scholarly journals Challenges in marketing channel selection by smallholder pineapple growers in Samarahan, Sarawak, Malaysia

Food Research ◽  
2020 ◽  
Vol 4 (S5) ◽  
pp. 77-85
Author(s):  
A. Nahar ◽  
A.R. Saili ◽  
N.M. Hamzah ◽  
F. Abdul Fatah ◽  
Z. Yusop ◽  
...  

Pineapples are very perishable and require an immediate sale to consumers. This has triggered the local growers to market their produce and rely on the middleman. Thus, this present study was conducted to identify the challenges that affect the marketing channel selection of smallholder pineapple growers in Samarahan, Sarawak. The primary data used for this study were collected from 123 smallholder pineapple growers using simple random sampling method with a well-structured close-ended questionnaire via face-toface survey. The descriptive analysis was used to describe the socio-demographic characteristics of the pineapple growers meanwhile exploratory factor analysis (EFA) using principal component analysis approach with orthogonal rotation (varimax) was used to reduce data to a smaller set of summary variables and to identify the structure of the relationship between the variables and the respondents. The findings revealed that five main challenges have caused pineapple growers to carefully select the marketing channel in marketing their produce namely; lack of market information; inefficient transportation; price volatility; market distance; and product perishability. Inadequate marketing information about supply and demand markets, potential buyers, bargaining, and negotiation have caused concerned for the pineapple growers to take the risk in marketing their produce to various customers. Lack of transportation facility and high transportation cost has caused the pineapple growers to sell their produce at the farm gate to reduce losses during the distribution channel. Moreover, the unstable pineapple price has created a risk to the growers due to its negative effect on farm income stability. Besides, the distance between farms and marketplace has significantly affected marketable surplus of pineapple fruits thus resorts to the growers to rely on the middleman to market their produce. Conclusively, all the challenges highlighted in this study should be given adequate attention by the relevant agencies to improve and continue their effective roles in the pineapple market and to enhance farmers’ livelihoods. This can be achieved by strengthening the fruit supply chain management, adopting comprehensive approaches such as policies, programs and strategies pertaining to the marketing of pineapple fruits that require a collective effort and commitment from the public and private sectors.

2020 ◽  
Vol 21 (2) ◽  
pp. 139-144
Author(s):  
Maria Valentina Bagho Wea ◽  
Maria Bano ◽  
Ignatius Sinu

The research has been conducted at Ndetundora 1 Village, Ende Sub- District, Ende Regency. The purpose of This research are to know: (1) Nuabosi cassava marketing strategy, (2) Nuabosi cassava marketing channel. (3) Cost, profit, margin, and farmer's share. This research was conducted in March 2019. The research method used was survey method with respondent interview techniques and questionnaires. Number of samples as many as 50 respondents. Determination of samples used in two stages namely first, what is done purposely (purposive sampling) and secondly which is simple random sampling. Data collected are primary data and secondary data. Primary data obtained from direct interview with farmers while secondary data obtained from institutions. Nuabosi's cassava marketing strategy, marketing channel, eco-disposal, cost, profit, margin, and farmer's share are quantitatively, qualitatively, and descriptive analysis. the research results show that (1) Marketing strategy using SWOT Analysis by finding strengthtens, weakness, opportunities, threats from products, promotions, places and prices. (2) Pattern of marketing channels namely farmers - traders of village retailers - consumers, farmers - village collector traders - city retailers - consumers, and at the last channel farmers - inter-island traders - consumers. The total cost to farmers for the first channel is Rp.400 / kg, the village retailer is Rp.1,587 / kg for margins. In this channel, the farmers are Rp. 5,000 / kg, the retailer is Rp.5.000. Farmers’s Share 71% and 100%. In the second channel, the total costs incurred by farmers are Rp. 12,500, village collectors are Rp. 15,000 / kg and city retailers are Rp. 20,000. Farmer marketing margin Rp 7,500, village collector traders rp 2,500 / kg, city retailer traders 5,000 / kg. And for the last channel the price of nuabosi cassava for farmers is Rp. 12,500 / kg and inter-island traders Rp. 25,000/kg. The total costs incurred are IDR 2,508 / kg, inter-island traders Rp 10,000. The margin on this channel is Rp. 12,500 / Kg and the collecting trader is Rp 12.500/kg. Farmer’s share for farmer is 50 %, while for inter-islan traders 100 %. Inter-islan traders 25.000 m


