STRATEGI PEMASARAN UBI KAYU NUABOSI DI DESA NDETUNDORA DI KECAMATAN ENDE, KABUPATEN ENDE

2020 ◽  
Vol 21 (2) ◽  
pp. 139-144
Author(s):  
Maria Valentina Bagho Wea ◽  
Maria Bano ◽  
Ignatius Sinu
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Profit Margin ◽  
Primary Data ◽  
Survey Method ◽  
Two Stages

The research has been conducted at Ndetundora 1 Village, Ende Sub- District, Ende Regency. The purpose of This research are to know: (1) Nuabosi cassava marketing strategy, (2) Nuabosi cassava marketing channel. (3) Cost, profit, margin, and farmer's share. This research was conducted in March 2019. The research method used was survey method with respondent interview techniques and questionnaires. Number of samples as many as 50 respondents. Determination of samples used in two stages namely first, what is done purposely (purposive sampling) and secondly which is simple random sampling. Data collected are primary data and secondary data. Primary data obtained from direct interview with farmers while secondary data obtained from institutions. Nuabosi's cassava marketing strategy, marketing channel, eco-disposal, cost, profit, margin, and farmer's share are quantitatively, qualitatively, and descriptive analysis. the research results show that (1) Marketing strategy using SWOT Analysis by finding strengthtens, weakness, opportunities, threats from products, promotions, places and prices. (2) Pattern of marketing channels namely farmers - traders of village retailers - consumers, farmers - village collector traders - city retailers - consumers, and at the last channel farmers - inter-island traders - consumers. The total cost to farmers for the first channel is Rp.400 / kg, the village retailer is Rp.1,587 / kg for margins. In this channel, the farmers are Rp. 5,000 / kg, the retailer is Rp.5.000. Farmers’s Share 71% and 100%. In the second channel, the total costs incurred by farmers are Rp. 12,500, village collectors are Rp. 15,000 / kg and city retailers are Rp. 20,000. Farmer marketing margin Rp 7,500, village collector traders rp 2,500 / kg, city retailer traders 5,000 / kg. And for the last channel the price of nuabosi cassava for farmers is Rp. 12,500 / kg and inter-island traders Rp. 25,000/kg. The total costs incurred are IDR 2,508 / kg, inter-island traders Rp 10,000. The margin on this channel is Rp. 12,500 / Kg and the collecting trader is Rp 12.500/kg. Farmer’s share for farmer is 50 %, while for inter-islan traders 100 %. Inter-islan traders 25.000 m

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan

2013 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Saefudin Zuhdi ◽  
Rini Syarif
Keyword(s):  
Marketing Strategy ◽  
Social Marketing ◽  
Swot Analysis ◽  
Hiv Transmission ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Analysis Data ◽  
High Risk Group ◽  
Primary Data ◽  
Hiv Aids

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program.   Keywords: marketing strategy; social marketing; sales volume

ANALISIS FINANSIAL DAN PEMASARAN DALI NI HORBO

2020 ◽  
Vol 2 (2) ◽  
pp. 107-118
Author(s):  
Nelly M. R. Sinaga ◽  
A. Effendi Lubis ◽  
Fintarius Lafau
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Total Sample ◽  
Buffalo Milk ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Location Selection ◽  
Marketing Efficiency ◽  
Price Spread

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo.  Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta,  Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %.  Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien.  Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT  The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.  

scholarly journals PROSPEK PENGEMBANGAN PALA RAKYAT DI PROVINSI LAMPUNG

2019 ◽  
Vol 7 (1) ◽  
pp. 14
Author(s):  
Fitri Yuni Lestari ◽  
Raden Hanung Ismono ◽  
Fembriarti Erry Prasmatiwi
Keyword(s):  
Arima Model ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Development Prospect ◽  
Primary Data ◽  
Survey Method ◽  
The Past ◽  
Interview Technique ◽  
Financial Feasibility ◽  
Good Potential

The research aimed to analyze financial feasibility and development prospect of nutmeg farming in Lampung Province.  This research was conducted in Gisting Subdistrict of Tanggamus Regency in which data was collected in September 2017 until October 2017 by survey method.  This research used primary and secondary data.  Primary data was used to answer financial feasibility analyze purpose and obtained by interview technique using questionnaires.  Secondary data in the past seven to night years was used to answer the purpose of prospect development of nutmeg farming.  The samples size of this research was 30 nutmeg farmers using simple random sampling.  The data was analyzed by financial feasibility and time series linier with ARIMA model.  The results of the study showed that the nutmeg farming was feasible, and development prospect of nutmeg farming based on production and nutmeg seeds export had a good potential for the future. Key words: ARIMA, development, financial, nutmeg, prospect

