THE ENGINEERING OF DAKWAH KBAT AMONG STUDENTS AT UNIVERSITY MALAYSIA SABAH THROUGH THE ETHICS AND CIVILIZATION COURSE
Da'wah is an effort in improving behavior from a poor condition to a better situation. The implementation of the da'wah should be based on the condition and comfort of the da'wah target group. The approach of da'wah differs from one group to another, including the students. The implementation of High-Level Thinking Skills (KBAT) is also required in implementing da'wah among students because this group has a high level of thinking. This study aims to look at the engineering of da'wah among students at University Malaysia Sabah through the university's general course, The Appreciation of Ethics and Civilization (PEDP) from the point of acceptance of da'wah and their comfort in receiving feedback and advice. This study used the questionnaire method conducted through google form to students who have taken the Ethics and Civilization Appreciation course (PEDP) in the last semester. The study found that most students strongly agreed with the approach and engineering of da'wah applied by lecturers in the Ethics and Civilization Appreciation course. Teaching and Learning (PdP) that is infused with elements of da'wah enables students to receive knowledge easily and relax and leave a positive impact in their lives. This study is expected to be a benchmark in the implementation of da'wah in the current era of globalization, especially in the engineering of da'wah towards students.