2020 ◽  
Vol 21 (2) ◽  
pp. 122-129
Author(s):  
Maria C K Nadjib ◽  
Alfetri N.P Lango ◽  
Paulus Un

The research, which was conducted in the village of Oepaha, Nekamese District, Kupang Regency, from June to July 2019, aims to identify marketing channels, capabilities and margins, and the share and benefits of celery marketing for farmers. The location of the research was determined using purposive sampling methods, considering that the location was the most important supplier area for celery in Kupang Regency. The population in this study was the farming community in Oepaha Village, Nekamese district, Kupang Regency,in the amount of 96 celery farmers. The sampling methods is carried out by simple random sampling according to the Slovenian formula, so that a sample of 49 celery farmers is obtained. Sampling for marketing institutions was determined by selecting the marketing institutions which directly involved in celery marketing using snowball sampling methods. In the end, respondents selected marketing institutes consisting of village collectors amounted to 4 people and retailers amounted to 4 people. The analysis of the data used in this study includes descriptive analysis, marketing margin analysis, farmer's share analysis and marketing profit analysis. The results showed that the marketing channel for celery carried out by farmers consisted of two channels, namely farmers directly to consumers and farmers to consumers through intermediaries, namely village collectors and retailers. Celery marketing functions that arise are the functions of sales, purchases, transport, standardization and financing and market information on the zero level channel,while sales, purchasing, transportation, storage, standardization, and financing, as well as market information, run on the second level channel. The marketing margin at zero level is Rp. 51.000,-, while the second level marketing channel is Rp. 17,000 at the collector and Rp. 34,000 at the retailer. The percentage of farmer’s share received by farmers is 25% at zero level and 25% at second level channel. The profit from celery marketing in the zero level marketing channel is Rp. 8.261 (farmers), the second level marketing channel is Rp. 16,688 (farmers), Rp. 15.267 (collectors' traders), Rp. 28,029 (retailers).


2020 ◽  
Vol 2 (2) ◽  
pp. 107-118
Author(s):  
Nelly M. R. Sinaga ◽  
A. Effendi Lubis ◽  
Fintarius Lafau

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo.  Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta,  Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %.  Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien.  Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT  The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.  


2020 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Sidik Kusnadi ◽  
Ita Novita ◽  
Himmatul Miftah

Medicinal plants or biopharmaca plants are horticultural plants which are currently being developed to meet the needs of herbal medicinal raw materials that are experiencing high demand. One type of biopharmaca plant is turmeric (Curcuma domestica Val). Turmeric has many benefits as medicine and cooking spices. One of the turmeric producing regions is Sukabumi Regency, which is produced by Gapoktan Jaya Bakti farmers in Ciemas District. The objectives of this study are: (1) the income of Turmeric farming in Gapoktan Jaya Bakti, (2) the marketing channels (3) Analyzing the marketing efficiency of Turmeric. The research location is the area of Turmeric farmers who are members of Gapoktan Jaya Bakti in Sukabumi Regency, with the number of samples taken is 30 Turmeric farmers from 100 population of farmers in Gapoktan .The analysis used in this research is descriptive analysis and quantitative. The results showed that the income of Turmeric farmers on cash costs with an average land area of 4,269 m2 amounted to Rp1,477,511.11 and a total cost of Rp 1,373,877.78 with R / C of 1.20 and 1.18 for the total cost, this value shows the Turmeric farming in Gapoktan Jaya Bakti profitable. Tetrdapat 4 Turmeric marketing channels consisting of farmers, collector traders, village collector traders, wholesalers, retailers. The marketing function performed by each marketing institution is the exchange, physical and facility functions. Marketing efficiency can be seen in terms of farmers and traders, in terms of farmers marketing channel 4 is the most efficient channel and in terms of traders the most efficient marketing channel 1.Keywords : Medicinal Plants, Farm Income, Marketing Efficiency.


Author(s):  
M. K. Ibrahim ◽  
M. Haruna ◽  
U. M. Shaibu

The study analysed household participation in urban agriculture in Kogi State, Nigeria. It specifically; described the socioeconomic characteristics of the respondents; determined the factors that influence household participation in urban agriculture; and determined the effect of urban agriculture on household income. Simple random sampling technique was used to select 60 respondents each from four purposively selected peri-urban/urban centres in Kogi State: Lokoja (Zone A), Anyigba (Zone B), Okene (Zone C), and Idah (Zone D). Primary data obtained through questionnaire administration were analysed using descriptive and inferential statistical tools. Findings from the study revealed that 61.7% of the respondents were males and a mean age of 43 years was recorded. Married (90%) household heads dominated the respondents with a mean household size of 7 members. Education (β = -0.862), dependent (β = 1.904), marital status (β = 2.544), access to sufficient food (β = -2.495), employment status (β = 1.307) and access to land (β = 0.505) statistically influenced household participation in urban agriculture, while the OLS output indicated that urban farm income (β = 17.539) and non-farm income (β = 848.798) had significant effect on total household income. The study concluded that urban agriculture has the potential of improving the livelihood of urban dwellers. The study therefore recommends the integration of urban agriculture into urban development plan; easy access to land and other production inputs.


