauran pemasaran. Bauran pemasaran yang bisa dikatakan paling terkini untuk saat ini yaitu bauran pemasaran 9P. Salah satu organisasi penyedia jasa kesehatan di Indonesia yang telah melaksanakan bauran pemasaran 9P yaitu Rumah Sakit Islam Jemursari Surabaya. Namun, dari 9 komponen ini implementasinya masih belum optimal terutama untuk Public relations dan Power. Variabel Public relations dan Power sangat penting untuk mendukung terciptanya kepuasan konsumen yang berkelanjutan. Maka, pihak rumah sakit perlu memperhatikan kembali aspek bauran pemasaran demi menjaga kepuasan pasien dan menjaga respon baik pasien sebagai upaya rumah sakit dalam mempertahankan pelanggan lama untuk tetap memanfaatkan jasa pelayanan kesehatan. Penelitian ini termasuk jenis penelitian observasional sedangkan disain penelitian adalah penelitian cross sectional. Besar sampel penelitian ini sejumlah 87 responden yang ditentukan dengan menggunakan rumus yang digunakan untuk penelitian yang bersifat survei atau observasional. Variabel yang diamati adalah efektivitas pelaksanaan Marketing Mix (9P) mulai variabel Product, Price, Place, Promotion, People, Process, Physical Evidence, Public relations, Power terhadap kepuasan pelayanan. Analisis data dilakukan dengan tabulasi silang dan analisis pareto 80/20. Hasil penelitian menunjukkan Marketing mix product, place, promotion, people, process, physical evidence, public relation, power belum efektif karena pasien yang sangat puas masih dibawah 80%. Hanya Marketing Mix price responden yang cukup puas 100% dan ini bisa dikatakan cukup efektif karena melebihi 80%. Sedangkan Marketing Mix 9P dikatakan belum efektif karena walaupun sebagian responden mengatakan sudah cukup optimal namun pasien yang cukup puas masih dibawah 80%. Kata Kunci: efektivitas marketing mix 9P, Marketing mix 9P, Marketing mix 9P terhadap kepuasan pelayanan

scholarly journals KAJIAN PENERAPAN BLUE OCEAN STRATEGY PADA PEMBIAYAAN SINDIKASI SKIM MUSYARAKAH MUTANAQISHAH

2019 ◽  
Vol 5 (1) ◽  
pp. 112
Author(s):  
Eko Tama Putra Saratian ◽  
Alugoro Mulyowahyudi ◽  
Augustina Kurniasih
Keyword(s):  
Service Level Agreement ◽  
Service Level ◽  
Marketing Mix ◽  
Product Price ◽  
Purposive Sampling ◽  
Physical Evidence ◽  
Depth Interview ◽  
Place Promotion

Penelitian ini bertujuan untuk menganalisis penerapan blue ocean strategy pada pembiayaan sindikasi skim musyarakah mutanaqishah di Bank Syariah X. Adapun identifikasi masalah pada penelitian yaitu ketatnya persaingan di Industri Perbankan dan adanya fluktuasi pertumbuhan pembiayaan. Strategi yang saat ini digunakan mengacu pada konsep marketing mix 7P (product, price, place, promotion, people, process, physical evidence), namun dibutuhkan strategi baru untuk menjauh dari persaingan yang ketat tersebut. Desain penelitian dalam penelitian ini adalah pendekatan kualitatif. Metode sampling yang digunakan yaitu purposive sampling, dengan analisis data melalui observasi dan in-depth interview dari sumber partisipan internal dan eksternal Bank Syariah X dengan tingkat jabatan manajerial. Hasil penelitian menunjukkan competing factors pada pembiayaan sindikasi skim musyarakah mutanaqishah yaitu, Harga (Pricing), Service Level Agreement (SLA), Manajemen Relasi, Account Holder, Account Executive dan Jaringan Kantor. Dalam pemenuhan rangkaian syarat untuk menentukan ide blue ocean strategy yang layak secara komersial, pembiayaan sindikasi skim musyarakah mutanaqishah dapat memberikan manfaat kepada pembeli, menekan harga, dan pengadopsian strategi yang baik, namun belum dapat menekan biaya secara signifikan.

scholarly journals Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Cathy Naftali ◽  
Adinoto Nursiana ◽  
Himawan Brahmantyo
Keyword(s):  
Joint Venture ◽  
Hypothesis Test ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Product Price ◽  
Analysis Technique ◽  
Place Promotion ◽  
Method Approach ◽  
Descriptive Method

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.

scholarly journals Strategi Penguatan Kinerja Manajemen UKM di Serang Banten

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Bernadin Dwi Mardiatmi ◽  
Dahlia Pinem
Keyword(s):  
Triple Helix ◽  
Marketing Mix ◽  
Product Price ◽  
Place Promotion

Penelitian ini dilatar belakangi dari penurunan realisasi omzet penjualan Di Kabupaten Serang, Banten Jawa barat. akibat dari persaingan ketat, upaya perbaikan kinerja pemasaran harus segera dilakukan. Kinerja UKM dapat ditingkatkan dengan melalui peran aktif dan kolaborasi Triple Helix (pemerintah, akademisi dan pebisnis) dengan peran yang berbeda dan saling mendukung akan mampu mamacu peningkatan kinerja UKM, pemerintah sebagai fasilitator kebijakan, akademisi memberikan edukasi strategi marketing, keuangan dan pebisnis memediasi pemasaran dengan implementasi strategi “marketing mix (product, price, place, promotion)”. Tujuan “penelitian ini adalah meningkatkan kinerja pemasaran”. “Hasil dari penelitian ini adalah bahwa variabel marketing mix berpengaruh signifikan terhadap kinerja pemasaran, sedangkan variabel triple helix tidak berpengaruh terhadap kinerja pemasaran”.

‘BAKULAN’ MARKETING STRATEGY AND MARKETING MIX IN COMMUNITY SOMODARAN YOGYAKARTA

2020 ◽  
Vol 2 (2) ◽  
pp. 100-104
Author(s):  
Sri Nitta atmaja Crissiana Wirya Atmaja ◽  
Listya Sugiyarti, Nur Asmilia, Siti Hanah
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Promotion Process

‘Bakulan’ (pedagang) Dusun Somodaran Yogyakarta memanfaatkan keahlian mereka seperti membuat kue donat dan lain-lain belum mengaplikasikan strategi pemasaran dengan sempurna, yang dikarenakan kekurangan pengetahuan di bidang tersebut. Dusun Somodaran adalah salah satu wilayah yang berada di kelurahan Banyuraden Kecamatan Gamping Kabupaten Sleman Propinsi Yogyakarta, dimana masyarakatnya yang kebanyakan adalah petani dan ‘bakulan’ kecil-kecilan. Metode yang digunakan berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry, pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait keilmuan strategi pemasaran. Kegiatan Pengabdian Masyarakat menghasilkan bertambahnya keilmuan strategi pemasaran bagi para pedagang ‘bakulan’, Bagaimana cara mengimplementasikan 7P (Product, Price, Place, Promotion, Process, People, physical evidence) dalam mengembangkan ‘bakulan’ kecil-kecilan tersebut. Kegiatan Pengabdian Kepada Masyarakat diharapkan dapat memberikan inspirasi dan motivasi bagi para dosen/peneliti selanjutnya yang akan melakukan kegiatan yang sama dan berkelanjutan, ilmu yang diberikan dapat bermanfaat bagi masyarakat, akademisi dan penulis selanjutnya.  Kata Kunci: strategi pemasaran, Bauran Pemasaran

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