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals KEBIJAKAN PENGEMBANGAN PARIWISATA KABUPATEN JEMBER (Studi Kasus Strategi Pengembangan Wisata Pantai Puger Dalam Meningkatkan Kunjungan Wisatawan)

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Imroatu Choiroh Masula ◽  
Endang Indartuti ◽  
Bagoes Soenarjanto
Keyword(s):  
Data Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Primary Data ◽  
Cultural Aspects ◽  
Beach Tourism ◽  
Policies And Programs

Attractions Puger Beach in Jember District, East Java Province. Puger Beach 35 km northwest of the city of Jember known as a fish auction, will Puger Beach has a very interesting beauty with a large waves also can be used for surfing. Another potential that can be developed is the island of Nusa Barong is located not far from Puger Beach, Development of attractions that must be done with more focused and sustainable.The formulation of this research is how is the strategy of puger beach tourism development in increasing the tourists in Jember District Government? So the purpose of the research is to analyze the strategy of puger beach tourism development in increasing the tourists. Sources of data in this study are primary data and secondary data. Primary data was obtained by conducting interviews to tourism managers, the public. Related offices and visitors who are in the location of research, while secondary data obtained from BPS, Department of Culture and Tourism Kab. Jember, libraries and internet, data analysis techniques used using Descriptive Analysis method while to obtain tourism development strategy using SWOT analysis.Based on the results of data analysis and discussion that has been done, it can be concluded tourism object. Puger Beach can be developed using aspects of attractiveness, accessibility aspects, aspects of activities and facilities, social, economic and cultural aspects. In addition, the output of this research is the making of policies and programs that can be used in the development of Puger Beach tourism destination. Keywords: Development Strategy, SWOT Analysis, Policy

scholarly journals Challenges in marketing channel selection by smallholder pineapple growers in Samarahan, Sarawak, Malaysia

Food Research ◽  
2020 ◽  
Vol 4 (S5) ◽  
pp. 77-85
Author(s):  
A. Nahar ◽  
A.R. Saili ◽  
N.M. Hamzah ◽  
F. Abdul Fatah ◽  
Z. Yusop ◽  
...  
Keyword(s):  
Supply And Demand ◽  
Descriptive Analysis ◽  
Distribution Channel ◽  
Price Volatility ◽  
Principal Component ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Channel Selection ◽  
Primary Data ◽  
Farm Income

Pineapples are very perishable and require an immediate sale to consumers. This has triggered the local growers to market their produce and rely on the middleman. Thus, this present study was conducted to identify the challenges that affect the marketing channel selection of smallholder pineapple growers in Samarahan, Sarawak. The primary data used for this study were collected from 123 smallholder pineapple growers using simple random sampling method with a well-structured close-ended questionnaire via face-toface survey. The descriptive analysis was used to describe the socio-demographic characteristics of the pineapple growers meanwhile exploratory factor analysis (EFA) using principal component analysis approach with orthogonal rotation (varimax) was used to reduce data to a smaller set of summary variables and to identify the structure of the relationship between the variables and the respondents. The findings revealed that five main challenges have caused pineapple growers to carefully select the marketing channel in marketing their produce namely; lack of market information; inefficient transportation; price volatility; market distance; and product perishability. Inadequate marketing information about supply and demand markets, potential buyers, bargaining, and negotiation have caused concerned for the pineapple growers to take the risk in marketing their produce to various customers. Lack of transportation facility and high transportation cost has caused the pineapple growers to sell their produce at the farm gate to reduce losses during the distribution channel. Moreover, the unstable pineapple price has created a risk to the growers due to its negative effect on farm income stability. Besides, the distance between farms and marketplace has significantly affected marketable surplus of pineapple fruits thus resorts to the growers to rely on the middleman to market their produce. Conclusively, all the challenges highlighted in this study should be given adequate attention by the relevant agencies to improve and continue their effective roles in the pineapple market and to enhance farmers’ livelihoods. This can be achieved by strengthening the fruit supply chain management, adopting comprehensive approaches such as policies, programs and strategies pertaining to the marketing of pineapple fruits that require a collective effort and commitment from the public and private sectors.