2020 ◽  
Vol 16 (1) ◽  
pp. 125
Author(s):  
Leslyanti Agatha Welang ◽  
Gene Henfried Meyer Kapantow ◽  
Benny Adrian Berthy Sagay

This study aims to analyze the income of leek farming. This research was conducted in Sinsingon Village, Passi Timur District, Bolaang Mongondow Regency. This research lasted for 3 months from November 2018 to January 2019. Sampling in this study was carried out by simple random sampling, as many as 30 farmers. Primary data collection used in this study using survey methods by means of direct interviews with the help of questionnaires. Secondary data were obtained by the Sinsingon Village office. Analysis of the data used in this research is descriptive analysis and is presented in tabular form. To see the level of economic benefits of scallions will be used analysis of revenue, costs, income, then proceed with the analysis of the return cost ratio. The results showed that the the average revenue of leek farming per farmer is Rp. 24,400,020 per planting season and the total average cost per farmer is Rp. 11,229,083, resulting in an average income per farmer of Rp. 13,170,937 per growing sesion. The R / C was 2.17 which that the onion farming in Sinsingon Village, Passi Timur District was profitable.*eprm


2020 ◽  
Vol 5 (5) ◽  
pp. 178
Author(s):  
La Sinaini ◽  
La Baru

Corn marketing is the activity of distributing corn production from farmers to consumers. Corn production produced by farmers is not of economic value if the production of corn does not reach the hands of consumers. Corn marketing creates a price difference between what farmers receive and the price that consumers receive. This is due to the involvement of middlemen/traders of corn production from the hands of farmers in the hands of consumers. The purpose of this study was to analyze the marketing channels and absorptive capacity of Bisi-2 corn marketing institutions in Muna District. This research was conducted from January 2019 until May 2019 in Kabangka sub-district. The research location is one of the corn production centers of Bisi-2 varieties in Muna District. Sources of data in this study are primary data obtained directly from informants. The selection of informants used snowball sampling technique with the number of informants being 10 village collector traders, 1 sub-district trader collector, 5 animal feed traders, and 3 breeders. Data is collected by cross-section. Analysis of the data used in this study is qualitative descriptive analysis. Research results show the marketing channel for corn in Muna District, there are five patterns, namely; (1) marketing channels (farmers - village collector traders –sub-district collector traders - corn collecting companies); (2) marketing channels (farmers - village collector traders –sub-district collector traders - animal feed traders - breeders); (3) marketing channel (farmer - village collector trader - rancher) and (4) marketing channel (farmer - rancher). The marketing channel (farmer - village collector trader –sub-district collector trader - corn collecting company) is a channel that absorbs corn production the largest in Kabangka District, Muna District.


2012 ◽  
Vol 2 (4) ◽  
pp. 1 ◽  
Author(s):  
Adeoti, Johnson Olabode ◽  
Gunu, Umar ◽  
Tsado, Emmanuel

Pension fund is a pool of resources contributed by the employees with the aim of having enough resources to carter for their needs after retirement. Therefore, pension fund needs to be invested so as to meet the aim of the contributors. This study was carried out to evaluate the factors that determine investment of Pension Funds. The study used primary data, which were generated by the use of questionnaire. Respondents were selected from a sample of five PFAs in Nigeria using simple random sampling technique. A total of 125 questionnaires were administered on 18 items using likert scales. Data collected were analyzed using factor analysis by principal component. Economic, Risk and Security of real estate factors were identified as the major determinants of pension fund investment. The study concludes that variables such as interest rate, internal control system etc, are not critical in determining investment of pension funds in Nigeria. The study also recommends that pension fund managers should develop good systems of mitigating on the enormous risks they face in their duty as investment managers. Key words: Pension fund, Determinants, Defined contribution, Retirement benefits, Pension fund administrator


2020 ◽  
Vol 8 (1) ◽  
pp. 108
Author(s):  
Cindy Puri Andini ◽  
Wuryaningsih Dwi Sayekti ◽  
Fembriarti Erry Prasmatiwi

This research aims to analyze household income, welfare, and factors that influence the household welfare of vaname cultivators ex-plasma PT Centralpertiwi Bahari. Data of this research was collected in Bratasena Adiwarna village in February 2018. Samples in this research were 70 shrimp cultivators households. Determination of samples with simple random sampling. Primary data was obtained by interviewing respondens, while secondary data was obtained from several related institution. Household income consists of shrimp income, nonshrimp, off-farm and nonfarm income. Household welfare level was analyzed by the Sajogyo criteria and poverty line according to BPS Lampung (2017). The factors that influence household welfare was analyzed by binary logistic regression. The research result showed that the average shrimp income in period I, II, and III were Rp7,986,264; Rp13,868,109; and Rp27,334,963; average household income was Rp64,902,569.00 per year, which was obtained from 70 percent of shrimp income, 10 percent of nonshrimp income, 2 percent of off-farm income, and 18 percent of nonfarm income. The household welfare level based on the Sajogyo indicator showed that 37 percent of household were in moderate and 63 percent were in decent living class, while the BPS poverty line shows that all of households were classified as nonpoor. The level of household welfare of ex-plasma PT Centralpertiwi Bahari was influenced by household income, and household dependents.Key words: income, vaname shrimp cultivator, welfare


2018 ◽  
Vol 7 (1) ◽  
pp. 71
Author(s):  
Sri Rahayu Endang Lestari

 ABSTRACT The purpose of this study was to determine how much farm income and marketing channels for smallholder rubber seeds in Air Batu Village, District of Talang Kelapa, Banyuasin Regency. The implementation of this research had started from July to August 2015. The research method used  survey method. Primary data collection was done by direct observation in the field and secondary data was obtained from village, sub-district, district monographs and written sources. The results showed that the average income from the results of rubber nursery farming activities in Air Batu village was Rp. 7,560,084.00 - per hectare, while the marketing channel for smallholder rubber seedling farming in Air Batu Village is from farmers to village collectors (agents) and forwarded to consumers inside and outside the Banyuasin Regency. It can also be concluded that the income of rubber nursery farming in polybags cultivated by farmers in Air Batu Village is good enough, to reduce production costs, farmers should not buy sleeping eye stum seeds to other parties, but strive to make their own nurseries or groups. The recommended advice from this research is looks like better for the farmers join farmer groups of rubber nursery farming, so if there is a problem, it can be solved together. The government is also expected to provide assistance to farmers, in the form of distribution services, for smallholder rubber seeds, so that farmers should not have to wait too long to make a profit.ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui berapa besar pendapatan usahatani dan saluran pemasaran bibit karet rakyat di Desa Air Batu Kecamatan Talang Kelapa Kabupaten Banyuasin.  Pelaksanaan penelitian ini dimulai dari bulan Juli sampai Agustus 2015. Metode penelitian yang digunakan adalah metode survey. Pengambilan data primer dilakukan dengan pengamatan langsung dilapangan dan data sekunder diperoleh dari monografi desa, kecamatan, kabupaten dan sumber-sumber tertulis. Hasil penelitian menunjukkan bahwa rata-rata pendapatan dari hasil kegiatan usahatani pembibitan karet di desa Air Batu sebesar Rp. 7.560,084,00,- per hektar. Sedangkan Saluran pemasaran usahatani bibit karet rakyat di Desa Air Batu adalah mulai dari Petani ke Pedagang Pengumpul Desa (agen) dan diteruskan ke  Konsumen di dalam dan di luar Kabupaten Banyuasin. Dalam penelitian ini juga dapat disimpulkan bahwa pendapatan usahatani pembibitan karet dalam polybag yang diusahakan oleh petani di Desa Air Batu sudah cukup baik, untuk memperkecil biaya produksi sebaiknya para petani tidak membeli bibit stum mata tidur kepada pihak lain, tetapi diupayakan agar membuat pembibitan sendiri atau berkelompok.  Adapun saran yang dianjurkan dari penelitian ini adalah diharapkan kedepan petani membentuk kelompok tani untuk usahatani pembibitan karet, sehingga jika ada suatu permasalahan dapat diatasi secara bersama-sama. Pemerintah juga diharapkan memberikan bantuan kepada para petani berupa jasa penyaluran bibit karet rakyat, sehingga para petani tidak perlu menunggu lama untuk memperoleh keuntungan


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