scholarly journals PROGRAM SERVICE RECOVERY UNTUK PENCIPTAAN KEPUASAN PELANGGAN DI ANGKUTAN KERETA API DAERAH OPERASI 2 BANDUNG

2016 ◽  
Vol 16 (1) ◽  
pp. 24
Author(s):  
Fitri Lestari
Keyword(s):  
Customer Satisfaction ◽  
Linear Regression Analysis ◽  
Service Recovery ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Survey Method ◽  
Perceived Satisfaction ◽  
Recovery Program

The development modes of transportation in Indonesia led to competition in the various modes such as by land; sea and air were increasing. Railway is one mode of transportation, especially as the most dominated by the passenger in Bandung. Due to higher competition pattern, efforts were made to improve passenger satisfaction. Various complaints can occur, and will increase if not addressed promptly so that the company should seek to restore service (service recovery) that passengers are satisfied. This study was conducted to determine how the implementation of the program service recovery Argo Gede Train, perceived satisfaction of passengers and how much influence the program service recovery on customer satisfaction.The object of this research was Argo Gede Train passenger route Bandung-Jakarta. The independent variable in this study was a service recovery program (X), and the dependent variable was customer satisfaction (Y). The type of research was descriptive verification, through explanatory survey method with simple random sampling technique, and 100 respondents were analyzed by linear regression analysis. The data used in this study are primary data and secondary data, with data collection through interviews, direct observations, and questionnaires' research, and literature studies. The results showed in the service recovery program, has improved the accuracy of the biggest scores. The results showed that the service recovery program has the effect of 47.80% on customer satisfaction to note that the service recovery program has a significant impact on customer satisfaction.  Keywords: Service Recovery, Customer Satisfaction    

scholarly journals KONTRIBUSI USAHA TUMPANGSARI KEDELAI ERHADAP PENDAPATAN KELUARGA PETANI KEDELAI DI SENTRA PRODUKSI JAWA BARAT

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Eti Suminartika ◽  
Muhammad Arief Budiman ◽  
Nur Syamsiyah ◽  
Kuswarini Kusno
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Survey Method ◽  
West Java ◽  
Soybean Price ◽  
Strategic Position ◽  
Sustainable Income ◽  
Additional Income

ABSTRAK Kedelai merupakan bahan pangan yang menduduki posisi strategis, ketergantungan impor kedelai berdampak kurang baik untuk menjaga keamanan pangan, karena impor kedelai menyedot devisa negara, dan adanya kerawanan pasokan jika penurunan nilai tukar rupiah, akibatnya berdampak pada kesetabilan harga kedelai nasional. Oleh karena itu diperlukan upaya megembangkan kedelai lokal yang didukung oleh petani. Tujuan penelitin ini untuk menganalisis peranan usahatani kedelai tumpangsari terhadap pendapatan keluarga tani. Penelitian dilaksanakan di sentra produksi kedelai Jawa Barat. Metoda yang digunakan adalah metoda survey, data yang digunakan terdiri data primer (dari petani) dan data secunder. Data dianalisis menggunakan analisis matematik dan deskriptif. Hasil penelitian menunjukkan, usahatani kedelai tumpangsari memberikan kontribusi cukup besar terhadap pendapatan petani. Selain itu tanaman tumpangsari (non kedelai) memberikan pendapatan tambahan, pendapatan berkelanjutan dan turut menjaga kegagalan usahatani. Kata kunci: kedelai, tumpangsari, pendapatan, Jawa Barat. ABSTRACT Soybean is a food that occupies a strategic position, dependence on soybean imports has a bad impact on maintaining food security, because soybean imports suck up foreign exchange, and the supply of insecurity if the rupiah exchange rate decreases, consequently impacts on national soybean price stability. Therefore, an effort is needed to develop local soybeans supported by farmers. The purpose of this research is to analyze the role of intercropping soybean farming on the income of farmer families. The research was conducted at the West Java soybean production center. The method used is the survey method, the data used consists of primary data (from farmers) and secondary data. Data were analyzed using mathematical and descriptive analysis. The results showed that intercropping soybean farming contributed significantly to farmers' income. In addition, intercropping (non-soybean) crops provides additional income, sustainable income and helps maintain farm failure. Keywords: soybean, policulture, West Java Income

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